There are many sales channels available, such as social media sites and online markets, that can help you find new customers and make more sales. However, it’s also a challenge to figure out which platforms will work best for your online business because there are so many to choose from.
Let’s take a look at the top 10+ Shopify sales channels and find out their pros and cons before making the final decision!
Shopify Sales Channel: The Overview
Shopify provides a range of sales channels designed to help you sell products and connect with customers effectively. By using these channels, you can enhance your brand presence and broaden your market reach.
Here are the key sales channels available for your Shopify store:
- Online Store: Build and manage your own e-commerce site.
- Shopify POS: Facilitate in-person transactions through Shopify’s point-of-sale system.
- Shop App: List products and engage with customers via the Shop app.
- Shopify Inbox: Communicate with customers and other messaging platforms using Shopify Inbox.
- Wholesale Channel: Sell products in bulk to other businesses through the Wholesale channel.
- Handshake Marketplace: Connect with retailers in the Handshake wholesale marketplace.
- Social Media: Expand your reach by selling on platforms like Facebook, Instagram, Pinterest, and TikTok.
Note that the availability of these channels can depend on your location and Shopify plan.
6 Benefits of Using Sales Channels on Shopify
1. Broaden Your Market Reach
One more way to reach more people is to use more than one sales platform. There are different ways to connect with different types of customers through every channel, such as your online store, social media sites, and third-party markets. In this case, your online store serves straight customers, but social media sites like Facebook and Instagram can help people find your goods who might not have otherwise. This wider reach makes it more likely that you’ll get new customers and make more sales.
2. Streamline Operations
The combined sales platforms in Shopify make running your business easier. By linking all of your Shopify accounts together, you can keep your goods in sync, keep track of orders, and handle customer contacts from a single platform. With this combination, you won’t have to update as many platforms by hand, and there will be fewer chances for mistakes. This will help you keep accurate records and make sure operations run smoothly.
3. Enhance Customer Experience
Offering products through various channels improves the shopping experience for your customers. Different customers have different preferences; some may prefer shopping via social media, while others might opt for big markets.
Shopify’s diverse sales channels, including the Shop app and Shopify POS, cater to these varying preferences, providing a seamless and convenient shopping experience. This flexibility helps retain customers and enhance their overall satisfaction with your brand.
4. Boost Brand Visibility
Each sales channel contributes to increasing your brand’s visibility. When you list your products on popular social media platforms like Facebook, Instagram, Pinterest, and TikTok, you leverage these platforms’ vast user bases to boost your brand’s recognition. Consistent branding across these channels helps create a cohesive brand image and reach potential customers who might not visit your online store directly.
5. Increase Sales Opportunities
Different sales channels provide distinct avenues for generating revenue. For example, using Shopify’s Wholesale channel allows you to sell in bulk to other businesses opening up a new revenue stream.
Similarly, engaging with retailers through the Handshake marketplace can drive additional sales. In-person sales via Shopify POS also offer the opportunity to connect with local customers. By diversifying your sales channels, you can capitalize on various market segments and maximize your sales potential.
6. Optimize Marketing Efforts
Using more than one sales channel at the same time makes relationships with customers stronger, especially on social sales platforms. You can easily interact with customers by using tools like Shopify Inbox to talk about order requests or meet specific needs. For even better marketing results, use social media connections to create campaigns that engage your audience and bring people to your store.
10+ Best Sales Channels for Shopify in 2024 You Should Try
1. TikTok
When you connect TikTok to your Shopify sales channel, you can easily reach a huge group of customers, especially Gen Z. The popular phrase #TikTokMadeMeBuyIt shows that these people aren’t just looking through material; they’re actually buying things. Your business has a great chance of getting new people because of this.
Also, the “Duet” and “Shopping” features have become well-known for their capacity to keep people interested and promote products. People greatly value these features because they offer detailed data and targeted ads, which help make content plans better and marketing more effective. Because of this, the TikTok App makes it easy to make ads that people will want to click on, keep your product collection up to date, and sell your goods through in-feed recordings and live shows on TikTok Shop.
We also suggest using the TikTok Mageplaza TikTok Feed app to display trending TikTok videos on your Shopify store. Here is our review:
Special Features:
- Sliders and lists display TikTok videos
- Bulk-edit several feeds
- Set feed text, color, columns, and post spacing to fit your shop
- Show video popups or redirect clients to TikTok retailers
- Sync TikTok data with storage automatically
Pros:
- Access to a vast, active audience
- User-friendly interface for ads
- Boosts brand visibility
Cons:
- Requires regular content updates
Price:
2. Amazon
Integrating Amazon with your Shopify store opens doors to an extensive customer base and streamlined sales opportunities. Amazon’s vast marketplace allows you to tap into millions of active shoppers, leveraging its reputation for reliability and trust.
The platform’s “Fulfillment by Amazon” (FBA) service enhances your logistics by handling storage, packing, and shipping, ensuring swift delivery and customer satisfaction. Amazon’s detailed analytics and targeted advertising tools enable effective marketing strategies and better inventory management. By connecting Shopify with Amazon, you can expand your reach, increase sales, and benefit from Amazon’s robust infrastructure to boost your business’s growth.
We suggest using the Amazon Integration Plus app to connect Amazon to your Shopify. Here is our review:
Rating:
Special Features:
- Automatically link your business to Amazon Pro.
- Supporting multiple accounts, countries, and currencies
- Tax management (VCS), FBA, Prime, Automated product matching
- Smooth workflow: obtain all orders at once
Pros:
- Easy to manage multiple channels
- Enhances customer service efficiency
- Integrates smoothly with Shopify
Cons:
- Limited customization options
- Some features are only available on higher plans
Price:
- Free to install with Shopify plans
- Basic Plan: $14/ month
- Advanced Plan: $49/ month
- Shopify Pro Plan: $89/ month
3. Pinterest
Pinterest is a wonderful website where people look for ideas and buy things, so it’s a great place to show off your goods to a lot of people. By adding Pinterest to your Shopify program, you can easily link your Pinterest account, quickly post Product Pins, have your product list updated every day, and use the Pinterest Tag to track performance.
This lets you connect naturally with people on Pinterest who can easily look around, save, and buy goods from your website. You can also reach more people by running ads in your Shopify interface to raise brand knowledge, get people to think about your product, or get them to buy it. Isn’t that great?
To add Pinterest as a sales channel for your store, install the Pinterest app right here. With this app, you can:
- Upload Product catalog and near-real-time changes
- Give Pinners easy access to your entire product range
- Track conversions and product data with the Pinterest Tag
- Reach more buyers with shoppable ads
4. eBay
Connecting eBay sales channels to your Shopify store opens up access to a massive global marketplace, expanding your reach to millions of potential customers. eBay’s diverse user base includes both casual buyers and serious collectors, offering unique opportunities to tap into various market segments.
With features like auction listings and global shipping options, eBay provides flexibility in how you sell your products. Its detailed seller dashboard and reporting tools help you track performance and optimize your listings. Plus, eBay’s reputation for reliability and buyer protection can enhance trust in your store.
Incorporating eBay into your sales strategy can significantly boost visibility and drive sales by leveraging its extensive audience and robust selling tools.
We suggest using the eBay Integration by DPL app to connect eBay to Your Shopify. Here is our review:
Rating:
Special Features:
- Export Shopify merchandise to eBay and import eBay listings.
- Maximum Upload Profile flexibility; category, shipping, product groupings
- eBay and Shopify connect inventory, products, and orders in real time.
- Avoid supply discrepancies and overselling using shared SKUs.
- 24/7 customer support for easy, quick resolution
Pros:
- Enhances customer loyalty
- Simplifies the shopping experience
- Boosts product visibility
Cons:
- Limited customization options
- Not ideal for all product types
Price:
- Early adopter plan: $19.99/ month
5. Google & YouTube
Without a doubt, the Google & YouTube sales channel on Shopify is a powerful tool that enables merchants to reach millions of potential customers through Google’s vast network and YouTube’s video platform.
Google Ads, Shopping campaigns, and Search Engine Optimization (SEO) can significantly enhance visibility and drive traffic to your store. Google’s robust analytics tools offer valuable insights into customer behavior, helping refine marketing strategies and optimize ad spend.
YouTube’s extensive user base allows you to showcase products through engaging video content, including product reviews, tutorials, and live streams. The platform’s integration with Shopify enables direct links to your products from video descriptions and in-stream ads. YouTube’s detailed analytics provide insights into viewer engagement and campaign effectiveness, helping you tailor your content for maximum impact.
To add Google & YouTube as a sales channel for your store, install the Google & YouTube app right here. With this app, you can:
- Integrate Google Ads easily
- Manage YouTube video ads
- Auto-sync product feed
- Get advanced analytics and reporting
- Implement smart shopping campaigns
6. Etsy
It’s a great chance to sell handmade, old, and one-of-a-kind things on Etsy, which you can connect to your Shopify store. Etsy’s loyal customers are already ready to find unique items, which makes it a great place for sellers who want to reach more people than just through standard e-commerce.
By connecting Etsy and Shopify, you can easily keep track of your stock, make sure orders are sent to the right place, and make your products more visible on more than one platform. Not only does this combination make things easier, but it also helps you reach people who value imagination and skill, which leads to more sales and brand loyalty.
Mageplaza suggest using the Etsy Integration ‑ CedCommerce to connect Etsy to Your Shopify. Here is our review:
Rating:
Special Features:
- 100% successful Shopify-Etsy inventory and price sync.
- Stay away from Etsy copies. List auto-links. Shopify item creation
- Manage orders personally. Shipping with or without tracking
- Category, attribute, and shipping-based product segmentation
- List Optimization Expert advice to boost product awareness
Pros:
- Easy to use for multiple marketplaces
- Saves time with automated processes
- Enhances visibility across platforms
Cons:
- Limited features in the free plan
- Some users report occasional syncing issues
Price:
- Free to install with Shopify plans
- Lite Plan: $9/ month
- Starter Plan: $19/ month
- Basic Plan: $39/ month
- Standard Pro Plan: $59/ month
7. Facebook
Integrating Facebook with your Shopify sales channel offers unparalleled access to a vast and diverse audience. The Facebook Shop feature allows you to showcase your products directly on your business page, making it easy for customers to browse and purchase without leaving the platform.
Additionally, Facebook’s detailed analytics provide insights into customer engagement and ad performance, enabling you to refine your marketing strategies for optimal results. Leveraging Facebook’s extensive reach and advanced targeting capabilities is a strategic move to grow your business and connect with more customers.
To add Facebook & Instagram as a sales channel for your store, install the Facebook & Instagram app right here. With this app, you can:
- Gain store insights, including best-performing items & top tagged content
- Drive more ad performance via conversion pixel
- Offer a one-time account connection
- Sell from one inventory for better management
- Auto-sync data from your inventory
- Receive email & live chat support from the Meta team
8. Instagram
You can reach a huge audience with interesting visual content if you connect Instagram to your Shopify sales channel. Because Instagram focuses on high-quality photos and videos, it’s a great place to show off goods and build brand awareness.
Shoppable Posts and Stories let people buy things right from your posts, which leads to better sales rates. Instagram Insights gives you useful information about interaction and the types of people who are following you, which can help you improve your marketing tactics.
For successful product promotion, use Instagram’s tools and visual appeal to attract and keep customers.
To turn your Shopify store into an Instagram-alike version, check out the Mageplaza free Instagram Feed app with its advanced features:
- Show product tags on Instagram feeds
- Manage multiple feeds (including: create, edit, delete feeds, and update status)
- Display posts on different layouts
- Customize feed interface
- Auto-sync data from Instagram
Mageplaza Instagram Feed for Shopify
Engage visitors, build trust, and customize effortlessly. Streamline tasks and boost interaction.
Check it out!
9. Point of Sale
Point of Sale (POS) is the next best way to sell on Shopify. Shopify POS works great for offline as well as online sales, which makes it the best point-of-sale option available. Shopify POS helps you make more sales across all platforms by connecting your online and offline stores. It also makes managing your stores easier and builds better customer relationships.
It has all the features you need to make sales, keep an eye on performance, and handle buyers, orders, and supplies quickly and easily. You can get more customers and make shopping easier for them by offering choices like local delivery, pick-up and the chance to sell items from more than one place.
To add Point of Sale as a sales channel for your store, install the Point of Sale (POS) app right here. With this app, you can:
- Unify inventory management
- Customize smart grids
- Manage omnichannel customer profiles
- Integrate payment processing
- Set offline mode for uninterrupted sales
10. Online Store
It makes sense for many people starting their own business to use the Internet as their first sales channel. When you set up your store, you can choose how to show off your goods. You can also get detailed information about your customers and sell directly to consumers (the DTC), which lets you keep all of the revenue you make.
Having this direct contact with people can do great things for your business. Research shows that direct-to-consumer (DTC) eCommerce is growing quickly in many places and businesses. A lot of people also like shopping at local shops instead of stores that sell a lot of different brands.
You may have trouble getting people to visit your new store, though, since your name is still new. When this happens, it’s best to use your online store as a hub for all of your other sales platforms. With Shopify, you can set up multiple sales platforms and send people back to your store, which increases your reach and the number of sales you might make.
5 Quick Step To Connect Sales Channels to Your Shopify
Adding sales channels to your Shopify store allows you to reach more customers and manage your sales from multiple platforms. Here’s a step-by-step guide to help you set it up:
Step 1: Access the Sales Channels Section
- Start by logging into your Shopify admin account.
- On your Shopify admin dashboard, look for the “Sales Channels” section on the left-hand side.
- Next to the “Sales Channels” heading, click the “>” icon to find and add a new sales channel.
Step 2: Choose a Sales Channel
- Browse Available Channels: A list of available sales channels will appear. This may include social media platforms, marketplaces, and point-of-sale options.
- Select a Channel: Click on the sales channel you want to install, such as Facebook, Instagram, or Tiktok.
Step 3: Install the Sales Channel
- Click ‘Install’: After selecting a sales channel, click the “Install” button to initiate the installation process.
- Follow the Setup Instructions: Each sales channel has specific setup instructions. You have to follow the prompts to configure the channel to your preferences.
- Connect Accounts: All sales channels require you to link your Shopify store to external accounts. For example, such as this Facebook & Instagram sales channel: click Connect Accounts to Set up your sales channel
- Then click “Confirm account” when you have filled your info
Step 5: Review and Finalize
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Test the Channel: Before going live, test the new sales channel to ensure everything is working correctly.
-
Monitor Performance: Once live, monitor the sales channel’s performance through the Shopify dashboard and make adjustments as needed.
Adding sales channels to your Shopify store is a straightforward process that can significantly expand your reach and boost sales. By following these steps, you can efficiently integrate new platforms into your existing Shopify setup.
FAQs
1. What are the most popular Shopify sales channels, and why are they effective?
The most popular Shopify sales channels include Tiktok, Youtube, Facebook, Instagram. These channels are effective because they have vast user bases, offer targeted advertising options, and allow seamless integration with Shopify, making it easier to manage and expand your reach.
2. How does adding a new sales channel impact my Shopify store’s workflow and management?
Adding a new sales channel can streamline your operations by centralizing order management and customer communications within Shopify. However, it may also require additional setup and monitoring to ensure inventory is synced and orders are processed smoothly across all channels.
3. What are the key considerations for choosing the right Shopify sales channels for my specific business?
Key considerations include your target audience, the type of products you sell, and where your customers are most active. Evaluate the channel’s features, integration capabilities, and potential to drive sales in your specific niche before making a decision.
4. Are there any transaction fees or additional costs associated with using different Shopify sales channels?
Yes, some sales channels may have transaction fees or additional costs, such as listing fees or commission on sales. It’s essential to review each channel’s pricing structure and Shopify’s terms to understand any extra expenses you may incur.
5. How can I effectively market my products across different Shopify sales channels?
To effectively market across different channels, you should tailor your content to each platform, utilize targeted ads, and engage with your audience through relevant posts and promotions. Consistent branding and cross-promotion between channels can also enhance your marketing efforts.
To Sum It Up
To sum up, the Shopify sales channels are powerful tools that may assist you in reaching more people and turning more viewers into customers when you sync your merchandise with these platforms.
Hope that these complete lists of the top 10+ best Shopify sales channels will help you find the best app and then add the sales channel to your Shopify admin in a good way. Mageplaza is a trustworthy blog that talks about Shopify and the world of eCommerce. We share the newest information, stories, tips, and how-tos. Let’s check our site often to get useful information if you work in this field.
If you have a problem with your Shopify store, we can help you with any. Contact us for the best advice and information!
