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Top 9 Shopify Plus Case Studies of Successful Businesses

Discover the secrets behind the success stories of top 9 Shopify Plus case studies. In this compilation of case studies, we delve into the strategies, innovations, and pivotal moments that propelled these brands to new heights in the e-commerce landscape. From innovative marketing approaches to streamlined operations, you can learn how these nine businesses harnessed the power of Shopify Plus to achieve remarkable growth and success.

100% Pure


Founded after an accidental chemical spill prompted its creators to reconsider cosmetic formulation, the natural and organic cosmetics retailer 100% Pure recently transitioned to Shopify Plus to support its international expansion goals. This move has resulted in the following outcomes:

– 40% year-over-year growth since replatforming

– Significant enhancement in site speed

– Integration of digital and physical properties with Shopify’s POS

– Time-saving automated inventory management and synchronization


Despite starting from a farmhouse in California and expanding to sell millions of dollars’ worth of cosmetics worldwide, 100% Pure recently faced a costly issue that jeopardized its growth trajectory. After outgrowing its initial Volusion ecommerce platform, the company transitioned to Netsuite, only to encounter a significant slowdown in site speed that financially impacted the business.

Kostick reveals, ‘We were failing a few hundred thousand dollars monthly.

With a digital and physical presence in multiple countries, Kostick and the team at 100% Pure needed a flexible commerce platform designed for speed and capable of addressing the often complex requirements of larger brands operating globally.


With a dozen retail locations and ecommerce stores spanning twelve countries, 100% Pure switched to Shopify Plus to address its site speed issues and enhance its ability to track inventory across its extensive global operations.

“Shopify Plus is super fast,” Kostick remarks. To manage its expanding operations effectively, 100% Pure employs the Shopify API to create what they term the Purity Toolbox, serving as their customer-facing portal across five countries. 

This allows for tailored promotional coding, which has proven highly impactful. This collection of custom connections enables the company to effortlessly sync inventory, product information, and digital marketing resources. This specialized tool enables 100% Pure to effortlessly synchronize updates across all its online and offline platforms. 

Quan Nguyen, the company’s Vice President of Technology, highlights the efficiency gained, stating, ‘With just a simple click, everything gets synced, saving us valuable time managing multiple stores’.


Since replatforming to Shopify Plus, 100% Pure has eliminated the issue of losing sales due to slow page loads. Kostick reports that the company is now experiencing a 40% year-over-year growth rate.

The custom sync tool, developed using Shopify’s API, not only enables 100% Pure to manage inventory more efficiently across multiple warehouses in the U.S., Canada, and Europe but also positions the company to seamlessly launch new brands and expand into China.

Looking ahead, Kostick envisions their ecommerce business expanding eightfold in five years.

2 Chainz

shopify plus case studies

Is merchandising a game of educated guesswork? However, for hip-hop star 2 Chainz and Street Execs, this projection is not mere speculation. Rather than launching products and hoping for success, these two icons utilize real-time social media feedback and Shopify Plus to create and sell items that generate millions within days:

– New sweaters generated $20,000 in sales on the first day

– They achieved $30,000 in sales the following day

– The sweaters went on to earn $2.1 million within 30 days


Even for Grammy-nominated artists like 2 Chainz, Jabaley notes that there aren’t enough superfans willing to buy shirts featuring only the artist’s face. Today’s hip hop enthusiasts demand more, but if Jabaley or his merchandising partner CAP THAT misjudge which designs will be popular, they risk being left with unsellable inventory.

“The previous model had become obsolete,” Jabaley remarks, citing the cumbersome process of designing t-shirts, stocking inventory, and marketing the product over a 2-3 month period. “While it’s rewarding when shirts sell successfully, the downside is being left with excess inventory that may take months to liquidate, often requiring significant markdowns.”


Born on Shopify Plus, the 2 Chainz merchandising operation led by Jabaley employs a strategy that reverses the traditional merchandising process by first assessing which designs resonate most with the artist’s social media followers. Instead of initially taking an inventory position, Jabaley evaluates a design’s popularity, iterates based on fan feedback, and produces only items that seem certain to sell.

Jabaley notes, ‘We’re witnessing real-time results,’ highlighting the company’s exciting development of being able to instantly produce in-demand t-shirts.

Successful designs are promptly uploaded to 2 Chainz’s Plus site, which automatically scales to handle the traffic spikes that often come with Jabaley’s expertly timed product drops.


Since migrating to Shopify Plus, their store has orchestrated numerous lucrative product drops. The most notable of these was a recent collection of ugly Christmas sweaters featuring Santa Claus performing the popular 2 Chainz Dab dance, also known as the Dabbing Santa sweater.

The debut of sweaters alone amassed $20,000 on the first day and surged to $30,000 the following day. Over the entire 30-day period, the collection brought in $2.1 million.

These earnings aren’t divided among record labels or other associated vendors of 2 Chainz. Jabaley vividly remembers the overwhelming influx of push notifications on the Shopify smartphone app—an exhilarating experience, witnessing two to three sales notifications flooding in every minute. In just a week, we were generating revenue equivalent to what some of the biggest artists do in an entire month.”

707 Street

shopify plus case studies

Launched in 2015, 707 Street is an online dealer praised for its unique selection of trendy clothing and accessories. The brand has achieved a loyal following among fashion and pop culture fans thanks to its dedication to quality and premier collections of highly trendy styles.

Since transitioning to Shopify Plus, 707 Street has achieved:

– A 28% year-over-year growth in revenue.

– A 10% year-over-year boost in gross merchandise value.


707 Street was experiencing tremendous growth selling its products through an Amazon storefront. However, the team faced difficulties managing the business online and noticed a desire among customers for more direct engagement with the brand.

To address these needs, they sought to build a scalable website that would serve as both a customer engagement platform and a shopping destination that embodied their aesthetics and values.

The team launched an online store with Shopify to achieve these goals, allowing them to focus on serving their growing customer base without the technical challenges often associated with building a new website.

“We liked the ease of use and intuitive nature of Shopify,” says David Koh, founder of 707 Street. “We saw all the customizations available through third-party apps built to integrate with the platform as a big benefit as well.”

As 707 Street’s growth accelerated with the transition to Shopify, the team continued to look for more opportunities to enhance the customer experience and drive further growth.


707 Street upgraded to Shopify Plus to leverage the masterful guidance available to its vendors. By collaborating with the Shopify Merchant Success team, the brand participated in in-depth strategy calls and site audits, uncovering opportunities for user experience enhancements and other optimizations. Additionally, the Merchant Success team connected 707 Street with Shopify Plus Solutions Partners for targeted strategic support.

“Having someone we could talk to and bounce ideas around with was really valuable,” says David Koh, founder of 707 Street. “We gained insights into what more established brands were doing that we could replicate or make our own, which led to great results.”

The brand enhanced its affiliate program by using UpPromote, a third-party referral and affiliate program app. This app facilitated applications and approvals for new affiliates, making it easier for them to share 707 Street products and earn commissions on attributable sales.

Based on the Merchant Success team’s recommendations, the brand implemented several other third-party apps to its advantage:

Rebuy: Boosted average order values by suggesting additional items before and after checkout.

Smile: Created a loyalty points system to reward shoppers for their purchases.

To further streamline operations, 707 Street used Shopify Flow to set up automation workflows that scanned every order for potential fraudulent activity. The brand also leveraged the integration between Shopify and Klaviyo, its chosen solution for email and SMS marketing, to deliver more personalized messages to its audience.

Capitalizing on its strong social media presence, 707 Street linked its online store with its Facebook and Instagram pages, enabling followers to browse and purchase products directly within the apps through Shopify. Additionally, the team used Tapcart to integrate a mobile retail app with their online store, providing a seamless shopping experience for mobile users. This integration delighted customers by offering early access to product drops and loyalty point accumulation, while also enabling the brand to maintain a direct connection with its audience through push notifications about launches and updates.


Upgrading to Shopify Plus enabled 707 Street to achieve its goals of efficiently scaling growth while fostering stronger relationships with both new and existing customers. The brand’s dedicated fans remain highly engaged across various channels, allowing the team to concentrate on delivering exciting new products and experiences that keep customers returning.

Investments in the 707 Street mobile app have proven particularly rewarding, as the brand discovered that its conversion rate is 38% higher on the app compared to its website. Additionally, the mobile app now drives just over a quarter of the brand’s revenue.

Abode Living

shopify plus case studies

Launched by Robert Adair, the 4th generation member of Australia’s national Adairs retail company, Abode Living started as a physical retail store in Melbourne in 1991. The company has since become Australia’s leading supplier of luxury bed linen, renowned for using the highest quality European fabrics and manufacturing its products in its own Australian factory.

Since transitioning to Shopify Plus, Abode Living has achieved:

– A 25% increase in average order value

– Successful international expansion to New Zealand via Shopify Markets

– A 53% year-on-year increase in peak sales


Operating a concept store in Melbourne, Abode Living aimed to boost online sales within Australia and internationally, replicating its tactile in-store experience online. However, its previous platform, WooCommerce, lacked the flexibility for quick customizations to enhance the online shopping experience and didn’t support easy addition of new international markets.


Abode Living partnered with Shopify Plus Service Partner Soul+Wolf to migrate its online store to Shopify Plus. Soul+Wolf developed a custom-built “Shop The Collection” widget to better align the online experience with the physical store. They also implemented Shopify Shipping to improve the shipping and fulfillment process and used Shopify Markets to facilitate international expansion.


Since adopting Shopify Plus, Abode Living has introduced customizations that highlight its products on screen and utilized promotional reminders to boost upselling, leading to a 25% increase in average order value and a 53% rise in peak sales revenue year-on-year. Shopify Plus has also streamlined international shipping, aiding Abode Living’s successful expansion into New Zealand.


shopify plus case studies

Established in 1993, AIMER stands as a prominent lingerie brand in China. Boasting over two decades of expertise in crafting upscale lingerie, AIMER maintains a dynamic design team continually innovating over 400 new products across its five primary brands: AIMER, imi’s, LA CLOVER, AIMER men, and Aimer Kids. With its extensive creative output, AIMER has expanded its footprint internationally, reaching markets in North America, Europe, and the Middle East.

Following its transition to Shopify Plus, AIMER experienced remarkable growth:

– Visits surged by 105% within a single month.

– Conversion rates increased by 57% month-on-month.

– Page duration witnessed a 62% monthly spike.


As AIMER sought to capitalize on international sales as a pivotal aspect of its expansion strategy, the brand had been directly vending its products to North American consumers through a bespoke website since 2012. However, maintaining this platform proved arduous due to the need for constant adjustments to cater to evolving consumer preferences in various regions. 

Furthermore, accommodating diverse market settings posed additional hurdles. Taxation, in particular, emerged as a significant challenge in AIMER’s cross-border ecommerce endeavors, with the internal ecommerce team burdened by the manual setup of tax regulations for individual overseas markets, draining valuable company resources.


In March 2023, AIMER transitioned to Shopify Plus, aiming to access advanced services and tailored solutions. Leveraging Shopify Plus’s frontend customization capabilities, AIMER could adapt its platform to better align with the preferences of overseas consumers in targeted markets. Utilizing Shopify Markets Pro, the brand empowered overseas customers with a choice between English and Chinese languages based on their preferences.

Simultaneously, Shopify Plus’s integrated Avalara tax automation feature facilitated automatic tax calculations based on customers’ addresses when selling internationally. This eliminated the need for manual tax rule setup for each country, streamlining the process. Shopify Plus accurately computed taxes for each order, reflecting the latest tax regulations of the respective market and transparently displaying the actual tax costs to consumers.


The customization functionalities provided by Shopify Plus, including the bilingual option enabled by Shopify Markets Pro, enhanced AIMER’s customer experience in North America and other international markets. The brand witnessed increased website traffic, elevated sales conversion rates, and extended consumer engagement on its international ecommerce platform.

Furthermore, the automated tax calculation feature reduced the time and resources previously invested by AIMER’s internal ecommerce team in managing the international direct-to-consumer (DTC) site. This efficiency enhancement amplified the operational productivity of the brand’s international DTC operations.

Looking forward, AIMER plans to leverage Shopify POS to bridge online and offline channels in the international market, facilitating seamless inventory management and order tracking across all touchpoints.

shopify plus case studies


shopify plus case studies

Few brands in the start-up fashion and apparel sector have achieved the level of success as swiftly as Allbirds, the vertically integrated retail sensation that reached a billion-dollar valuation just two years after its inception.

Renowned for producing the world’s most comfortable shoes, Allbirds sought to create an equally seamless retail experience for its customers when it ventured beyond its website. With Shopify POS (point of sale) supporting its omnichannel business, Allbirds, now boasting over 20 stores worldwide, has experienced:

– Increased conversions through buy-in-store, ship-to-customer technology

– Enhanced inventory management, allowing for less in-store stock and reduced retail space requirements

– The ability to use up to 18 Shopify POS systems simultaneously in each store for swift customer checkouts

Continue reading this case study to discover why Allbirds chose Shopify Plus as its commerce partner.


Allbirds officially launched in 2016, debuting its famous wool sneakers from Kickstarter on its new website. Later that year, Allbirds tested its first in-store experience with a pop-up shop in San Francisco.

From the outset, Allbirds’ retail efforts were supported by Shopify POS. Shopify POS soon powered all 11 of Allbirds’ U.S. locations and most of its 10 international stores, spanning from London to Auckland to Tokyo.

Allbirds required several capabilities from its POS system, with two primary needs emerging as its retail presence grew:

  • Handling Peak Retail Traffic:

Allbirds needed a system nimble enough to manage high foot traffic. With retail stores averaging less than 1,500 square feet, they are not vast, but they are bustling, especially locations like New York City, which sees thousands of customers daily. To efficiently handle this traffic, Allbirds required a POS system that could be deployed in multiple units throughout the store, move with associates, and process transactions wherever customers were.

  • Enhanced Omnichannel Capabilities:

Leveraging customer data was crucial for a smooth shopping experience. Allbirds needed this data to inform inventory decisions and assist in converting in-person customers when their desired products weren’t immediately available in store.


To efficiently navigate customers through its compact store spaces, Allbirds realized it couldn’t rely on a traditional retail setup with queues at front tills. 

Instead, Allbirds trained all store associates to use Shopify POS, enabling the company to multiply and mobilize checkout systems throughout the store. “You can learn how to use the system very easily in a matter of minutes,” says Boyce. This strategy turned every part of the sales floor into a potential checkout point.

The real test came ahead of the 2019 holidays. It was a busy time, and Allbirds wanted to trial a new omnichannel process to enhance conversions. Traditionally, if a product was out of stock, an associate would email the customer an online shopping cart link to complete the purchase later. This process, however, added friction and reduced conversion rates.

Allbirds implemented a “buy in store, ship to customer” technology using Shopify POS. This “endless aisle” approach permitted associates to process transactions for out-of-stock items directly on the sales floor and have them sent from the warehouse to the customer. If a customer had shopped with Allbirds before, their shipping and billing information would have already been saved in the system, speeding up the transaction and enhancing the customer experience.


Allbirds’ stores soon buzzed with activity. With thousands of shoppers, associates used up to 18 Shopify POS systems simultaneously to complete transactions swiftly. The “buy in store, ship to customer” method outperformed the previous emailed cart link system, significantly boosting conversions. “That allows for a much higher conversion than if we tell them to go back to their home and order it when they get back,” Boyce explains.

The new system provided valuable insights into customer preferences, helping Allbirds make better inventory decisions. “We now have a measurement of the number of customers that are coming in to buy something we didn’t carry in the store that we otherwise wouldn’t have data on,” says Boyce.

This approach allowed Allbirds to maintain intimate retail spaces without needing extensive storage for products onsite. It achieved a true omnichannel presence, offering a unified customer experience without the need for complex and expensive backend systems. “If we were to break apart our point-of-sale and ecommerce systems, we would have to create a patchwork of different systems that would be costly and painful to implement and maintain,” says Boyce. “It probably would still be lacking that single view of the customer that we get with Shopify Plus.”

Emma Bridgewater 

shopify plus case studies

Companies don’t get more English than Emma Bridgewater, the iconic British home and kitchen brand. For nearly 35 years, it has embodied the quintessential English look, with its ceramics and pottery as synonymous with the U.K. as 10 Downing Street.

However, Emma Bridgewater is anything but old-fashioned. The brand has proven to be remarkably agile, strategically sound, and at the forefront of ecommerce innovation. With Shopify Plus, Emma Bridgewater has achieved:

– A 13% increase in mobile revenue

– A 32% rise in new users

– A £190,000 sale day immediately after migrating


Although Emma Bridgewater had been selling online for some time, the company realized that its site was outdated and no longer reflected its prominent status in English culture.

The company needed a revitalization, aiming to transform its nearly five-year-old website. Enhancing the mobile experience, particularly making search and shopping easier, was a top priority.

As Emma Bridgewater advanced its mobile strategy, it also aimed to emphasize multi-currency ecommerce. This focus would ensure two things: 1) proper implementation of currency checkout options on the new site, and 2) improved data tracking by region, enabling the company to make more informed decisions on how to best serve each market.


Emma Bridgewater enlisted the expertise of We Make Websites, a Shopify Plus Agency Partner, to oversee its migration. We Make Websites ensured that Emma Bridgewater’s new site, along with all customer, product, and order fulfillment data, was seamlessly integrated with its Netsuite enterprise resource planning software.

Then came the transformation. A full redesign was undertaken, with the site completely revamped to enhance the mobile experience, featuring improved navigation and search capabilities. “The homepage is much more dynamic now, and the imagery we can use is much better,” says Samantha Marsh, Emma Bridgewater’s ecommerce manager. “Everything is a bit freer.”

Next was the international launch of the new site, which extended to its global pages selling in four currencies: the pound, the euro, the U.S. dollar, and the Australian dollar. Although Emma Bridgewater had previously sold in multiple currencies, Shopify Plus enabled better tracking of sales data by region. With this new capability, the brand is now contemplating more aggressive expansion into additional global markets.


Emma Bridgewater was pleased with the results. “The look and feel of the new site, the layout of the product page and things on mobile, just looks neater than before,” Marsh says. “We have quite a lot of ideas to streamline the checkout process for mobile and make convincing people to press buy at the very end a bit easier.”

The data confirmed the improvements. Since shifting to Shopify Plus, Emma Bridgewater has seen a 32% increase in mobile users and a 13% increase in mobile income.

Twice a year, Emma Bridgewater carries major sales events—one in summer and one in winter. These are important selling periods for the company, highly expected by its loyal customers.

In May 2018, shortly after its replatform, Emma Bridgewater’s new Shopify Plus site faced the challenge of its renowned summer sale. The company was anxious but hopeful for a smooth event. The results exceeded expectations. On the first day of the sale alone, Emma Bridgewater achieved £190,000 in online sales, hinting at the promising future ahead.


As we wrap up our exploration of these Shopify Plus success stories, one thing is crystal clear: Shopify Plus isn’t just a tool; it’s a game-changer for businesses of all sizes. From startups to big names, Shopify Plus has empowered them to break barriers and redefine success online. Whether you’re just starting out or looking to take your business to new heights, these stories offer valuable insights. With the right plan and Shopify Plus by your side, there’s no limit to what you can achieve.Explore more:
Shopify Plus Pricing
Shopify vs Shopify Plus: Key Differences
Advanced Shopify vs Shopify Plus

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