9+ Best Free Email Marketing Tools to try in 2021

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Haley Updated: January 27, 2021

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Everywhere you look, marketers and influencers are touting the advice: “You need to build a list!

Why?

Because with email marketing, you’ve got complete control!

Not only do you possess your own list, but you don’t need to rely on Facebook’s pay-to-play advertising model or Google’s ever-changing search engine algorithms for website traffic. If you desire to grow and nurture your business, email marketing is the way to go.

It might be time to try out a professional email tool. But wait, before you cry out “professional = expensive,” there are actually a bunch of free email marketing tools that can do the job well.

We researched and tested a number of free email marketing tools to find the best ones for various use cases and business types.

Below are the 9+ best free email marketing tools!

Let’s explore!

Table of contents

What is email marketing?

As a form of marketing, email marketing is a powerful channel that uses email to promote your business’s products or services. It can help make your customers well aware of your latest items or offers by integrating it into your marketing automation efforts.

What is email marketing?
What is email marketing?

Email marketing can help you establish a relationship with your audiences while driving traffic to your blog, social media channels, or anywhere else you’d like folks to visit. You can even segment your target users and emails by demographic, so you are only sending people the messages they want to receive most.

Email marketing also enables you to run A/B tests of a subject line or call to action to define the best performing message. In short, email is one of the most cost-effective tools available. Studies show that for every $1 spent, email has an average ROI (return on investment) of $38.

Related topics:

What to look for in a free email marketing tool

There are a lot of options that offer flexible subscribers and send thresholds together with robust features that businesses need - for free. If you’re just starting or want to try out a few options before committing to a premium plan, you have plenty of choices.

Below is what we looked for when testing free email marketing tools:

  • The number of subscribers and sends included for free. Some tools are generous in this regard, offering thousands of free sends per month, while others include low caps, meaning your “free” platform isn’t free for very long.

  • Email templates and customization. You don’t need to start your email marketing campaigns from scratch. The best free tools come with at least a few fully-designed and professional templates to get your operation started.

  • Audience segmentation. Success with email relies on the ability to deliver the right emails to the right people at the right time. For growing brands, that means you need capable segmentation features with any email marketing tool you choose.

  • Automation. From transactional emails to triggered campaigns, a growing business needs to automate email marketings as their efforts scale.

  • Scalability. The best free email tool should grow with your business - from free to paid when necessary, adding many more features and higher limits as you go.

With those criteria in mind, below are the 9+ best free email marketing tools for you.

9+ Best free email marketing tools

1. AVADA Email

Among many email marketing tools, AVADA Email Marketing is the most outstanding and reasonable solution for any merchants. Specifically designed to optimize Abandoned Cart campaigns, AVADA Email Marketing follows up with your perspectives and quickly reminds them to continue their purchase.

AVADA Email Marketing
AVADA Email Marketing

AVADA Email Marketing is easy to use with an intuitive and user-friendly interface, even for novice users. Plus, the tool offers ready-to-use and professional email templates that can save a lot of time and effort for admins.

As we stated above, if you sell your products or services to people who truly want them, you will have a big chance to win! That’s why AVADA developers add the segmentation feature into this tool. You’re able to make your emails relevant to receivers, and attract the right ones to generate sales.

Last but not least, the tool offers Newsletter Pop-up/ Spin to Win to help you collect emails with ease. Also, Exit Intent Pop-ups allows online store owners to deliver promo and useful content or updates to their visitors.

Key features of the free plan:

  • 15,000 emails/ month
  • 1,000 contacts
  • Newsletters
  • Forms: Pop-ups, Spin to Win
  • Basic automation flows
  • Basic reports

Pricing plans:

  • Free Plan
  • Pro Plan: $9/ month

TRY AVADA EMAIL MARKETING FOR FREE

2. Moosend

Moosend is undoubtedly among the top free email marketing platforms that let you create elegant campaigns, automate your marketing efforts, as well as boost your lead generation with online forms.

Moosend
Moosend

The tool offers an easy-to-use drag-and-drop editor, email marketing automation triggers, real-time reports, and list segmentation features. You can even integrate Moosend with some of your favorite apps to seamlessly pass on essential information between different tools. It is also one of the only free email marketing tools that won’t include its logo in your emails.

Moosend doesn’t offer a CRM (Customer Relationship Management), but if you are looking to do email marketing only, it might be a good start for your business.

Key features of the free plan:

  • Unlimited emails
  • Full branding and design experience
  • Sign-up & subscription forms
  • Marketing automation
  • Reporting & analytics
  • Email and chat support
  • 100+ integrations
  • API access

Pricing plans:

  • Free Plan
  • Pro Plan: $10/ month
  • Enterprise Plan: custom pricing

Visit Moonsend

3. Omnisend

As an email tool that’s strongly geared to E-commerce, Omnisend has a lot of exceptional features, such as automation workflows, the ability to add your store’s product to your newsletter automatically, and cool email add-ons like scratch card and gift boxes. The bad news - none of these are available on its free plan.

Omnisend
Omnisend

However, the free plan is quite hard to beat if you are looking to send email in high volumes, with 15,000 emails per month (2,000 per day). You also get website tracking, in-depth reporting, 3 forms/ landing pages, and 24/7 support. Not bad at all.

Key features of the free plan:

  • 15,000 email sends per month
  • Website tracking
  • 5 segments
  • 3 forms/ landing pages
  • Email templates
  • Image editor
  • Deep reporting
  • Integrations with Shopify, BigCommerce, WooCommerce, Magento, API, Zapier. Shopify Flow. Tidio Live Chat

Pricing plans:

  • Free Plan
  • Standard Plan: $16/ month
  • Pro Plan: $99/ month
  • Enterprise Plan: custom pricing

Visit Omnisend

4. Mailchimp

Thanks to its friendly branding, MailChimp becomes one of the most common email marketing tools, which is a great place to start your campaigns if you’re planning to scale it quickly.

Particularly useful for small and medium-sized businesses, MailChimp’s free plan offers 12,000 email sends per month for 2,000 subscribers. You can also get access to features such as segmentation, A/B testing, contact profiles, and more. However, it is important to note that you’ll have Mailchimp branding in your email footers with the free plan, and won’t get premium support.

MailChimp
MailChimp

If you use E-commerce software, you will be happy to know that MailChimp integrates with some major providers, including WooCommerce and Magento. You can also integrate MailChimp with WordPress if your business uses WordPress as its content management system.

Key features of the free plan:

  • 2,000 contacts with 1 audience included
  • Marketing CRM
  • Creative assistant
  • Website builder
  • MailChimp domain
  • Forms & landing pages

Pricing plans:

  • Free Plan
  • Essentials Plan: starts at $9.99/ month
  • Standard Plan: starts at $14.99/ month
  • Premium Plan: starts at $299/ month

Read more: MailChimp Reviews: Is This Email Giant Your Best Choice?

5. MailerLite

Sophisticated features, such as the landing page builder and pop-up customizer, make MailerLite stand out among free email marketing tools in the market. Apart from the basics like the drag-and-drop builder, MailerLite comes with a rich text editor and a built-in photo editor to generate stunning emails.

MailerLite
MailerLite

You’re able to create responsive landing pages to match the emails you send, which will improve your chances of driving conversions. It is easy to run split tests on different email variations to see what works best to drive clicks and conversions.

MailerLite also offers a comprehensive report that contains vital stats like click rate, open rate, unsubscribe rate, and many more. However, the integration and API capabilities are not as robust as some other options on this list.

Key features of the free plan:

  • Drag-and-drop editor
  • Rich text editor
  • Built-in photo editing
  • Mobile-friendly email newsletters
  • Email automation
  • Advanced segmentation
  • Email campaign reports
  • Report and analytics
  • Email support

Pricing plans:

  • Free Plan
  • Premium Plans: starts at $10/ month

6. SendPulse

SendPulse calls itself a multi-channel marketing platform, but actually, its email marketing feature is the most popular.

SendPulse comes with more than 130 templates, and it also lets you create your own using drag-and-drop functionality. You can set up these personalized emails to be automatically sent out at the right time according to user behavior, event trigger, and other variables.

SendPulse
SendPulse

In terms of functionality, SendPulse has a “Resend” feature that enables you to resend unopened emails with different subject lines, which is precious for time-scrapped marketers. It also offers web pushes, Viber, SMTP, and more.

Since its inception in 2015, there still isn’t a ton of API support, but that is something SendPulse is working on improving for anyone who is in need of technical functionality.

Key features of the free plan:

  • 15,000 emails
  • 500 subscribers
  • Autoresponders
  • A/B testing
  • Reporting

Pricing plans:

  • Free Plan
  • Paid Plan: starts at $8/ month

7. Mailjet

Another newsletter platform traditionally known for sending transactional emails, Mailjet has evolved into a more complete email service.

During setup, Mailjet offers a choice between its Developer and Marketer interfaces. You can hand-code your emails or customize premade designs in the Developer mode, then generate separate versions for the A/B test. You can plug the tool into your app or E-commerce store and create transactional emails as well.

Mailjet
Mailjet

Its drag-and-drop email builder is easy-to-use, while the basic segmentation features will help you set up more personalized email campaigns for your own target audience. Moreover, Mailjet allows you to collaborate on emails with your teammates in order to update numerous elements simultaneously.

Key features of the free plan:

  • 6,000 emails per month
  • Unlimited contacts
  • APIs, SMTP Relay, Webhooks
  • Advanced Email Editor
  • Advanced Statistics

Pricing plans:

  • Free Plan
  • Basic Plan: starts at $9.65/ month
  • Premium Plan: starts at $20.95/ month
  • Enterprise Plan: custom pricing

8. Benchmark

With a straightforward and minimalist design, Benchmark is one of the most user-friendly newsletter platforms we’ve tried.

Benchmark
Benchmark

If you work for a business experiencing incredible growth, but isn’t already using an email marketing tool, you might want to check out Benchmark’s free plan. The tool is equipped with premium features, and designed to cater to enterprise-level business.

With the free version, you can use the drag-and-drop editor, choose from various templates, use sign-up forms, create basic drip campaigns, and use the list hygiene feature.

Nevertheless, there is no option for A/B testing or automation features on the free plan. Plus, contacts can’t be added via list import in the free plan. You can only add email contacts who fill out Benchmark subscriber forms.

Key features of the free plan:

  • 250 emails per month
  • Basic email marketing
  • Lite marketing automation
  • Basic reporting
  • Basic support

Pricing plans:

  • Free Plan
  • Pro Plan: starts at $15/ month
  • Enterprise Plan: custom pricing

9. Sender

Sender is one of the best free tools with features to ensure deliverability. It enables you to create stunning newsletters without any HTML knowledge. You just need to choose from a template and customize it with elements like text, images, and videos. You can customize your newsletters for each recipient to create an even more significant impact.

Sender
Sender

Sender’s powerful analytics feature is one of the top reasons why it is on our list. It enables you to track who opened your emails and clicked on the links, when they were opened, and more. It also helps you build accurate buyer profiles based on your subscriber actions, so you can optimize your existing email campaign and craft compelling offers.

The free plan of Sender doesn’t limit access to any features. The only difference is that the free plan includes Sender branding at the bottom of your emails.

Key features of the free plan:

  • 2,500 subscribers
  • 15,000 emails/ month
  • All features included

Pricing plans:

  • Free Plan
  • Monthly Subscription Plan: starts at $11/ month
  • Prepaid Credits Plan: starts at $37/ month

10. SendinBlue

Starting out as a transactional email platform, SendinBlue has successfully expanded into the email marketing space, offering premium features such as SMS marketing and marketing automation.

With more than 70 design templates, Sendinblue’s email design functions make it simple to create a great-looking email. All of these templates are responsive, and you’re able to preview your results to make sure your design looks the way you wish on any screen format.

Once you design your emails, you can use features like A/B testing and segmented recipient lists to take the guesswork and manual effort out of optimizing your campaigns and targeting your ideal audiences.

SendinBlue
SendinBlue

SendinBlue doesn’t allow you to send as many emails at once as you can from other free email marketing tools; however, you can manage more contacts and split them into focused lists. The tool also lets you buy prepaid credits to send more than your daily email limit.

Key features of the free plan:

  • 300 emails per day
  • Unlimited contacts
  • Email template library
  • Mobile-friendly email designer
  • Transactional email and SMS sending
  • Core API features
  • Advanced templating language
  • Real-time reporting
  • Email support

Pricing plans:

  • Free Plan
  • Lite Plan: starts at $25/ month
  • Premium Plan: starts at $65/ month
  • Enterprise Plan: custom pricing

11. EmailOctopus

Starting out as a feature of Amazon’s SES service, EmailOctopus has proven to be one of the best free email marketing tools with an easy-to-use email builder and clean UI. Though EmailOctopus doesn’t have a lot of features, it is a pretty nice solution for small and mid-sized businesses.

EmailOctopus
EmailOctopus

Email list management is also easy to grasp, allowing you to add fields, import, and export your lists in a breeze. The free plan will equip you with the necessary segmentation and personalization features to send better email content to your audience.

Overall, EmailOctopus is ideal for beginners who need basic customer support and don’t mind the branding.

Key features of the free plan:

  • 2,500 subscribers
  • 10,000 emails per month
  • Drag-and-drop editor
  • Reports available for 30 days
  • Basic support

Pricing plans:

  • Free Plan
  • Pro Plan: starts at $20/ month

What limitations do free email marketing tools have?

Most free email services restrict either subscriber or email numbers, and sometimes both, so keep in mind these amounts when deciding. All of the services seem to restrict access to some advanced features, so be aware of what is and what isn’t included in their free versions. Plus, most newsletter services also put their own branding within your emails (usually a small badge in the footer).

It’s also not possible to access advanced reporting or marketing automation with most of these free tools. So, if you want this kind of sophistication, you may need to open up your wallet. You can get an idea of pricing plans, and then compare them between providers.

In regards to recommendations, we’d probably try out AVADA Email Marketing to begin with. The tool has relatively good subscriber and email limits, along with an easy-to-use system. Plus, it has some excellent features, such as multiple forms and automation flows, while still being wallet-friendly, even in their paid plans.

The bottom line

Now, you’ve got a better sense of the best free email marketing tools at your disposal. You can try these tools out depending on your own business’ needs, then select the one most ideal for you.

If you’ve experienced any excellent free email marketing tool that is not on this list, you can share it with us right now. We’re happy to hear from you!

Abandoned cart email.
avada email marketing


Haley
Haley
Haley is a content creator at Mageplaza. When not working, she gets hung up on travel adventures, books, and food tasting. As growing up, she wants to read, learn, and experience more and more up-to-date things to adapt herself to this ever-changing world.
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