How to setup Magento 2 Login With Social Account?
Consumers these days are much more knowledgeable, at the same time, skeptical about a brand’s products, services, and reputations. When this happens, businesses no longer have complete control over the buying process.
The focus of modern marketing has shifted more and more toward enhancing user experience (UX) to push sales instead of mass production like it was in the past.
UX, in fact, encompasses every touchpoint between businesses, products, services, and customers. Even the most minor details can influence the user’s satisfaction.
With that in mind, let’s talk more about social login, its benefits in improving UX, and how to add this feature in your Magento 2 store.
Table of Contents
- Why you need a Magento 2 social login extension
- How to add social login for your Magento 2?
- The bottom line!
Why you need a Magento 2 social login extension
Speed up the login process
Needless to say, the use of social login makes the login process quick and convenient for users. In other words, your site users can access their accounts to shop on your site easily using their wanted social credentials instead of filling out a registration form like before.
One of Google’s best features is that it allows regular users to save and use passwords when signing in to a website or app on Android or Chrome.
With this benefit of Google and the availability of social login, customers can log in or sign up for a new account on a site within a few clicks. This simple action improves the bounce rate and user experience during the shopping process as well.
Enhance customers’ shopping experience and retention rates
Consumers these days can purchase anything and anywhere with no limitation due to the development of technology. This is when user experience becomes a vital factor determining customers’ purchasing decisions as well as online stores’ retention rates.
As a regular customer, we will be more willing to come back to a website with
A fast and user-friendly login process
A sense of comfort since they don’t need to remember passwords to sign up or log in to an account using social information
Plus, forcing new customers (who’ve not connected to the brand) to remember their usernames and passwords to access the site is difficult.
Simplifying the login process is the first step of enlarging your customer database and building a more solid relationship with potential prospects.
An effective method to collect users’ data
Though it can be a bad idea to require customers to sign up for making purchases, in some cases, accounts can be incredibly beneficial for the store owners.
One of them is how eCommerce enterprises turn customers’ account info into precious data for further marketing strategies.
Social login allows you to collect basic information of the account owner such as gender, age, birthday, and even interests.
Increase traffic and engagement
User experience happens no matter if we do anything or not. Even if it’s a positive or negative user experience, both result in the brand’s conversion rates, retention, and loyalty.
Of course, the best efforts always pay off!
According to Forbes, strategic user experience has the potential to increase a business’s conversion rate by as much as 400%.
A Magento 2 Social Login extension encourages unsubscribers to sign up for accounts on an eCommerce site, thus indirectly improving both store traffic and user engagement.
Avoid spam accounts
Spam accounts are one of the factors that put an online store at a security risk. Plus, no owners feel happy when there are tons of junk accounts cluttering up their database.
Most importantly, these fake accounts come along with several downsides, such as:
A higher cost for operating the whole store’s systems
Since spam or bogus accounts will never interact with your stores, they lead to a decrease in engagement rates and conversion rates
More seriously, making it difficult for the store admin to synthesize and analyze the store’s data, resulting in inaccurate reports
The use of a social login extension keeps your store away from spam accounts as well as cyber attackers, which might happen in the future.
How to add social login for your Magento 2?
Step 1: Install a Social Login extension to your Magneto store
Mageplaza offers 2 versions of Magento 2 Social Login:
Standard plan: No charge required
Professional plan: A one-time-payment package that’s $99
Compared to the free module, the Social Login’s professional version provides users with:
More options for social networks, including Disqus, Mailru, Odnokalassniki, Steam
Availability of social account management
Social login in Magento’s default checkout page
Set the location (URL) where customers will be directed to when successfully logging into your website
Ability to enable or disable Captcha when customers login via their social accounts
Besides these differences, the Standard plan meets the most essential requirements online merchants need for their stores, such as:
Offer up to 10 login options corresponding to 10 social networks, including most popular ones like Facebook, Google, LinkedIn, or Instagram
Automatically update customer information
Come with the standard registration popup
User-friendly interface to customize the login popup fitting the store design
Click here to explore more outstanding features of Mageplaza’s Social Login module for Magento 2.
Step 2: Activate the extension from the Admin account
To enable Mageplaza’s Social Login module for your Magento store, you need to navigate to Stores > Settings > Configuration > Mageplaza extensions > Social Login > General section.
Then, choose Enable = Yes to start working with this extension at the store’s backend.
Step 3: Configure the Social Login’s settings
Next to the Enable field, right in the General section, our extension gives store admins the ability to customize the social log in’s functionality and design, particularly:
Set Send Password To Customer = Yes. The system will automatically send a notification to the customers. It reminders them to change passwords when signing in via social accounts for data protection
Select Show Social Login Buttons = Customer Login Page/ Customer Create Page/ Social Login Popup/ Customer Authentication Popup. Just choose ones you want to show social login buttons (Allow multi-selection)
Set Use Popup Login = Popup Log. Then, a popup will appear when you choose a social network to log in to or sign a new account. At the same time, users can see social login buttons in Login Dialog, Create New Account, and Forgot Passwords
Use Popup Login As Authentication Popup = Yes. The popup of social login will be used as Authentication Popup
For Popup Links Selector, fill in the class name of elements that will cover your social login buttons
Require More = Always Require/ If a social account does not provide E-mail. For Always Require, customers are asked to verify their info via a popup when they register social accounts. The other selection means that the system requires email confirmation if customers use social networks don’t require real email
Information Required = Email/ Name/ Password. Here you can decide whether to ask customers additional information (email, name or/ and password) after they create social accounts successfully (Allow multi-selection)
Popup Effect = Zoom/ Newspaper/ Horizontal move/ Move from top/ 3D unfold/ Zoom-out. Pick your favorite effect for the login popup when it displays in the storefront
Custom CSS. This field is where the store’s admin can customize the popup using CSS code
Step 4: Configure login options (up to 10 social networks available)
Right at the General sections are 10 social networks where you can configure the settings for each one.
All you have to do is find the social platforms you want to show the login button, expand it and do the following steps:
Set Enable = Yes to display the Sign-in button for the selected social networks
For the Sort Order field, the number you fill in this field will decide the order to show social login buttons
Merchants who opt to the Professional plan will see a “Redirect URL” field. Here, they can insert a URL to lead customers to when they finish the login process.
After the customer clicks on Sign In with any social login button, a corresponding Loin dialog will appear. Users just have to do exactly the steps they usually do to sign in that social account.
Remember to click on the Save Config button in the top-right corner when you complete all the settings for the social login button. The last step is to test the results on the storefront and make sure nothing goes wrong.
The bottom line!
As for a seamless user experience, how eCommerce stores market across multiple channels and satisfy shoppers at every touchpoint is essential.
Since an increasing number of online merchants have adopted social login, don’t lose customers who are looking for this convenience.
And if, at this point, you’re still finding a free (but still effectively) Social Login module for your Magento store, the free version of Mageplaza’s Social Login won’t disappoint you.
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