What is a website title? How to create a perfect webstie title?
As we all know, Web optimization is one of the keys to boosting brand visibility and business development in general. You must optimize your website to help search engines understand your pages, serve it up to the right people, and make it easier for customers to navigate and find out what they want. One of the simplest methods of achieving this is to create useful title tags for all of your website pages.
Below is the basement knowledge about the website title along with applicable tips that help you write the best title for your website within a few minutes. Furthermore, some typical mistakes are well demonstrated to help you stay out of the pitfalls.
Table of content
- What is a website title?
- Why does a website title matter?
- Five common mistakes with web page titles
- Best practices to write optimized webpage titles
- Be descriptive of your page content
- Final words
What is a website title?
A web page title, or title tag, is the value you assign the
<title> tag that’s typically appear on top of an HTML/XHTML document inside the
<head> tag. A website title is useful for both users and search engines.
By website title, internet users can see a precise and concise description of page’ content before deciding to click on a link in SERPs. At the same time, search engines can use algorithms to determine what websites to show in the search result.
It’s represented in code like this:
< title > your title here < / title >
Title tags should be 50 to 65 characters long, clear, and descriptive.
Why does a website title matter?
Web titles are one of the most powerful on-site search engine ranking factors that you have control over. The title of your page is the entry point to your site, much like the storefront of your business. A poorly written web title can actually push people away from your website, and vice versa, a killer title can attract more visitors can boost your site ranking.
The following are significant benefits that you can get from a good website title.
Search Engine Optimization
A post is written for the audience but read by humans and robots at the same time. When it is posted on any search engine; the patterns, keywords, sequences, length are used by robots to score that post. A well-written title gets more chance to be scanned by robots and searced by humans.
Therefore, it is crucial to optimize your web site because it can help you raise your SEO ranking at a higher level.
Click-Through Rate (CTR)
Among millions of search results, web-users almost look at the title before they click and completedly read everything. You should present something so appealing that makes them want to click on it immediately. There more impressive titles that you can conjure up, the more click that you can get.
The titles are closely related to the page content. If you miss that then, search engines will recognize it easily and will not rank your page well for search terms. And of course, a reader will hit back the button and leave the page because of non-relevant content.
5 Common mistakes with web page titles
Not having a title
There are lots of websites that do not have a title or “Untitled Document” are named as default. Let’s try to enter the phrase “Untitled Document” into the search box, and you will see millions of results that match your search.
As we know, the search result is shown based on the website title tag. Having no title tag or having one that does not make sense will definitely make it hard to find and index the webpage.
Too short or too long page title
In spite of not being a massive problem, short page titles will lower the potential of a page rank for serval keywords. Remember that Google can display up to 50-60 characters in the search result page, so why not make the best use of that?
But if you insert too many keywords on the title page, it will result in the issue of keyword cannibalization, which will be discussed right after this section.
Online users tend to find out information quickly just by looking at the web title, and you should devise great titles that give your web page meanings and be easy to read.
When it comes to naming a web title, keyword-stuffing or keyword cannibalization is used by a few SEO consultants to improve their SEO rankings. If you have multiple pages competing for the same (or very similar) keywords/keyword clusters, you are in the trap of keyword cannibalization.
It’s actually quite easy to identify possible keyword cannibalization problems on your website. Usually, conducting a search along the lines of “Domain + keywords” will provide you with the information you’re looking for.
For example, if your cosmetic business has the website name “Cosmetic.com” and you wanted to look for keyword cannibalization for dog food, you would search for “Cosmetic.com”, cosmetic product, and similar variations. But you are not sure whether they are what you are looking for.
Sadly, it turns out that keyword cannibalization has some potentially negative consequences that many people are not even aware of. Traffic loss, the wrong searching result, SERP ranking fluctuation, and sale loss might be the undesirable result because of Keyword Cannibalization means:
- You are diminishing the Authority of your page
- You are diluting links and anchor text
- You are squandering your crawl budget
- Search Engine may devalue the more relevant page
- Your page quality is poor
- Your conversion rate will suffer
Using the company/site name in all of your web page titles
Many website owners tend to include their company name in the title; some of them can be very lengthy. What is even worse is that they want to display their name first on every single web page. Including the company name is largely consistent with some of the mistakes mentioned above unless it will function as a search term.
It would be much more better to locate your company name in the home page or contact page, but avoid them in the content page if it is too long.
Duplicate web page titles
Duplicate web page title is another common issue you may encounter. It falls into the following cases:
- Two or more pages with the exact similar content and page title, but having different URLs
- Two or more pages with similar page titles but having different content on the pages
- The news archive has pagination pages that all have the same title. For instance, when the website releases the news or image archives, you can browse through the current and previous articles by clicking on “pagination pages” (/news/page/1; /news/page/2). They will usually be embedded in the same content, but by clicking on the 1, 2, 3, etc., you will see older articles or images. Search engines can not differentiate these pages and consider such pages as the same page, especially if they all have the same page title.
Best practices to write optimized webpage titles
Get the right length
Google and other search engines allow displaying up to 50-60 charterers of a title tag in the searching results before chopping it off. Therefore you should aim for the title tags that are about 50 characters or less. Try to fit in the most relevant keywords toward the beginning so that they are less likely to be cut off.
If you want to include your business name in each title tag, make sure that you put it at the end of the title. Even if it gets cut off in the search result page, the readers will be able to figure out what your content is about.
Write uniques titles for every page
All pages on your website are unique. Make sure the title tags on each page of your website will be customized in such a way that they can reflect exactly the content of that specific page.
Having a clear and accurate title helps both search engines and online users understand what your content is about. Remember that authenticity and uniqueness are crucial to SEO title optimization.
Use your target keyword properly
There are two reasons that you should include the right target keyword in the title of your webpage.
Firstly, because every page of your website should deal with an issue or questions of online users, therefore, it will be more useful for them if they can find out the relevant search terms that they are looking for from your web title.
Secondly, since Google’s algorithm uses the title tag as one of the main ways to determine what a page is about, it is an excellent opportunity for you to include the main keyword or keywords you are targeting for that page. Stuffing in too many keywords can negatively impact your SEO title optimization initiatives.
Be descriptive of your page content
The title tag is like an entry from which web users will decide to click and continue reading your content or hit the back button right away.
Hence, if your web title can show an accurate description of what people will see from your page, you can lower the website bounce rate and keep customers stay on your site longer. This results in a better shopping experience, making people want to come back for more.
You can use words like HOW, WHY, WHAT, and WHERE to give more meanings to your page title.
Title tags are a short and then deceptively simple part of SEO. Just because they do not require writing much, do not assume they are something you should treat as quick and easy. Ignoring SEO title optimization can cost you loads.
Take some time to come up with the best words for your web title because effective titles can be a powerful tool to signal Google what the page is about and communicate to your potential visitors better. If you get it right, it can improve your rankings and increase your click-through rates.