Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

How to Get Sales on Shopify: Expert Tips for Driving Revenue

Are you operating an eCommerce business? Abandoned shopping carts are certainly no stranger to you. According to statistics, 69.23% of online buyers have left their shopping carts. Some cases of cart abandonment are unavoidable, for example, customers who are just “inquiring”. However, there is still a large percentage of abandoned carts that have the potential to convert into successful orders. Below, we will let you know how to get sales on Shopify from expert tips for driving revenue.

Why can’t I get sales on Shopify?

How to Get Sales on Shopify

Have you been attracting customers to your Shopify store, but your sales are not as expected? Don’t worry, because you are not alone! This problem is quite common; fortunately, there is a solution.

To accurately diagnose the cause and come up with an effective solution, let’s analyze some common reasons why your Shopify conversion rate may be low:

  1. Lack of trust: Customers are increasingly cautious when shopping online, they need reasons to trust your brand. According to statistics, when people feel like they can’t trust an online store, around 18% of them decide not to buy anything, even if they’ve already put items into their shopping cart.
  2. Confusing navigation: Finding the desired product becomes difficult due to a lack of clear menus, a cluttered page layout, or an unreasonable product classification system. 25 percent of online shoppers abandon their carts due to the complexity of navigation, finding it challenging to move around the website seamlessly. 
  3. Lack of mobile-friendliness: More and more people shop on mobile devices. If your website is not optimized for mobile, you will lose many potential customers. When people first visit your website, 94% of them judge it based on how fast it loads and if it’s mobile-friendly. If it’s not mobile-friendly, you could lose over 90% of your visitors.
  4. Requiring to create an account: 23% of shoppers don’t want to create an account during checkout. They find it bothersome and may leave their carts even if they’ve already added items.
  5. Difficult to find information about shipping: When customers face obstacles in finding such crucial information, it can lead to hesitation and ultimately deter 22% of them from completing their purchase. 

How to Get Sales on Shopify: The Prerequisites

Start with great products

The first and most important factor to attract customers is owning a great product. Many businesses often ignore this key factor, leading to unexpected business results. Remember, the product is the “soul” that attracts customers and builds credibility for your brand.

Take the example of Hiut Denim Co., a jeans brand known for its excellent product quality and optimal comfort. Thanks to product excellence, Hiut Denim Co. has built a strong reputation through word of mouth, attracting customers and delivering volume sales.

Start with great products

Whether you run a dropshipping business or sell your own products, choosing high quality goods is always a top priority. Stay away from cheap products because they will quickly make you lose customers and negatively affect your brand reputation.

Remember that “quality” is the keyword that leads to success for e-commerce businesses. When you have a great product, all your marketing and promotion efforts will become more effective. This will help you attract potential customers, increase sales, and build a solid foundation for long-term growth.

Start your business with great products and complete your e-commerce potential market!

Grasp market demand

After owning a great product, the next key factor for you to successfully “close the deal” is capturing market demand. Understanding what your audience desires and needs is the key to unlocking success. Market demand isn’t just about selling; it’s about identifying gaps, trends, and consumer preferences. It’s about knowing your target demographic inside out and tailoring your offering to meet their demands. By staying attuned to market fluctuations, consumer behavior, and emerging trends, you position yourself to capitalize on opportunities and stay ahead of the curve. 

Take Hiut Denim for example, they have had great success creating products that respond to a booming market trend: Sustainable fashion.

Instead of pursuing new product ideas, spend time researching and analyzing the market. Look for emerging trends, and identify unmet market segments. Once you have identified your target market, focus on developing the right product to meet their needs optimally.

Tip for you: To find potential product ideas, check out tools like Trends.co. The platform uses data to predict market trends and potential business opportunities months before they explode.

Trends.co

Turn market demand into a guide for your business activities. By providing products that match your customers’ actual needs, you will increase your chances of attracting customers and driving sales. This approach enhances your potential for success in the e-commerce market.

How to Get Sales on Shopify: Attracting Visitors

Improve SEO website

Research Keywords for Your Shopify Shop

Keyword research is an important step in attracting potential customers and driving sales for your Shopify store. Make it a guideline for all your SEO and marketing activities.

Reasons you need to research keywords:

  • Understand your target customer: Using the right keywords in your content, titles, and product descriptions will help attract potential shoppers and increase conversions.
  • Improve website structure: Based on keyword research data, you can structure your website scientifically, ensuring content matches users’ search needs and easily attracts the attention of search engines.
  • Increase SEO effectiveness: Using appropriate and effective keywords in your SEO strategy will help you improve search rankings, attract more quality traffic to your website and boost sales.

Keyword research support tools:

  • Google Keyword Planner: This free tool from Google provides data on search volume, competition, and related keywords
  • KWFinder: In-depth tool that allows long-tail keyword analysis, tracking search length, search style, CPC and keyword difficulty level.
  • Moz Keyword Explorer: Helps you understand why websites rank high on SERPs based on backlinks and social media data. The tool also provides information on keyword importance and metrics for prioritizing SEO strategies.

Speed Up Your Site’s Loading Time

Page loading speed plays a key role in attracting and retaining users. According to statistics, with just 3 seconds of waiting, 40% of visitors can leave your website. Even a one-second delay can cause conversion rates to decrease by 7%.

So, page load speed optimization is essential to ensure the best user experience and increase business efficiency. Here are some tips to help you increase page loading speed:

  • Image compression: Reduce image size without affecting quality.
  • Limitations on using redirects: Each redirect will increase page load time.
  • Enable browser caching: Helps store static files on the user’s computer, thereby reducing page load time for subsequent visits.
  • Code optimization: Removes redundancies in JavaScript, CSS, and HTML code to reduce page size.
  • Use Google Analytics: Track user behavior to identify weaknesses that need improvement.

Remember, page loading speed not only affects user experience but is also an important ranking factor on Google. Therefore, invest time and effort to optimize page loading speed, thereby increasing website performance and achieving your business goals.

Implement Marketing Campaigns

Email Marketing

In the age of technology explosion, many people mistakenly believe that email marketing is outdated. However, this is a big mistake! email marketing is still an extremely effective marketing channel, bringing 42 times more profit than investment costs (according to Litmus).

Understanding this, Hiut Denim Co. has successfully built an impressive Email Marketing automation system, with an extremely effective “abandoned cart” campaign. This campaign helps “salvage” revenue from potential customers who were interested in the product but have not completed payment.

Besides “abandoned cart” campaigns, clearly identifying transactional emails also plays an important role in branding. Hiut Denim Co. scores points with customers with professional order confirmation emails and shipping updates, providing a seamless and impressive shopping experience.

The final key to an effective email marketing campaign is building a quality email list. Hiut Denim Co. does this by placing a simple signup bar on the website homepage. You can also test pop-ups to get customers to sign up for emails and receive offers.

email marketing

Some tips you can note to use email marketing:

  • Personalize email content according to customers’ names, interests and shopping behavior.
  • Use images and videos to attract attention and convey messages more effectively.
  • Make sure emails display well on all devices.
  • Comply with Email Marketing regulations to avoid being marked as spam.
  • Refer our article of “20 Shopify Email Marketing Strategies to Drive Sales Effectively” to get more actionable tips

Influencer marketing

Influencer marketing is an effective strategy that helps you attract customers and increase revenue quickly. However, to be successful, you need to apply this strategy intelligently.

Reasons you should partner with influencers:

  • Affordable costs: Partnering with influencers is a smart move because it’s cost-effective, especially when working with micro-influencers. Even those with bigger followings offer their services at reasonable rates.
  • Connected relationship: Influencers often have a closer and more trusting relationship with followers, helping to increase the effectiveness of message delivery.
  • Long-term cooperation: Many influencers are willing to cooperate long-term, bringing sustainable benefits to your brand.

There are many ways to cooperate with affected people, for example:

  • Providing free products to experience and evaluate.
  • Pay for your product placement.
  • Offers commission or profit sharing from sales.
  • Provides an encrypted link for influencers to share with followers.

Nowadays, there are many Shopify-enabled applications that help you build an affiliate program in just a few minutes. Explore and choose the application that best suits your needs.

By wrapping up your influencer and affiliate marketing strategy smartly, you can attract leads, increase conversion rates, and deliver sales for your business.

Google Advertising

Google Advertising, often referred to as PPC (Pay-Per-Click) advertising, can be a powerful tool for driving targeted traffic to your website and increasing sales. While some may worry about the potential costs associated with PPC advertising, the truth is that you don’t need to invest a significant amount to get started. 

In fact, Google offers a $75 credit to new advertisers, allowing them to dip their toes into the world of online advertising without breaking the bank. This credit can help you familiarize yourself with the platform, experiment with different ad campaigns, and gauge the effectiveness of your marketing efforts. 

Google Ads brings you many benefits:

  • Show products at the top of search pages: Capture potential customers as soon as they start searching for products related to your brand.
  • Advertising on YouTube: Reach a wide audience through attractive promotional videos.
  • Run ads on Google products like Gmail: Expand your reach to potential customers through Google’s effective communication channels.
  • Test shopping ads: Show your products directly in search results, attract potential customers, and increase conversions.

The Google advertising platform is designed to be easy to use, but to create effective PPC advertising campaigns and get a return on investment, you need certain skills and knowledge. If you’re just starting out, Google offers free training courses to teach you how to create and optimize your first PPC advertising campaign.

How to Increase Shopify Sales: Optimizing for Conversions

Strategy 1: Improve Shopify Product Pages

1. Use a clear CTA

You’ve put your heart and soul into creating an attractive website and quality products, but are you really getting customers to take action? The secret lies in the call to action (CTA) button!

Please check out the Hiut Denim website – a great example of an effective CTA. The prominent “Add to Cart” button, easily attracts visitors’ attention. This CTA is the main element on the page, making purchases simple and intuitive.

Use a clear CTA

Apply the following tips to optimize CTAs on your website:

  • Make sure the CTA stands out: The CTA button should have a contrasting color, large size, and easy-to-see location.
  • Limit competing CTAs: Avoid placing your purchase CTA near other CTA buttons like “Sign up for newsletter.” Focus on the main action you want customers to take.
  • Experiment: A/B test different versions of the CTA to find the most effective option.

Remember, CTAs are invitations to action. Make it a compelling call-to-action that attracts customers and drives conversions!

Prioritized CTAs are a never-ending process. Always monitor performance and adjust CTAs to achieve the best results!

2. Using attractive text, images, and video

Using attractive text, images, and video

Online shopping cannot completely replace the in-store experience. Handling the product directly, feeling the materials and details is what many customers still want. Therefore, you need to create the perfect “virtual showroom” on your product page to compensate for this shortcoming.

Through enticing text, vibrant images, and immersive videos, you can transport shoppers into a digital realm where they can almost feel the products in their hands. From zoomable high-resolution images to 360-degree videos showcasing every angle, provide an interactive experience that mimics the in-store feel.

Let’s start with the “top” photos:

  • Take photos of products from many different angles, including the smallest details.
  • Create the right setting for your product to shine, whether on a model in a wild natural setting or against a simple background.
  • Use appropriate lighting to highlight the beauty of the product.

Video – The key to opening the door of information:

Video is a powerful visual tool that helps you convey detailed product information in a vivid and engaging way. Take advantage of video editing software to create impressive movies, arousing customers’ curiosity and desire to own products.

Product description – Stories that guide the shopping journey:

Accompanying, eye-catching images and videos are detailed and informative product descriptions. Please include:

  • Important product specifications.
  • Short story about the origin, meaning and value of the product. For example: “In the boutique, there was a beautiful dress. Its soft fabric and lace made it irresistible. When you try it on, you will feel like a queen, ready for anything”.
  • Use easy-to-understand, emotional language to attract customers.

Remember, e-commerce also requires the “art of storytelling”. A compelling product description will guide customers through the shopping journey smoothly and easily, turning them become proud product owners.

Applying the above tips, you will turn your Shopify product page into an effective “sales machine”, attract customers and increase sales!

3. Display Feedback Proof

Online reviews play a very important role in building trust and delivery for customers to buy. According to statistics, 84% of online shoppers trust online reviews as much as friends’ recommendations. Besides, just by reading 1 to 6 reviews, 68% of consumers have formed an opinion about a brand or brand. product.

Let’s turn online pricing into an advantage for your business:

  • Request a review after purchase: Send an email after purchase to encourage customers to review the product. The more reviews, the higher your brand reputation.
  • Encourage user-generated content: Encourage customers to share photos or videos of themselves using your products on social media platforms. To do this, you should offer them incentives such as discounts on future purchases, entry into a giveaway, or loyalty points. 
  • Respond to customer reviews: Show you care about your customers by responding to their reviews, both positive and negative.
  • Showcase reviews on your website: Display customer reviews prominently on your website to provide social proof to potential buyers.

By leveraging the power of online pricing, you can build customer trust, increase conversions, and deliver sales volume. Make online pricing a powerful tool to deliver success for your business!

Strategy 2: Add live chat to keep them shopping

Opening a store means you will face countless questions from customers. Be ready to answer all their questions thoughtfully and conscientiously, and you will easily close your first orders.

Besides technical processes such as setting up an ordering process on Shopify, don’t forget the “human” factor in retail business. Create trust and peace of mind for customers by:

  • Supports multiple channels: Use apps like EasyCall, Tidio or Facebook Messenger to ensure customers can easily contact you anytime, anywhere.
  • Respond to messages quickly: Customers will appreciate your promptness and professionalism in answering their questions.
  • Provide complete and accurate information: Ensure customers clearly know product information, purchasing policies, conversion operations and payments.
  • Demonstrate a friendly and enthusiastic attitude: Always maintain a positive attitude, ready to support and advise customers well.

Remember, customer satisfaction is the key to the success of your business. Start consulting on building professional customer service to build trust and attract customers to return in the future.

Add live chat to keep them shopping

Strategy 3: Personalize customer experience

Today, customers prefer a personalized online shopping experience. One study found that 80% of customers are more likely to purchase with a personalized experience.

So, how do you customize the customer experience on Shopify?

First, smart product recommendation:

  • Suggestion-related items: Show customers products related to items they previously viewed or recommend product bundles to increase average order value.
  • Purchase history: reminds customers about products they recently purchased or recommends complementary products to those products.
  • Homepage personalization: Show customers products they recently viewed or abandoned carts right on the homepage.

Second, instant Spotlight Ads:

  • Show ads: Show ads to customers who have visited your website or viewed specific products.
  • Shopping ads: Show your products directly in search results, attract potential customers, and increase conversions.

Strategy 4: Speed up the checkout process

You can have the most beautiful e-commerce website with outstanding products or services, but if the checkout process is cumbersome, the abandoned cart rate will be sky-high, hindering your sales. Friend.

Here are some tips to help optimize the checkout process, turning potential customers into satisfied shoppers:

  • Friendly interface design: Make sure the site is easy to navigate and the cart and checkout buttons are easy to find. A good user experience encourages customers to complete their purchases.

Optimizing the payment process is a smart investment, bringing huge benefits to e-commerce businesses. Apply the above tips to turn shopping carts into successful orders, increase sales and build customer trust!

How to Boost Shopify sales: Sales Strategies 

Method 1: Offer Free Shipping

Just three simple words “Free shipping” are enough to hold customers back, evoke shopping joy and urge them to close orders quickly. Knowing that there is no longer an additional burden of shipping costs, customers will feel more comfortable. Then, they are willing to stay on the website and complete the shopping transaction.

According to a study conducted in 2021, up to 68% of shoppers have abandoned their shopping carts at least once because there was no free shipping option. Even 80% of shoppers want free shipping when orders reach a certain amount.

To optimize the effectiveness of this strategy, you can apply the following ways:

  • Free shipping with conditions: Encourage customers to purchase higher value items to achieve free shipping. This is an effective strategy to increase average order value (AOV).
  • Free shipping for specific products: Free up inventory or boost sales for certain products.
  • Free shipping on holidays: Create attractive shopping incentives on special occasions such as Thanksgiving Day, Christmas, and Black Friday…

Method 2: Upsell and cross-sell

Upselling and cross-selling are effective strategies to help you achieve higher profits per a customer.

Macguire Shoes is a great example of a successful upselling strategy. They use “You may also like” incentives to encourage customers to buy more products before checking out.

Upsell and cross-sell

Reasons for effective results of this strategy:

  • Minimize purchasing considerations, make quick decisions.
  • Additional products: Increase benefits and complete experience for the original order.
  • Reasonable product release time: After the customer has committed to purchasing the main product, the possibility of continuing to receive additional products is higher.

Additionally, you can also apply an upsell strategy after making a purchase. Use the “Thank You” page to suggest related products or attractive promotions, helping to increase conversion rates without interrupting the customer’s shopping process.

Strategies to increase sales and optimize profits for your business:

  • Choose the right product: Upsell/cross-sell products must be related to the main product and bring value to customers.
  • Offer attractive incentives: Promotions, discounts or gifts will attract customers to buy more.
  • Conduct and optimize: Monitor campaign performance and adjust strategy accordingly to achieve the best results.

Read more: Upsell and Cross-sell: Strategies To Boost eCommerce Revenue

Wrapping Up: Key Takeaways and Next Steps

Simply put, “thinking too much” is the enemy of action and progress. Since spending weeks pondering the perfect strategy, take action and test things out! You will never find the most effective way to sell if you do not have experience, test many methods and of course, accept failure. Remember, success in ecommerce requires wisdom and effort. Be bold and “throw ideas at the wall”, test different strategies and learn from mistakes.

Act today to explode your sales on Shopify! Wishing you success on your journey to improve the quality of your Shopify business!

  • Shorten the payment process: Simplify payment steps, only requiring essential information to complete the transaction. The faster the process, the more inclined customers are to buy.
  • Friendly interface design: Make sure the site is easy to navigate and the cart and checkout buttons are easy to find. A good user experience encourages customers to complete their purchases.

Optimizing the payment process is a smart investment, bringing huge benefits to e-commerce businesses. Apply the above tips to turn shopping carts into successful orders, increase sales and build customer trust!

How to Boost Shopify sales: Sales Strategies 

Method 1: Offer Free Shipping

Just three simple words “Free shipping” are enough to hold customers back, evoke shopping joy and urge them to close orders quickly. Knowing that there is no longer an additional burden of shipping costs, customers will feel more comfortable. Then, they are willing to stay on the website and complete the shopping transaction.

According to a study conducted in 2021, up to 68% of shoppers have abandoned their shopping carts at least once because there was no free shipping option. Even 80% of shoppers want free shipping when orders reach a certain amount.

To optimize the effectiveness of this strategy, you can apply the following ways:

  • Free shipping with conditions: Encourage customers to purchase higher value items to achieve free shipping. This is an effective strategy to increase average order value (AOV).
  • Free shipping for specific products: Free up inventory or boost sales for certain products.
  • Free shipping on holidays: Create attractive shopping incentives on special occasions such as Thanksgiving Day, Christmas, and Black Friday…

Method 2: Upsell and cross-sell

Upselling and cross-selling are effective strategies to help you achieve higher profits per a customer.

Macguire Shoes is a great example of a successful upselling strategy. They use “You may also like” incentives to encourage customers to buy more products before checking out.

Upsell and cross-sell

Reasons for effective results of this strategy:

  • Minimize purchasing considerations, make quick decisions.
  • Additional products: Increase benefits and complete experience for the original order.
  • Reasonable product release time: After the customer has committed to purchasing the main product, the possibility of continuing to receive additional products is higher.

Additionally, you can also apply an upsell strategy after making a purchase. Use the “Thank You” page to suggest related products or attractive promotions, helping to increase conversion rates without interrupting the customer’s shopping process.

Strategies to increase sales and optimize profits for your business:

  • Choose the right product: Upsell/cross-sell products must be related to the main product and bring value to customers.
  • Offer attractive incentives: Promotions, discounts or gifts will attract customers to buy more.
  • Conduct and optimize: Monitor campaign performance and adjust strategy accordingly to achieve the best results.

Read more: Upsell and Cross-sell: Strategies To Boost eCommerce Revenue

Wrapping Up: Key Takeaways and Next Steps

Simply put, “thinking too much” is the enemy of action and progress. Since spending weeks pondering the perfect strategy, take action and test things out! You will never find the most effective way to sell if you do not have experience, test many methods and of course, accept failure. Remember, success in ecommerce requires wisdom and effort. Be bold and “throw ideas at the wall”, test different strategies and learn from mistakes.

Act today to explode your sales on Shopify! Wishing you success on your journey to improve the quality of your Shopify business!

  • Price transparency: Clearly display the product price, including any additional fees. Avoid misleading customers, making them feel “cheated” when paying.
  • Shorten the payment process: Simplify payment steps, only requiring essential information to complete the transaction. The faster the process, the more inclined customers are to buy.
  • Friendly interface design: Make sure the site is easy to navigate and the cart and checkout buttons are easy to find. A good user experience encourages customers to complete their purchases.

Optimizing the payment process is a smart investment, bringing huge benefits to e-commerce businesses. Apply the above tips to turn shopping carts into successful orders, increase sales and build customer trust!

How to Boost Shopify sales: Sales Strategies 

Method 1: Offer Free Shipping

Just three simple words “Free shipping” are enough to hold customers back, evoke shopping joy and urge them to close orders quickly. Knowing that there is no longer an additional burden of shipping costs, customers will feel more comfortable. Then, they are willing to stay on the website and complete the shopping transaction.

According to a study conducted in 2021, up to 68% of shoppers have abandoned their shopping carts at least once because there was no free shipping option. Even 80% of shoppers want free shipping when orders reach a certain amount.

To optimize the effectiveness of this strategy, you can apply the following ways:

  • Free shipping with conditions: Encourage customers to purchase higher value items to achieve free shipping. This is an effective strategy to increase average order value (AOV).
  • Free shipping for specific products: Free up inventory or boost sales for certain products.
  • Free shipping on holidays: Create attractive shopping incentives on special occasions such as Thanksgiving Day, Christmas, and Black Friday…

Method 2: Upsell and cross-sell

Upselling and cross-selling are effective strategies to help you achieve higher profits per a customer.

Macguire Shoes is a great example of a successful upselling strategy. They use “You may also like” incentives to encourage customers to buy more products before checking out.

Upsell and cross-sell

Reasons for effective results of this strategy:

  • Minimize purchasing considerations, make quick decisions.
  • Additional products: Increase benefits and complete experience for the original order.
  • Reasonable product release time: After the customer has committed to purchasing the main product, the possibility of continuing to receive additional products is higher.

Additionally, you can also apply an upsell strategy after making a purchase. Use the “Thank You” page to suggest related products or attractive promotions, helping to increase conversion rates without interrupting the customer’s shopping process.

Strategies to increase sales and optimize profits for your business:

  • Choose the right product: Upsell/cross-sell products must be related to the main product and bring value to customers.
  • Offer attractive incentives: Promotions, discounts or gifts will attract customers to buy more.
  • Conduct and optimize: Monitor campaign performance and adjust strategy accordingly to achieve the best results.

Read more: Upsell and Cross-sell: Strategies To Boost eCommerce Revenue

Wrapping Up: Key Takeaways and Next Steps

Simply put, “thinking too much” is the enemy of action and progress. Since spending weeks pondering the perfect strategy, take action and test things out! You will never find the most effective way to sell if you do not have experience, test many methods and of course, accept failure. Remember, success in ecommerce requires wisdom and effort. Be bold and “throw ideas at the wall”, test different strategies and learn from mistakes.

Act today to explode your sales on Shopify! Wishing you success on your journey to improve the quality of your Shopify business!

  • Recommended, not required to create an account: According to research by the Baymard Institute, the requirement to create an account is the second most common reason customers abandon their shopping carts. Creating an account has its benefits, but make it an option, not a requirement.
  • Price transparency: Clearly display the product price, including any additional fees. Avoid misleading customers, making them feel “cheated” when paying.
  • Shorten the payment process: Simplify payment steps, only requiring essential information to complete the transaction. The faster the process, the more inclined customers are to buy.
  • Friendly interface design: Make sure the site is easy to navigate and the cart and checkout buttons are easy to find. A good user experience encourages customers to complete their purchases.

Optimizing the payment process is a smart investment, bringing huge benefits to e-commerce businesses. Apply the above tips to turn shopping carts into successful orders, increase sales and build customer trust!

How to Boost Shopify sales: Sales Strategies 

Method 1: Offer Free Shipping

Just three simple words “Free shipping” are enough to hold customers back, evoke shopping joy and urge them to close orders quickly. Knowing that there is no longer an additional burden of shipping costs, customers will feel more comfortable. Then, they are willing to stay on the website and complete the shopping transaction.

According to a study conducted in 2021, up to 68% of shoppers have abandoned their shopping carts at least once because there was no free shipping option. Even 80% of shoppers want free shipping when orders reach a certain amount.

To optimize the effectiveness of this strategy, you can apply the following ways:

  • Free shipping with conditions: Encourage customers to purchase higher value items to achieve free shipping. This is an effective strategy to increase average order value (AOV).
  • Free shipping for specific products: Free up inventory or boost sales for certain products.
  • Free shipping on holidays: Create attractive shopping incentives on special occasions such as Thanksgiving Day, Christmas, and Black Friday…

Method 2: Upsell and cross-sell

Upselling and cross-selling are effective strategies to help you achieve higher profits per a customer.

Macguire Shoes is a great example of a successful upselling strategy. They use “You may also like” incentives to encourage customers to buy more products before checking out.

Upsell and cross-sell

Reasons for effective results of this strategy:

  • Minimize purchasing considerations, make quick decisions.
  • Additional products: Increase benefits and complete experience for the original order.
  • Reasonable product release time: After the customer has committed to purchasing the main product, the possibility of continuing to receive additional products is higher.

Additionally, you can also apply an upsell strategy after making a purchase. Use the “Thank You” page to suggest related products or attractive promotions, helping to increase conversion rates without interrupting the customer’s shopping process.

Strategies to increase sales and optimize profits for your business:

  • Choose the right product: Upsell/cross-sell products must be related to the main product and bring value to customers.
  • Offer attractive incentives: Promotions, discounts or gifts will attract customers to buy more.
  • Conduct and optimize: Monitor campaign performance and adjust strategy accordingly to achieve the best results.

Read more: Upsell and Cross-sell: Strategies To Boost eCommerce Revenue

Wrapping Up: Key Takeaways and Next Steps

Simply put, “thinking too much” is the enemy of action and progress. Since spending weeks pondering the perfect strategy, take action and test things out! You will never find the most effective way to sell if you do not have experience, test many methods and of course, accept failure. Remember, success in ecommerce requires wisdom and effort. Be bold and “throw ideas at the wall”, test different strategies and learn from mistakes.

Act today to explode your sales on Shopify! Wishing you success on your journey to improve the quality of your Shopify business!

Image Description
Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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