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Discover 13 Best Shopify 2.0 Themes in 2024

In 2021, Shopify significantly updated its platform, introducing Shopify Store 2.0. This update offers new possibilities for app and theme developers, and retailers. Shopify 2.0 themes are optimized for the new tools, featuring enhanced drag-and-drop capabilities, quicker loading times, and specialized accessibility features. In this blog, we’ll explore everything about best Shopify 2.0 themes, including their benefits, where to find them, and the best themes of 2024, helping you elevate your online store.

20+ Best Shopify 2.0 Themes For Your Stores

Best Free Shopify 2.0 Themes


Best Free Shopify 2.0 Themes

This theme boasts a chic and minimalist aesthetic, ensuring your products take center stage with its clean and focused design. With its emphasis on large images, sleek lines, and simple fonts, it effortlessly directs attention to your merchandise. If you trust in the quality of your business and believe your products can speak for themselves, this theme is tailor-made for you.

Equipped with sections and blocks specifically crafted to showcase your offerings through expansive media formats, customers can fully immerse themselves in your products. Moreover, cross-selling blocks are readily available to seamlessly promote complementary items alongside your primary offerings.

Rating: 4.5/5

Key Features:

  • Clean and minimalist aesthetic
  • Emphasis on large images and sleek lines
  • Simple fonts for enhanced readability
  • Sections and blocks for expansive media formats
  • Collapsible tabs for detailed product information
  • Cross-selling blocks for promoting complementary items

Best For: Merchants seeking a streamlined, product-centric design to showcase their offerings effectively


Best Free Shopify 2.0 Themes

The Taste theme exudes confidence with its expansive layout, attention-grabbing headlines, sleek lines, industrial-inspired fonts, and vibrant color palette. Crafted for businesses with distinctive packaging and compelling value propositions—like a commitment to sustainability—it provides ample space to showcase brand narratives.

With larger product cards, specialized product highlights, and tailored FAQs, this theme empowers shoppers to make informed choices. Designed to captivate through visual storytelling, Taste is an excellent fit for merchants aiming to leave a memorable mark on their customers.

Rating: 4.7/5

Key Features:

  • Expansive layout with attention-grabbing headlines
  • Sleek lines and industrial-inspired fonts
  • Vibrant color palette
  • Larger product cards and specialized product highlights
  • Tailored FAQs for informed decision-making
  • Emphasis on visual storytelling

Best For: Merchants with distinctive packaging and strong value propositions, particularly those committed to sustainability


Best Free Shopify 2.0 Themes

Centered on fostering trust with your customers, this theme presents an ideal platform to cultivate an experience that demonstrates your understanding and commitment to their needs. With its refreshing color palette, gentle gradients, and curved design elements, it creates an inviting ambiance that seamlessly guides buyers through your store.

Equipped with various features dedicated to building trust, such as testimonials, videos, and detailed product descriptions, this theme ensures transparency and authenticity. Default sections and blocks further enhance customer confidence with product ratings, ingredient lists, color swatch variant pickers, and usage instructions. Additionally, cross-selling blocks are strategically placed to promote complementary products alongside your main offerings.

Rating: 4.6/5

Key Features:

  • Refreshing color palette with gentle gradients
  • Curved design elements for an inviting ambiance
  • Testimonials, videos, and detailed product descriptions for transparency
  • Default sections with product ratings, ingredient lists, color swatch variant pickers, and usage instructions
  • Strategic cross-selling blocks to promote complementary products

Best For: Creating a cozy and welcoming environment that fosters trust, ideal for brands focusing on customer transparency and authenticity


Best Free Shopify 2.0 Themes

The Craft theme, now available on Shopify 2.0, caters perfectly to businesses specializing in unique categories like home decoration or gardening products, regardless of catalog size. It enables you to exhibit your creativity and artistry through a personalized store design.

Featuring a distinctive array of sections and blocks, the Craft theme provides numerous possibilities for crafting an elegant and adaptable storefront that distinguishes itself from others.

Rating: 4.8/5

Key Features:

  • Ideal for businesses specializing in unique categories like home decoration or gardening products
  • Enables creativity and artistry through personalized store design
  • Distinctive array of sections and blocks for elegant and adaptable storefronts

Best For: Showcasing craftsmanship and authenticity, presenting products with refined design that reflects quality and value


Best Free Shopify 2.0 Themes

The Studio theme, designed with art enthusiasts and creators in mind, offers a free, stylish, and vibrant platform that places artists front and center. With its elegant typography and colorful accents, it’s an ideal choice for presenting art reproductions or original pieces, accentuating your products and collections.

Featuring collection-based navigation, creator filters, and featured collections for galleries and new arrivals, along with artist profiles, this theme offers a seamless way to explore and discover artworks, whether you’re searching for a specific artist or seeking inspiration.

Rating: 4.7/5

Key Features:

  • Ideal for art enthusiasts and creators, emphasizing art presentations
  • Elegant typography and vibrant accents for showcasing art pieces
  • Collection-based navigation, creator filters, and featured collections for easy exploration
  • Artist profiles to connect with creators and discover new artworks

Best For: Artists and galleries seeking a visually captivating platform to showcase collections and attract art enthusiasts


Best Free Shopify 2.0 Themes

This theme captures the energetic essence of a bustling pop-up store, captivating buyers with products that demand attention and evoke a sense of urgency. With its bold colors and distinctive shadows, it infuses a playful and vibrant spirit into your brand, while ensuring seamless connectivity with buyers across mobile-optimized layouts and dynamic checkout options.

Equipped with pre-built sections and blocks for essential information such as ingredients, instructions, and recipes, along with a convenient cart drawer for reviewing selected items, this theme empowers buyers to navigate towards completing their purchase effortlessly. Through these features, you can effortlessly guide buyers through the purchasing journey while showcasing the unique personality of your brand.

Rating: 4.6/5

Key Features:

  • Captures the energetic essence of a bustling pop-up store
  • Bold colors and distinctive shadows for a playful and vibrant spirit
  • Mobile-optimized layouts and dynamic checkout options for seamless connectivity
  • Pre-built sections and blocks for essential product information
  • Convenient cart drawer for easy review of selected items

Best For: Brands aiming to create urgency and excitement, ideal for showcasing products with unique personalities

Best Paid Shopify 2.0 Themes


Best Free Shopify 2.0 Themes

Ecomus redefines excellence in precision engineering and performance, offering unparalleled optimization tailored for diverse online businesses. With a laser focus on eCommerce, it boasts a robust suite of sales-boosting functionalities, setting a new standard in efficiency.

Leading in critical eCommerce performance metrics—SEO, speed, and responsive design—Ecomus equips your online store with a competitive advantage. Seamlessly merging sophistication and functionality, it enhances customer experience, driving business success. Elevate your online presence with a theme that sets the benchmark for superior eCommerce performance.

  • Rating: 4.9/5
  • Key Features:
    • Precision engineering and performance optimization
    • Robust suite of sales-boosting functionalities tailored for eCommerce
    • Leading in SEO, speed, and responsive design
    • Seamlessly merges sophistication and functionality for enhanced customer experience
  • Best For: Online businesses seeking superior eCommerce performance and efficiency

Pricing: $69


Best Free Shopify 2.0 Themes

The Kalles theme seamlessly integrates with Shopify’s OS2.0, offering the flexibility to utilize sections anywhere on your website and leverage the latest technology.

With its straightforward demo importer, you can effortlessly import any of the over 40 available templates in just seconds, allowing you to create stunning layouts without the need for coding. Furthermore, the search function has been enhanced for improved convenience.

Enhance your product pages by incorporating 3D models or videos alongside images, providing a comprehensive showcase for your fashion items and new collections. Additionally, Kalles features a Lookbook functionality, enabling you to showcase your brand’s top outfits and selling points in a visually captivating manner, perfect for introducing new lines and promoting your products.

  • Rating: 4.8/5
  • Key Features:
    • Seamless integration with Shopify OS 2.0
    • Flexible use of sections across your website
    • Over 40 templates with easy demo importer for quick setup
    • Enhanced search function for improved usability
    • Integration of 3D models, videos, and images for comprehensive product showcases
    • Lookbook functionality to highlight top outfits and collections
  • Best For: Fashion retailers looking to create stunning, user-friendly online stores

Pricing: $89


Best Free Shopify 2.0 Themes

Gecko, a responsive Shopify theme from The4 Studio, is designed to enhance your website’s performance while offering a plethora of useful features. With a robust code base and full support for Shopify OS2.0, Gecko is a versatile solution for any online store.

Gecko’s newest version includes over 20 Home demos, 15 inner page layouts, and nearly 30 sections. It provides multiple product grid layouts, allowing you to customize your product recommendation lists and collection pages for a more visually appealing presentation. These templates and layouts enable you to create various types of pages, whether you’re selling clothing, food and beverages, tech gadgets, or tourism services.

  • Rating: 4.7/5
  • Key Features:
    • Responsive design optimized for performance
    • Full support for Shopify OS 2.0 with a robust code base
    • Over 20 Home demos, 15 inner page layouts, and nearly 30 sections
    • Multiple product grid layouts for customizable product recommendation lists and collection pages
    • Tailored features for easy configuration and personalization of product pages
  • Best For: Building high-performing and visually attractive eCommerce websites across various industries

Pricing: $89


Best Free Shopify 2.0 Themes

Discover Mavon, a powerful Shopify theme designed to elevate your store’s potential. Mavon provides a seamless online shopping experience with its customizable features and dedicated support. This allows you to create eye-catching layouts using over 20 customizable sections, suitable for any type of store.

This versatile theme includes presets for fashion, beauty, electronics, and jewelry stores. Its Mega Menu feature facilitates navigation, helping visitors explore product categories effortlessly. While the quick view option allows shoppers to preview product details without leaving the page. With Mavon, you can easily design a professional and appealing Shopify store that boosts your business.

  • Rating: 4.6/5
  • Key Features:
    • Customizable features and dedicated support for a seamless shopping experience
    • Over 20 customizable sections for creating eye-catching layouts
    • Presets for fashion, beauty, electronics, and jewelry stores
    • Mega Menu for easy navigation across product categories
    • Quick view option for previewing product details without leaving the page
  • Best For: Creating professional and appealing Shopify stores across various industries

Pricing: $280


Best Free Shopify 2.0 Themes

Booster Theme stands out in our selection as a swift and responsive Shopify theme. One of its defining features is its independence from external apps, which ensures enhanced speed and performance without the need for additional adjustments.

Renowned for its rapid loading times, Booster primarily uses CSS to initiate user interactions, often eliminating the need for Javascript. Its streamlined Javascript framework is designed to load only essential components, thereby avoiding unnecessary load. 

Performance tests on the Booster theme demo site have demonstrated outstanding results on both mobile and desktop platforms. Although the desktop version shows a slightly higher speed index, both formats exhibit exceptionally fast loading times, making Booster a standout choice in speed comparisons among numerous other themes.

  • Rating: 4.9/5
  • Key Features:
    • Swift and responsive design for enhanced speed and performance
    • Independent from external apps, reducing additional adjustments
    • Primarily CSS-driven user interactions to minimize reliance on Javascript
    • Streamlined Javascript framework loads essential components only
    • Enhanced sales functionality and prominently displayed high-performing products
  • Best For: Boosting conversion rates with rapid loading times and efficient sales features

Price: $248 per year / $398 lifetime


Best Free Shopify 2.0 Themes

BASEL theme is a modern and powerful e-commerce solution designed to create professional and minimalist websites. Its AJAX responsiveness ensures your site looks great on any screen size, providing a seamless user experience.

BASEL equips a popular Drag & Drop page builder, extensive theme settings and options, premium sliders, and the robust Shopify platform. It gives you all the tools needed to build a compelling and beautiful online store. Whether you’re launching a new site or updating an existing one, BASEL is an ideal choice for showing your online presence.

This adaptable theme can be used for a wide range of online shops, including clothes, electronics, furniture, accessories, and flowers, making it a relaxed option for various e-commerce needs.

  • Rating: 4.8/5
  • Key Features:
    • Modern and powerful e-commerce solution
    • AJAX responsiveness for seamless user experience on any device
    • Drag & Drop page builder for easy customization
    • Extensive theme settings and options
    • Premium sliders and robust Shopify platform integration
  • Best For: Creating professional and minimalist online stores across diverse industries

Pricing: $89


Best Free Shopify 2.0 Themes

Unsen offers eCommerce businesses a default home demo fully equipped to meet their needs. Unlike typical menus, Unsen allows store owners to create unique landing pages tailored to specific purposes, such as distinct landing pages for men’s and women’s products and sale campaigns.

Unsen provides flexibility for customizing any element of your landing pages, including logos, menus, designs, and collections, to align with your on-site goals. The header design is particularly noteworthy, crafted with simplicity, cleanliness, and completeness in mind, creating an attractive and welcoming feature for customers as soon as they visit your website.

  • Rating: 4.7/5
  • Key Features:
    • Default home demo tailored for eCommerce needs
    • Unique landing pages for men’s, women’s products, and sale campaigns
    • Flexible customization for logos, menus, designs, and collections
    • Attractive header design with simplicity and cleanliness
  • Best For: Creating professional and engaging online stores with specific audience targeting

Pricing: $48


Best Free Shopify 2.0 Themes

With a focus on enhancing the customer experience, Elessi has been meticulously crafted to include a range of features that elevate the shopping journey. These features encompass exclusive product filtering options, comparison functionality, multiple Ajax off-canvas wishlist and cart sidebar choices, and quick view options (either off-canvas or popup) for products.

Additionally, Elessi offers one-click theme installations and a host of other user-friendly features. It is designed to be easy to use, allowing you to create a stunning website without needing any coding knowledge or expertise. Elessi is not only awesome and powerful but also an ideal choice for anyone looking to build a professional and engaging online store effortlessly.

  • Rating: 4.9/5
  • Key Features:
    • Exclusive product filtering options and comparison functionality
    • Multiple Ajax off-canvas wishlist and cart sidebar choices
    • Quick view options (off-canvas or popup) for products
    • One-click theme installations and user-friendly features
    • Designed for ease of use without coding knowledge
  • Best For: Building professional and engaging online stores effortlessly

Pricing: $99

What Makes a Good Shopify 2.0 Theme?

Best Free Shopify 2.0 Themes

Every Shopify theme, from free starter themes to feature-packed premium themes, offers a baseline of features, advantages, and customization options to suit your needs.

No-Code Customizations

Shopify themes come with built-in features such as country and language selection, dynamic checkout buttons, predictive search, automatic discounts, Shop Pay installments, customer testimonials, and promotional banners. The flexible design settings, like drag-and-drop sections, customizable image blocks, and beautiful color palettes, allow you to create stunning, on-brand pages using Shopify’s visual builder without any coding knowledge.

Fast Loading Websites

All Shopify themes are optimized for performance and load speed. Both Shopify-built themes and those created by Partners must meet strict load speed requirements before they are available in the Theme Store.

💡Tip: While Shopify themes are designed to be fast, other factors can affect site speed. Follow best practices to ensure your site remains optimized for speed. Technical SEO tools can be beneficial in improving your site’s performance.

Accessible Storefronts

Shopify themes are created with accessibility in mind, ensuring your site can be easily accessed and guided. Features like product image zoom, keyboard navigation, and screen reader compatibility help make your site more user-friendly.

Dedicated Support

Every theme comes with customer support from Shopify’s support team and the developers of third-party themes. Shopify themes include up to one hour of free design support if you’re using a Basic theme or higher.

More Built-In Features

As your Shopify store expands, the need for additional features to meet your goals and streamline operations will grow. While the Shopify App Store is an excellent resource for niche tools to address specific needs, many common features are already integrated into each Shopify theme. These built-in features include support for gift cards, discounts, language selection, and product recommendations, ensuring you have the essential tools to grow your store without needing extra apps.

Where Can You Find Shopify 2.0 Themes?

You can easily find all the Shopify-supported and vetted themes on the Shopify Theme Store. Here’s how:

  1. In your Shopify admin, navigate to “Themes” under the “Online Store” category.
  2. Select “Visit Theme Store” to browse all available Shopify themes.
Best Free Shopify 2.0 Themes

What to Consider When Choosing Your Shopify 2.0 Theme?

To find the best Shopify theme for your online store, consider the following factors:

  • Size and Needs of Your Business: Assess the scale of your operations and the specific requirements of your store.
  • Must-Have Features: Identify essential features that you need, such as product filters, mobile responsiveness, and integrated marketing tools.
  • Industry: Choose a theme that is tailored to your industry, whether it’s fashion, electronics, beauty, or any other sector.
  • Brand Identity and Aesthetic: Ensure the theme aligns with your brand’s look and feel to maintain a consistent visual identity.
  • Budget: Determine how much you are willing to spend, considering both free and paid themes.

Within the Shopify Theme Store, you can filter themes by:

  • Curated Collections: Themes for selling in person, trending themes, etc.
  • Industry: Fashion stores, pet industry, etc.
  • Price: Free or paid themes.
  • Catalog Size: Themes suited for a specific number of products.
  • Features: Specific functionalities like color swatches, age verifier, etc.

You can also sort themes by popularity, relevance, and price. To get a real sense of how a theme will look and function, check out the demo stores linked to most Theme Store pages. This helps you visualize how your own store might appear with the theme applied.


Shopify and its partners are committed to crafting best Shopify 2.0 themes tailored for ecommerce store owners. Showcase your brand’s uniqueness on your Shopify store by leveraging powerful customizations and features that align with your vision.

No matter which Shopify 2.0 theme you opt for, you can trust its responsive design to seamlessly adapt to wherever your customers are accessing your store. Whether you prioritize minimalist design, crave homepage video features, or require support for multiple currencies, there’s a Shopify theme perfectly suited to meet your needs. With Shopify, you have the tools to make your online store truly stand out and captivate your audience.

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