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Magento 2 YOTPO: Easy Tutorials and Explained For Beginners

Summer Nguyen | 04-10-2024

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Customer reviews are gold for online stores. They build trust, keep visitors engaged, and ultimately lead to more sales. Did you know in research conducted by Dixa, before buying something, 93% of consumers will read reviews online?

That’s the power of social proof. YOTPO is a leading review platform trusted by over 2,000 Magento 2 stores, including Moroccanoil and Everlast. It seamlessly integrates with your store, allowing you to collect valuable reviews and showcase them to potential customers.

In this short guide, we’ll walk you through integrating YOTPO with Magento 2 (also known as Adobe Commerce 2) in just a few clicks. We’ll also show you how to import existing reviews from other platforms, making the switch to YOTPO a breeze. Ready to supercharge your Magento 2 store with social proof? Let’s get started!

Magento 2 YOTPO: What is it?

What is YOTPO

YOTPO (Your Opinion, the Tag, the Photo, and the Offer) is an extension designed for Adobe Commerce (Magento) stores, seamlessly integrating user-generated content to boost customer trust, drive sales, and create long-term value. This a popular marketing and customer review platform that allows businesses to collect and showcase customer reviews, ratings, and user-generated content.

When integrated with Magento 2, YOTPO provides merchants with powerful tools to gather and display customer reviews and ratings directly on their Magento 2 store. It enables businesses to automate the process of collecting reviews, sending review request emails, and showcasing social proof such as user-generated photos and testimonials.

Why do customer reviews and UGC (User Generated Content) matter?

Why do customer reviews and UGC matter

Building trust and connecting with customers is crucial for any e-commerce business. Customer reviews play a pivotal role in enhancing shopping experiences by providing valuable insights and feedback. However, the absence of reviews can create a negative perception of the brand among potential customers.

Research indicates that websites incorporating User Generated Content (UGC) experience a significant boost, with a 25% increase in engagement, according to Linearity. User-generated content (UGC) adds 28% more interest to campaigns than it does to campaigns that don’t have it.

Consumers today value the authenticity of content created by fellow customers, such as Instagram photos showcasing products in real-life scenarios or reviews detailing experiences with a particular service or product.

Therefore, customer reviews and UGC are extremely important strategically to improve conversion efficiency and continuously update and improve product quality through consumers. Since then, customers’ purchasing experience has been increasingly improved, bringing businesses sustainable development.

How to Install YOTPO Extension on Magento 2?

You can use either the Adobe Commerce Marketplace or Composer to add the YOTPO plugin to Magento 2. Here are the steps for both ways:

1. Using Adobe Commerce Marketplace

Step 1: Access the Adobe Commerce Marketplace Log in to your Adobe Commerce account and navigate to the Adobe Commerce Marketplace.

Using Adobe Commerce Marketplace

Step 2: Search for YOTPO Extension Use the search bar to find the YOTPO extension for Magento 2.

Search for YOTPO Extension

(After searching Yotpo, you can see some great results. However, with the number of conveniences and high reviews from industry experts and users, YOTPO Reviews and SMSBump is a perfect choice if you are just starting out with this useful tool.)

Step 3: Add to Cart and Purchase Add the YOTPO Reviews and SMSBump to your cart and complete the checkout process to purchase it.

Add to Cart and Purchase

Step 4: Download the Extension After purchase, download the YOTPO extension from your Adobe Commerce Marketplace account.

Step 5: Install the Extension Follow the installation instructions provided by YOTPO or Adobe Commerce to install the extension on your Magento 2 store.

2. Using Composer

This process requires some technical knowledge. We recommend having an experienced Magento 2 developer or administrator perform these steps:

Step 1: Access your Magento 2 server using SSH (a secure connection method).

Step 2: Navigate to the root directory of your Magento 2 installation.

Step 3: Open a terminal window on your server.

Run the following commands one by one (copy and paste each command into the terminal and press Enter):

composer require YOTPO/module-YOTPO-combined --no-update
composer update 'YOTPO/*'
php bin/magento maintenance:enable
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy
php bin/magento maintenance:disable
php bin/magento cache:flush

Specifying a YOTPO Version (Optional):

By default, the latest YOTPO extension version is downloaded To install a specific version, add the version number after the package name in the first command. For example:

composer require YOTPO/module-YOTPO-combined:4.0.1

IMPORTANT NOTE: After successful installation, you’ll need to configure the YOTPO extension within your Magento 2 admin panel to connect it to your YOTPO account. Refer to the official YOTPO documentation for detailed configuration steps: YOTPO APIs

Step-By-Step Setting Up Your YOTPO Account

Step 1: Create a Free YOTPO Account

Head over to the YOTPO website and sign up for a free account.

Create a Free YOTPO Account

Step 2: Connect Your Magento 2 Store

During signup, select “Magento 2” as your platform and enter your store URL. This helps YOTPO understand where you want to integrate the features.

Connect Your Magento 2 Store

Step 3: Choose Your Features

YOTPO offers various features like Reviews, Visual Marketing, and Loyalty & Referrals. For now, let’s focus on Reviews. You can explore other features later.

Choose Your Features

Step 4: Set Up Review Requests

Here, you can customize the email sent to customers requesting product reviews. You can skip customization if you’re comfortable with the default settings.

Set Up Review Requests

Step 5: Customize Review Widget Appearance

This allows you to adjust the look and feel of the review widget on your product pages. You can choose colors and other visual elements to match your store’s branding.

Customize Review Widget Appearance

Step 6: Finish Installation

Once you’re happy with the settings, click Finish Installation to finalize the YOTPO account setup.

Step 7: Access Your Dashboard

YOTPO will redirect you to your account dashboard. Here, you’ll find valuable insights about customer reviews and other metrics.

Access Your Dashboard

Step 8: Locate Your App Key

In the top right corner of the dashboard, click on the profile icon and select “Store Settings”. Your App Key will be displayed at the bottom of the “General Settings” section.

Locate Your App Key

Step 9: Retrieve Your Secret Key

The secret key, also called the API secret, provides secure access to your YOTPO data. Within “General Settings”, click “Get Secret Key”. YOTPO will send a verification code to your registered email address.

Retrieve Your Secret Key

Step 10: Verify and View Secret Key Enter the verification code from the email and click “Submit”. Your secret key will then be revealed on the screen.

Verify and View Secret Key

Step-By-Step Setting up the YOTPO Review Extension

Step 1:

  • Log in to your Magento 2 admin account.
  • Click on “Stores” in the main menu, followed by “Configuration.” This section allows you to configure various aspects of your store.

Log in to your Magento 2 admin account

Step 2:

  • Choose the right Store View from the dropdown menu

Select the appropriate Store View from the selection

  • Choose YOTPO from the list on the left.
  • Next, Click YOTPO Configuration.

Click YOTPO Configuration

Step 3:

  • For Enable YOTPO, choose Yes.
  • Following the instructions in the section above, enter your app key and secret key.

Click Save config

  • Click Save config to keep the order sync settings that came with the app. Everything you order will be synced with YOTPO. You should change your Order sync settings before saving if you want to make changes.

Excellent work! Setting up the YOTPO Review Extension on your Magento 2 store went well. If you have customer reviews, you can build trust, make your brand seem more trustworthy, and eventually make more sales.

5 Best Practices for YOTPO Extension on Magento 2 You Should Know

You can use several features that YOTPO gives you to improve reviews and sales in your store. Discover how to use our top service to help your online store grow with our 5 best practices:

1. Customize Your Review Request Emails

Don’t settle for generic emails! YOTPO lets you customize the automatic review request emails sent to previous customers. This is crucial for grabbing their attention and encouraging them to leave a review.

  • Personalize the message: Use the customer’s name and reference their recent purchase to make the request more relevant.
  • Keep it concise and clear: People are busy, so get straight to the point and make it easy for them to leave a review.

2. Strategically Place Review Widgets

  • Showcase reviews prominently: Display YOTPO’s review widgets on product pages to build trust and social proof. Potential customers are more likely to buy from stores with positive reviews readily available.
  • Placement matters: Experiment with different locations on your product pages to find the sweet spot that maximizes conversion rates.

3. Nudge Customers with Gentle Reminders

One reminder might not be enough. YOTPO allows you to send a follow-up reminder email to customers who haven’t left a review yet. Just be sure to:

  • Target only non-reviewers: This ensures you’re not spamming customers who’ve already reviewed.
  • Space out your reminders: Don’t bombard customers. One or two reminders are typically sufficient.

4. Respect Customer Preferences

Always offer an unsubscribe option: Make it easy for customers to opt out of receiving review request emails if they choose. This builds trust and avoids unwanted emails.

5. Clarify Your Request in Manual Reviews

When manually requesting reviews, clearly state that you’re asking for feedback on their overall shopping experience. This helps customers understand what kind of review you’re looking for and provides them with a clear direction.

Top 3 Advanced Magento 2 YOTPO Features

Top 3 Advanced Magento 2 YOTPO Features

YOTPO goes beyond basic reviews for Magento 2, offering powerful tools to boost customer engagement, sales, and loyalty. Here’s a glimpse of some advanced features:

1. Social Sharing Integration

Turn happy customers into brand advocates by letting them share positive reviews on social media platforms like Facebook, Twitter, and Instagram. This increases brand awareness and drives organic traffic to your store.

2. Customizable Loyalty Programs

Motivate repeat purchases and build customer loyalty with YOTPO’s loyalty program builder. You can create a tiered system, a points system, or a referral program to incentivize customer engagement according to your specific needs.

3. Personalized Email & SMS Marketing

YOTPO integrates seamlessly with your email and SMS marketing tools. This allows you to create targeted campaigns featuring customer reviews, abandoned cart reminders, and special offers tailored to individual customer preferences.

In essence, YOTPO’s advanced features go beyond reviews, empowering you to:

  • Increase Brand Advocacy: Encourage customers to share their positive experiences on social media, expanding your reach organically.
  • Drive Repeat Business: Motivate repeat purchases and build customer loyalty through flexible loyalty programs.
  • Boost Customer Engagement: Create personalized email and SMS marketing campaigns that resonate with your customers.
  • Streamline Your Workflow: Integrate YOTPO with your existing tools to streamline your marketing and customer management efforts.

With YOTPO, you can transform your Magento 2 store into a customer-centric powerhouse, driving sales and building lasting brand loyalty.

Final Words,

In conclusion, Magento 2 YOTPO proves to be a transformative tool for online stores, effectively converting buyers into loyal fans through the showcasing of their reviews. This not only fosters trust among potential customers but also improves your store’s visibility on the Internet.

Positive reviews play a crucial role in driving more sales, and YOTPO enhances this aspect by highlighting customer sentiments, thereby boosting the appeal of your products. Moreover, the valuable insights provided by YOTPO empower you to make informed business decisions, further enhancing the success of your online store.

Our comprehensive guide aims to simplify the integration of the YOTPO extension into your Magento 2 store, ensuring a seamless experience. If you encounter any challenges or have questions, please don’t hesitate to reach out.

Summer

Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.



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