13+ Best Shopify SEO Apps Free to get #1 ranking on Google!

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Summer Updated: April 01, 2021


So, you’ve finally set up your first Shopify store!

Everything seems to be in place; you’ve found perfect products, had great content on your product pages/ store blog, created your email list, and are ready to serve your first customers.

But wait, despite your hard work, no one is visiting your store!

So, how can you deal with that? Perhaps SEO apps and tools are what you really need right now! Fortunately, Shopify has thought of that and offers a number of SEO apps to help you boost your online presence, as well as attract more visitors coming to your online store.

That’s why we have this blog post, namely 13+ Best Shopify SEO Apps for your E-commerce site (Free), to introduce outstanding SEO apps and tools and show what features they’re built with.

Let’s dive right into it!

Table of contents

What is SEO?

In fact, SEO (Search Engine Optimization) is the act of increasing the quantity and quality of traffic to your site through organic search engine results.

What is SEO?
What is SEO?

To fully understand the true meaning of SEO, let’s break the definition down and look at the parts:

  • Quality of traffic. The outcome of providing a good experience with the right content for your target audience. As an online business owner, you may use traffic, interactions, leads, and sales to measure how your website looks, so you should pay a lot of attention to your website’s traffic.
  • Quantity of traffic. Once you’ve got the right audience clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Organic traffic is any traffic that you don’t need to pay for.

Related topic: 15 SEO Tools for Magento to Help You Boost Rank on Google

Why do you need a Shopify SEO app?

It’s worth mentioning that boosting SEO for Shopify stores isn’t just about understanding and implementing SEO best practices. Although this is an essential component of your marketing strategy, it’s also crucial to use the right tools for the best possible results.

You’re in luck as Shopify already comes with many outstanding SEO-friendly features, which means you’re one step ahead of anyone using other platforms. On top of that, you can cover all the necessary tasks and processes without wasting a lot of time and effort.

13 Best FREE Shopify SEO apps

1. SEO Suite Free by AVADA

There are many reasons that make your website load slowly and rank at a very low position on search page results. Perhaps your high-quality images are too heavy to load, your links are broken, or social connections to your website are not strong enough.

This is when Shopify SEO Suite - Image Optimizer comes in handy! The app is a comprehensive solution for an optimized website as critical features, such as images, structure data, HTML Sitemap, meta tags are well-supported.

SEO Suite - Image Optimizer by AVADA
SEO Suite - Image Optimizer by AVADA

With SEO Suite - Image Optimizer by AVADA, you can auto-insert ALT tags to your images and compress them to fasten your site’s loading speed. Furthermore, auto-add Google structured data helps the search engine understand your page content easier and then prioritize it on the searching result page. Most of all, it’s totally FREE!

AVADA’s dedicated customer support team will respond to every request with lightning speed. Thus, feel free to contact them if you have any concerns at any time.

Key features of SEO Image Optimizer by AVADA Commerce:

  • Optimize Image ALT tag. ALT tags are automatically added to every image on three pages: product page, collection page, and blog post
  • Image optimization. Images are optimized and compressed to increase loading speed, while their quality keeps unchanged.
  • Google structured data. Support auto-add Google structure data for higher ranking results
  • Meta tags & rules. Automatically optimize meta titles and description.
  • Site verification. Verify your website authority with different search engines
  • Social Meta. Add social meta to display previews of your page on social channels (Facebook, Twitter, etc.)
  • Redirect 404 pages. Allow redirecting 404 pages to a specific URL
  • HTML sitemap. Help users navigate your website easily with HTML sitemap
  • SEO analysis. Detailed and thorough SEO analysis on your product pages with problem reports and improvement solutions
  • Integration with best Shopify apps

Price: Free


2. SEO Optimizer - Trusted SEO app by Booster Apps

On the Shopify App Store, Booster Apps claims that more than 382,000 Shopify stores have installed its app since 2015. In reality, SEO Optimizer - Trusted SEO app by Booster Apps is one of the most common tools to boost your sales revenue.

SEO Optimizer - Trusted SEO app by Booster Apps
SEO Optimizer - Trusted SEO app by Booster Apps

The app primarily focuses on SEO features to push your products to the top searching result. In its latest version, the app can promote the speed of searching flow, so that your items are highly likely to be on the top list. Another vital thing is that the app requires a no-code installation. The one-click installation allows you to get ready in a few minutes and start improving your SEO.

Key features of SEO Optimizer - Trusted SEO app by Booster Apps:

  • Automated SEO Optimizer
  • One-click install for SEO
  • US-based SEO support


  • Free Plan
  • Pro Plan: $24.99/ month


3. SEO Booster - SEO Marketing by Secomapp

SEO Booster - SEO Marketing by Secomapp is an excellent SEO-driver tool for all Shopify store owners, from beginners to professionals. Precisely, the app’s name truly reflects its benefits that you can expect.

SEO Booster - SEO Marketing by Secomapp
SEO Booster - SEO Marketing by Secomapp

The app structures your data in such a friendly way that search engines can quickly find you and put your website in top results. Plus, it can automatically detect and fix your site’s SEO problem, such as broken links. You can also take advantage of its SEO keyword feature, as the app regularly updates trending keywords in your chosen regions, providing you with the optimized control over your content.

Key features of SEO Booster - SEO Marketing by Secomapp:

  • Check and fix SEO issues regularly
  • Structure data in a friendly way by using full JSON-LD
  • Update ALT texts for new product images automatically
  • Allow websites to integrate with Google Analytics and Google Search Console easily
  • Update trending keywords functions based on locations


  • Free Plan
  • Pro Plan: $24.99/ month


4. Plug in SEO by SureSwift Capital

Trusted by more than 30,000 stores over the world, Plug in SEO by SureSwift Capital should be the next destination in the journey to your success.

This all-in-one tool can check, fix, and optimize your SEO, helping your E-commerce site rank higher in Google search results. In this way, attracting more audiences will no longer be a challenging mission. Particularly, Plug in SEO offers comprehensive data in JSON-LD format from new articles, SEO links list, business contacts, and so on.

Note: JSON-LD is a lightweight “Linked Data” format, which encodes your website data to be easier to understand for all of the other machines on the Internet, including search engines like Google!

Plug in SEO by SureSwift Capital
Plug in SEO by SureSwift Capital

The app also offers unique templates for you to customize SEO data of up to thousands of products within minutes. Moreover, thanks to the built-in Google Search Console, you’re able to track your store’s rankings and organic traffic analytics.

Key features of Plug in SEO by SureSwift Capital:

  • Edit SEO data of different products, pages, collections, blogs, and posts
  • Support SEO meta titles, meta description templates, and keyword tools
  • Check and fix SEO issues
  • Monitor organic traffic
  • 404 broken link redirects
  • Target focus keywords
  • Provide a detailed report on your site’s SEO, blog, and speed performance
  • Support multiple languages


  • Free Plan
  • Plug in SEO Plus Plan: $20/ month


5. SEO Plus by Varinode, Inc.

SEO Plus by Varinode, Inc. offers another effective way to improve your site’s search rank thanks to dynamic fresh content.

SEO Plus by Varinode, Inc.
SEO Plus by Varinode, Inc.

The app lets you publish new content frequently, which means you can make use of organic keyword optimizations. In addition, you’re free to make changes to the displayed content as you wish to make it seamlessly blend with your site’s spirit.

On top of that, what makes SEO Plus unique is that it allows you to do further code modifications by yourself. But there is no need to worry if you have little or no knowledge in this field because the app requires no coding skills to use it. Only if you’re confident with your coding skills, don’t hesitate to do everything you want.

Key features of SEO Plus by Varinode, Inc.

  • Update fresh content for all products automatically
  • Allow modifying the displayed content and its appearance
  • Work well on a number of devices: desktop, tablet, and mobile
  • Optimize organic keywords
  • Enable customizing with advanced codes
  • Support multiple languages

Price: Free


6. Smart SEO by Sherpas Design

Smart SEO by Sherpas Design is developed with the goal of saving your time and budget by automating your on-site SEO. Rather than manually create meta tags and ALT tags for all entities, now you can take a rest while the app does it all for you automatically.

Smart SEO by Sherpas Design
Smart SEO by Sherpas Design

You can manage your store sitemap, including adding or removing any pages, which cannot be implemented within Shopify. Moreover, the team behind the app makes sure that all of your broken backlinks are identified. So, you’re able to take timely actions to fix them and include your store in search engines’ favorite list again.

Key features of Smart SEO by Sherpas Design:

  • Automate store’s on-site SEO
  • Automatically create product meta tags and ALT tags for all entities
  • Provide full control over the store sitemap
  • Allow users to add/ removes pages
  • Automatically detect all broken backlinks
  • Provide structured data with JSON-LD to search engines
  • Support multiple languages for meta tags


  • Free Plan
  • Pro Plan: $4.99/ month


7. SEO King by Engage Apps

As the name implies, SEO King by Engage Apps provides you with the best SEO tools that drive more traffic and sales.

SEO King by Engage Apps
SEO King by Engage Apps

The app will perform all essential functions, including boosting SEO, increasing page loading speeds, and optimizing images. You’re given dozens of features to resize, square, and compress product images without experiencing any loss in quality. In addition, you can protect your images from thefts with watermarks. You’ll be able to enjoy maximum SEO results after creating search-friendly filenames, which is supported by the app’s rich keywords builder feature and powerful Google AI integration.

Key features of SEO King by Engage Apps:

  • ALT Texts manager
  • Product meta titles and descriptions manager
  • JSON-LD Microdata manager
  • Sitemap manger
  • Improve your product photos for search
  • Scan your shop for issues
  • Optimize your entire shop in one click
  • Keywords manager
  • Disable right-click to prevent photo theft
  • Export product photos for free


  • Free Plan
  • Small Shops Plan: $7.99/ month
  • Medium Shops Plan: $12.99/ month
  • Large Shops Plan: $18.99/ month


8. Image SEO by Hextom

As you might know or not, many start-ups can’t continue their business after the first year since they’ve got no idea about golden rules. Besides thinking about which products to sell, they need to pay attention to their image quality.

In reality, if your page can load fast, your E-commerce site can rank higher in Google, leading to a significant number of sales. However, not so many new E-commerce websites understand this rule.

Image SEO by Hextom can help you reduce the image size with just one click without affecting its quality. Besides, it enables you to display your store name, product name, product type, and so on in the most optimized way. If you want to resize, crop, or add text to the image, Bulk Image Edit can ultimately help you with that. Then, you can check the preview before having it done.

Image SEO by Hextom
Image SEO by Hextom

Key features of Image SEO by Hextom:

  • Optimize image file sizes for products and themes without losing any quality
  • Update ALT text and file name for product images with customizable templates
  • Standardize images on your website and social channels (Facebook and Instagram) into a square shape
  • Crop all images to make them same in width and height
  • Using watermarks for product images
  • Enable previewing before creating tasks
  • Offer option to revert/ undo any changes that have been made


  • Free Plan
  • Basic Plan: $9.99/ month
  • Professional Plan: $19.99/ month
  • Advanced Plan: $49.99/ month


9. SEO Assistant by Buymaxx

SEO Assistant by Buymaxx does exactly like its name: assisting Shopify store owners to improve the rankings in search results. Especially, you’re given the flexibility to modify all your products and pages with advanced SEO automation.

For instance, you’ll no longer have to manually enter meta tags or ALT tags for every image, product, and page, thanks to the bulk-editing feature. Besides, the app offers a great solution to avoid broken links by automatically scanning all pages to detect any issues and invalid web pages. As a result, you can immediately fix all problems and optimize thousands of pages within minutes without coding skills.

SEO Assistant by Buymaxx
SEO Assistant by Buymaxx

Key features of SEO Assistant by Buymaxx:

  • Support bulk editing meta tags and ALT tags
  • Offer flexible SEO settings for products and pages
  • Automatically fill in meta tags for all items
  • Structure data in JSON-LD format
  • Detect broken links and invalid web pages by SEO Assistant Page 404 scanner


  • Free Plan
  • Pro Plan: $4.99/ month
  • One time plan: $6/ month (billed at $72 once per year)


10. SEO JSON-LD Boost by Verge Studios

The next app is designed to boost your store and products’ searchability across the web. It offers multiple SEO tools to improve your Google search results in just a single click.

SEO JSON-LD Boost by Verge Studios
SEO JSON-LD Boost by Verge Studios

SEO JSON-LD Boost by Verge Studios automatically adds JSON-LD structured data to your website. These data are injected to your store using Javascript, which doesn’t directly modify your templates. Your temple files will be secure and risk-free, as they don’t touch, read, edit, or append these files.

Key features of SEO JSON-LD Boost by Verge Studios:

  • Provide various SEO tools to improve your Google search results in just a single click
  • Add JSON-LD structured data to your website automatically
  • Inject JSON-LD data into your store using Javascript
  • Don’t directly modify your templates

Price: Free


11. SPO (SEO Product Optimizer) by SillyCube Technology Ltd.

SPO (SEO Product Optimizer) by SillyCube Technology Ltd. is developed to lighten your burden with fantastic SEO tools.

SPO (SEO Product Optimizer) by SillyCube Technology Ltd.
SPO (SEO Product Optimizer) by SillyCube Technology Ltd.

The app looks for similar niche keywords to yours on other stores to quickly help your niche products show up on search engines. It enables you to pick suitable keywords with good search volume but are not competitive or provide you with specialists’ hand-pick advice for SEO keywords. You can also change your products’ link previews with no coding skills required.

Key features of SPO (SEO Product Optimizer) by SillyCube Technology Ltd.:

  • Custom link previews on Facebook & Twitter
  • Stand out with niche keywords suggestion
  • Bulk edit product link previews
  • Effective SEO advice
  • Focus keyword insertion


  • Free Plan
  • Basic Plan: $15.99/ month


12. SEO AMP by Shop Sheriff

Mobile user experience is one of the most vital ranking factors that Google considers, and AMP (Accelerated Mobile Pages) becomes a significant step in making web pages accessible to your audiences in a faster manner.

AMP by Shop Sheriff allows you to set up AMP for your store so that you can reap the benefits of speed as a ranking factor in Google search results.

AMP by Shop Sheriff
AMP by Shop Sheriff

Key features of AMP by Shop Sheriff:

  • Allow users to create AMP-specific versions of all the essential pages of your Shopify store
  • Optimize your URLs for SEO
  • Allow users to edit all the AMP sidebar links
  • Integrate Google Analytics and Google Tag Manager to further optimize your relevant pages for phenomenal page speed


  • Free Plan
  • Hobbyist Plan: $9/ month
  • Company Plan: $29/ month
  • Enterprise Plan: $99/ month


13. SEO Master - Auto SEO Booster by Giraffly

SEO Master - Auto SEO Booster by Giraffly is an all-in-one SEO checker which improves your site’s SEO for higher ranking, leading to more organic traffic and more sales. By using this app, you can get huge benefits from a variety of comprehensive features.

In particular, the app automatically checks your on-page SEO to help you optimize your pages given the SEO checklist. Also, you’re allowed to manually edit SEO factors in bulk, namely ALT Text, Title Tag, and Meta Description clearly and efficiently in one place. If you don’t want to manually implement it, you can resort to what the app has already offered.

Furthermore, SEO Master uses JSON-LD to help your site stand out in the search results by enriching the information appearing on popular search engines.

SEO Master - Auto SEO Booster by Giraffly
SEO Master - Auto SEO Booster by Giraffly

Key features of SEO Master - Auto SEO Booster by Giraffly:

  • On-page SEO scan
  • Manual & bulk edit
  • Automated template
  • Broken link management
  • Structured data
  • Detailed reports on your SEO performance


  • Free Plan
  • Premium Plan: $12.99/ month


Final thoughts

That’s it for 24+ Best Shopify SEO apps for your E-commerce site! The beauty of giving them a try is that they tackle a particular SEO issue, such as conquering Google Images, to winning the fast-pass to mobile users, or simply having a website that is continually performing at its best in search engines.

On top of that, they could save you boatloads of precious time. As these apps streamline the entire process, you can spend more of your time on the key levers to get you more sales and dominate your niche.

We will keep this review up-to-date on a regular basis. Please feel free to reach us out if you’ve got any questions related to this app review!

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