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Using the Magento 2 Related Products Block is a crucial strategy that every online seller on this platform should know in order to effectively boost sales. In simple terms, this feature introduces related products to expand customers’ shopping carts by setting up rules and actions for automatic display.
According to McKinsey, cross-selling can result in 20% more sales and 30% more profit. Hence, it’s an indispensable sales tactic that all Magento 2 online sellers should apply, given its undeniable effectiveness. If you haven’t explored this feature or aren’t well-versed in it yet, then start right away with our super-detailed guide from A to Z.
Automatic Related Products for M2
Encourage customers to add more items to their cart by showing related products alongside their favorites
Check it out!Related Products, Up-Sells, and Cross-Sells
and add the number 4Add Selected Products
button and save the productNote:
When using the Magento 2 Automatic Related Products extension by Mageplaza, you can generate countless rules for each product, such as conditions and actions, to establish relationships between products.
After installing and setting up the extension, you can easily configure Magento 2 Automatic Related Products blocks by going to Stores > Settings > Configuration > Mageplaza Extensions > Automatic Related Products
and choosing Yes in the Enable Automatic Related Products
field to enable the extension.
Now, let’s move on to the next step: set conditions that products need to meet to be featured in the related product blocks.
To create a new Rule on your Product Page:
Marketing > Automatic Related Products > Manage Rules
.Product Page
in the Add Rule
section.Then, a new form for creating a Magento 2 Related Block Rule will appear.
Step 1: Fill in Information for the Rule
Active
to enable the rule.Step 2: Add or Remove Conditions to Apply the Rule
+
to add or x
to remove conditionsStep 3: Select the Displayed Products
Now, let’s move on to the next step: set conditions that products need to meet to be featured in the related product blocks:
+
or x
to add or remove conditionsStep 4: Choose Where to Display Related Products
Here, you can configure Magento 2 Automatic Related Products blocks to display on certain positions:
In the Auto Related Products extension by Mageplaza, there are options such as Above Content, Below Content, Floating Left Bar, and Floating Right Bar. Also, other options include Replace Related/Upsell Products, Before/After native Related products, Before/After Upsell Products showing the relation with the default Magento blocks.
Insert Snippet:
These commands will display the Auto Related Product block on product pages or anywhere you want, based on Widget, Page and Template.
You can manage rules for displaying related products on the following types of pages in Magento 2:
The steps for managing rules on these pages are similar to those for managing rules on the Product Page. However, for a detailed understanding of each step, you can refer to the specific instructions on how to manage rules for displaying the Magento 2 related products block for each type of page mentioned above.
Boost sales by expanding customer shopping cart size Giving more product suggestions means more revenues can be generated. After you configure Magento 2 Automatic Related Products, instead of buying just one product, customers can quickly be introduced to other products in-store, and they tend to make more purchases. In this way, stocks will be cleared out sooner, and customers will also be happy to find great supplementary products.
Enhance site performance The AJAX loading technology enhances user experience by providing a smooth on-site experience. Besides that, loading the block at the same time as page loading can be SEO-friendly.
Create personalized experience Personalization has become one of the top priorities of brands, as customers are requiring it, too. With Mageplaza Auto Related Product extension, not only can admins create unlimited rules for each block, but they can also adjust the name of the block according to their goals. For example, instead of “Related products”, catchy titles such as “You’ll love these” or “Best for you” will be more attractive to customers.
Unlimited blocks with flexible rules While the default Magento 2 only allows limited default blocks, our Auto Related Products extension makes sure that all of your needs will be fulfilled. It is easy to configure any rules for the blocks and add as many blocks as you want on your website. All product types are supported, and you can even add more information for each product: price, reviews, and buttons such as add to compare and add to wishlist.
Promote items effortlessly Because it is up to you to configure Magento 2 Automatic Related Products rules, you can select which product to feature and in which order. Therefore, depending on your goals, you are able to place Cross-sell/Upsell products, New products, Bestsellers, Daily deals, and more. Sorting products can be based on Product Name (A-Z, Z-A), or in newest, most-viewed order. These features give online businesses great tools to clear out low-sale stocks, introduce new items, or suggest bestsellers.
Place Automatic Related Products blocks anywhere Place your blocks anywhere you wish by simply selecting popular positions (above/below content, floating bar on the right/left, etc.) or by inserting widgets. In this way, you can dynamically feature related products everywhere you think are good customer touch points.
To cross-sell and upsell easily, let’s see how you can make your related product blocks stand out and actually convert:
Mageplaza Magento 2 Automatic Related Products extension shows related items by setting up conditions and actions:
Automatic Related Products for M2
Encourage customers to add more items to their cart by showing related products alongside their favorites
Check it out!Creating a simple module programmatically in Magento 2 allows you to organize your code in a structured way and customize it to suit your business needs, and control its interaction with your Magento 2 store. Focusing on your business requirements can lead to faster loading times and a smoother shopping experience for your customers, all while being cost-effective.
However, building a module for Magento 2 related products block programmatically requires technical coding knowledge. If you find it challenging to add related products to Magento 2 programmatically, we recommend hiring our dedicated development team. They are specialists you can trust to handle this complex task effectively.
Fix your problems in many ways - from compatibility to feature modification and customization
Upgrade nowEach method has its own advantages and disadvantages. If your store has a limited number of products and a limited budget, it’s more straightforward to use Magento 2’s native settings since it’s cost-free.
On the other hand, opting for a third-party extension may come with a certain fee, but it offers advanced features and customization options with better product management, time-saving advantages, and fewer errors.
To have more control over how the Magento 2 related products block works and customize it without paying any licensing fees, you can create a module for it using code. But this method may take longer, especially for more advanced features, and you need to know how to code.
Deciding whether to create a module or not depends on your store’s size, budget, and what you need from the Related Products Block. Think about what you want and what you can do to decide what’s best for your business goals.
Removing related items is similar to adding related products. You will need to go to the backend’s All Products
page, find the product you want to modify, uncheck the checkboxes of the related items, and save your selection.
The unwanted products will be quickly removed from the related products block.
Except for Magento 2’s default theme, Luma, you can easily change the position of the related products block on the product view page of Magento 2 by editing a layout file. Here’s how:
catalog_product_view.xml
in the directory app\design\frontend\Vendor\Your_theme_name\Magento_Catalog\layout
.<?xml version="1.0"?>
<page layout="1column" xmlns:xsi="<http://www.w3.org/2001/XMLSchema-instance>" xsi:noNamespaceSchemaLocation="urn:magento:framework:View/Layout/etc/page_configuration.xsd">
<body>
<move element="catalog.product.related" destination="content" />
</body>
</page>
This change will move the related products block section to the desired position on the product view page.
In reality, Magento 2’s native setting does not allow you to prevent the related product block from appearing on specific product pages (for some reason). However, if you use Mageplaza’s Magento 2 Automatic Related Products extension, you can easily customize it with the following simple steps:
Catalog > Products
and choose to Edit
the product where you do not want the Automatic Related Products extension to apply.Related Products, Up-Sells, and Cross-Sells
.Manually Setup Auto Related Products
and save the product.If you do not want to display prices on the related product blocks in your Magento 2 store, which encourages customers to click on the blocks to view them, you can follow these steps:
vendor/magento/module-catalog/view/frontend/templates/product/list/items.phtml
.app/design/Mechanic/theme/Magento_Catalog/templates/list/items.phtml
.The Related Products Block feature provides Magento customers with additional choices and educates them about the products offered by the merchant. It is a highly effective feature for increasing cross-selling opportunities, and you can further enhance this by combining it with other product recommendation extensions that display products tailored to customers’ needs and preferences.
For example, you can use extensions like the Frequently Bought Together Extension, Who Bought This Also Bought Extension, or Who Viewed This Also Viewed Extension for Magento 2.
Frequently Bought Together for M2
Encourage additional purchases by suggesting relevant products often bought together with their chosen items
Check it out!Hopefully, you will now be able to configure Magento 2 Automatic Related Products blocks with ease. This detailed user guide is ready if you need to learn full guidance in detail. Feel free to share your thoughts and comments with us by contacting us.