Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

How to Find Shopify Stores in Your Niche: 13 Ways to Apply

Shopify is a user-friendly e-commerce platform that helps small businesses or individuals build online stores and sell online through a streamlined dashboard. Basic features on this platform include posting products, shopping cart, payment, managing goods, or connecting to social networks.

Finding Shopify stores in your niche can be a valuable research step, whether you are looking for competitors, potential partners, or product ideas. This article below will give several methods to find Shopify stores in your niche.

Why do you need to find Shopify stores in your niche?

Searching for other stores on Shopify will help you analyze your competitors and have a better overview of the market, and from there, develop a suitable business strategy. In addition, it also enables you to be more motivated and creative.

Market research

Analyze the business market to come up with new business strategies

Following other Shopify stores will help you better understand the market. Market trends today are always fluctuating and changing. If businesses want to keep up with market trends and maintain their competitive advantage, conducting regular market research is more important than ever.

Conducting market research can help your store find new markets whose customer needs are not being fully met. Businesses can also identify changes in market trends such as customer demographics, income, increased education levels, etc. I will bring many new opportunities for their business.

Better price policy

Finding other Shopify stores will be very helpful in pricing your products, especially product lines in the same segment. You will see customer purchasing trends and the prices customers are willing to pay, creating a competitive advantage over your competitors.

Usually, there are 3 basic methods:

  • Pricing is higher than your competitors: offering a product or service at a higher price. This strategy is often implemented when a business wants to show customers that its product or service is superior to its competitors.
  • Pricing equal to competitors: pricing your products similarly to your competitors.
  • Pricing lower than competitors: It can also be applied when you want to offer a competitive price to customers to attract their attention and increase sales and your brand value.

Shopify stores inspiration

Shopify requires users to always innovate, be creative, and constantly update trends. Following your Shopify stores regularly will help motivate you and spark new inspiration to apply to your store. You can change the store’s identity or create more utilities to help increase the customer experience when shopping. It will help make a highlight with customers and have a more effective communication strategy.

Not only does Shopify make business more convenient, but it also helps you become more creative. Suppose you are looking for a birthday gift for a loved one; you will find countless suggestions from Shopify. These can be existing items or meaningful handmade gifts.

Competitors analysts

Analyzing competitors is a good habit that many businesses need to focus on because, through it, they will actively follow the latest trends. The data obtained can reveal the full picture of saturation, opportunities, and secrets of success in the market.

Additionally, you will know how customer reviews compare to their competitors. With a thorough competitor analysis, people can know which services are and are not being emphasized to consumers and, from there, make appropriate adjustments.

Not only will effective strategic analysis help businesses achieve more success than expected. Your store can also use useful information sources to develop new, potential segments, contributing to the product development expansion process on Shopify.


Customers tend to shop online more frequently.

Shopify has a large store network in many fields so you can search for potential business partners here. For example, in the beauty industry, you can connect with stores that sell cosmetics, jewelry, and accessories to help expand your business scope and reach more customers.

How to find Shopify stores in your niche with some small tips

You can search for other Shopify stores in a variety of ways. Below are the most common methods that you can easily apply:

1. Check the source code

Checking the source code is the simplest way to monitor other Shopify stores, but not everyone thinks of it. You need to do a few things, like right-click on the Shopify website and select View page source.  

View the source code on the Shopify website

Then, a series of strange codes will appear on the page. Click Ctrl+F, select Shopify, and the website will highlight the Shopify source code. At this time, only your Shopify store’s websites will appear.

Find Shopify stores by the source code

2. Use the “site:myshopify.com” to research

The “site” domain will direct users to a specific website, and adding the search term “myshopify.com” adds another level of filtration to the anticipated results. 

You must enter “[your niche] site:myshopify.com” in the search bar and the keyword you want to find. For example, if you find Shopify stores that sell jewelry, you can type “jewelry site: myshopify.com” into Google. This will give you an overview of the competitors on this platform.

However, this method is not recommended because Shopify stores often use custom domains instead of the “Shopify” subdomain, especially large high-performing stores.

Use site myshopifycomto search on Google

3. Use tools to spy Shopify store

Using online tools will help you track Shopify stores effectively and quickly. There are many different websites and online services that can help you find a Shopify store in your niche, notably “BuiltWith” and “Shopify Inspector.” These tools often provide insights into the technology stack used by websites, making it easier to identify Shopify-powered stores.

However, buying these types of spy tools will cost you some money. Although there are some free tools, the accuracy is not high, and we cannot analyze competitor trends effectively. Shopify also offers a spy tool called Shopify Spy Tool. A special point about this tool is that it is completely free and has almost absolute accuracy.

Use Builtwith to find Shopify stores

4. Use Myip.ms

MyIp.ms is a tool that helps you track other stores on Shopify. This tool helps track the IP addresses of the website, and from there, you will know the number of daily visits and information about the host company. 

Use the MyIPms website to find Shopify stores in your niche

Here are the steps you can take to track your Shopify stores:

  • Step 1: Visit the myip.ms website
  • Step 2: Enter Shopify’s address on the search toolbar
  • Step 3: You will see results related to IP address, traffic, and company information. Click “Other websites.”
  • Step 4: Select “View All Records” or “World Site Popular Rating” to explore more companies.

5. Use the IP address

You can use the IP address to search for other Shopify stores because all stores on the Shopify platform start with this IP address. Or you can also use the myip.ms tool to search for the store’s IP address.

IP address helps to find Shopify stores

However, this method will take a lot of time because you have to look through all the addresses that appear to find domain names in your niche.

6. Look for success stories of Shopify’s users

In addition to selling on Shopify, many people share their inspirational success stories on the platform. It is a way to encourage store owners and motivate them to succeed in business.

7. Google Search Operators

Perform a Google search using niche-specific keywords combined with phrases like “Shopify store” or “powered by Shopify.” For example, if you’re in the pet products niche, you could search for “pet products Shopify store.” It can help you discover relevant stores and blogs.

Simply find Shopify stores with Google Search

8. Use social media for researching

Platforms like Instagram, Facebook, and Pinterest often feature advertisements from Shopify stores. You can use keywords and hashtags related to your niche to find stores and products. Also, check out popular influencers or bloggers in your niche, as they may promote or collaborate with Shopify stores.

9. Research with the “inurl” command

This search string returns every URL that contains the entered keywords. Unfortunately, this string does not restrict itself to Shopify stores. Therefore, you must utilize additional tools and methods to clean up and confirm the results. For example, if you want to find Shopify stores that sell flowers, you can type “inurl: flowers” into Google.

Use inurl command to find your store

10. Powered by Shopify

By employing this technique, you may identify Shopify stores in your specialty by scrolling to the bottom of the Shopify store and looking for the ‘powered by Shopify’ icon. You will be immediately redirected if you click on this. 

However, some business owners would rather maintain their anonymity and conceal that aspect of their business, making it more difficult for rivals to use their knowledge. It has the drawback of resulting in fewer customer clicks.

Powered by Shopify helps to find your stores

11. E-commerce marketplaces

Visit e-commerce marketplaces like Etsy, Amazon, or eBay, where many Shopify store owners also sell their products. Look for brands or sellers mentioning their Shopify store in their product descriptions or profiles.

12. Shopify apps and themes

Explore the Shopify App Store (apps.shopify.com) and the Shopify Theme Store (themes.shopify.com). Many developers and designers showcase their work here, and you can filter by industry or category to find stores that may match your niche.

13. Shopify store directory

Shopify maintains a directory of online stores powered by their platform. You can search for stores in your niche using keywords related to your industry. Visit the Shopify Exchange website (exchange.shopify.com) and explore the “Marketplace” section.

4 steps to find Shopify stores in your niche 

Most businesses focus on the niche market of a specific target group and customer segment. After identifying the niche market, businesses can easily target broader markets to meet the particular preferences and needs of customers fully. This will help businesses save advertising budget, increase sales revenue, and gain a group of customers loyal to your brand. 

Below are steps to help you identify your niche effectively.

Step 1. Know your interests

Start by considering your passions and interests. What are you genuinely enthusiastic about? You should build a business or project around something you’re passionate about that can provide you with the motivation and stamina needed for long-term success.

Step 2. Follow the latest trend

Update the trend by using Google Trend

Analyze the market to identify trends, gaps, and opportunities. Look for niches that have a demand but are not oversaturated with competition. Tools like Google Trends, Amazon Best Sellers, and social media trends can help you identify popular topics. Through search sites like Google, you can explore different angles and trends until you find an audience or need that is underserved in the market.

Step 3. Know who are your competitors

Research your competitors within the niche. Analyze their strengths and weaknesses. Are there gaps or areas where you can offer something unique or better? Avoid niches dominated by large, established players unless you have a clear competitive strategy.

Analyzing competitors will help businesses know the advantages and disadvantages of competitors compared to their products and services. Once you understand your competitors, you will minimize risks and have effective direction when determining the market you are targeting.

Step 4. Identify target markets

Define your target audience clearly. Who are the people interested in your chosen niche? Understand their demographics, interests, and pain points. The better you know your audience, the more effectively you can cater to their needs.

When analyzing the target market thoroughly, companies can easily identify consumers with similar needs and maximize their purchasing ability. From there, companies can develop marketing strategies that focus more on customer psychology and increase sales.


1. What is the best niche for Shopify stores?

There isn’t a single “best” niche for Shopify stores because what works best can vary depending on factors like your interests, expertise, market trends, competition, and target audience. 

However, here is a list of niches that have historically performed well on Shopify. You should remember that these niches can be competitive, so it’s essential to conduct thorough research and find your unique angle within these niches:

  • Fashion: Clothing, accessories, and fashion-related items are popular choices. You can focus on sub-niches like sustainable, activewear, or niche fashion styles. Fashion accessories are quite diverse, and you can sell watches, bracelets, necklaces, earrings, rings, hats, hairpins, etc.

  • Health and Wellness: Products related to fitness, supplements, natural remedies, and mental health are in high demand, especially with the growing interest in personal health.

  • Beauty and Skincare: Cosmetic products, routines, and accessories can be profitable niches. Consider organic or vegan beauty products for a unique selling point. Many customers want to use natural cosmetics because they are safe for the skin and do not cause irritation. Therefore, this item is currently selling very well, helping people take better care of their health and beauty.

  • Home and Living: Home decor, furniture, and kitchen gadgets can do well. Look for unique or handmade items to stand out. People often think of supermarkets or going to the market to buy household appliances. However, in today’s technological age, selling household appliances online is extremely easy to sell and earn large profits.

2. Is there a way to find out what shops are using Shopify?

There are several methods and tools you can use to identify Shopify stores:

  • Shopify Store Directory: Shopify maintains a directory of stores using their platform. You can access it by going to the “Shopify Exchange” website. While it won’t list every Shopify store, you can find some examples of successful stores in various niches.

  • Shopify Themes: Some Shopify themes are exclusive to the platform, so you can identify a store using Shopify by checking its page source or using tools that analyze website technology stacks.

  • BuiltWith: BuiltWith helps users identify modern technologies being used on a website, including the e-commerce platform. It’s not always 100% accurate, but it can provide insights.

  • Shopify App Store: If a store uses Shopify, it’s likely using some apps from the Shopify App Store. Sometimes, you can identify the platform by checking for specific app-related scripts or codes in the website’s source.

3. Are Shopify stores profitable? 

Of course, you can profit from Shopify stores. According to Shopify data, over 80% of stores are profitable after an operation, and the average revenue is over 150,000 USD. Therefore, Shopify is an increasingly popular platform, with users increasing yearly.


We have shown you possible ways to find Shopify stores in your niche. Remember that once you’ve identified Shopify stores in your niche, you must analyze them thoroughly to understand their products, marketing strategies, and customer engagement to gain insights for your business or research purposes.

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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