Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

How to Integrate Omnisend with Shopify (2 Simple Methods Included)

Discovering a seamless method to streamline your email campaigns may seem daunting. However, if you are uncertain about where to begin, the Omnisend Shopify integration is within reach. 

This integration has the potential to elevate your website to unprecedented levels by enhancing your understanding of your customers, enabling you to craft captivating marketing campaigns, and meticulously monitoring your business’ progress at every juncture.

Continue reading to delve deeper into the utilization of Omnisend Shopify along with the invaluable benefits it can bestow upon your online store in the section below.

Overview of Omnisend Shopify

Omnisend Shopify is a user-friendly marketing platform that offers a variety of pre-built tools to help you boost sales and save time. 

What is Omnisend Shopify?

To combine your email marketing strategy into a single platform, utilize segment recommendations, email templates, pre-built automation workflows, and form templates. 

You can utilize Omnisend to discover fresh approaches to optimizing and expanding your company while you lay the groundwork for your marketing plan. 

To promote your product or items, experiment with different marketing channels, tailor your communications with the help of customer intelligence tools, and A/B test your messaging to determine the ideal tone that will appeal to your target demographic.

Omnisend Pricing Plans

Omnisend provides a range of plans tailored to meet the needs of every business owner, dispelling the misconception that email marketing is exclusively for well-funded corporations.

As a leading email marketing provider, we guarantee that impactful email marketing is affordable, offering cost-effective marketing solutions at Omnisend.

Free plan

The Free plan is ideal for new businesses or those interested in trying out Omnisend. With the Free plan, you can utilize all of Omnisend’s features at no cost. 

You are able to connect with a maximum of 250 contacts by sending up to 500 emails each month. No credit card is required, and there are no limits on your contact list. Whenever you feel ready, you can easily upgrade your plan. 

Standard plan

For expanding and mid-sized companies that concentrate on email marketing, the Standard plan is the perfect choice. Starting at just $16 per month, you will have access to all of Omnisend’s features, including unlimited push notifications. 

Additionally, you can chat with live support and have a dedicated Customer Success Manager, provided you have at least 45k billable contacts. The Standard plan offers various other benefits as well.

Omnisend Pricing Plans

Pro plan

If you are a high volume sender who also incorporates SMS into your marketing strategy, the Pro plan is the most suitable option. Starting from $59 per month, you can send unlimited emails and push notifications. 

Moreover, you will receive free SMS for managing the entire customer experience. With the Pro plan, you will have the opportunity to work with dedicated support and a Customer Success Manager, as long as you have at least 23.5k billable contacts. This plan is designed to take your business to the next level.

Key Benefits of Using Omnisend Shopify

  • All-in-One Marketing Platform: You can manage your email, SMS, and other marketing channels from a single dashboard with Omnisend, an all-in-one marketing platform. This makes it easy to create, automate, and track your marketing campaigns in one place.
  • Seamless Integration with Shopify: Omnisend is designed specifically for Shopify users, which means it integrates seamlessly with your Shopify store. You can easily sync your customer data, product information, and order history to create more targeted and personalized campaigns.
  • Advanced Segmentation and Personalization: You can develop highly targeted campaigns with Omnisend by utilizing its powerful segmentation and personalization features, which are based on consumer behavior, preferences, and past purchases. This helps to increase engagement and conversions by delivering more relevant content to your subscribers.
  • Powerful Automation Workflows: With the automation workflows offered by Omnisend, you can efficiently streamline your operations and enhance customer interaction. Through automating monotonous tasks such as welcome emails, reminders for abandoned carts, and post-purchase follow-ups, you can save valuable time and boost engagement. This empowers you to dedicate your attention to other crucial aspects of your business, all the while ensuring that your customers receive personalized and timely content.
  • Advanced Reporting and Analytics: With Omnisend Shopify features like advanced reporting and analytics, you gain access to comprehensive reporting and analytics that empower you to effortlessly monitor the success of your campaigns, gauge your return on investment, and pinpoint opportunities for enhancement. Armed with this invaluable data, you can refine your campaigns over time and confidently make informed decisions that will propel your business towards unprecedented growth.

How to Integrate Omnisend Shopify: 2 Main Methods

The process of integrating your Shopify store with other tools and platforms using API (Application Programming Interface) is known as Shopify API integration.

This procedure makes it possible for data to flow easily between your Shopify store and other platforms, like email marketing services, accounting software, and inventory management systems.

The Shopify API enables developers to create unique apps and integrations that increase the features and functionality of your store. Here are two main methods to integrate Omnisend Shopify that you should refer to:

Method 1. Integrate Directly

Step 1. Access your Shopify account and log in

To begin, ensure that you have successfully logged into your Shopify account. In the event that you do not possess a Shopify account, kindly proceed by selecting the “create account” option to establish a new Shopify account.

Log in admin.shopify.com

Step 2. Install and add the Omnisend app

To access the apps available for linking to Shopify, locate and click on the Menu icon (depicted as three horizontal lines) positioned at the top of the screen. 

From the dropdown menu, select “Apps.” This action will redirect you to a page displaying a comprehensive list of all the available apps that can be integrated with Shopify.

Proceed to scroll down the list until you locate the “Omnisend Email Marketing & SMS” app. Once found, click on the “Add App” button situated below the description of Omnisend.

Install and add the Omnisend app

Upon clicking, you will be directed to a page presenting the terms and conditions for integrating Omnisend with Shopify. After reviewing these terms for a moment, proceed to the bottom of the page and click on the “Install App” button.

How to Integrate Omnisend Shopify

Congratulations! You have successfully integrated Omnisend with your Shopify platform

Upon finishing the integration process with Shopify, Omnisend commences the synchronization of all past data from your store. This includes the transfer of information regarding your contacts, products, and orders. 

Step 3. Data Synchronization

The initial synchronization may require a few hours to complete, however, we advise waiting for a period of 24 hours.

NOTE: If you do not utilize any automation alongside a particular event in the trigger, the customers’ information and order data will be transmitted to Omnisend through a synchronization process within one hour.

The contacts that are synchronized with Omnisend may have varying subscription statuses, namely subscribed and non-subscribed. Only the contacts who have explicitly given their consent to receive your marketing materials are included in Omnisend with a subscribed status for the email channel. For further details on contact synchronization, please refer to the additional information available.

Step 4. Automation Workflows

Omnisend does not override any of the automated responses that are already set up in your store. If you want to replace them, you will need to disable the automations that are being sent by Shopify and enable the ones in Omnisend instead.

To disable the Abandoned Cart Workflow in your Shopify admin, navigate to Settings → Checkout → scroll down to the Abandoned checkouts section. Uncheck the checkbox beside the Automatically send abandoned checkout emails option.

Testing Workflows Related to Orders

Once you have configured the automation workflows in your Omnisend account, it is important to assess their performance. To do this, you can initiate the workflows within your store. During the testing phase, it is recommended to:

  1. Set the delay to trigger the workflow immediately.
  2. Utilize the Incognito window of your browser.
  3. Employ various email addresses, as certain flows, such as Abandoned Cart, may only be triggered once per day unless you modify the Frequency in the automation trigger settings.

SMALL TIP: When appending something to your email address, the system will recognize it as a distinct email address, yet the email will still be delivered to your inbox.

To observe the process of placing a test order in your Shopify admin, follow these steps:

  1. Access your Shopify admin.
  2. Navigate to the Orders section.
  3. Locate and click on the Create order button.

To create an order, you need to follow three essential steps on the designated page: firstly, add a customer; secondly, add the products; and finally, click on the button labeled “Mark as paid.”

In the end, the default Order Confirmation will automatically be activated once the order has been successfully added to the admin panel.

Method 2. Use Shopify API Integration Service

When using the Shopify API integration service by Mageplaza, you can rest easy knowing that the project will be managed expertly by professionals with experience. Specifically, you have the ability to achieve the following:

  • Synchronize orders seamlessly and instantaneously across all your channels.
  • Consolidate and effectively handle customer data in a centralized location.
  • Streamline your operations by automating tasks, ensuring a seamless and effortless transition.
  • Seamlessly integrate with various platforms to optimize and streamline your business processes.
  • Attain valuable insights into your business operations, enabling you to make well-informed decisions.
Shopify API Integration Service by Avada Commerce

How does the Shopify API integration process by Mageplaza work?

  • Step 1. Analyze requirements
  • Step 2. Integrate your store
  • Step 3. QA test and fix bugs
  • Step 4. Support and maintain

In addition, Mageplaza offers a wide variety of Shopify API integrations to help you stand out from the crowd.

  • Integration of Inventory Management: This extension facilitates order tracking, accurate and timely fulfillment, and stock level management. Consequently, you may enhance customer happiness, increase sales, and prevent stockouts and backorders.
  • Shipping API Integration for Shopify: With Shopify’s shipping API connection, managing orders, tracking shipments, and creating shipping labels are all simple tasks. With quick and dependable shipment, you may reduce costs associated with shipping and increase customer satisfaction.
  • Marketing Integration: You can create customized campaigns, evaluate statistics, and improve methods by integrating your store with social media, email marketing, and other marketing platforms. Increasing sales, consumer engagement, and brand visibility is simpler.
  • Integration of Customer Relationship Management: This typical example of a Shopify API integration can let you handle and evaluate client data more effectively. You can segment your customer base, monitor consumer behavior, and tailor your marketing campaigns with the aid of this integration.
  • Social Media Integration: You can get more customers to visit your Shopify store and sell things directly on social media by integrating it with these networks. You’ll interact with your audience, get new clients, and expand your clientele.
  • Integration of Bookkeeping and Accounting: You may track your finances, provide reliable reports, and simplify your bookkeeping procedures with the use of this integration. Integration of bookkeeping and accounting helps you avoid mistakes, save time, and enter data less manually.
  • Integrated Payment Gateways: Payments using credit cards, PayPal, Apple Pay, and other means are easily accepted. By integrating your Shopify store with well-known payment gateways, you may boost sales overall, decrease payment errors, and gain more trust from customers.
  • Reporting Integration: You may track sales, keep an eye on website traffic, and examine consumer behavior with reporting integration. You may use this Shopify integration to find opportunities, recognize trends, and make data-driven decisions that will help you expand your company.
  • CMS Integration: With a Shopify-CMS integration, Shopify takes care of your e-commerce features, including product inventories, payments, and shipping, while you organize and manage your website’s other pages, product descriptions, and blog articles.


5 Email Campaigns Created With Omnisend Shopify

Abandoned Cart Recovery

This campaign targets customers who have added items to their cart but haven’t completed their purchase. Omnisend’s automation workflows can send a series of reminder emails with personalized product recommendations, discounts, or incentives to encourage customers to come back and complete their purchase.

Welcome Series

As soon as someone signs up for your email list, you can set up a welcome series using Omnisend. This series consists of a sequence of emails that introduce your brand, highlight key products or services, and offer a special discount or incentive for their first purchase. It helps to build a relationship with new subscribers and convert them into customers.

Product Recommendations

With Omnisend’s dynamic content blocks, you can create personalized email campaigns that recommend products based on a customer’s browsing or purchase history. These recommendations can be tailored to each individual recipient, increasing the chances of conversion and driving repeat purchases.

Product Recommendations

Seasonal Promotions

Take advantage of holidays, special occasions, or seasonal events to run targeted email campaigns. Omnisend allows you to schedule and automate these campaigns in advance, ensuring that your subscribers receive timely and relevant offers or promotions.

Customer Retention

Use Omnisend to create email campaigns that focus on customer retention. For instance, you may send customized emails to clients who haven’t bought anything in a long time, offering them exclusive discounts or rewards to encourage repeat purchases.

Keep in mind that an email campaign’s success is dependent on various factors such as audience segmentation, compelling content, and effective calls-to-action. By leveraging the features and automation capabilities of Omnisend for Shopify, you can create impactful email campaigns that drive engagement and boost your e-commerce business.

Final Words

After familiarizing yourself with Omnisend Shopify’s features, you will possess the knowledge to effortlessly craft captivating email campaigns, visually appealing templates, and a comprehensive marketing strategy that seamlessly integrates with your online store. 

While the abundance of features offered by Omnisend may initially appear daunting, don’t hesitate to give it a try, as you will quickly realize its user-friendly nature. 

Once you have successfully established the Omnisend Shopify Integration and devised a handful of email campaigns, all that remains is to observe the influx of website traffic and the steady growth of new subscribers.

Image Description
Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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