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How To Verify Shopify Domain On Facebook: 6 Steps to Follow

The significance of having a strong online presence is already apparent to you if you are using Shopify to operate your online store. Facebook is a site you can’t afford to ignore when it comes to social media, which is an essential part of that presence. 

It’s essential to verify your Shopify domain on Facebook to build credibility and unlock useful features. In this blog post, we will walk you through the process in this article to make sure you have a thorough knowledge of how to verify Shopify domain on Facebook, the biggest social media network worldwide.

What Is Shopify? The website of Shopify

Shopify is an extensively utilized and adaptable e-commerce platform that offers enterprises and individuals the resources and tools required to design, develop, and oversee online stores. It provides an all-inclusive and intuitive solution for establishing and managing e-commerce enterprises, enabling users to sell goods and services to clients online.

Shopify is widely recognized for its user-friendliness and accessibility, rendering it appropriate for entrepreneurs with varying levels of technical proficiency and those with less experience. 

Shopify’s key features include various marketing tools, inventory management, order monitoring, secure payment processing, and configurable website themes. Users can create visually beautiful and functioning online stores that complement their brand identity by choosing from various themes.

Flexibility is one of Shopify’s main advantages. It meets the needs of many industries and can handle companies of all sizes, from little startups to huge conglomerates. It also provides pricing options to accommodate various needs and budgets.

Why Should You Verify Your Shopify Domain On Facebook?

There are many reasons to verify your Shopify domain on Facebook

Verifying your Shopify domain on Facebook is a fast and efficient approach to increasing brand awareness and fostering client trust. There may be considerable impact from this simple measure. Let’s examine the reasons behind your decision to verify your Shopify domain on Facebook.

  • Increased credibility: Potential buyers can see a verified Facebook domain when they visit your page or engage with your advertisements, which increases the reliability of online retailers.
  • Access commerce features: Verification enables you to better use Facebook’s shopping and commerce capabilities. This includes having the option to create dynamic ads that highlight your products to a wider audience, tag products in posts, and set up a Facebook shop.
  • Increased brand recognition: Verified domains are more likely to show up in Facebook search results and recommendations. This enhanced exposure may lead to more people learning about your company, goods, and services, which in turn may improve traffic to your Shopify store.
  • Ad campaign efficiency: Having a verified domain while running Facebook advertisements makes ad tracking and attribution easier. This implies that you may optimize your advertising efforts by making data-driven decisions and measuring the efficacy of your ads with greater accuracy.
  • Preventing abuse: You have more control over how your brand is represented on Facebook by confirming your domain. This can safeguard your reputation by preventing illegal or fraudulent usage of your brand’s name and domain.
  • Customization options: Additional customization options for your Facebook Page and ad campaigns are unlocked upon verification. You may more closely align the appearance and feel of your Page with the identity of your brand, giving it a unified and expert online presence.
  • Increased audience reach: You have a better chance of being featured in Facebook’s areas devoted to related content and suggestions if your domain is verified. This can assist you in reaching a larger and possibly more engaged audience interested in your offerings.
  • Enhanced conversion rates: A key component of e-commerce is trust. Prospective buyers are more inclined to purchase products from you when they believe in your brand. Verification contributes to the development of trust, which may lead to higher conversion rates.

How To Verify Shopify Domain On Facebook

If you want to integrate Facebook’s commerce and advertising services with your Shopify business, verifying your Shopify domain on Facebook is a crucial first step. This validation can improve the security of your online presence and help prove the legitimacy of your domain. Take these actions to have Facebook verify your Shopify domain:

Required conditions: Make sure you have the following before starting the Facebook domain verification procedure for your Shopify store:

  1. A Facebook Business Manager account.
  2. Access to your Shopify store as an admin.
  3. The meta-tag that Facebook made available for validation.

Step 1: Enter Your Domain Name Into Facebook Business Manager

Login to your Facebook Business Manager account

One of the most important steps in verifying your Shopify domain on Facebook is adding your store to Facebook Business Manager, particularly if you want to take advantage of Facebook’s commerce and advertising services. Here is a comprehensive how-to guide:

  1. Open Facebook Business Manager and log in.
  2. Click the “Business Settings” button in the upper right corner.
  3. Select “Business Assets” under “Accounts,” then “Domains.”
  4. Choose ‘Add’ and input your domain (for example, www.yourstore.com).
  5. Select “Add Domain.”

Step 2: Verify Domain Ownership

After you’ve added your domain, you’ll need to prove that you own it. Facebook has various techniques for verification. However, the “Meta-tag” option is one of the most widely used. The following procedure is to be followed:

  1. Next to the domain you added, select ‘Verify Domain’.
  2. Select the ‘Meta-tag’ verification method.
  3. Facebook will provide you with a special code for your meta-tag.

Step 3: Put The Metatag On Your Shopify Store

At this point, you should update your Shopify store with the meta-tag. To do this, follow these steps:

  1. Log in to your Shopify admin panel.
  2. Choose the “Themes” option when you access the ”Online store”.
  3. Select ‘Actions’ and then ‘Edit Code.’
  4. Locate the ‘theme.liquid’ file and paste the provided Facebook meta-tag directly before the /head> closing tag into the head> section.
  5. Save the modifications.

Step 4: Verify Shopify Domain On Facebook

When you are back in your Facebook Business Manager, select “Verify Domain.” Facebook will check to see if the meta-tag is present on your website. It will validate your domain if everything is configured properly. Establishing the legitimacy and ownership of your domain inside Facebook’s ecosystem depends on this verification process. Here’s how to go about it:

  1. Open Facebook Business Manager and log in.
  2. Then select “Business Settings.”
  3. Select “Brand Safety” from the menu on the left, and then “Domains.”
  4. To add your domain, click the “Add” button.
  5. Using the DNS records you added, Facebook will make an effort to validate your domain. Facebook might need some time to acknowledge the modifications. Your domain will have a green checkmark next to it once it has been validated.
  6. Once Facebook has authenticated your domain, go back to the Shopify admin dashboard.
  7. Go to the “DNS settings” area, choose the Facebook-validated domain, and then click “Verify” to confirm the verification between Shopify and Facebook.
  8. Click “Save” or “Publish Changes” in the Shopify admin to make sure that your DNS records are correctly connected to your Shopify store.

Step 5: Configure Aggregated Event Measurement

Collect important data for your Facebook ad campaigns

Setting up Aggregated Event Measurement is crucial after confirming your domain. The process entails configuring event tracking and pixel management to collect vital data for your Facebook ad campaigns. Here is a thorough walkthrough on how to finish this step:

  1. In the Facebook Business Manager, select “Event Management”.
  2. Select the “Aggregated Event Measurement” option.
  3. Determine the goals and priorities of your company when configuring your 8 conversion events.

Step 6: Test Your Pixel (Optional)

Consider evaluating your Facebook Pixel as a best practice to make sure events are being tracked accurately. You can utilize the Test Events tool in Events Manager or the Pixel Helper browser extension from Facebook.

Domain Verification On Facebook Failed: Common Reasons And Solutions 

Gaining control over the material and guaranteeing a smooth user experience for users interacting with Facebook and Instagram assets requires businesses and website owners to verify their domain names on Facebook. Nevertheless, there are situations in which domain verification might not succeed. The following list of frequent causes of domain verification mistakes, along with suggested solutions,

Incorrect Meta-Tag Placement

  • Reason: It’s possible that the meta-tag that Facebook sent you wasn’t positioned correctly on your website.
  • Solution: 
    • Double-check the meta-tags placement in the head> section of your website’s HTML code. 
    • Verify that the code is free of errors, typos, and additional spaces.

DNS Configuration Issues

DNS settings are the cause of failed domain verification

  • Reason: Misconfigured Domain Name System (DNS) settings are among the most frequent causes of failed domain verification. Facebook needs to validate your domain by accessing certain DNS records.
  • Solution:
    • Double-check your DNS settings to make sure that you’ve included all of the necessary DNS records.
    • Verify that the DNS records have been published to the appropriate domain.
    • Ensure that all DNS record values correspond to Facebook’s specifications and that there are no typos.

Incomplete Domain Verification Process

  • Reason: Likely, you have not completed all domain verification requirements.
  • Solution: 
    • Double-check that you’ve completed each step of Facebook’s domain verification procedure by going back and doing it again.
    • Ensure you’ve clicked the last confirmation button or link to finish the procedure.

Cache Problems

  • Reason: Cache data in your browser may cause problems during verification.
  • Solution:
    • Clear your browser’s cache and try the verification process again. 
    • Sometimes, the process may be hampered by cached data.

Third-Party Apps Or Plugins

  • Rationale: Facebook’s domain verification procedure may be interfered with by some third-party plugins or technologies installed on your website.
  • Solution: 
    • Turn off or remove any third-party plugins or technologies that would prevent Facebook from verifying your domain for now.
    • Following verification, you can reactivate each of these plugins individually to see which one is causing the problem.

Domain Ownership Verification

  • Reason: If you do not have legal control of the domain you are attempting to verify, domain verification may not succeed.
  • Solution: 
    • Confirm that you are the legitimate owner of the disputed domain. 
    • If not, make the required adjustments by getting in touch with the domain owner or administrator.

Privacy And Security Settings

Facebook cannot get data if your website has severe privacy and security settings
  • Reason: If your website has overly severe privacy and security settings, Facebook may not be able to get the data it needs for verification.
  • Solution: 
    • Check and change your website’s security and privacy settings to ensure Facebook can access the necessary data.
    • Verify that no limitations or password safeguards prevent Facebook from accessing the content.

SSL Certificate Issues

  • Reason: If the SSL certificate for your website is not installed correctly or has expired, domain verification may not succeed.
  • Solution: 
    • Verify the authenticity of your SSL certificate and make sure your website has integrated it correctly.
    • If needed, update or renew the SSL certificate.

Read more: What Is an SSL Certificate (Secure Sockets Layer)? Definition, Importance & More!

Delay in DNS Propagation

  • Reason: Sometimes DNS updates do not fully propagate over the internet, and Facebook cannot get the updated information.
  • Solution: 
    • Wait for DNS updates to take effect. It may require 48 hours or longer to complete.
    • Utilize internet DNS lookup resources to verify the accuracy and timeliness of the DNS records.

Meta-Tag Errors

  • Reason: Successful verification may not occur due to meta-tag code errors.
  • Solution: 
    • Carefully examine the meta-tag code and make sure Facebook has been appropriately copied into it. 
    • Look through the code for any inconsistencies or errors.

Facebook’s System Issues

  • Reason: Occasionally, Facebook-related issues could lead to domain verification troubles.
  • Solution: 
    • Keep an eye out for any persistent technical troubles on Facebook’s status page or through its assistance channels.
    • Let Facebook fix any issues with its system before continuing.

Considerations When Verifying Shopify Domain On Facebook

Crucial things to remember when verifying your Shopify domain on Facebook

There are a few crucial things to bear in mind while confirming your Shopify domain on Facebook to make sure the procedure goes smoothly and successfully. These factors assist you in avoiding typical mistakes and guarantee that the platform has properly validated your domain:

  • Ownership verification: Ascertain that the domain you are attempting to verify is registered with you. The verification process is only accessible to domain owners.
  • Placement of the meta-tag: Take great care to position the meta-tag that Facebook has provided in the section of the HTML code for your website. When pasting the code, try not to make any mistakes or typos.</li> </ul>
    • Security of meta tags: Do not share or keep your meta-tag code publicly accessible. Your domain verification must be protected from unwanted access.
    • DNS settings: Check that the DNS settings for your domain are set up correctly so that Facebook can access your website. If necessary for verification, double-check your DNS records, such as TXT and CNAME records.
    • Cache clearing: Before confirming your domain, delete all cookies and cache from your browser. There are situations where the verification process is hampered by cached data.
    • Third-party plugins and apps: Look for any on your website that might interfere with the verification procedure. If needed, temporarily deactivate them, then activate them again following a successful verification.
    • Security settings: Check your website for any plugins or security settings that can prevent Facebook from accessing it. Disable them for a while if they interfere with verification.
    • Appropriate domain format: Make sure that while adding your domain to Facebook Business Manager, you enter it in the proper format (www.yourstore.com, for example).
    • Facebook Business Manager access: Verify that you have admin access and the required permissions to the Facebook Business Manager account linked to your Shopify store.
    • Testing the pixel: If your Facebook pixel was successfully verified, you might want to test it to ensure it appropriately records website event data. This is beneficial for analytics and future advertising.
    • Regular monitoring: Monitor the progress of your domain verification regularly. Ensuring that your domain stays confirmed is crucial, particularly if you change your website or domain settings.

    Find Your Ideal Shopify Developers At Mageplaza

    For companies and owners of online stores wishing to improve and personalize their Shopify stores, hiring Shopify developers at Mageplaza might be a wise decision. Mageplaza is a well-known business in the e-commerce sector that specializes in offering superior Shopify extensions and solutions. Find your ideal Shopify developers at Mageplaza

    They are a reliable choice for customizing and optimizing your e-commerce site, resulting in better user experiences and higher sales, thanks to their knowledge, experience, and dedication to providing high-quality solutions. Mageplaza’s Shopify developers might be hired for the following reasons:

    • Shopify proficiency: They are experts on Shopify with a thorough understanding of the platform.
    • Large experience: They have a great deal of experience working on e-commerce projects.
    • Integration and customization: They are adept at effectively integrating and customizing your store.
    • Huge app library: Mageplaza’s developers provide high-quality solutions to improve your store. View Mageplaza’s Shopify apps right here
    • SEO and performance optimization: They both enhance website performance and optimize for search engines.
    • Dependable assistance: Post-launch assistance and upkeep are easily accessible.
    • Cost-effective solutions: Mageplaza developers can be hired at a reasonable price.
    • Time efficiency: They move quickly to finish development so that your store can open.
    • Security and compliance: Mageplaza’s developers guarantee the security and compliance of your store.


    Don’t Hesitate To Consult With Your Ideal Shopify Developers


    To establish credibility, increase brand awareness, and enable commerce capabilities, you must be aware of how to verify Shopify domain on Facebook. These step-by-step instructions will help you ensure that Facebook has accepted your online store, which will pave the way for more sales and a more recognizable online presence. Don’t hesitate; to use this chance to expand your company on the biggest social media network in the world.

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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