What is B2B SaaS? Top 10 B2B SaaS companies

Rainy avatar
Rainy Updated: September 01, 2021


Drive 20-40% of your revenue with
email, SMS marketing
avada email marketing

Have you heard about the “SaaS” term? In fact, this is a model that is rapidly growing in use in our world today. According to a survey announced by BetterCloud, there is at least 80% of applications used in responded businesses will be SaaS-based. The percentage is also estimated to rocket in the following years.

If you have so many questions around SaaS and the SaaS B2B company, this blog is definitely helpful for you. In the first place, we will explain simply and comprehensively the term “SaaS” as well as “B2B SaaS”. Then, you are able to find the most powerful and successful SaaS B2B organizations in the world. Let’s dive into the details below!

Table Of Contents

What is SaaS?

SaaS (Software as a Service) is a software distribution model in which a third-party provider hosts the applications and makes them available to customers over the Internet. The customers of SaaS mostly are businesses, not always be the end-users of the apps.


The typical example of a SaaS provider is Google. We use Google Docs, Google Driver every day. And almost businesses are tracking their work with Google Analytics. Those apps are exactly SaaS products.

By using the application, business customers do not need to download or install the app on their desktop system. Instead of that, they can always access the copy version of an application with the internet connection in their desktop, mobile, at anywhere any time.

The app’ s source code is the same for all users, and when new features or functionalities are released, they will be updated to all of the customers. Regarding the data storage, depending upon the level of service agreement, the customer’s information for each module may be stored locally, in the cloud or with both methods.

What is B2B SaaS?

Now, if you do understand the term “SaaS” product, you properly can guest the meaning of B2B SaaS. B2B presents for companies sell products/services for other companies. Hence, clearly, B2B SaaS refers to companies who provide software (app, extension, add-ons) to other businesses as a service. Their products are functioned to assist businesses to operate more efficiently and effectively with highly automatic technology. Its main purpose is to cut down human resource expenses. Due to this value, a large number of companies are using that SaaS software to optimize their sales, marketing, and customer care services to enhance stores’ performance and generate more revenue.

Beside Google, another famous B2B SaaS that you might know are Microsoft, Adobe, Slack, etc. You can learn more about them in the next part of the article.


Taking more about customer success, this seems to be the key element of every successful business. Understanding that, e-commerce companies now invest strongly in customers’ care system. Once their first-time buyers win, they will likely become their loyal customers. Lately, you can see a significant number of top B2B SaaS companies provide customers with success apps for business customers.

Among many B2B SaaS organizations, some are stand out of them in recent a few years. To bring you the best idea of how those organizations look like and what makes them prosperous like today, let’s see the following top 10 B2B SaaS companies in the last part of our article. I am sure that you can learn something from the list!

Advantages of SaaS products

Advantages of SaaS products

Easy accessibility

The most significant benefit of the SaaS applications is that they can be used only through an internet browser, no need any operating system at any time anywhere. And as you may know, the internet is widely used in almost urban areas worldwide today.


It is undeniable that SaaS products eliminate the need for merchants to install and run applications on their own systems. This also means that they can save the expenses of hardware purchase, maintenance, and bug fixing. A significant amount of time on installation and support is removed as well.

Flexible payment options

Instead of spending one-time payment, customers using SaaS products can subscribe for a monthly/yearly or any offered frequently basis. By moving to scheduled operating expenses, this will help merchant customers to control operations better with predictable budgeting. Moreover, users can actively stop SaaS subscriptions whenever they want to save these recurring expenses.

Auto-updates functions

Another core advantage of SaaS products is that all of them can be updated automatically and centrally from app providers. This update will not affect the business customers’ operations at all. Further, auto-update and managing paths help reduce the time and human resources of the in-house IT department in business users.

Top 11 B2B SaaS companies in the world

According to the G2 Crowd report, the following list is collected with the top 10 SaaS B2B companies that are providing software for many businesses worldwide. They are not only famous and successful for the products’ portfolio but also be known as the best service providers in the industry.

In the report, GA has used the Grid Scoring Technology in which it builds the top Software companies on a scale of 0-100 resulted from customer reviews, social networks, and online sources.

Top 11 B2B SaaS companies

1. Google

The biggest name is undoubtedly Google, who owns up to 137 products that are focused on Survey, Cloud Content Collaboration, Document Creation, Digital Analytics, Video Conferencing, and more. The most used products are known as Google Forms, Google Drive, Google Docs, Google Analytics, Google Hangouts Meet. Also reported by G2, it was ranked 92 in market presence and 94 in satisfaction with an overall score of 93.

2. Adobe

Adobe is famous for its products and services portfolio in digital media, digital marketing, printing, and publishing software. This company owns over 50 computer software products (some most used are Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe Photoshop Lightroom). Adobe also was ranked 92 in satisfaction, 86 in market presence and an overall score of 91.

3. Slack

A Software company cannot ignore a big name: Slack. This vendor provides solutions in Business Instant Messaging and Productivity Bots. Its main product, Slack, is a collaboration and chat tool that allows for business internal messaging, video conferencing, and AI bots. By the report result, Slack gained 85 points in market presence and 100 in satisfaction with an overall score of 94.

4. MailChimp

Founded in 2001, Mailchimp is a leading marketing platform for small businesses. It provides solutions in Email Marketing, Transactional Email, Marketing Automation, Other Marketing with typical products such as Mailchimp, Mandrill, Mailchimp All-in-One Marketing Platform, TinyLetter. Mailchimp is a powerful marketing platform that enables customers to set up email sending automatically and triggers-based emails. With the detailed result reports, Mailchimp support customers in improving their marketing strategies effectively. Mailchimp ’s ranking score is 94.

5. Shopify

As known as an application and platform provider, Shopify is widely used among e-commerce stores and retail POS. With three products as Shopify, Shopify Plus, Burst by Shopify, this vendor landed at the fifth position with 87 in market presence and up to 99 satisfaction. The overall score of Shopify is 94.

6. Microsoft

Microsoft offers more than 100 cloud products variously used in different industries. Its flagship software can be named: Windows, Office, Azure, SQL Server, Exchange, SharePoint, Dynamics ERP, and CRM, as well as Xbox; Skype; and Windows Phone. Microsoft ‘s market presence score was 89 and 98 in satisfaction. The overall score is also 94.

7. SurveyMonkey

SurveyMonkey is a web-based survey provider serving businesses of all sizes. It’s categories range from Survey, Online Form Builder, Enterprise Feedback Management, to Market Research Services. The survey is used for data analysis and representation. SurveyMonkey was scored at 91 points overall.

8. MathWorks

MathWorks is known as a mathematical computing software vendor who is serving many product developers and engineers in the world. The company products are MATLAB, Simulink, SimEvents, ThingSpeak, Stateflow. The flagship software, MATLAB, was ranked 85 in market presence and 99 in satisfaction with an overall score of 93.

9. HubSpot

Among the CRM platforms, HubSpot is a famous name with its diffusion in more than 100 nations to help customers attract, analyze, and nurture businesses’ customers. Focusing on Marketing Automation, CRM, Sales Performance Management, Help Desk, Online Course Providers, this giant brings in various tools such as HubSpot, HubSpot CRM, HubSpot Sales, HubSpot Service Hub, HubSpot Academy. Ranked at the ninth position, HubSpot gained 74 in market presence, and 95 in satisfaction with the last score is 90.

10. Salesforce

Salesforce is also a well-known Saas company. Owing around 58 cloud-computing products, Salesforce has been working outstandingly in provide solutions for CRM, Marketing Automation, Help Desk, Email Marketing, Business Instant Messaging.

11. Avada

The last SaaS B2B company in this top list is Avada - a new eCommerce solution provider dedicated to helpingients take their businesses to the next level with effective solutions.

The company focuses on:

  • Developing intuitive apps to solve business problems
  • Consistently updating and adopting innovative technologies to optimize business solutions
  • Innovating and maximizing products’ effectiveness
  • Supporting customers at the 5-star standard
  • Building and maintainingstrong community

Wrap Up

If you are running e-commerce stores and want to gain more businesses as your customers, B2B SaaS products are highly recommended for you. With this blog, we hope that you can find more information about the SaaS-products-as-a trend in our world these days. Furthermore, looking at the giant in B2B SaaS names around the globe will partly help you know more about SaaS products and services for B2B e-commerce websites.

Find your B2B solutions for Magento 2

Increase sales,
not your workload

Simple, powerful tools to grow your business. Easy to use, quick to master and all at an affordable price.

Get Started
avada marketing automation

Rainy is a content creator at Mageplaza. As an ordinary customer, already had a special interest in online shopping, and up to now, has spent more than two years discovering online distribution channels as well as E-commerce platforms.

People also searched for


Stay in the know

Get special offers on the latest news from Mageplaza.

Earn $10 in reward now!

Earn $10 in reward now!

go up