9+ Best Social Media Marketing Tools in 2020

92% of marketers said that social media marketing is vital to their business.

As social platforms are on the rise, so are its users (nearly 3.8 billion users). Therefore, it’s quite essential for you as a business leader to understand how to take advantage of social media.

However, it can be quite time-consuming. Additionally, it spans many diverse tasks, ranging from number-based activities, like analyzing, content developing, customer listening to graphics designing.

So how to find the right skills and manpower to execute a great social media strategy for your business. That is why you need social media tools to help you out.

Don’t worry!

In this article, you will know what sorts of underlying capabilities you should look for when considering your business’s best social media tools and a top list for practical appliances.

Table of contents

Which social media tools are the best for your business

Today, many excellent social media tools are allowing you to accomplish almost every task as a social media marketer. However, if managing your personal social media is a task by itself, choosing the right social tool for your business is even trickier.

How to know the perfect tools that align with your organization’s goals and needs that you will not regret later?

Let’s hammer it out!

Starting with the different types of social tools, you need to distinguish and have an overall view of the big picture. In general, there are 4 main functions of social media tools you should know, they are:

  • Social Listening tools: Monitor many social media platforms to know what’s being said about your brand. Users can understand their audience’s persona and insights fully
  • Social Publishing tools: Spear your content to the world, including sharing content, schedule posting across multiple platforms
  • Social Engagement tools: Build sustainable relationships with your followers and potential customers by identifying opportunities and quickly responding.
  • Social Analytics and reporting tools: Track metrics that affect your business, ranging from market reports, trending topics, competition’s content, the performance of all your social platforms
  • Social Management tools: Manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms, and the list goes on

Separately, each tool tackles social media from a different angle. Together, they work perfectly, helping your brand achieve all social media objectives.

Below are some key questions you need to ask yourself to seek the perfect social media tools for your business.

What goals can your business achieve for using social media tools?

Apparently, when you’ve already defined your goals, you’ll be clear on what objectives you need to gain, who you want to reach, and the most effective way to get them.

Think about your business goals, then narrow down your choices based on that goal criteria. Do you want to focus on increasing brand awareness, driving traffic to your site, or generating leads?

Before beginning any campaign or setting up a plan, as a marketer or business owner, visualize the results you hope to achieve afterward: immediate, short-term, and long-term goals

The objectives can come from one of the problems that your business is trying to tackle on social media platforms or just a future goal needed to achieve.

Read more: How to Set Marketing Goals Based on Business Goals

Must-have features you need on social media marketing tools

Each social media tool offers specific features which serve for different online platforms and purposes.

After listing your problem, goals, and objectives, you can know exactly what you need from social media tools to execute them. A tool that meets all your needs will definitely be more effective than one with an exhaustive list of features that you’re probably won’t use.

For example, if you’re a social media planner and your goal is to “drive more traffic”.

Objective: Create and publish many compelling and informative content for your audience.

Needed features of social media tools:

  • Good listening features
  • Analyze targeted audience interests and behaviors on social platforms to create needed content and post at the right time
  • Schedule, publish and manage posts on all kinds of social media channels from one place
  • Easy to create videos and design photos for posts (if you have no knowledge of design)
  • Allow readers to share interesting contents with friends without leaving the page

Remember, you need to determine which features are “must-have” and which are “nice-to-have”. List it all down then do some online research to find the best options you have.

What is your budget

A small business does not always have enough financial and human resources, so not every tool or payment plan works for everyone.

Having a solid foundation of your needs and budget to measure between different tool options can save your time and money.

Some tips for planners when it comes to tool costs:

  • Consider billing options for the possibility of the annual payment
  • Check the cancellation options if you’re able to get a refund for unused time or condition to cancel monthly or annually
  • Make use of free trial periods for actual experiences
  • Choose the tool on your price range

Read more: 4 Keys to Create a Marketing Budget that Gets Results

Top 9 Best social media marketing tools to try in 2020

HubSpot

HubSpot
HubSpot

What makes Hubspot is an excellent social management tool for business and agencies is its all-round functionality.

It enables users to monitor brand mentions and relevant conversations, track engagements automatically, and set your post calendar to publish it at the right time to the right people.

Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. Thus, you can also compare the performance of multiple social channels to measure campaign performance.

Outstanding features:

  • Schedule a post for any time or publish directly to Twitter, Facebook, LinkedIn, and Youtube
  • Connect campaigns to social posts to trace traffic to the correct source
  • Easily toggle between social networks while using
  • Able to view all inbox activity, customers’ interactions
  • Allows users to access specific data about their social media performance with ease

Pricing:

Month billing

  • Starter plan: $50 per month
  • Professional plan: $800 per month or $9,600 per year
  • Enterprise plan: $3,200 per month or 38,400 per year

Annual billing

  • Starter plan: $40 per month or $480 per year

Sprout Social

Sprout Social
Sprout Social

Sprout Social is an all-in-one social media tool that enables managers to control their marketing efforts better. It features multi-level access making it easier for users to coordinate and delegate tasks to other people in teams.

Furthermore, it provides full post scheduling capabilities, an in-depth analytics platform, and even social listening functionality. Hence, Sprout Social becomes one of the most effective ways to improve your engagement, client relationships, and stick to your social marketing plan.

Outstanding features:

  • An all-in-one social media management tool, including publishing, analytics, engagement, and team collaboration.
  • Able to track internal data, including reply time, the total number of replies, and sentiment

Pricing: No credit card required for the free trial, try for free on 30 days

  • Standard plan: $99 per user/ month
  • Professional plan: $149 per user/ month
  • Advanced plan: $249 per use/ month

BuzzSumo

BuzzSumo
BuzzSumo

Simply understanding, Buzzsumo serves for research purposes. This tool allows all users to discover the most shared content on social media channels based on the vast and up-to-date data.

The search areas are not limited to your site but also others’ domains. Content writers can use the collected information to generate ideas, create high-performing content, and monitor their contents’ results

Outstanding features:

  • Explore the content shared mostly on all social media channels
  • Find influencers who are related to particular topics
  • Track the competitors and analyze based on their content
  • Allow users to know everything about trending topics, audience’s interested content
  • A power tool to analyze competitors’ post keywords and insights

Pricing: Offer 7-day trial and unlimited month searches, no commitments, easy cancellation

Month billing

  • Pro plan: $99 per month
  • Plus plan: $179 per month
  • Large plan: $299 per month
  • Enterprise plan: $499+ per month

Year billing

  • Pro plan: $79 per month or $948 per year
  • Plus plan: $139 per month or 1668 per year
  • Large plan: $239 per month or 2868 per year
  • Enterprise plan: $499+ per month

Mention

Mention
Mention

Media listening isn’t a new idea. Before social media became a must for a brand, monitoring what was said about your business through media outlets is already a big issue.

That’s why Mention is designed to monitor what people say about you, business, and your competitors. With in-depth insights and reports of your brand mentions, Mention can help build relationships, generate leads, and protect your reputation.

Outstanding features:

  • Track over 1 billion sources across the web daily
  • Measure the competitor’s share of voice online
  • Explore more of customers’ online insights through keyword research to improve and build social media strategy based on their insights around crucial topics
  • Provide detailed dashboards
  • Give relevant information and grant access to your team, share reports & public views. etc.

Pricing: Offer free version, no credit card required, 14-day trial, and anytime cancellation

Month billing

  • Solo plan: $29 per month
  • Pro plan: $99 per month
  • Enterprise plan: $450+ per month

Annual billing

  • Solo plan: $25 per month
  • Pro plan: $83 per month
  • Enterprise plan: $450+ per month

Buffer

Buffer
Buffer

Buffer is one of the most renowned ones on scheduling any type of post across from any platform.

The core value of Buffet is content scheduling and posting rather than adding too many features into it. Buffer offers 2 main products, they are:

  • Buffer Publish: Allow creating posts, adding to the Buffet, and then scheduling
  • Buffer Analyze: A specialist analysis tool to measure social media performance and create reports for Instagram, Facebook, and Twitter.

The great thing is that Buffer allows you to plan and publish your content for every social channel all from one simple dashboard.

Outstanding features:

  • Automatically send out the posts you add to your queue, according to the posting schedule you put in place
  • Customize the days and times to send your posts
  • Tailored posts for each social network
  • Analyze customer reaction to each post and send the content’s performance report
  • Use the chrome extension to add articles or content from different sites to the Buffer queue
  • Reply to posts from inside Buffer

Pricing: Offer 14-day trial, save up to 20% for annual billing

Buffer Publish:

Annual billing

  • Pro plan: $12 per month or $144 per year
  • Premium plan: $56 per month or $663 per year
  • Business plan: $85 per month or $1010 per

Monthly billing

  • Pro plan: $15 per month
  • Premium plan: $65 per month
  • Business plan: $99 per month

Buffer Analyze:

Annual billing

  • Pro plan: $28 per month or $336 per year
  • Premium plan: $40 per month or $480 per year

Monthly billing

  • Pro plan: $35 per month
  • Premium plan: $50 per month

Hootsuite

Hootsuite
Hootsuite

Hootsuite is well-known as one of the best social media marketing tools by making it simple to manage multiple profiles from one dashboard.

Moreover, it allows for collaboration across team members. Alongside the major advantage of viewing all comments and mentions in one place, you can also assign tasks, schedule updates and posts across different channels.

Outstanding features:

  • Monitor multiple streams in one place
  • Schedule posts in advance
  • Connect with customer base through media listening and analytics
  • Provide detailed analytics data which is easily accessible
  • Allow team collaboration
  • Able to manage customer service on social media efficiently

Pricing: Offer 30-day trial

  • Professional plan: $19 per month
  • Team plan: $99 per month
  • Business plan: $599 per month

Canva

Canva
Canva

Canva is a great free social media tool with a user-friendly interface that easily allows users to create attractive images for their campaigns.

Canva is an easy-to-use tool, even for those who do not know design. The tool comes with numerous ready-made templates and creative graphics for you to use anytime. In other words, Canva is a web-based graphic design tool offering a drag-and-drop interface.

Outstanding features:

  • Create your brand’s visual identity with logo, colors, and fonts
  • Drag-and-drop interface
  • Provide up to 60,000+ free templates
  • Enable custom templates
  • 60+ million premium stock images, photos, videos and graphics

Pricing: Offer free version and available free trial without requiring a credit card

Month billing

  • Pro plan: $12.95 per user/ month

Annual billing

  • Pro plan: $9.95 per user/ month
  • Enterprise plan: $30 per user/ month

AgoraPulse

AgoraPulse
AgoraPulse

AgoraPulse is a powerful tool to manage all the social media messages, schedule, and publish content. It is widely known and used by agencies, businesses, and marketers.

Besides the publish functionality, AgoraPulse also creates stunning and detailed reports all in one easy-to-understand dashboard. That feature makes it much easier for you to monitor and manage their social networks.

Outstanding features:

  • Integrates well with all the vast networks, including Facebook, Twitter, LinkedIn, Instagram and YouTube
  • Allow different users varying levels of access
  • Provide in-depth data reports in PDF and CSV formats
  • Flexible publishing options for queued, scheduled posts
  • Easy find, filter, and manage comments, mentions, and other important messages
  • Real-time collaboration
  • Unparalleled customer service

Pricing:

Month billing

  • Medium plan: $99 per month
  • Large plan: $199 per month
  • X-Large plan: $299 per month
  • Enterprise plan: $499 per month

Annual billing

  • Medium plan: $79 per month
  • Large plan: $159 per month
  • X-Large plan: $239 per month
  • Enterprise plan: $399 per month

LastPass

LastPass
LastPass

It’s quite normal for a social media marketer to take charge of numerous social accounts on different sites and platforms. Some can use the same password for everything. However, it can bring back many potential hazards of security and data loss.

LastPass allows you to have top security across all your social networking sites. The benefit of using LastPass is that you only have to keep up with one password, the LastPass one. Users never have to worry about remembering more than one password.

Outstanding features:

  • Automatically install in your browser toolbar after being downloaded
  • User’s LastPass account is backed up and synced across all devices for access
  • Allow users to add, view and manage all saved passwords on LastPass account
  • High security

Pricing:

Single users & families: Offer 30-day trial of Premium for the free version, 30-day trial free

  • Premium plan: $3 per month
  • Families plan: $4 per month Business plans: Offer 14-day trial for all

  • MFA plan: $3 per user/ month
  • Teams plan: $4 per user/ month
  • Enterprise plan: $6 per user/ month
  • Identity plan: $8 per user/ month

Final thought

Today, there are many great tools out there, with new ones popping up all the time.

The key is to focus on finding tools that support your marketing efforts and aiming at the final business goals. You should invest your time and effort in getting to know each of the tools you choose to use most effectively.

Don’t be afraid to try new tools to your kit!

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