20+ Best Shopify Toy Stores You Can't Miss in 2024

The toy industry is a goldmine, with e-commerce sales expected to surpass 140 billion USD globally by 2028, according to Statista Research Department. As a seller on Shopify, tapping into this lucrative market requires understanding consumer trends. Here’s your key to unlocking the top 20+ Shopify toy stores in 2024.

These stores are your window into what’s hot and what’s selling. Analyze their product selection, branding, and marketing strategies to gain valuable insights. You’ll discover niches like educational toys, eco-friendly options, or subscription boxes, all tailored to capture the hearts (and wallets) of today’s parents. With this intel, you can refine your own product offerings and marketing approach to stand out in the competitive toy space!

20+ Top Shopify Toy Stores in 2024 to Inspire Your Own

1. Sanrio

Sanrio, a famous name in the world of adorable cartoon characters, is the store that introduces an exciting virtual store for toy enthusiasts around the world. Boasting a legacy that spans decades, Sanrio’s Shopify store is a beacon for those looking for surprise and lovely gifts for your kids. Customers of all ages can enjoy looking through their huge collection, which has an easy-to-use design and simple browsing.

Revenue: 1B - 10B

Key Product:

• Hello Kitty Plushies
• Character-themed Stationery
• Collectible Figurines

2. Melissa & Doug

Melissa & Doug is a premier toy store on Shopify, renowned for its high-quality, educational toys that foster creativity and learning. This online store stands out for its dedication to providing safe, durable, and imaginative play options for children of all ages. There are a lot of different kinds of toys at Melissa & Doug so that you can find something for every hobby and stage of growth.

Revenue: 500M - 1B

Key Product:

• Wooden Toys
• Puzzles
• Pretend Play
• Arts & Crafts
• Educational Toys

3. Simon Says Stamp

Simon Says Stamp is a leading online retailer specializing in many stamping materials, scrapbooks, and children’s paper crafts. This Shopify shop has become a popular spot for both pros and amateurs because it has a lot of high-quality goods and wants to encourage creativity.

Offering everything from exclusive stamps and dies to ink and paper, Simon Says Stamp serves crafters looking for unique and creative materials to enhance their projects.

Revenue: 100M - 200M

Key Products:

• Stamps & Dies
• Inks & Markers
• Paper & Cardstock
• Tools & Accessories
• Kits & Bundles.

4. Kol Kid

Kol Kid is an interesting store for both kids and adults because it supports local artists and focuses on unique cultural toys. For kids ages from newborn to nine, it’s fun to shop because they have a lot of items which assist them develop their critical thinking, imagination, and creative thinking.

Revenue: <5M

Key Products:

• Wooden Toys
• Educational Games
• Soft Toys

5. Tangle

Tangle is a twisty, turny, fidgety creative toy that kids can’t stop playing with. Tangle is a visual stimulant that helps you concentrate and feel calm. The fun, stress-free physical experience is great for everyone, from kids to adults.

Revenue: 9M

Key Products:

• Tangle Jr. Classic

6. Bannor Toys

Bannor Toys is a standout Shopify toy store, known for its commitment to quality, safety, and imaginative play. Specializing in handcrafted wooden toys, Bannor Toys makes educational and eco-friendly toys by combining traditional workmanship with new approaches to design. This store is perfect for parents seeking durable, non-toxic toys that will spark creativity and stand the test of time.

Revenue: <5M

Key Products:

• Wooden Building Blocks
• Teething Toys
• Custom Name Puzzles

7. Merci Milo

Merci Milo was created in 2009 in Mount Washington, Los Angeles. At first, it was planned to be a small online store that would sell one-of-a-kind items made by new artists and small businesses in the area. The original goal is still there, but this soft toy store became a neighborhood favorite very quickly. They help babies learn the joys of pretend play with their selection of baby toys, entertaining items for children, and activities that let kids use their imaginations.

Revenue: <5M

Key Products:

• Educational Toys
• Plush Toys
• Art Supplies
• Outdoor Toys

8. Mastermindtoys

Mastermind Toys is one of the best Shopify toy shops because it has a wide range of toys that are meant to help kids learn and be creative. Mastermind Toys has an easy-to-use website that makes it simple for parents and gift-givers to find the right toy. The shopping process is smooth from beginning to end.

Mastermind Toys has a great selection of high-quality toys that are fun, informative, and educational. The store is known for having great customer service and making sure customers are happy with their shopping.

Revenue: 1B

Key Products:

• Arts & Crafts
• Outdoor Play (Bikes, scooters, and sports equipment.)
• Books & Games

9. Jungle Jumparoo

Sick of seeing kids play video games all the time? Do you want to know the way to get your kid to play outdoors without you paying attention? Jungle Jumparoo is a tool that has won awards and is used all over the world to help people with disabilities and physical needs.

Playing outside with your kids is a lot of fun, and the Jungle Jumparoo is a great way to do that. Many groups, such as Good Morning America, Parenting Magazine, Money Management Magazine, and many more, have backed the Jungle Jumparoo.

Revenue: <5M

Key Products:

• Jungle Jumparoo

10. Kidrobot

Kidrobot is a premier destination for designer toys and collectibles. Established as a pioneer in the art toy movement, Kidrobot’s online store, powered by Shopify, offers a seamless shopping experience focusing on high-quality, limited-edition items.

Their website reflects a blend of artistic innovation and user-friendly navigation, making it a top choice for toy enthusiasts and collectors.

Revenue: 19M

Key Products:

• Art Toys
• Vinyl Figures
• Blind Boxes
• Plush Toys

11. Little Learners

Among the top Shopify toy stores, Little Learners stands out for its commitment to educational and developmental toys. This online store is a haven for parents and educators looking for high-quality toys that support learning and growth. The user-friendly website makes it easy to find products tailored to children’s developmental needs.

Little Learners’ collection emphasizes creativity, critical thinking, and fine motor skills. Their toys are not only fun but also serve as valuable educational tools.

Revenue: 15M

Key Products:

• Interactive Books
• Wooden Puzzles
• STEM Learning Kits

12. Milton & Goose

The founding member of Milton & Goose, Shari Raymond couldn’t discover a toy kitchen that met all three requirements, so she created Milton & Goose. Their focus on sustainability makes sure that every toy is not only fun, but also good for the earth. Children will enjoy playing with this great toy every day. Beautifully made, the play kitchens are so well-designed that even adults will love them, too.

Revenue: <5M

Key Products:

• Play Kitchens
• Pretend Food Sets
• Dollhouse Furniture

13. Uncle Goose

Uncle Goose makes toys and decorations out of wood by hand. It all began as William Bultman had been shocked and upset to find that nobody in the US seemed to be making woodblocks. In Grand Rapids, Michigan, Bultman starts making classic wood letter blocks by hand. Uncle Goose’s classic wooden letter pieces are meant to help kids develop their imaginations and skills like memory, flexibility, and creation.

Revenue: 7M

Key Products:

• Alphabet Blocks
• Foreign Language Blocks
• Specialty Blocks

14. Yotoplay

Yotoplay is a standout Shopify toy store that merges traditional play with modern technology. Dedicated to fostering children’s creativity and learning, Yoto offers an innovative approach to storytelling and audio entertainment. Their flagship product, the Yoto Player, is designed to inspire a love for stories, music, and educational content among young users.

Revenue: 20M

Key Products:

• Yoto Player
• Yoto Cards
• Yoto Club

15. MODU

MODU is a Shopify toy store that specializes in offering innovative and versatile building toys designed to stimulate children’s creativity and motor skills. The company focuses on providing high-quality, durable products that encourage open-ended play and physical activity, making them ideal for fostering both imaginative and physical development in children. MODU’s commitment to sustainability and safety ensures that its toys are not only fun but also environmentally friendly and safe for kids of all ages.

Revenue: 30M

Key Products:

• MODU Dreamer Kit

16. Cate and Levi

Cate and Levi make one-of-a-kind dolls, stuffed creatures, and more that are eco-friendly and made by hand. In their office in California, all of these toys are made handmade and then sent straight to customers. Their goal is to make toys that promote playfulness, social contact, and of course, fun!

Revenue: <5M

Key Products:

• Hand Puppets
• Stuffed Animals
• DIY Kits

17. Little Wonder & Co.

Little Wonder & Co. is a distinguished Shopify toy store renowned for its curated collection of high-quality toys. The store has many educational and entertaining items for children that are all about encouraging their creativity and imagination. Known for its user-friendly website and exceptional customer service, Little Wonder & Co. is a top choice for parents seeking unique and engaging toys for their kids.

Specializing in toys that promote learning and fun, Little Wonder & Co. ensures that each product meets the highest standards of safety and quality. Because of its commitment to quality, the shop has a following of loyal customers and a name as a top spot for finding new products.

Revenue: 20M

Key Products:

• Wooden Puzzles
• STEM Kits
• Plush Toys
• Art Supplies
• Educational Games

18. Waytoplay

Waytoplay is a creative Shopify toy store that focuses on selling high-quality, bendable toy road systems that are meant to get kids to play make-believe. Waytoplay was started to encourage imagination and learning through play. Their goods are not only fun, but they are also long-lasting and flexible, so they can be put together in an infinite number of ways. People keep coming back to the store because it cares about safety, the environment, and education.

Revenue: <5M

Key Products:

• Flexible Toy Road Sets

19. Bebemoss

The Shopify online toy store Bebemoss has a special collection of toys from Turkey that are hard to find anywhere else. The products are made by stay-at-home moms who work and make less than the minimum pay in Turkey. All of their goods are natural and organic, and the fact that they come from Turkey makes them even more appealing and unique.

Revenue: <5M

Key Products:

• Handcrafted Soft Toys
• Ethically Made
• Customizable Option

20. Lovevery

Lovevery is a great example of a top Shopify toy store that is committed to helping kids grow early on through well-made toys and play sets. This store focuses on selling items that are backed by science and are good for kids’ mental, physical, and emotional development. Lovevery is a must-visit for parents looking for educational and fun toys for their kids because it cares about quality and education.

Revenue: 200M

Key Products:

• Play Kits
• Block Set
• Play Gym

21. Tubelox

Tubelox is an educational toy that lets kids make animals and shapes out of bright plastic pipes, connectors, which are and magnets that are safe for kids. With more than a hundred different pieces, kiddos can make almost any creation they could think of. They can draw their patterns or use the ones that come with the kits. Tubelox is fun for kids of all ages because the pieces are simple to snap together.

Revenue: <5M

Key Products:

• Tubelox Deluxe Set
• Tubelox Expansion Kits
• Tubelox Instruction Booklet

After Making a Shopify Toy Store, What Should You Do?

You’ve built your toy store on Shopify, that’s fantastic! Now it’s time to make it the go-to destination for playtime fun. Here’s what you can do next, step-by-step:

1. Fill Your Shelves with Smiles

• Toy Selection Superstars: Decide how you’ll get your toys. Will you be the toy whisperer, talking directly to toymakers? Or maybe a dropshipping whiz, where toys zoom from a supplier straight to your customer? You can even be a toy curator, picking special finds from independent makers. The choice is yours! Here’s a tip: think about offering unique toys or focusing on a specific age group to make your store stand out.
• Picture Perfect Playthings: Since most shoppers can’t hold the toys, high-quality photos are key! Take close-up shots that show all the cool features and how the toys work. Don’t forget to write descriptions that are like mini-adventures, sparking imaginations and highlighting why these toys are extra special.

2. Make Your Store a Playground

• Theme Time: Choose a fun and easy-to-use theme for your store. Think bright colors, clear menus, and big, beautiful pictures. And remember, most of your visitors will be little explorers, so make sure your store is mobile-friendly for phones and tablets.
• Find-Your-Fun Filters: Imagine a kid hunting for buried treasure! Make it easy for them (and their grown-ups) to find what they’re looking for by organizing toys by category (like age, building sets, or learning toys) and adding clear filter options.

3. Spread the Toy Joy

• Search Engine Superpower: Help people discover your awesome toys by using special words (keywords) throughout your website. Search engines will see your store as individuals search for toys on the internet thanks to this “secret handshake.”
• Social Media Shenanigans: This is where you get to show off the fun! Create exciting content on platforms like Instagram, Facebook, or TikTok. Maybe film a stop-motion video with the toys or do a live Q&A with a toy designer! You can even run ads to reach exactly the kind of customers who would love your toys.
• Deals and Steals: Who doesn’t love a surprise discount? You can get new customers and keep the ones you already have by running deals or sales.

4. Be There for the Smiles (and Maybe a Few Tears)

• Returns Rescue:Make sure your return policy is clear and easy to find. This shows customers you’re trustworthy and understanding, especially if a toy isn’t quite the right fit.
• Customer Champion: Sometimes explorers need a helping hand! Give your customers more than one way to ask questions, like chat or email. It shows that you value and trust when you respond quickly.

Bonus Tip:

Before you shout “Open for Fun!”, order something yourself and see how the checkout and delivery process goes. This lets you iron out any wrinkles and ensures a smooth experience for your customers. Remember, building a successful toy store takes time and a little know-how. But with these tips and the help of Shopify’s tools and resources, you’ll be well on your way to creating a store that brings joy to every playtime adventure!

Other Product-Selling Platforms Besides Shopify You Can Use

Shopify is a powerful platform that serves a variety of e-commerce needs. But there are still some product-selling platforms besides Shopify that you cannot ignore. So what are these alternatives and what do they offer?

1. Instagram

You can post more than just images and food photos on Instagram now! It’s become a powerhouse for product sales. Why? Because it’s a visual platform where you can showcase your products in real time, engage with your audience, and even close sales without them ever leaving the app.

Advantages of Instagram for Selling

• Shoppable Posts: Tag your products directly in your photos and stories.
• Instagram Live Shopping:Show off your goods and interact with your audience in real-time.
• Instagram Reels and IGTV: Create engaging video content to promote your products.

To turn your Shopify store to as stunning as Instagram, you can take a look at Mageplaza Instagram Feed.

2. Etsy

If your products are handmade, vintage, or unique, Etsy is the place to be. Known for its niche market, Etsy attracts customers who are specifically looking for one-of-a-kind items.

Why Choose Etsy?

• Target Audience: Etsy shoppers are looking for unique, handcrafted items.
• Community Feel: Etsy has a supportive community of sellers and buyers.
• Ease of Use: Setting up a shop on Etsy is straightforward and user-friendly.

3. Amazon

Amazon is the behemoth of online retail, offering unparalleled reach and a vast customer base. Selling on Amazon can significantly boost your visibility and sales.

Benefits of Selling on Amazon

• Huge Audience: Access millions of potential customers.
• Trust and Credibility: Amazon’s reputation can lend credibility to your products.
• Fulfillment by Amazon (FBA): Let Amazon handle storage, shipping, and customer service.

4. eBay

eBay has been around for decades, offering a unique platform for both auctions and direct sales. It’s a versatile option for a variety of products.

Advantages of eBay

• Auction Feature: Great for selling rare or collectible items.
• Global Reach: Access a worldwide customer base.
• Flexible Selling Options: Choose between auctions and fixed-price listings.

5. Facebook Marketplace

Facebook Marketplace has grown rapidly, offering an easy way to buy and sell within your local community and beyond.

Benefits of Facebook Marketplace

• Local Sales: Great for selling items locally without shipping.
• Broad Audience: Leverage Facebook’s massive user base.
• Integration: Easy to integrate with your existing Facebook business page.

Final Thoughts

It looks like selling toys on Shopify is an excellent method to make money in this era of the e-commerce “boom”! A rising number of business owners are entering this sector to distribute their products via the Internet as online buying gains popularity. This shouldn’t be a surprise, given how profitable this industry can be.

Shopify has many features that make it useful for all types of businesses, from retail to drop shipping and business-to-consumer (B2C) sales. When it comes to deciding what sort of company an entrepreneur may establish or operate on Shopify, the decision is entirely up to the entrepreneur’s creative process.

Mageplaza’s Shopify Experts can help you with any of your Shopify needs. For your e-commerce site, we can write content and help you get your business up and working.