Top 15+ Must-have Shopify Apps for 2024 [Free & Paid]

Sam Nguyen avatar
Sam Nguyen Last updated: July 17, 2024

Looking to boost your Shopify store without stretching your budget? We’ve got you covered!

Our guide highlights over 19 top-tier apps essential for any Shopify arsenal. Whether you’re looking to streamline inventory, amplify your marketing efforts, or enhance customer interactions with a touch of professionalism—these tools are just what you need.

So, if you are ready, let’s get started!

Marketing and Customer Engagement Apps

1. Avada Email Marketing & SMS

AVADA SMS & Email Marketing
Avada Email Marketing & SMS

AVADA Email Marketing is the go-to Shopify app for automating your SMS and email marketing campaigns. It’s perfect for businesses looking to save time and boost revenue by sending targeted messages to customers.

Notable Features:

  • Automated email workflows
  • Premade email templates
  • Comprehensive reporting

Pricing: Plans start from $16/month.

What merchants think: Customers have given AVADA SMS & Email Marketing a stellar rating of 4.9 out of 5 stars, based on 1,752 reviews. They appreciate how easy it is to set up and how effectively it targets segmented audiences. 

2. SEO Suite - SEO Image Optimizer

Image Optimizer + Compression - Image compressor
Image Optimizer + Compression - Image compressor

SEO Suite & Image Optimizer is an all-in-one solution for store owners to implement on-page SEO practices effortlessly. The app comes with a bunch of critical features for an optimized Shopify site.

The app helps improve the site loading speed and user experience by compressing images to reduce the file size without compromising their quality, playing preloading instant pages, and adding HTML sitemaps. Other functions, such as image alt tags, meta tags & rules, Google structured data, SEO analysis, etc., make your website more friendly to search engines; and, thus, get a higher ranking.

Seo Suite by AVADA has a user-friendly and straightforward interface that allows non-tech users to boost site rankings, traffic, and sales in just a few clicks.

Pricing: Plans start from $34.95/month; Free plan available

3. Loox ‑ Product Reviews App

Loox ‑ Product Reviews App
Loox ‑ Product Reviews App

Loox ‑ Product Reviews App is a must-have Shopify app for showcasing real customer photos and reviews. It’s designed to build trust and boost conversion rates, making it essential for any Shopify store.

Notable Features

  • Photo review collection
  • Automatic review requests
  • Discounts for reviews

Pricing: Plans from $9.99/month

What merchants think: Loox has an impressive rating of 4.9 out of 5 stars, with 18,798 reviews. Users love how it boosts trust and conversion rates by showcasing real customer photos. They also find it user-friendly and highly customizable, although some mention that frequent updates can be a bit annoying.

4. UpPromote: Affiliate Marketing

UpPromote  Affiliate Marketing
UpPromote

UpPromote: Affiliate Marketing is the leading Shopify app for managing and boosting affiliate & referral marketing. It’s ideal for businesses aiming to grow their customer base through effective affiliate programs.

Notable Features:

  • Comprehensive affiliate management
  • Customizable referral campaigns
  • Detailed analytics

Pricing: Plans start from $29.99/month; Free plan available

What merchants think: UpPromote boasts a solid 4.8 out of 5 stars from 950 reviews. Customers find it easy to set up and highly effective for creating affiliate networks. However, some users note that the app can be quite expensive.

Sales and Conversion Optimization Apps

5. Bundles & Upsell by PickyStory

Upsell by PickyStory
Bundles & Upsell by PickyStory

Bundles & Upsell by PickyStory is the top Shopify app for adding product bundles and offering deals. It’s a powerful tool for increasing sales and maximizing profits through customizable bundles and discounts.

Notable Features:

  • AI-based product recommendations
  • Frequently bought together bundles
  • Advanced discount engine

Pricing: Plans start from $29.50/month

What merchants think: With a rating of 4.8 out of 5 stars from 709 reviewers, Bundles & Upsell by PickyStory is highly praised for its customization options and effectiveness in increasing AOV. However, some users have reported technical issues.

6. ReferralCandy

ReferralCandy
ReferralCandy

ReferralCandy is an affiliate marketing Shopify app that rewards customers for referrals, helping you increase sales. It’s perfect for businesses looking to boost customer retention and grow through word-of-mouth marketing.

Notable Features:

  • Customizable referral rewards
  • Detailed analytics
  • Integration with popular, innovative Shopify apps

Pricing: From $59/month with commission fee

What merchants think: ReferralCandy receives high praise with a 4.9 out of 5 stars from 2,136 reviews. Customers find it easy to set up and effective at boosting retention, although it may require some monitoring to optimize campaigns fully.

7. ReConvert Post Purchase Upsell

ReConvert Upsell & Cross Sell
ReConvert Post Purchase Upsell

ReConvert is designed to boost your sales by offering upsells and cross-sells after each customer purchase. It’s designed to encourage additional purchases immediately after checkout, and turns new customers into repeat ones.

Notable Features:

  • Customizable thank you pages
  • One-click upsell
  • Personalized product recommendations

Pricing: Plans start from $4.99/month + Commission fee

What merchants think: ReConvert is highly rated at 4.9 out of 5 stars from 4,585 reviews. Users praise its ease of use and excellent customer support, though some advanced features do require paid plans.

8. Vitals: Reviews, Upsells & 40+

Vitals: Reviews, Upsells & 40+
Vitals: Reviews, Upsells

Vitals is the all-in-one Shopify app that combines over 40 sales-boosting tools into one, making it a must-have for enhancing store performance and boosting sales. It’s perfect for stores looking to improve conversion rates and customer experience.

Notable Features:

  • Product reviews
  • Countdown timers
  • Currency converter
  • Wheel of fortune
  • Product bundles

Pricing: Plans start from $29.99/month; No commission fee

What merchants think: Vitals holds a perfect 5 stars from 7,911 reviews. Customers love its comprehensive features, but some find the multitude of options a bit overwhelming.

Order and Inventory Management Apps

9. Avada Order Printer & Invoices

Avada Order Printer & Invoices
Avada Order Printer & Invoices

Avada Order Printer & Invoices is the top Shopify app for automating professional billing documents. It’s designed to save you time and make your business look more professional and efficient.

Notable Features:

  • Template customization: themes, text, font, etc.
  • Orders management and draft orders creation
  • Automated email notifications to customers

Pricing: Plans start from $15/month; Free plan available

What merchants think: Avada Order Printer & Invoices has a 4.9 out of 5 stars rating from 875 reviews. Users praise its user-friendly interface and time-saving capabilities, though some mention a learning curve.

10. AfterShip Order Tracking

AfterShip Order Tracking
AfterShip Order Tracking

AfterShip Order Tracking is one of the best Shopify apps for tracking orders and shipments in real time. It keeps your customers informed and boosts satisfaction, potentially leading to repeat sales.

Notable Features:

  • Real-time tracking
  • Branded tracking page
  • Automatic updates

Pricing: Plans start from $11/month; Free plan available

What merchants think: AfterShip is rated 4.8 out of 5 stars from 4,533 reviews. Customers appreciate its ease of integration and the way it enhances customer satisfaction, although some find it expensive.

Dropshipping and Print on Demand Apps

11. Spocket - US/EU Dropshipping

Spocket
Spocket

Spocket - US/EU Dropshipping is the top Shopify app for providing fast shipping and high-quality dropshipping products. It’s essential for meeting customer expectations and enhancing your store’s reputation.

Notable Features:

  • US/EU suppliers
  • Branded invoicing
  • 24/7 customer support

Pricing: Plans start from $39.99/month; Free plan available

What merchants think: Spocket has a 4.7 out of 5 stars rating from 5,297 reviews. Users often highlight its fast shipping times and high-quality suppliers, although some features require higher-tier plans.

12. Printful: Print on Demand

Printful: Print on Demand
Printful: Print on Demand

Printful: Print on Demand is the best Shopify app for designing and selling custom products. It’s perfect for launching your own brand without hassle, handling order fulfillment and shipping.

Notable Features:

  • Custom clothing creation
  • Seamless Shopify integration
  • Dropshipping with print-on-demand

Pricing: Plans start from $24.99/month; Free plan available

What merchants think: Printful holds a 4.7 out of 5 stars rating from 6,122 reviews. Users appreciate the no upfront costs and high-quality printing, though production times can vary.

Page Builders Apps

13. EComposer Landing Page Builder

EComposer Landing Page Builder
EComposer Landing Page Builder

EComposer Landing Page Builder is the best Shopify app for creating custom landing pages. It’s user-friendly, even for beginners, and a powerful tool for personalizing your store’s look.

Notable Features:

  • Drag-and-drop page builder and editor
  • Page analytics
  • Large built-in add-ons

Pricing: Plan start from $19/month; Free plan available

What merchants think: EComposer is highly rated at 5.0 out of 5 stars with 3,557 reviews. Users frequently mention its ease of use and excellent integration with Shopify themes, though some advanced features may affect loading time.

14. PageFly Landing Page Builder

PageFly Landing Page Builder
PageFly Landing Page Builder

PageFly Landing Page Builder is a popular Shopify app that allows you to create high-converting landing pages. It’s designed to be easy to use, even if you have no coding experience, and offers extensive customization.

**Notable Features:**

  • Drag-and-drop editor
  • Customizable templates
  • Integrates with Shopify themes

Pricing: Plans start from $24/month; Free plan available

What merchants think: PageFly holds a 4.9 out of 5 stars rating from 10,282 reviews. Customers often praise its ease of use and high customization, though some find it complex without prior experience.

Customer Review Apps

15. Yotpo Product Reviews & UGC

Yotpo Product Reviews
Yotpo

Yotpo Product Reviews & UGC is a well-known Shopify app that helps you display authentic customer feedback and photos. It’s an effective way to showcase your product’s quality and customer satisfaction.

Notable Features:

  • Collect product reviews
  • Display user-generated content
  • Integrates with social media

Pricing: Plans start from $15/month; Free plan available

What merchants think: Yotpo holds a 4.8 out of 5 stars rating from 6,872 reviews. Users often highlight its ease of use and comprehensive analytics, though some mention slow customer support.

16. Judge.me Product Reviews

Judge.me Product Reviews
Judge.me

Judge.me Product Reviews is one of the most popular and highly rated review apps on Shopify. By collects and displays customer reviews, it can increase trust and conversion rates, helping you attract more buyers.

Notable Features:

  • Unlimited product reviews
  • Review widgets
  • Automated email requests

Pricing: Plans start from $15/month; Free plan available

What merchants think: Judge.me is highly rated at 5.0 out of 5 stars with 27,968 reviews. Users frequently mention its ease of use and customization options, though advanced features require a premium plan.

Customer Support and Engagement Apps

17. Tidio Live Chat

Tidio Live Chat
Tidio Live Chat

Tidio Live Chat is a powerful Shopify live chat app that could improve your customer service by providing real-time support. It enhances customer engagement and satisfaction, potentially leading to higher conversion rates.

Notable Features:

  • Real-time live chat
  • Automated chatbots
  • Integration with Messenger, Instagram, and email

Pricing: Plans start from $29/month; Free plan available

What merchants think: Tidio has a 4.6 out of 5 stars rating from 1,856 reviews. Users appreciate its ease of setup and ability to enhance customer engagement, though some find it costly for small to medium businesses.

18. Smile: Rewards & Loyalty

Smile: Rewards & Loyalty
Smile: Rewards & Loyalty

Smile: Rewards & Loyalty is a must have Shopify app that could help you enhance customer loyalty. It encourages repeat purchases, turning shoppers into loyal customers.

Notable Features:

  • Points and rewards system
  • Referral programs
  • VIP programs

Pricing: Plans start form $49/month; Free plan available

What merchants think: Smile holds a 4.9 out of 5 stars rating from 6,017 reviews. Users find it easy to set up and effective for increasing customer retention, though some mention limitations on POS.

Worth-Trying Apps by Mageplaza

19. Mageplaza Instagram Feed

Mageplaza Instagram Feed
Mageplaza Instagram Feed

Mageplaza Instagram Feed is an essential Shopify tool to enhance your store’s appeal. It allows you to showcase stunning product images to improve visitors’ experience and brand interaction.

Notable Features:

  • Display shopping product tags on Instagram feeds
  • Show posts on different layouts: grid, slider, and highlight
  • Customize feed interface (text, color, post numbers, and spacing)
  • Automatic or manual data synchronization

Pricing: Free to use

20. Mageplaza Product Feed

Mageplaza Product Feed
Mageplaza Product Feed

Mageplaza Product Feed is the ultimate Shopify tool for generating and auto-syncing product feeds for Google Shopping. It optimizes your product details across multiple channels, simplifying the integration and management process.

Notable Features:

  • Customize Google Shopping feeds
  • Filter and monitor product approval status and Google issues
  • Auto-sync Shopify data
  • Comprehensive dashboard

Pricing: Free to use

FAQs: Must Have Shopify Apps

You should use paid and free Shopify apps that help run your Shopify store better, increase sales and make customers happy. Good ones include AVADA SMS & Email Marketing for automated messages, ReConvert Upsell & Cross Sell to increase sales, Tidio Live Chat for customer support, AfterShip Order Tracking for tracking shipments, and Spocket for dropshipping.

You should have 10-20 Shopify apps. This way, you can get the benefits of different tools without slowing down your Shopify store.

Absolutely. While the base price might be clear, Shopify apps can have hidden costs like:
  • Monthly fees: Many apps have ongoing monthly subscriptions.
  • Transaction fees: Some apps charge per transaction processed.
  • Usage limits: Free plans might have limited features or usage.
  • Additional features: Upgrading for advanced functionalities can cost extra.
Before installing any apps, it's important to read the app's pricing details carefully.

Yes, Shopify apps are worth it. They help merchants like you run your ecommerce store better, increase sales, and give your customers a better shopping experience.

Look at what your ecommerce store needs, read reviews, check what the Shopify app offers, look at the price, and try free trials if they have them. This helps you pick the right Shopify app for your ecommerce store.

Most paid Shopify apps cost between $10 and $30 a month. Some premium apps cost $50-$100 or more each month, depending on what they offer. Still, Shopify offers many free apps for you to explore.

The Bottom Line

Choosing the must-have Shopify apps can transform your online store. We hope you can pick the paid and free Shopify apps that fit your needs and watch your online store thrive.

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Image Description
Sam is the CEO & co-founder of Mageplaza, a company established to support Magento merchants with different powerful tools and resources. Sam Nguyen is also the CEO & founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore – aiming to support more than a million online businesses to grow and develop.