Magento 2 Sales Reports: Your Tool for Smart Business Decisions

Statistical data that is collected from customers, orders, and products can bring useful information to store owners. They will analyze the performance of the company and take the necessary action to have further marketing steps to their leads. Knowing the importance of the data, Magento 2 Report extension will help online shops to track and manage their business with advanced customizable reports which show the overall data in the dashboard.

Table of contents

• Why do Magento stores need the report in the dashboard?
• How can Mageplaza reports module help store admin deal with the limitations?
• How to configure the dashboard reports in the backend?
• Conclusion

Why do Magento stores need the report in the dashboard?

• Reduce workload related to paper and memory-required tasks

It seems impossible to note and track the business data daily by memory or paper because there are many fluctuations of store activities, sales that your shop has every day.

The admin needs to have an effective tool that helps them to collect, compare, and analyze every aspect of the business situation properly and simplify the administrative workload.

• Track business development data from time to time

To know how the development of online stores, the admin needs to track plenty of activities to get the essential data which helps them to know their online shop performance. By analyzing the number of orders, abandoned carts, store owners will have a clear view of their business’s health.

Having the report with this data information, business doers are able to make the marketing plan or take the necessary actions to improve their performance.

• Support the limitations of Magento default

One of the problems that Magento 2 admins may encounter is that the default reports are not sufficient for advanced statistical analysis. Mageplaza Better Reports extension will provide extra reports with highly informative data. The advanced reports display figures in selected categories, compare and show numeric on the well-organized dashboard. Therefore, this data supports store owners to address problems and make decisions in all aspects.

By collecting detailed data on reports, shop owners can come to a conclusion and make appropriate decisions related to planning, organizing, and marketing.

How can Mageplaza reports module help store admin deal with the limitations?

• Select the report periods and compare data

Mageplaza Advanced report module allows store admins to choose the period in which the data is collected. This extension can help show different periods like one day, one week, one month, or customized period.

In particular, the store owner can easily compare two separate periods. For example, sales this month compared to the previous month. This clearly shows whether the change is positive or negative.

• Show the report data by charts

Displaying the data by graph gives store owners a visual view of statistical information, and make it easy to compare, track, and process. In every chart, the ratio between numbers will also be displayed with red for positive statistics and green for negative numbers. This will help business doers manage and follow the growth and decreasing rate compared to other periods.

• Customize flexibly dashboard layouts

Store admins are able to customize the layout of the admin dashboard easily. They can choose which reports displaying and move report cards by dragging and dropping with ease.

Besides, the module can help adjust the size of the report cards by pulling the double arrow. Both functionalities will help store admin to make the dashboard layout well-organized.

How to configure the dashboard reports in the backend?

Mageplaza Advanced reports extension has three packages: Standard, Professional, and Ultimate. With the Ultimate package, you will have more features that help show super helpful reports such as Sales by Category, Sales by Attribute set, Sales by Coupon code, and so on.

Enabling the module is the first step you need to do in the configuration. After logging in the admin panel, kindly choose Store > Settings > Configuration > Mageplaza Extensions > Reports.

Then, choose Yes to enable the module, dashboard, chart, and comparison.

Besides the data of the default report at Dashboard such as Average Order, Lifetime Sales, BestSellers, Tax, Shipping, etc., Mageplaza reports standard package provides additional data.

• Orders

• Sales by Location

• Repeat Customer

• Totals

• Conversion Funnel

The more useful reports are available in the Professional package such as Sales by Customer, Sales by Customer Group, Sales by Location, Sales by Product, Abandoned Carts.

To meet the higher demand of store managers, the Ultimate report package helps them have beneficial reports such as Sales by Category, Sales by Attribute Set, Sales by Payment, Sales by Coupon Code, and so on.

By clicking on each type of report, it will show the full data that store owners want to track or analyze.

Sales By Product

Shop owners can add the SKU of products that they want to compare or track by entering the SKU in the empty cell and click the Apply button. The chart showing the fluctuations in product purchase volume will be displayed on the dashboard. The detailed data about the product is shown in the table under the graph.

Sales by Location

In this report, shop admins are able to know which country has the most significant number of orders or total revenue of each country. Moreover, if they want to analyze more in detail for some specific regions in a country, they can click on each country and view the regions that have the most number of purchase orders. Then, they can continue to click on the region to make the report display the details of that region.

Sales by Customer Group

By displaying the groups of customers who have purchased and the number of quantity and detailed information of each group, store owners can easily see which customer groups buy the most. With this kind of information, they can make effective marketing strategies to increase sales and conversion rates.

Sales by Customer

By clicking the Sales by Customer button in the admin panel, the report will display the Customers card with detailed information like the total number of orders, ordered item quantity, etc. This will help merchants determine some policies or incentives for the customers to encourage them to purchase more.

Sales by Category

This section brings the sales statistics of different categories within a selected period. Business doers will have an overview of their products, which type of category brings more revenue, and which one is refunded. By selecting the View button in the Action column, the detail products in the category will be displayed. Then, they are able to view more details about the bestseller products of each group.

Sales by Payment

This sales report will display the sale data through different payment methods. It can also show the total items ordered with the revenue, discount, and refund amount.

Sales by Postcode

Besides the report sales by location, the Ultimate version has the report of sales by postcode. It displays sales data by ZIP code which helps analyze data from the countries that have a different zip code for each state like the United States of America.

Sales by Weekday

With this report, shop owners can view the order amount by weekday. Then, they can find the solution to increase sales on specific days in a week, which has lower sales and know the data on which day that has good sales.

Sales by Tax Rate

In this part, the report provides the data on different purchase orders sold in various tax are. By looking at this statistic, merchants can make a reasonable adjustment between regions.

Sales by Attribute Set

The table report will display the of orders purchased according to the Attribute Set available in the store.

Sales by Coupon

The number of orders and sales details resulting from coupon usage will be displayed in this report.

Sales by Product Attribute

Store owners can view all the sales statistics for any given attribute or a combination of attribute by the Sales by Product Attribute report.

Sales by Hour

In this report, shop owners can view the number of orders by the time frame of the day. By this statistic, they will find the solution to enhance the number of sales in a specific time frame and improve sales in less-sales time frames.

Mageplaza Advanced reports extension provides store owners with various sales reports which bring invaluable statistic data. A useful analysis of customer needs and compare sales performance in different stages will help achieve your specific goals quickly

Conclusion

To sum up, all companies, especially online stores, need to have useful reports to control their business activities. Instead of using paper reports which bring a lot of workloads to analyze and manage data, store owners can use online reports showing on the dashboard to analyze the statistic sales changes over time effectively.