FAQ pages seem to be a small part of online stores. In fact, to develop a strong e-commercial business, it is important to consider every single page of your website. It is missing without mentioning Questions & Answers sections that make a range of benefits for both sales and customer services. Some valuable tips below will assist administrators to optimize Q&A pages with ease.
Significantly, Mageplaza FAQ for Magento 2 is an advanced tool to operate Frequently Asked Question hubs effectively. To make the page optimization run on the right track, the extension provides some outstanding features of question categories, search boxes, and design customization.
Table of contents
A Frequently Asked Questions page is the main part of e-commercial stores that provides information about common questions or concerns from customers. A range of FAQs and answers in the specific fields is set up to be available for readers to learn more. The aim of Q&A sections is not to attract customers via marketing efforts; however, these pages help retain consumers and motivate them to place orders by answering their questions.
An optimized FAQ page brings not only helpful information to customers but also many valuable benefits to online stores. Actually, the well-operated page plays a significant role in e-commerce websites.
Customers tend to visit FAQ sites with the aim of finding more relevant information. The page with high-quality and detailed content will deeply impress them. As a result, online stores can earn visitors trust and motivate them to place orders without hesitation.
There are some elements to create the good content of a Frequently Asked Questions page:
In addition to already-answered questions, admins should enable readers to leave their own questions and get direct answers. This is a smart way to understand and take care of online customers. The site’s content is always updated and new so that customers find it really helpful and interesting.
With the FAQ module by Mageplaza, visitors are able to make a question and respond if answers are helpful or not. The interaction between shops and shoppers will bring high efficiency in upgrading FAQ pages and enhancing users’ shopping experiences respectively.
Badly-organized FAQ page - One of the reasons for cart abandonment Cart abandonment situations may happen in case customers are unable to find specific information in a long list of FAQs. Classifying the same questions into categories helps readers save time on lookup and remind them of relevant questions. Therefore, buyers can access exact and full information with ease.
Organize Q&A categories with ease
The layout in the Magento 2 FAQ extension can show up to three columns of question categories, which gives readers a clear overview of the Knowledge Base page. Also, store owners can choose positions to show categories towards the important levels.
When it comes to the FAQs product tab, all product-related questions are shown. Visitors can leave a question if their concerns are not available. After that, the question will be auto-displayed in the Product Detail when being published.
Mageplaza FAQ for Magento 2 enables administrators to display the number of existing questions in each category title. Moreover, to make the interface clear and appealing, it is able to collapse the answers with their questions. By the time guests click on the question, its answer will appear. Clicking on the question again if you want to hide the answer.
There are some useful features that have a great influence on the Questions page. The title of each category is displayed with a selected illustration icon to make it more attractive. Besides, store owners can choose the preferred color for the FAQ page, which will stipulate the main color on the frontend.
The search function is a key feature of any Q&A sections. Customers cannot find information manually on a large and complex site when it comes to industry 4.0. Adding a search box on your Questions page will gain some precious benefits: Find relevant information within a short time.
When you own the Mageplaza FAQ module, an instant search box is displayed on the top of the Knowledge Base homepage. Users can look for questions by typing one or some characters, and then the results will appear as soon as possible. Besides, admins can customize the color and edit the name of the search title.
In fact, many store owners do not consider the FAQs a smart SEO strategy. It is well known that the appearance of Question pages is simply for the benefit of customers. However, an SEO-friendly page brings more value to online business. Every day, search engines receive a huge range of questions and their duty is to provide relevant information for users. Therefore, building up a good FAQ page with strong SEO will attract much more traffic, reaching higher PageRanks as well as converting lots of customers.
To optimize a Question section for search, some essential elements below are highly recommended:
In terms of the advanced SEO capability, the meta tags play a crucial role by offering more information about the FAQ page to search engines and searchers. These tags are optimized in order to underline the most significant content and assist the Question page to gain higher ranks in SEPRs.
The importance of the meta tags is undeniable, and all types are completely supported in the FAQ extension for Magento 2 stores by Mageplaza. With the advanced SEO capability, administrators’ burdens of a Question site will be reduced.
According to the analysis about the optimized FAQs and the 5 essential tips as mentioned above,Mageplaza FAQ for Magento 2 is published to optimize your website and enhance customer experience on online stores better. It is time for your business to attract more customers, boost sales faster and obtain remarkable success.
Posted by Rainy in Blog . July 03, 2019