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How To Hire E-Commerce Developers: Benefits & Skills Set

As consumer preferences shift towards seamless online shopping experiences, organizations must invest in robust and innovative e-commerce platforms. These platforms serve as the gateway to a global audience, allowing businesses to showcase their products or services and provide a user-centric, efficient, and secure purchasing journey.

However, navigating the dynamic landscape of e-commerce development requires more than just technological prowess; it demands a deep understanding of user behavior, an aptitude for creative problem-solving, and a keen awareness of emerging trends.

This article will discover the benefits of hiring e-commerce developers and unravel the essential skill sets that empower these professionals to create dynamic, conversion-driven digital storefronts. 

Table of content

5 benefits when you hire e-commerce developers

  • Time savings: Hiring e-commerce developers can significantly expedite the development process. Their specialized knowledge and experience enable them to streamline tasks, troubleshoot challenges efficiently, and deliver results in a shorter timeframe.
  • Expertise & experience: E-commerce developers bring a wealth of expertise and hands-on experience to the table. Their in-depth understanding of industry best practices, coding languages, frameworks, and e-commerce platforms equips them to make informed decisions and create high-performing, user-friendly online stores. 
  • Support & maintenance: The road doesn’t end when your e-commerce website goes live. Ongoing support and maintenance play a crucial role to make sure optimal performance, security, and user satisfaction. E-commerce developers offer continuous monitoring, updates, and troubleshooting, helping you avoid potential downtimes and security breaches.
  • Technology assessment: The e-commerce landscape is ever-evolving, with new technologies, tools, and trends emerging regularly. E-commerce developers are well-versed in staying abreast of these changes and assessing which ones are relevant to your business. 
  • Get better website features: A proficient e-commerce developer can take your online store beyond the basics. They have the skills to integrate advanced features such as personalized product recommendations, seamless checkout processes, intuitive navigation, responsive design, and integration with third-party services. 

By harnessing the power of e-commerce developers, businesses can tap into many benefits beyond just building a website. These professionals catalyze growth, helping your online store thrive in the dynamic digital marketplace.

What are the standard services that e-commerce developers provide?

Indeed, e-commerce developers offer a wide range of services to ensure the successful creation, enhancement, and maintenance of online stores. Here are six standard services that e-commerce developers commonly provide:

Web development on the backend

E-commerce developers specialize in building the backend infrastructure of your online store. This includes setting up databases, configuring servers, managing data processing, and implementing complex functionalities like inventory management, order processing, and payment gateways. They ensure that your website operates smoothly and efficiently, handling the behind-the-scenes technical aspects.

Web design on the front end

E-commerce developers are skilled in creating visually appealing and user-friendly front-end designs. They use technologies like HTML, CSS, and JavaScript to design the layout, typography, color schemes, and interactive elements that form the user interface of your website. A well-designed front end enhances user engagement and encourages conversions.

User Interface and User Experience (UI/UX)

Crafting a seamless and enjoyable user experience is a key focus for e-commerce developers. They design intuitive navigation, optimize page load times, and create user-friendly interfaces that make browsing and shopping on your website a pleasant experience. A thoughtful UI/UX design can increase customer satisfaction and sales.

Services for eCommerce

E-commerce developers provide a wide range of specialized services tailored to online businesses. This can include setting up product catalogs, configuring online shopping carts, implementing secure payment gateways, integrating customer reviews and ratings, and enabling wishlists and product comparisons. These services ensure your e-commerce platform has the essential features to drive sales and customer engagement.

Design mobile app

With the increasing prevalence of mobile shopping, e-commerce developers often extend their expertise to mobile app development. They create responsive and user-friendly mobile applications that allow customers to browse, shop, and conveniently purchase from their smartphones and tablets.

Custom software development

E-commerce developers also offer custom software solutions tailored to your specific business needs. This can include developing unique functionalities, integrating third-party APIs, creating customized reporting and analytics tools, and building solutions for inventory management, customer relationship management (CRM), and order fulfillment.

By providing these comprehensive services, e-commerce developers play a crucial role in shaping the online shopping experience, optimizing business operations, and ultimately contributing to the success and growth of e-commerce businesses in a competitive digital landscape.

How much does it cost to hire e-commerce developers?

The average hourly rate to hire e-commerce developers is $35 per hour. However, depending on a number of variables, such as their degree of expertise, experience, location, project complexity, and the precise services you need, hiring e-commerce developers can cost anywhere from a few hundred to several thousand dollars.

Here are some general guidelines to give you an idea of the potential cost ranges:

  • Freelancers and Upwork: Hiring freelance e-commerce developers or using platforms like Upwork can offer flexibility in terms of cost. For entry-level developers, rates can be as low as $15 to $30 per hour, and they can increase to $50 to $150 or more per hour for seasoned and specialized workers.
  • Local or national agencies: If you choose to work with a local or national development agency, costs can vary significantly based on the agency’s reputation, location, and scope of your project. Hourly agency rates might range from $75 to $150 or higher.
  • Offshore development teams: Outsourcing e-commerce development to offshore teams in countries like India, Ukraine, or Eastern Europe can often lead to more cost-effective solutions. Hourly rates for offshore developers may range from $25 to $60, depending on the location and skill level.
  • Project-based pricing: Many developers and agencies offer project-based pricing for specific e-commerce development projects. This can cost a few thousand dollars for straightforward activities like theme customization to tens of thousands of dollars or more for intricate, specially designed e-commerce platforms with cutting-edge functionality.
  • Full-time employees or in-house teams: If you’re considering hiring full-time e-commerce developers to join your in-house team, salaries will vary based on experience and location. For example, the median annual salary for an e-commerce developer in the United States can range from $60,000 to $120,000 or more.

It’s important to note that while cost is a significant factor, quality, expertise, and the ability to deliver on your project goals should also be prioritized. Balancing your budget with the skills and experience required for your e-commerce development project is crucial to achieving a successful outcome.

Additionally, remember that ongoing costs, such as maintenance, updates, and support, should be considered when budgeting for e-commerce development. Always discuss your project’s scope and requirements with potential developers or agencies to receive accurate cost estimates tailored to your needs.

Where should you hire e-commerce developers?

There are several platforms and avenues where you can hire e-commerce developers, each with its advantages and considerations. Here are some popular options:

  • Freelance platforms: Platforms like Upwork, Freelancer, and Toptal allow you to post your e-commerce development project and connect with freelancers worldwide. To identify developers who meet your needs and your budget, you can look through their profiles, portfolios, and ratings.
  • Specialized job boards: Websites like Stack Overflow Jobs, GitHub Jobs, and AngelList often have listings for e-commerce developer positions. These platforms attract developers with specific technical skills and expertise.
  • Development agencies: A group of competent experts from local or national development organizations are available to manage different facets of e-commerce growth. These agencies often have a broader range of expertise and can provide end-to-end solutions for your project.
  • Networking and referrals: Attend local tech meetups, conferences, and networking events to connect with potential e-commerce developers. Referrals from colleagues or fellow business owners can also lead you to trusted professionals.
  • LinkedIn and social media: LinkedIn is a powerful platform for professional networking. You can search for e-commerce developers, review their profiles, and even reach out directly. Communities of developers may exist on social media sites like Facebook and Twitter.
  • Outsourcing and offshoring: Consider outsourcing to countries with competitive rates, such as India, Ukraine, or the Philippines. There are dedicated outsourcing agencies that can connect you with skilled e-commerce developers from these regions.
  • Recruitment agencies: Finding the best talent for your needs is their area of expertise. They can save you time by pre-screening candidates and presenting you with a shortlist of potential hires.
  • University career centers: Contact local universities or technical schools offering relevant programs. You might find talented recent graduates looking for e-commerce development opportunities.

Remember that your chosen platform should align with your project’s scope, budget, and timeline. When hiring e-commerce developers, it’s crucial to thoroughly evaluate candidates or agencies, review their portfolios, and conduct interviews to ensure a good fit for your project’s needs.

Which skills are crucial for e-commerce developers?

Successful e-commerce developers require both hard technical skills and soft interpersonal skills to effectively create, maintain, and enhance e-commerce platforms. Here’s a breakdown of both categories:

Hard skills 

  • Programming languages: Proficiency in programming languages like HTML, CSS, JavaScript, and related frameworks (e.g., React, Angular, Vue) for front-end development, as well as server-side languages like PHP, Ruby, Python, or Node.js for back-end development.
  • Database management: Skills in working with databases, including designing, querying, and managing relational databases (e.g., MySQL, PostgreSQL) or NoSQL databases (e.g., MongoDB).
  • E-commerce platforms: Experience with popular e-commerce platforms like Shopify, WooCommerce, Magento, or custom-built solutions to implement and customize online stores.
  • API integration: Ability to integrate third-party APIs for payment gateways, shipping services, inventory management, and other e-commerce functionalities.
  • Security practices: Knowledge of e-commerce security best practices, including secure payment processing, data encryption, and protection against common vulnerabilities.
  • Responsive design: Proficiency in creating responsive and mobile-friendly designs to ensure a seamless shopping experience across devices.
  • Testing and debugging: Skills in testing, debugging, and troubleshooting to identify and resolve issues in the e-commerce platform.

Soft skills

  • Problem-solving: The ability to analyze complex challenges and devise effective solutions related to technical issues or user experience improvements.
  • Attention to detail: Meticulous attention to detail ensures that every element of the e-commerce platform functions correctly and looks polished.
  • Communication: To effectively communicate technical concepts, provide updates, and collaborate, team members need also to communicate with clients and stakeholders.
  • Time management: Effective time management to meet deadlines, prioritize tasks, and handle multiple projects concurrently.
  • Collaboration: Ability to work collaboratively within a team, whether with other developers, designers, or non-technical stakeholders, to achieve project goals.
  • Continuous learning: A mindset of continuous learning and self-improvement to stay up-to-date with industry trends, tools, and technologies.

A well-rounded e-commerce developer possesses a harmonious blend of these hard and soft skills, allowing them to not only build and maintain functional e-commerce platforms but also contribute positively to the business’s overall success.

6 tips to will help you hire e-commerce developers easier

Think about your objectives

Clearly state the aims and ambitions of your e-commerce venture. Consider aspects like the target audience, desired user experience, required features (such as payment gateways, product catalogs, etc.), and specific technical functionalities. 

A well-defined vision will help you communicate effectively with potential developers and ensure everyone is aligned from the beginning.

Determine the project’s budget

Take time to assess your budget for the entire project lifecycle. Factor in development costs, design, testing, ongoing maintenance, and potential post-launch enhancements. A clear budget will help you set realistic expectations and guide your discussions with potential developers regarding project scope and feasibility.

Decide which developer you require

Determine whether you need a freelance developer, an in-house developer, or a development agency. Freelancers offer flexibility and cost-effectiveness for specific tasks. In-house developers provide constant availability and close collaboration. Agencies offer a team with diverse skills and experience. Your decision should align with your project’s complexity, timeline, and budget.

Post job ads for web developers to work on your project

Craft comprehensive job ads that outline the role, responsibilities, required skills, and expectations. Post these ads on job boards, LinkedIn, technical forums, and relevant social media groups. Communicate the nature of the project, the skills you’re seeking, and any specific requirements to attract qualified candidates.

Evaluate the candidates by both skills & experience

During the evaluation process, focus on the candidates’ technical expertise and experience related to e-commerce development. Ask them about specific projects they’ve worked on, their role in those projects, their challenges, and how they’ve contributed to successful outcomes. Examine their portfolio to determine the caliber and applicability of their prior work.

Onboard with selected developers

Once you’ve chosen your e-commerce developers, ensure a smooth onboarding process. Provide them with access to necessary tools, platforms, and project documentation. Clearly outline your expectations, communication protocols, and project timelines. Effective onboarding sets the tone for a productive working relationship.

By implementing these tips, you’ll be well-prepared to navigate the process of hiring e-commerce developers, leading to more successful collaborations and, ultimately, a well-executed e-commerce project.

Why should you choose Mageplaza to hire e-commerce developers?

Why should you choose Mageplaza to hire e-commerce developers?

Are you seeking to transform your e-commerce aspirations into reality? Look no further than Mageplaza – your ultimate partner for harnessing the full potential of your online store. Here’s why Mageplaza stands out as the top choice for hiring e-commerce developers:

  • Expertise beyond compare: Mageplaza boasts a team of seasoned e-commerce developers, well-versed in a plethora of cutting-edge technologies and platforms. Our developers bring a wealth of expertise to the table and have a demonstrated track record of producing beautiful web shops.
  • Tailored solutions for unique needs: We are aware that each e-commerce business is unique. Our programmers collaborate directly with you to create unique solutions that properly match your company’s goals, ensuring that your online store stands out in a competitive market.
  • Comprehensive skill set: From front-end design to back-end development, our experts excel in every facet of e-commerce. Seamlessly integrate APIs, enhance user experiences, and optimize performance with a holistic approach that maximizes your online store’s potential.
  • Unmatched creativity and innovation: Our developers thrive on pushing boundaries and bringing innovative ideas to life. Witness your vision transformed into captivating designs and seamless functionalities that captivate audiences and drive conversions.
  • Efficiency and timeliness: At Mageplaza, we prioritize delivering exceptional results within your specified timeline. With a keen eye for detail and a commitment to deadlines, our developers ensure your project progresses seamlessly from conception to launch.
  • Transparent communication and collaboration: Effective communication is at the heart of every successful partnership. Our developers engage in open and transparent dialogue, keeping you informed every step of the way and incorporating your feedback into the development process.
  • Proven success stories: Our portfolio is a testament to the transformative power of Mageplaza-developed e-commerce platforms. Join a league of satisfied clients who have witnessed their online businesses flourish under the guidance of our expert developers.



As businesses evolve in an ever-changing digital landscape, selecting the right e-commerce developers cannot be overstated. These professionals, armed with a blend of technical expertise and interpersonal finesse, hold the key to unlocking the potential of your online store. 

With well-defined objectives and a thoughtfully established budget, you embark on a journey that leads to crafting an exceptional e-commerce platform. Whether you opt for freelancers, in-house teams, or specialized agencies, your decision sets the stage for a collaboration that will mold the digital face of your business.

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