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SEO-Friendly URL for Magento 2


Magento 2 SEO Friendly URL extension enables stores to create short and clean URLs for filtered pages after using the layered navigation.

With this SEO-supported module, stores can control how the pages are tracked by search engines, and gain competitive advantages thereby. Moreover, it will be easier to identify meaningful details based on friendly links.

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Magento 2 SEO-Friendly URL for Magento 2.3.x, 2.4.x CE/EE/B2B/Cloud/ Adobe Commerce 2.3.x, 2.4.x

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SEO-Friendly URL



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After customers select product filters, filtered pages will be created. Nevertheless, the URLs on these pages are not optimized. In other words, the produced URLs will be lengthy and difficult to remember. They risk offending the recipient if they later forward such links to their pals.

In addition, filtered pages may create duplicated content. Because meta and description are copied from the category page, when Google indexes and follows the filtered pages, the ranking will be affected.


With Magento 2 stores, SEO Friendly URL extension will help:

  • Shorten product listings URL
  • Select the attributes to display in the URL
  • Configure filter key to the URL scheme
  • Set SEO-friendly URL for each product attribute
  • Control how Google indexes and follows your filtered pages

Create SEO-friendly filtered results URLs

Magento 2 SEO Friendly URL extension allows admins to generate URLs that can be read well by search engines, which can optimize your website ranking.

Instead of the long filter results, you can add attribute codes and a filter key to the URL, so that it is easy to identify where the search comes from.

Set up SEO-friendly URLs for product attributes

In the General Settings, you can set up the basic features of this module. However, in case you want to launch different plans for each attribute, based on its revenue, demand, or stock, it is easy to configure it in the backend. Besides the option Yes or No, now you can simply choose ‘Use Config settings’.

Control Google index and follow

URLs of filtered pages share the same meta and description with the category page. Therefore, when Google indexes those pages, it may consider them to have duplicate content, a problem that frequently lowers the ranking of your website.

Mageplaza Magento 2 SEO-friendly URL extension supports you in controlling whether Google indexes or follows links on the Category Page with the filters applied.

Add attribute alias

Instead of machine-coded names, aliases refer to a nickname set by admins to direct visitors to the same place with clean-looking URLs.

If you leave this box empty, the module will automatically use the attribute code value.

Set filter links as no-follow

Preventing bots of search engines from crawling these links is important to maintain the ranking of the website. By doing this, you can avoid pages with duplicate content being scanned by search engines.

However, this feature is only enabled if you also install Mageplaza Layered Navigation Pro or Ultimate version.

Choose your suitable edition


Crafted for a great webstore start $ 79 first year

  • 1-year extension updates
  • 1-year support
  • 60-day money-back guarantee
  • Read our policies
  • Supports for Magento 2 Community Edition

Enterprise/ Magento Cloud

Great for an enterprise solution $ 279 first year

  • Free updates within subscription time
  • Free support within subscription time
  • Read our policies
  • Supports for Magento 2 Enterprise Edition
  • Highest priority support

Full features list

Of course, you can. Please go to Stores - Attributes - Product - Select the attribute - SEO-friendly URLs to set up each attribute.

Yes, but you can find this extension well included only in the Pro version and above.

This feature is only available if you install Mageplaza Layered Navigation Pro or Ultimate module, so please make sure you install it first, then try again.

You can install by yourself following the this Installation Guide, or use the Installation Service package and let our experts handle the rest.


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Coming soon

All of the feature updates plan and status will be updated as soon as possible in our public Trello.

View Mageplaza Extension Roadmap 2023 ->

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Release Notes

  • v4.0.1 (Magento v2.4.x)

    10 June 2021

    • Compatible with Magento 2.4.2
    • Fixed minor bugs
  • v2.2.3 (Magento v2.3.x)

    10 June 2021

    • Compatible with Magento 2.3.5
    • Fixed minor bugs
  • v4.0.0 (Magento v2.4.x)

    11 September 2020

    • Compatible with Magento v2.4.0
  • v2.2.2 (Magento v2.3.x)

    27 April 2020

    • Fixed error with empty store when using store code on URL
  • v2.2.1 (Magento v2.3.x)

    29 October 2019

    Compatible with Magento 2.3

  • v2.2.0 (Magento v2.3.x)

    04 September 2018

    • Supported SEO URL for toolbar (pager & sort)
  • v2.1.0 (Magento v2.3.x)

    07 May 2018

    • Fix an XSS security issue
    • Improved
    • Fixed
  • v2.0.0 (Magento v2.3.x)

    11 October 2017

    • Improve performance
  • v1.0.1 (Magento v2.3.x)

    14 June 2017

    • Fixed same attribute name & name contain other attribute name
  • v1.0.0 (Magento v2.3.x)

    18 May 2017

    Release first version of SEO URL

    • Support Layered Navigation URL
    • Support filtered attribute values
    • Compatible with Mageplaza Layered Navigation, Mageplaza Shop by brand

Magento 2 Backend Tools' Full Features

General settings

  • Enable/Disable the module
  • Allow/Disallow applying SEO-friendly URLs for product attributes
  • Add attribute codes to the URL scheme
  • Customize filter keys to the URL scheme

SEO-Friendly URLs for Attributes

  • Generate SEO-friendly URL for the specific attribute or as configured
  • Allow/Disallow Google to index the Category Page with filters applied
  • Allow/Disallow Google to follow links on the Category Page with filters applied
  • Add attribute URL alias
  • Configure filter links as no-follow

Why choose Mageplaza Magento 2 SEO-Friendly URL

Mageplaza provides consistent and customer-centric extensions for your Magento 2 store.

We don't sell products for one time. We provide lifetime solutions which help our customers thrive with their businesses.

innovate exchange partner
mageplaza trustpilot
follow magento coding standard
8 years ecommerce

60-day Money Back

Extensive 60-day money-back period. You love it or get a full refund no questions asked.


Extensive Support Timeframe

Mageplaza provides support 16 hrs/day, 5.5 days/week to guarantee the seamless operation of our extensions on your store.


Install via Composer

Simple installation via composer helps you save time and eliminates technical issues during future updates.


Frequent Updates

Intensive update roadmaps ensure great performance, bug-free, highly compatible, and innovative extensions.