How to equip advanced search options for Magento 2 by Product Finder

Imagine that you are a shopper who are looking for a very nice shoes which you caught up on accident when scrolling your Facebook new feed. You cannot remember exactly the name of that shoes. Instead, you can recall the brand and its color only. How can you find your products with those little information?

Now let’s turn back to your position: a store owner. Do you want customers to come to you? It is totally possible because they remember your brand name. However, to help them find exactly their interested item, you may need a supportive tool, and in this blog, Product Finder is recommended for you. We are going to analyze the insight of this function and how Mageplaza Product Finder is a good choice for your e-stores.

The working mechanism of Product Finder

Product Finder or also called Product Part Finder is the tool support users find the most relevant items based on one or a few of its attributes and characteristics.

This finder contains multiple filters corresponding with each product attributes. Admin is the one who configure and set them up at the store backend. Since each product attribute has several options, each filter also include various choices. Users of this tool can type the characteristics directly or select them on the dropdown list.

For more visualization, please take the iPhone for example. Customers can always search it by typing all the keyword they remember on the finder box such as “Iphone 11 pro grey 64 Gb”. In another way, they can filter the Iphone by its color, version, and storage capacity. The most related with exact characteristics will be shown at result page instantly.

Why we need Product Finder tool?

Help shoppers find out the desired products with ease

Clients ordinarily can remember a couple of item attributes while searching for an essential thing, it’s crucial to offer them with a fast and clear approach to discover items by key parameters. A simple to-use product searching tool is a basic element for online stores selling various products categories such as electronic items, or accessories, cosmetics, etc. It enables online customers to pick key information such as version, year of generation, brand name, volume and color and so on. Unlimited filters can be created suitable for each product category.

With regards to shopping, clients frequently have in their brains certain general key parameters to recognize wanted items. Along these lines, giving clients a discoverer device with various channels will bolster them to locate their favored things all the more rapidly and precisely.

Better searching keeps customers stay longer

Among the highly competitive brands, why buyers want to stay with you? The key answer is convenience. The additional time they need to spend looking, the almost certain they leave the store site. In this manner, with Product Finder, clients can without much of a stretch thin the applicable items, discover their favored ones only in a couple of minutes and jump quickly to checkout.

By and large, this function will keep customers stay longer with your websites. When they love your website interface, they will stick and find out other interesting items. At this point, the importance of product promotion is clearly shown off.

Enhance store user-friendly to boost conversion

As the consequence of an easy-to-use website, customers always find their concerned items with a few clicks. Offering them the multiple filters is the smart way to find out the most accurate products that they are looking for.

The less steps customers have to gone through to search for products, the more chance they convert sales in your stores. So let’s keep optimizing their experience on your site with a user-friendly search interface.

Boost cross-selling and upselling

The Product Finder tool serves as an automated system that helps customers find products that match their interests and needs. When a customer selects a product, the tool suggests other items that go well with it, enhancing the customer’s shopping experience. For example, if a customer is interested in buying a smartphone, the tool might recommend accessories like cases or headphones that are compatible with that phone. This process not only makes the shopping experience more personalized but also encourages customers to make additional purchases, increasing their shopping cart’s total value.

Discover customer insights

A Product Finder tool is instrumental in collecting valuable data on customer preferences. This data is crucial for businesses as it can inform future decisions and shape marketing strategies.

By analyzing the responses and interactions customers have with the Product Finder, businesses can gain insights into consumer behavior, preferences, and trends. This information can then be used to personalize the shopping experience, develop new products, and create targeted marketing campaigns that match with the customer base.

Provide rich product data

When it comes to product data, the Product Finder tool plays a crucial role in its enrichment by monitoring customer engagement and providing insights for continuous improvement.

It helps standardize product attributes and ensures that the data presented to customers is both relevant and informative. This not only improves the searchability of products but also aids customers in making informed purchasing decisions, contributing to a better overall customer experience and reduced return rates.

Highlight Features of Product Finder extension

Support various filters on product finder

Product Finder extension is considered as a kind of personalized search that can meet the customers’ key parameters. This tool is critical for stores which has a large number of products. It is equipped to support buyers to quickly and effectively find out their desired items.

For instance, various filters such as Year, Color, Model, Country, etc are included in a cars’ product finder. These filters, as a result, will assist customers to narrow the related products and help them find the car with suit their demands.

Multiple styles for filter options

With the Product Finder module, there will be no limitation on how many options that can be included in each filter. More interestingly, with multiple choices, these options will become visual and attractive to customers quickly.

• Text-based Swatch: show options as buttons along with text labels

• Image: display options as images

• Image and Text: Images will be placed above Text

• Dropdown: usual and straightforward type to display

Based on how many options per filter as well as the options’ complexity, the display type should be selected so that filters will look suitably and clearly.

Auto or manually display filter results

Noticeably, in this Product Finder module, options and filter results can be assigned automatically or manually.

With manual mode, options and results will be assigned for each filter in a manual way, which would allow store admins to design the filter and their targeted customers as they want.

With the remaining mode, which is automatic, depending on the attributes that have been selected, the options and filter results will be auto-collected. The corresponding value will be shown with each attribute, which would help store admins to save a considerable amount of workload, especially with items that have multiple attributes.

Numerous positions of product finders

Finders can become helpful, especially on the Category Page where buyers could find their preferred products. Therefore, admins can freely select the category page that they want to display the corresponding finder form the backend with ease.

Also, thanks to the great support of widget and snippet, there will be no limitation on the positions where you can place product finders. While the widget only supports stores to place product finders on available positions, the generated snippet will allow placing the finders anywhere on the store website.

The fact that product finders are displayed flexibility would help customers to find their expected items in an easy and convenient way. Consequently, the efficiency of the advanced search would lead to a significant increase in the conversion rate of stores.

Promote products via search page

The ability to cross-selling or up-selling other relevant products directly on the result page of each finder is one of the most interesting features of this extension. At the end of the finder result page, promoted products will be displayed easily by only adding SKU or importing using the CSV file.

This promoting feature will surely support stores to promote related items to customers as suggestions, which would retain customers as well as motivate them to buy more to increase sales.

Customize the customer search

Adding filters such as size, style, and others allows for a customized search experience, helping users narrow down their search results according to specific criteria.

Import finder options easily

This feature supports a seamless update process, ensuring your finder is always equipped with the latest options. You can import finder options from CSV or XML files or use the built-in import tool to fetch data from your product catalog. You can also schedule automatic imports to keep your finder options updated regularly. Furthermore, you can edit, or delete finder options as necessary.

Customize feature display easily

The extension provides a customizable feature display. Customize how features are displayed with ease, ensuring that the most relevant information is presented to your customers clearly and concisely.

Customize finder through the widget

A widget enables customization of the finder via a dropdown menu on various pages, including category pages and the homepage.

Import values

Retailers can conveniently import values, making it simple to update and maintain an accurate product database. This feature allows retailers to add, edit, or mass delete product information.

Full features of Product Finder extension

For admins

General configuration

• Turn on/off the module
• Show Find button by conditions: Always enable, All filters are selected, At least one filter is selected
• Choose the condition to reset finder: Always enable, No, At least a filter is selected
• Choose the target page redirected to after resetting the finder
• Auto redirect to result page if all filters are selected
• Reload the finder when one is selected
• Redirect to the product page if the result has one product solely
• Support Chosen Plugin to make the filter user-friendly
• Display the advertised products under the corresponding Finder Result Page
• Display comparison tab on the Product Detail Page.

General configuration for product finder

• Name the finder
• Set finder status
• Choose finder layout: vertical or horizontal
• Choose finder mode for filter options and results generating
• Choose finder position on a page: Top Content, Bottom Content, Main Sidebar
• Enter URl for finder result page
• Choose category page to show the finder
• Set the priority for the finder
• Show promoted items on Product Finder Page

Configure finder filters

• Add new filter for product finder
• Name filters for finder
• Arrange filters by alphabet: descending or ascending
• Choose option displaying types: Dropdown, Text-based Swatch, Image and Text, Image
• Choose attributes to generate filter options and results automatically
• Configure options manually via popup: name, image.
• Import products manually via popup or Import by CSV file

For customers

• Sort their favored products matching specific parameters
• Recommended by similar products at the Comparison tab
• Suggested by the on-sales products on the Product Finder Page

Wrap Up

In short, Product Finder module is the advanced search tool for Magento 2 websites, which assists customers to find out their wanted products instantly by multiple product filters. The plugin helps to save significant amount of time for shopping, enhances user experience and hence boost up the conversion rate for e-stores.