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16 Inspiring Shopify Jewelry Stores & Their Secrets for Success

Summer Nguyen | 05-15-2024

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Running a thriving Shopify jewelry store today demands more than just stocking great products. It involves building a compelling online identity. Since this industry requires a large amount of initial capital, if you fail, it will be a huge loss. Achieving success involves a combination of factors, such as providing top-notch products and establishing a captivating digital presence.

The Jewelry segment of the accessories market is projected to see steady growth from 2024 to 2028. This segment is forecasted to grow steadily, reaching $357.2 billion by 2028.

Shopify jewelry stores are changing the way we shop for accessories, offering a wide range of options, each with its own unique style and elegance. This article will explore some of the top Shopify jewelry stores that are setting new standards in the industry.

These stores serve as excellent examples of how to efficiently create and optimize an online store to boost sales and keep customers coming back for more.

16 best Shopify jewelry stores

1. Mejuri


Mejuri, a contemporary luxury jewelry brand based in Toronto, Canada, is celebrated for its polished and elegant designs. Recognized as one of the premier jewelry outlets on Shopify, it draws in over 2 million visitors monthly. The brand distinguishes itself by prioritizing ethically sourced, premium jewelry crafted from fine metals and gemstones. Its Shopify storefront showcases a blend of essential pieces and statement-making items, contributing to Mejuri’s unique identity.

Why do we love this brand?

  • High-quality images elevate the shopping experience.
  • The modern, minimalist design ensures easy navigation.
  • Product pages detail material sourcing and highlight cost savings.

2. Fionna


Fionna was founded with a clear goal: to offer top-quality jewelry without compromising on either quality or price. Drawing on 40 years of combined experience in jewelry design and manufacturing, Fionna is dedicated to crafting beautiful, timeless pieces that reflect a legacy of skill and artistry. The founders see Fionna as more than just a jewelry brand; it represents a dream realized through generations of expertise.

Why do we love this brand?

  • The simple layout and color scheme let Fionna’s products take center stage.
  • Fionna emphasizes its in-house production and offers a lifetime guarantee on every product page, ensuring all customers are aware of this valuable information.
  • A Care + Repair page guides customers on how to maintain their Fionna pieces and what steps to take if something goes wrong or doesn’t meet expectations.

3. SASAI Jewelry

SASAI Jewelry

Established in 2016 in New York, SASAI Jewelry is a brand that specializes in handcrafted jewelry and small objects. It was founded by an individual with a background in fine art and graphic design, whose inspiration ignited while exploring the NYC garment district in search of sewing materials. SASAI’s distinctive pieces are the result of a natural creative process that evolves with each new idea.

Why do we love this brand?

  • Engaging scrolling effects and bold typography create a visually captivating shopping experience that reflects the brand’s ethos.
  • The unconventional site layout keeps visitors engaged and encourages exploration.
  • Consistent product imagery adds a sense of balance and elegance to the overall presentation.

4. Electric Picks

Electric Picks

Established in 2011 by a pair of close friends, Electric Picks is more than just a jewelry brand; it’s a narrative embedded in each piece. Crafted with care, every item symbolizes the idea that jewelry carries our personal stories. The brand’s origin traces back to a dream of stringing vintage guitar picks onto a bracelet, evolving into a self-taught venture focused on vintage-inspired designs.

Why do we love this brand?

  • It showcases product details with striking, large imagery.
  • Model details are included on product pages, offering additional context.
  • By integrating user-generated content from Instagram directly onto product pages, the site highlights real customers and their experiences.

5. Automic Gold

Automic Gold

Automic Gold offers radical, inclusive jewelry designed for everyone. Created by millennials, their line breaks stereotypes with size-inclusive and diverse designs. Representation matters, so they consistently hire models that reflect their inclusive values, not just during awareness months.

Automic Gold’s unique jewelry challenges norms, aiming for improvement, not just differentiation. They seek to drive meaningful change in the world, from their production methods to marketing, aiming to be more than a brand—a true movement.

Why do we love this brand?

  • Collection pages feature extra categories for precise searches, like chains or stones.
  • Product image carousels allow easy comparison of items in different metals, like the Bee Ring.
  • Customer reviews are seamlessly incorporated into product pages, offering valuable insights.

6. Hitched


Hitched modernizes the wedding band shopping experience, offering high-quality rings for today’s couples. Their curated collection blends sophistication with innovation, catering to diverse tastes, and emphasizing craftsmanship and customization for the perfect symbol of love and commitment.

Why do we love this brand?

  • Hitched streamlines custom wedding band design and ordering with their Build a Custom Kit page, along with convenient Home Try-On Kits for exploring styles.
  • They effectively showcase product quality through a blend of product and “what’s inside” images.
  • Ring Education pages offer valuable resources, positioning Hitched as both a retailer and a trusted information source in the wedding band market.

7. Bearfruit Jewelry

Bearfruit Jewelry

Bearfruit Jewelry emerged in response to a need for fashion that celebrates individuality. Drawing inspiration from nature, the brand infuses its designs with minimalist elegance, aiming to evoke wonder. Bearfruit envisions a future where self-expression flourishes, spreading its love for fashion from California to the far reaches of the globe.

Why do we love this brand?

  • The site’s curved edges and abstract shapes strike a balance between style and playfulness.
  • A gentle color palette reflects Bearfruit Jewelry’s welcoming and feminine vibe.
  • Personalization is simple with dropdown menu options on product pages, making it easy to create the perfect piece for yourself or a loved one.

8. Stella & Dot

Stella & Dot

Introducing Stella & Dot, a pioneering force in modern fashion and personalized shopping experiences. Nestled at the intersection of cutting-edge technology and timeless style, Stella & Dot offers a diverse array of meticulously crafted jewelry and accessories, designed to empower individuals to express their unique sense of self.

Why do we love this brand?

  • Their About Us page provides a comprehensive overview of the brand’s values and mission, in addition to its origins and team details.
  • The exclusive ambassador program empowers customers, especially women, offering rewards and fostering a supportive community.

9. Victoria Emerson

Victoria Emerson

Victoria Emerson emerges as another standout brand among the best jewelry stores on Shopify, offering a focus on everyday jewelry pieces. Founded in 2012, the brand provides a diverse range of fashion jewelry suitable for every style and taste, ranging from minimalist designs to attention-grabbing statement pieces.

Why do we love this brand?

  • Victoria Emerson’s store features beautiful fashion jewelry, including leather and vegan wrap bracelets, cuff bracelets, and gold jewelry, catering to various preferences.
  • Loved by women worldwide and favored by numerous celebrities, Victoria Emerson aims to create simple yet stunning accessories accessible to everyone.
  • Their jewelry has been featured on multiple news outlets, adding to their credibility and popularity.

10. King Ice

King Ice

King Ice stands out as one of the most prominent online jewelry websites utilizing Shopify. Established in Los Angeles, California in 2007, the brand specializes in incorporating trends from hip-hop and streetwear culture into their accessory business. For over a decade, King Ice has led the industry in creating wearable art, bridging the gap between artist, culture, and people through their unique collections of fine accessories.

Why do we love this brand?

  • King Ice offers a diverse range of fine accessories, including pendants, chains, bracelets, and more, with designs inspired by hip-hop and streetwear culture.
  • With a focus on quality, King Ice aims to provide the best online shopping experience for their customers. They use Shopify’s Symmetry theme to display multiple images, enhancing visual storytelling.
  • King Ice runs promotions such as free US shipping for orders over $50 and easy returns, while also collaborating with premium brand names and famous hip-hop artists to build brand awareness and reputation.



SHASHI has soared into the ranks of the top 25 most successful Shopify stores worldwide, a remarkable feat considering its seemingly simple approach. Despite not catering exclusively to a niche market like many others, SHASHI’s success begs explanation.

Why do we love this brand?

  • They maintain coherence with two dominant color schemes across their varied accessories.
  • Their minimalist website reveals product prices upon hovering and provides all necessary details upon selection.
  • Despite lacking Instagram presence, they engage nearly 8,000 followers on Facebook.
  • They offer free shipping for orders over $75 demonstrates strategic thinking and enhances the customer experience.

12. Missoma


Missoma has become one of the most popular Shopify jewelry stores globally, thanks to its focus on crafting perfect everyday jewelry. Their collection features delicate, unique pieces adorned with semi-precious gemstones, radiating elegance.

The Missoma Shopify store serves as a source of inspiration for jewelry startups, boasting a fashionable interface reminiscent of a magazine layout. Simplicity and elegance define their design ethos, attracting a vast social media following.

Why do we love this brand?

  • They offer various shipping options, including free shipping, catering to customers in the UK and worldwide.
  • Their website design resembles a fashion magazine, ensuring easy navigation and a stylish user experience.

13. CRAFTD London


CRAFTD London ranks among the leading Shopify jewelry stores in the UK, renowned for offering premium-quality accessories that defy the cluttered landscape of fast fashion designs. Despite its UK base, the brand extends its shipping services to over 100 countries. Reflecting the bold and confident aesthetic of its jewelry, their online store exudes a similar vibe.

Why do we love this brand?

  • Their website features a clean and appealing design, highlighted by a distinctive custom logo and intuitive icons for essential information.
  • CRAFTD London stands out with its unique branding, setting it apart from other jewelry businesses.
  • The inclusion of icons for shipping and warranty information demonstrates the company’s commitment to providing a transparent and user-friendly shopping experience.

14. Miansai


Established by Michael Saiger, Miansai has achieved success with flagship stores located in New York’s Soho neighborhood and Venice Beach. Additionally, it ranks among the top 500 Shopify stores globally. Specializing in upscale jewelry crafted from fine metals such as 14k Gold or 18k Gold, Miansai’s pieces are all meticulously handmade by a team of over 30 skilled craftsmen and artisans. Moreover, they offer a diverse range of jewelry catering to both men and women.

Why do we love this brand?

  • The design of this thriving Shopify jewelry store is exemplary, boasting user-friendly navigation and a clean, minimalist layout that makes browsing effortless.
  • Their social media presence is impressive, with active engagement across multiple platforms including Facebook, Twitter, and Instagram.



PD Paola stands as a prominent jewelry brand originating from Spain, drawing inspiration from the harmonious blend of modern and refined designs infused with classical aesthetics. Committed to sustainability, PD Paola crafts diverse collections of jewelry, including necklaces, rings, and earrings, emphasizing both beauty and environmental responsibility in their production process.

Why do we love this brand?

  • PD Paola prioritizes sustainability throughout its production process, ensuring that its products are not only beautiful but also environmentally friendly.
  • The PD Paola eCommerce website incorporates several unique features to enrich the online shopping experience, such as Image Zoom for detailed product views, Cross-sell product recommendations, and Recently viewed product display.
  • PD Paola offers the convenience of scheduling appointments at offline stores, seamlessly blending online and offline shopping experiences for customers.

16. QALO


QALO stands out as a leading silicone ring brand among the minority of jewelry stores on Shopify, with physical locations in the United States and Canada. They excel in offering comfortable, durable, and stylish silicone rings tailored for active lifestyles.

Why do we love this brand?

  • QALO utilizes innovative materials to craft their rings, ensuring both comfort and durability.
  • They offer a wide variety of designs to suit different tastes and preferences.
  • Counting LeBron James and Stephen Curry among their customers adds credibility and appeal to the brand.

Core components of a high-converting Shopify jewelry store

  • Seamless Navigation: Intuitive and easy-to-use website navigation enables customers to explore the store effortlessly, locating desired items without difficulty.

  • Speedy Performance: Fast-loading pages ensure a seamless browsing experience, preventing customer frustration and abandonment.

  • Responsive Support: Prompt and helpful customer service ensures customers receive assistance promptly, fostering positive experiences.

  • Trust and Security: Transparent return policies and secure payment options instill confidence in customers, reassuring them during the purchase process.

  • Mobile Compatibility: A responsive and mobile-friendly design caters to customers browsing on smartphones, enhancing their shopping experience.

What makes a Shopify jewelry store stand out?

Successful examples of Shopify jewelry stores excel by strategically combining various elements to enhance the customer experience. The main pages that customers focus on in a jewelry ecommerce store include product page, collection page, and returns & exchange page.

Consider the following practices to make your website stand out:

  • Visual Appeal: Engaging imagery and attractive aesthetics instantly captivate customers, fostering a connection with the brand’s jewelry offerings.

  • Compelling Product Descriptions: Detailed and compelling product descriptions offer valuable insights, highlighting the unique features and craftsmanship of each jewelry piece.

  • Efficient Structure: Well-organized website architecture and intuitive categorization facilitate smooth browsing through jewelry collections.

  • Clear Call-to-Action (CTA): Visible and compelling CTAs guide customers towards completing purchases, boosting conversions.

  • Upselling and Cross-selling: Recommending complementary items or accessories enhances the shopping journey and increases order values.

  • Social Proof and Integration: Showcasing customer photos and integrating social media platforms expands the brand’s reach and authenticity.

  • Influencer Partnerships: Collaborating with influencers and affiliates extends the brand’s reach and promotes its jewelry to a broader audience.

  • Discounts and Special Offers: Providing occasional discounts and exclusive deals, particularly during holidays, attracts customers and stimulates sales.

Other product-selling platforms besides Shopify for your jewelry store


Instagram is a top social media platform for brands, with 70% of shoppers using it for their next purchase and over 200 million daily visits to business accounts. It frequently introduces new digital marketing and sales tools, such as shoppable product tagging in feed posts and Stories, to improve the ecommerce experience.

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Facebook remains a dominant force in social media, boasting the highest number of monthly users and offering various tools for content creation and audience engagement, including comments, reactions, and Messenger. The Meta Business Suite further streamlines interactions for businesses managing both Facebook and Instagram accounts.


YouTube boasts a vast user base, with nearly 2.5 billion monthly active users as of October 2023. It serves as a crucial platform for influencer marketing, with creators playing a pivotal role in educating viewers about products and aiding in informed purchasing decisions through content formats like haul videos and “shop with me” vlogs.


TikTok, previously known as Douyin in China since 2017, has surged in global popularity, especially among millennial and Gen Z demographics, particularly women under 35. Renowned for its algorithm and effectiveness in influencer marketing, TikTok effectively connects niche audiences with engaging user-generated content.

Wrapping up

In conclusion, our exploration of the top 16 Shopify jewelry stores has been a captivating journey, revealing the artistry and triumph within the dynamic e-commerce realm. These remarkable examples underscore the potency of Shopify in crafting captivating online jewelry destinations that enthrall customers across the globe.


Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.

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