The fitness ecommerce industry is experiencing a massive boom, surpassing expectations for growth. Forecasts predict that global revenue in the sports and outdoor ecommerce sector will steadily rise until 2027, reaching around $109.35 billion USD.
This growth is driven by shifts in post-COVID shopping habits and high demand for fitness gear, clothing, supplements, and healthy foods. With such demand, competition is fierce. Fitness ecommerce websites are everywhere, alongside fitness-focused Instagram accounts and influencers.
To stand out in this crowded field, businesses need to find their unique niche, build a strong community, and meet consumers’ evolving expectations for top-notch online shopping experiences. To maintain this growth, merchants must focus on making their websites agile and scalable.
This means rethinking their ecommerce strategies and carefully choosing platforms that can handle features like virtual experiences, loyalty programs, social selling, and smooth user interfaces. Ready to take your fitness ecommerce game to the next level? Take a look at our listed Shopify fitness stores below.
Top 15 Shopify Fitness Stores in 2024
1. Women’s Best
- Headquarter: Austria, Innsbruck
- Annual revenue: $50M - $75M
- Average monthly visits: 600,000
When dealing with a diverse customer base like Women’s Best, creating content that resonates with each segment while not alienating others can be challenging. To tackle this, Women’s Best has elevated their targeting strategies.
Highlights:
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Customized E-commerce Storefronts: Women’s Best offers different e-commerce storefronts tailored with relevant languages and currencies based on the shopper’s location, enhancing the user experience and convenience.
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Cultural Nuance Recognition: Rather than simply providing multilingual content, Women’s Best goes a step further by recognizing and catering to different regions’ varying interests and preferences. For example, they acknowledge that Italian customers may be more focused on nutrition, while beauty supplements may be popular in France, and workout gear could be in demand in the US.
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Tailored Site Content: By tapping into these cultural nuances across countries, Women’s Best tailors their site content accordingly. This approach helps cultivate a more loyal following and maximize revenue by catering to the specific preferences of each market, ultimately enhancing customer satisfaction and brand loyalty.
2. Gymshark
- Headquarter: United Kingdom, Solihull
- Annual revenue: $200M - $500M
- Average monthly visits: 1 million
Gymshark, a leading brand in the fitness and conditioning community, epitomizes innovation and forward-thinking. From humble beginnings with just a sewing machine and a screen printer, they’ve empowered individuals to reach their full potential.
Today, Gymshark is a global powerhouse, offering premium workout apparel and fostering an inspiring ecosystem with over 18 million social media followers and customers in 230+ countries.
To support its exponential growth, Gymshark strategically transitioned from Magento to Shopify Plus for seamless scalability and international expansion. This move not only ensured a robust online presence but also elevated customer experiences.
Highlights:
- Integration of Shopify’s POS System: Gymshark utilized Shopify’s Point of Sale (POS) system to organize world tours and events for in-person engagement, effectively bridging the gap between online and offline experiences.
- Enhanced Customer Experience Features: Key highlights include Gymshark’s homepage banner providing crucial updates and VIP alerts, seamless integration of creator collaborations, prominent showcasing of the GymShark Training App, convenient “Quick Add” feature on product pages, and a dedicated emphasizing eco-friendly practices.
Enhanced Customer Experience Features: Key highlights include Gymshark’s homepage banner providing crucial updates and VIP alerts, along with utilizing Shopify cart upsell apps to increase average order value through relevant product recommendations. Additionally, there is seamless integration of creator collaborations, prominent showcasing of the GymShark Training App, a convenient ‘Quick Add’ feature on product pages, and a dedicated Sustainability section emphasizing eco-friendly practices.”
3. Bodybuilding.com
- Headquarter: United States, Idaho, Boise
- Annual revenue: $200M - $500M
- Average monthly visits: 4.6 million
Bodybuilding.com, known as the world’s largest online retailer of sports supplements and fitness gear, also serves as a hub for fitness-related content, including articles, workouts, and videos.
Recently, Bodybuilding.com has partnered with Retail Ecommerce Ventures (REV), a leading player in ecommerce management with a portfolio of established brands. This collaboration underscores Bodybuilding.com’s dedication to helping individuals achieve their fitness goals by offering a diverse range of products and services.
Highlights:
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Extensive Product Selection: With a wide array of supplements, workout gear, and wellness products, Bodybuilding.com ensures customers have everything they need to succeed in their fitness endeavors.
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Expert Guidance: Backed by a team of fitness experts, nutritionists, and trainers, Bodybuilding.com offers accurate and up-to-date information, workout routines, and nutritional advice to empower informed decisions about fitness and health.
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Personalized Fitness Solutions: Recognizing that each person’s fitness journey is unique, Bodybuilding.com provides personalized fitness plans and nutrition guides tailored to individual needs.
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Comprehensive Fitness Knowledge Hub: Serving as a centralized resource for fitness knowledge, Bodybuilding.com offers a vast library of articles, videos, and expert advice to guide individuals in making informed choices about their fitness routines, nutrition, and overall wellness.
4. Peloton
- Headquarter: United States, New York, New York
- Annual revenue: more than $1B
- Average monthly visits: 5.8 million
The Peloton Bike, along with other workout equipment, features a large touchscreen and is offered by Peloton Interactive Inc.
Peloton excels at building customer confidence. A message reassures shoppers about their 30-day money-back guarantee and 12-month warranty when adding the bike to their cart, along with expert assembly options.
Highlighting these assurances early in the checkout process and offering convenient payment alternatives, Peloton sets a strong example of customer-centricity.
Highlights:
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Expert assembly available: Their provision of expert assembly service addresses potential concerns customers may have about setting up the equipment.
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Building Customer Trust: Peloton’s approach of addressing buyer concerns early in the purchase process teaches us the importance of instilling confidence from the outset. This not only boosts customer trust but also reduces hesitation in making a purchase, crucial for enhancing conversion rates.
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Value of Assembly Services: By emphasizing expert assembly availability, Peloton addresses a common concern among customers purchasing complex fitness equipment. This underscores the significance of offering supplementary services that streamline the customer journey from purchase to product use, ensuring a positive experience and potentially fostering greater satisfaction and loyalty.
5. No Bull
- Headquarter: United States, Massachusetts, Boston
- Annual revenue: $15M - $25M
- Average monthly visits: 250,000
No Bull is renowned for its training footwear and is characterized as a workout apparel brand “for people who work hard and refuse to make excuses.” Their highly anticipated midnight product launches posed a challenge for their e-commerce platform, requiring it to align with their ethos. This is where Shopify Plus came into play.
Marcus Wilson, Co-Founder of No Bull, explained, “We launch all of our products at midnight because demand currently exceeds supply. It ensures our most dedicated customers, those willing to shop at midnight, have a better chance of getting what they want.”
Highlights:
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Seamless Website Performance: Utilizing Shopify Plus, No Bull ensures their website can handle surges in demand without technical issues. This reliability is crucial for maintaining customer satisfaction and supporting the brand’s continued growth and success.
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Customer Loyalty Program: No Bull prioritizes customer loyalty through The Chipper rewards program. Members enjoy benefits such as free shipping, early access to restocks and new releases, and earning points for additional rewards. This initiative reinforces No Bull’s belief in recognizing hard work and ensures that loyal customers feel valued and appreciated.
6. Alo Yoga
- Headquarter: United States, California, Los Angeles
- Annual revenue: $100M - $200M
- Average monthly visits: 3.8 million
A standout Shopify fitness brand, Alo Yoga, has effectively positioned itself amidst competitors by embracing its mission to “bring yoga to the world.” They’ve pursued this mission through various avenues, catering to different lifestyles and preferences.
Highlights:
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Holistic Approach: Alo Yoga caters to various preferences by offering both brick-and-mortar studios for in-person experiences and an online subscription service called Alo Moves for practicing yoga, fitness, and meditation from home. This comprehensive approach ensures accessibility to their offerings for a wide audience.
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Outreach to Younger Generation: Through Alo Gives, a nonprofit initiative, Alo Yoga promotes movement and mindfulness among children of all ages. Visitors to their website can access free videos and programs, demonstrating their commitment to making yoga and mindfulness accessible to everyone, including the younger generation.
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Yoga Wear: Alo Yoga’s Shopify store offers a wide range of yoga wear, catering to customers seeking bestsellers, latest releases, or inspiration from celebrities like Kendall Jenner. With ample options available, customers can find the perfect attire to suit their preferences and style.
7. iFIT
- Headquarter: United States, Utah, Logan
- Annual revenue: more than $1B
- Average monthly visits: 533,000
iFIT has emerged as a leader in digital fitness, offering a wide range of virtual workout classes to suit various fitness goals. Unlike traditional fitness stores, iFIT focuses on digital products, particularly virtual fitness classes accessible from home. This innovative approach, especially relevant during times when gym access was limited, has positioned iFIT as a pioneer in home fitness.
iFIT’s Shopify store demonstrates how digital fitness solutions can be effectively marketed and sold online. Through engaging visuals, interactive elements, and a diverse class selection, iFIT not only sells virtual fitness classes but also provides a comprehensive fitness solution that supports users in their wellness journeys. By integrating fitness studio management software, iFIT can streamline operations and enhance the customer experience, ensuring that users have access to all the resources they need to succeed.
Highlights:
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Innovate with Visuals for Digital Products: Adapting product presentations to suit digital offerings, as demonstrated by iFIT’s use of engaging visuals, enhances the user experience and communicates product value effectively.
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Organize Offerings for Discoverability: Structuring offerings by type, intensity, and instructor improves the user experience and simplifies product discovery, facilitating ease of use for customers.
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Leverage Subscription Models for Engagement: Embracing subscription-based models can create recurring revenue streams and foster ongoing customer engagement, providing continuous value to users.
8. Altitude Sports
- Headquarter: Canada, Montreal
- Annual revenue: $25M - $50M
- Average monthly visits: 1.4 million
Altitude Sports’ early embrace of the internet has been a boon for the brand. Originating as a brick-and-mortar store in Montreal during the 1980s, they ventured into the online realm with the launch of their website in 1999. This early move into e-commerce has enabled them to maintain a competitive edge, continually adapting and expanding alongside technological advancements.
Highlights:
- Instant search capability: One standout feature of their current website is the intuitive search function. As customers type, results are dynamically displayed visually, even before hitting ‘Enter’. This smart feature serves a dual purpose: it facilitates quicker discovery of desired items for shoppers while also enticing them to explore additional products they may not have initially considered, thereby enhancing the overall shopping experience.
9. GYMREAPERS
- Headquarter: United States, Idaho, Meridian
- Annual revenue: $1B - $10B
- Average monthly visits: 500,000
Gymreapers is a fitness apparel and gear store dedicated to providing high-quality products for professional athletes, gym enthusiasts, and anyone passionate about fitness. They focus on functional, comfortable, and stylish workout clothing and accessories to enhance performance and confidence during workouts.
Highlights:
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Product Range: Gymreapers offers a diverse range of products tailored to different fitness activities along with a comprehensive selection of gym gear such as knee sleeves, lifting belts, wrist wraps, and gym bags.
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Shipping and Returns: Gymreapers provides worldwide shipping to most countries, with free shipping available within the United States for orders above a certain threshold. International shipping is also offered with standard fees. The brand offers a 30-day return - policy on most items, provided they are in new, unused condition with original packaging.
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Community Engagement: Committed to empowering the fitness community, Gymreapers shares informative content on its blog and social media platforms. This content includes training tips, workout routines, and inspirational stories from athletes who have benefited from Gymreapers’ products, fostering a supportive and engaged community.
10. Sweat
- Headquarter: Parkside, South Australia
- Annual revenue: $15M - $25M
- Average monthly visits: 250,000
Kayla Itsines, an Australian fitness expert, developed the Sweat mobile app, which can be accessed through Sweat.com. The app offers new users a free trial and a range of workout routines and trainers for just $20 per month, a price significantly lower than the average US gym subscription.
Sweat is known for its tailored workout programs for women and is renowned for its comprehensive fitness app, which includes workout programs, meal plans, and community support.
Highlights:
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Emphasizing Trainer Expertise and Transparency: By showcasing trainer exercises and biographies, platforms like Sweat build trust and credibility with users, fostering a personalized and supportive fitness journey.
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Prioritizing Ease and Convenience: Simplifying processes and removing barriers to entry, as demonstrated by visual previews and integration with popular devices like the Apple Watch, enhances user experience, engagement, and satisfaction.
11. Fabletics
- Headquarter: United States, California, El Segundo
- Annual revenue: $200M - $500M
- Average monthly visits: 644,000
Ever since its establishment in 2013, Fabletics has earned acclaim for its stylish, high-performance athleisure wear at affordable prices. The brand has significantly influenced the athleisure industry by effectively utilizing customer data, particularly through its VIP subscription membership introduced later on.
Highlights:
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Membership and loyalty: The VIP program offers customers a plethora of perks, such as discounts of up to 50% on all purchases, access to the Fabletics FIT app, and complimentary shipping. What distinguishes this Shopify brand is its unique approach to memberships. Fabletics grants customers complete control over their membership, enabling them to cancel for free and skip billing cycles limitlessly. This flexibility sets Fabletics apart from its competitors in the industry.
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Community engaging: The inclusion of “Shop the Look” social block for social proof and community building, educational content on VIP membership with FAQs is important for their success. Also, the website shows featured shops in the menu for easy navigation to new collections, and a leggings finder quiz gamifying purchase decisions for customers.
12. WHOOP
- Headquarter: United States, Massachusetts, Boston
- Annual revenue: $100M - $200M
- Average monthly visits: 3.2 million
WHOOP distinguishes itself in the fitness tech market with its advanced wearable device offering detailed analysis and personalized insights into health and fitness data. Unlike typical fitness trackers, WHOOP emphasizes comprehensive performance metrics including sleep tracking, recovery, and strain, catering to athletes and enthusiasts serious about optimizing their training and recovery.
WHOOP’s Shopify store showcases how brands in fitness tech can effectively market sophisticated products. Through education, social proof, and a seamless user experience, WHOOP communicates its value proposition, encouraging engagement and subscriptions.
Highlights:
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Single Core Product Focus: WHOOP’s store revolves around its flagship wearable fitness tracker, allowing the brand to concentrate its marketing efforts on educating visitors about its unique features and benefits.
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Detailed Product Information and Education: WHOOP’s store provides in-depth descriptions of how the device works, the underlying science, and user benefits. This educational content is essential for a product reliant on users understanding its value.
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Subscription Model: WHOOP offers a subscription-based model where the device is part of a membership granting access to the platform’s analytics and insights.
13. Huel
- Headquarter: United Kingdom, Hertfordshire
- Annual revenue: $100M - $200M
- Average monthly visits: 2.6 million
Huel has made its mark in the diet and fitness industry through its Shopify online store. The brand, symbolizing Human + Fuel, is committed to offering nutritionally balanced, accessible, and eco-friendly food options while minimizing impact on animals and the environment. Founded by Julian Hearn in 2015, Huel resonates with a growing audience interested in healthier and sustainable dietary choices.
Highlights:
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Clarity and Conciseness: Huel’s website demonstrates the power of engaging yet clear and concise content, making it easy for visitors to understand the brand’s unique selling points.
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Highlight Unique Selling Propositions (USPs): Clearly communicating what sets your product apart, as Huel does with its emphasis on health benefits, convenience, and sustainability, can differentiate your brand in a competitive market.
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Educate Audience: Huel goes beyond traditional e-commerce by educating its audience on how its products support their fitness and health goals.
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Support Beyond Sales: By providing information on how its products aid fitness goals, Huel shows commitment to customer success beyond the initial purchase.
14. Sunny Health and Fitness
- Headquarter: United States, California, City of Industry
- Annual revenue: $201M - $300M
- Average monthly visits: 500,000
Sunny Health and Fitness offers a diverse range of cardio and strength equipment for both home and gym workouts, including treadmills, exercise bikes, rowers, benches, and more. Additionally, users can find smaller equipment and useful accessories for tracking progress. The brand’s goal is to make workouts and healthy lifestyles accessible to a broader audience. They’ve even developed an app to help users implement gear and blog recommendations into their fitness routines.
Highlights:
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Unique Navigation Menu: Sunny Health and Fitness stands out with its unique navigation menu, offering a preview of available equipment when hovering over menu choices. This feature is particularly helpful for beginners unfamiliar with fitness equipment terminology or usage, enhancing the user experience.
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Rich Content: The store offers an abundance of content to support its community of fitness enthusiasts. From workout programs to podcasts and an informative blog, users have numerous options to stay motivated and on track with their fitness goals.
15. 310 Nutrition
- Headquarter: United States, Nevada, Las Vegas
- Annual revenue: $8M - $10M
- Average monthly visits: 400,000
Beyond their exceptional products, 310 Nutrition’s success is rooted in their dedication to supporting and empowering their community in adopting healthy lifestyle changes and convincing skeptics of the efficacy of their products.
Their e-commerce site strategically incorporates user-generated content, including stories, testimonials, and before-and-after pictures, to instill trust in the brand and inspire potential customers to make purchases.
Highlights:
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User-generated content: This is facilitated by Yotpo, an e-commerce marketing platform, which enables 310 Nutrition to showcase customer reviews, providing essential social proof to reinforce the value of their products.
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Optimized search engine: they leverage Searchanise, a smart search and filter app, to deliver relevant and instant search results, enable customers to apply filters to discover ideal products, and provide personalized product recommendations to increase average order value through upselling and cross-selling.
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Effective email marketing: 310 Nutrition maximizes the effectiveness of their email marketing efforts with Klaviyo. By tracking shopper data and preferences, Klaviyo generates personalized emails tailored to each customer, ensuring impactful communication and enhancing customer engagement.
TikTok
Source
TikTok, originating as Douyin in China in 2017, has become immensely popular globally, particularly among millennial and Gen Z consumers, notably women under 35. Renowned for its algorithm and suitability for influencer marketing, TikTok effectively connects niche audiences with engaging user-generated content.
Youtube
YouTube boasts a massive user base, reaching nearly 2.5 billion monthly active users in October 2023. It serves as a prime platform for influencer marketing, with creators playing a vital role in educating viewers about products and helping them make informed purchasing decisions through various content formats like haul videos and “shop with me” vlogs.
Facebook
Facebook remains a dominant force in the realm of social media, boasting the highest number of monthly users and offering a variety of tools for content creation and audience interaction, including features like comments, reactions, and Messenger. The Meta Business Suite also streamlines interactions for businesses managing both Facebook and Instagram accounts.
Instagram
Instagram is a top social media platform for brands, with 70% of shoppers turning to it for their next purchase and over 200 million daily visits to business accounts. It continuously introduces new digital marketing and sales tools, such as shoppable product tagging in feed posts and Stories, to enhance the ecommerce experience.
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Conclusion
In short, these sportswear and fitness brands share a common focus on meeting consumer desires and enhancing the website experience. They’ve evolved beyond purely functional sportswear to prioritize aesthetics, offering visual shopping experiences with interactive lifestyle images and Instagram integration.
Moreover, these brands recognize the importance of addressing customers’ lifestyles and mindsets in the fitness realm. They provide motivational lifestyle content, such as recipes and yoga videos, and offer subscriptions for unlocking training programs and workout classes, fostering a sense of community among their customer base.
In addition, these brands leverage technology to enhance the customer journey. Features like advanced search functions and personalization apps drive cross-selling and upselling, while dynamic checkouts improve online conversions, ultimately elevating the overall customer experience and driving business growth.
