According to W3Techs, Google Analytics is being used by 52.9 percent of all websites on the internet, more than 10 times the next most popular analytics option, Yandex Metrics. Why Google Analytics takes this high user number from website owners over the world. In this post, we will typically give out the most important reasons for that question. Also, we will guide you on how to integrate the highly recommend Google Analytics extension for any Magento 2 store.
Google Analytics is a Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. The service is available to anyone with a Google account.
Here are some key features that Google Analytics support e-commerce runners:
Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
Segmentation for analysis of subsets such as conversions.
Email-based sharing and communication.
Integration with other Google products which are Google AdWords, Public Data Explorer, and Website Optimizer.
Visit the following link to register a Google Analytics account
Firstly, choose Sign up to use the Google Analytics tool to register an account.
Another dialog will be displayed:
In this post, we would love to guide you on how to configure Mageplaza Google Analytics extension on your Magento store. You can download the module here and then install it on your website. After having the account registered on Google Analytics page, please visit this link to learn more about the configuration steps to have Google Analytics running on your system.
Google Analytics allows e-stores to have 5 valuable reports which are presented in the various forms (pie chart, column chart, bar chart, line graph, table, etc). They are:
Google Analytics allows Magento 2 stores to track and record events occurring at Product Details Page and Category Page as well. There are two typical tracking user engagement values. The first one is Product Impressions which measure the views of products on the Category Page and the Product Page. The other one is Product Clicks which reports the click numbers on products or product links for one or more products on the Category Page.
Google Analytics account will receive these analysis data after events as view_item, view_item_list and select_content with product information (ID, name, category, quantity, price and more) are sent to successfully.
All the information related to cart updating such as product ID, product name, product brand, category, quantity, the price will be sent to Google Analytics and the Analysis Process will give back the details reports on the Cart behaviors later.
Regarding the Checkout Process, a Begin Checkout Event in which customers click to redirect to shopping cart page will also be transferred to GA. Similarly, Next Steps of Checkout process such as adding coupon and filling in the address information also be captured and delivered to GA.
Integrating Google Analytics in store site helps store owners to send the purchase event with store products to Google Analytics with ease. At the time a customer places an order successfully, a purchase event with the below information will be tracked:
Facebook nowadays become the most popular social network in the world with a hundred billions of users. Thus, advertising on Facebook seems a worthy investment for Magento 2 website owners. With this Google Analytics tool integrated with Facebook Pixel - a specific analytics tool for Facebook users, you can have a deep insight into them. Consequently, your advertising and marketing strategies are more targeted to potential customers at a suitable market.
In this post, hopefully, users can find how importance Google Analytics is with your Magento 2 websites. Especially, Google Analytics extension from Mageplaza helps store owners get enhanced ecommerce data from the stores, and send it to Google Analytics more easily and conveniently. With the support of Google Analytics rebuild add-on, store owners can have a clear analysis of the insight into shopping and behavior of customers and make the right business strategies properly.
Posted by Rainy in Blog . June 17, 2019