How to manage Shop By Brand in Magento 2?

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Harper Updated: April 25, 2022

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Based on a RedC’s study, 82% of customers tend to choose a brand that they are already familliar with, even though it is not at the top search. That means customers still prefer browsing Magento store to find their familliar or favourite brand.

While the default Magento 2 comes with limitations of brand pages, Mageplaza Shop By Brand, enables online merchants to showcase and manage their brands with ease. This allows customers to have a quicker navigation and be suggested to new brands. In this post, let’s discover how to manage Shop By Brand extension for your Magento 2 store.


Shop By Brand

Mageplaza Shop By Brand Extension for Magento 2

Enable customers to buy from their favorite brands effortlessly Learn more


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Table of Contents

How to manage Shop By Brand in Magento 2?

How to create a new brand in Magento 2?

In order to complete the General configuration, please follow our detailed user guide. If you finished all of those steps, you can create a new brand by following the instructions below:

Go to Catalog > Shop By Brand > Manage Brands

You can find all brands in the Manage Options section. To create a new brand, click on Add option at the bottom of the list.

  • Click on Save Config to save the new brand.
  • Go to Setting > Brand Information.
  • Under the Brand Information section:
    • Enter Page Title for the brand
    • Create the brand page’s URL Key
    • Upload Brand Image
    • Select to display the brand on the Featured Brand slider
    • Fill in the Short Description (shown on the search result) and Description (shown on Brand Listing)
    • Show brand as a static block anywhere you want by choosing the CMS Block. If you don’t want to show, leave this section empty.
    • Related Brands (Just released): Select related brands.

  • Branded Products (Just released): Add multiple products to the brand at once.
    • Action > Add Products > Submit: Add selected products to the brand.
    • Action > Remove Products> Submit: Remove selected products from the brand.

  • Complete fields of SEO in the Meta Information section: Meta Title, Meta Keywords, Meta Description
  • Click Save Brand to save the new brand.

How to track brand revenue?

To compare how the brands are doing, you can track their revenue and the order quantity with ease via Brand Revenue Report.

Brand Revenue Report

  • Show Report: Enable the popup by clicking on the Show report button.

Brand Revenue Report popup: In the popup, you can see details of Brand, Order Count, Ordered Quantity, Total Revenue, Refunded, Discount, Tax.

How to import and export brands in Magento 2?

If you need to use the brand information elsewhere, it is troublesome to add brands one by one. Instead, you can bulk import and export brands via CSV files.

Import brands

Go to System > Data Transfer > Import > Import Settings > Entity Type field, choose Mageplaza Shopbybrand.

Sample csv file:

Here are some sample CSV file for you to try:

  • Online: https://goo.gl/VqbZ5o
  • Offline: Files/Sample/mageplaza_brand.csv

  • In the Import Behaviour section, select Add/Update
  • In the File to Import field, go to the Select file to Import section and upload your brand’s CSV file
  • Copy the CSV brand file to the pub/media/import section. (Note: For Magento 2.3.3, the image file of brands needs copying and pasting at the folder /var/import/images)

After that, go back to the Import page, click the Check data button

After the process is finished, select Import to import brand to Shop By Brand.

An alert will be shown to inform you about this:

Export Brand (Just released)

Go to System > Data Transfer > Export > Export Settings > Entity Type field. After selecting Mageplaza Shopbybrand, you can see the Entity Attributes.

View the full user guide

Why use Mageplaza Shop By Brand extension

Boost sales

If the customer is new to the store, he would like to know which brands your store offers. Instant brand search is a great feature of Mageplaza Shop By Brand, which helps customers find their favorite brands more conveniently. Moreover, the featured brand section, the alphabetically ordered brand list, and the brand filtering option in Layered Navigation are good ways to filter brands quickly. After finding their desired brands, shoppers tend to make the purchase decision quicker.

Promote products and brands effectively

On the brand page, it is possible to highlight certain brands by setting them as Featured brands right under the Search box. Under each brand details page, related brands can be added in the backend and will be shown in a slider. In addition, it is possible to attach the brand logo to the product page. This plays an important role as a label to promote the brand and the product at the same time.

Save time and effort to manage brands

A large number of brands require such an automatic and flexible management process, as it decides the management efficiency. For products, all branded products can be added in bulk, and if necessary, the business can also import and export all of the brands instantly via CSV files. In case the business want to track how brands are selling, statistics are easily compared in a pie chart and a table shown in popups.

Improve website’s SEO significantly

For each brand page, you can customize the page URL and criteria such as Meta Title, Meta Keywords, Meta Description. Also, you can add other information of the brand: a short description for the search result, and a description for the Brand Listing. Thanks to it, your website’s SEO will be optimized.

Increase customer satisfaction

In case customers are not familliar with your store, this brand page can be a guide for them to start exploring. Thanks to it, they can find more exclusive brand that provide their desired products. On the other hand, if they have a brand in mind and decide to stick to it, it only takes the, few seconds to discover. What’s more, when commiting to their favourite brand, they are already familliar with the products, so less risks can be found, and they are more likely to be satisfied.

View actual Magento 2 case studies

Shop By Brand’s Highlight Features

Using Mageplaza Shop By Brand extension assists stores in taking advantage of brands:

  • Shop by Brand page: Create a separate page to display all featured brands. Stores can display Featured Brands, or let shoppers filter brands by alphabet.
  • Instant Search: Improve customer’s brand search process with an enhanced instant search.
  • Include the brand in the product page: Show the brand next to the product on each product page for more detailed information.
  • Bulk import and export brands: Brand import and export can be done in mass, via CSV files.
  • SEO-friendly page: All brand pages can be optimzed for SEO by adding custom URL and meta tags.
  • Integrate with Layered Navigation: In our Layered Navigation Ultimate version, you can select the brand filtering option.


Layered Navigation

Layered Navigation Extension for Magento 2

An ultimate product filtering system for your store Learn more


The bottom line

Thanks to the Shop By Brand extension by Mageplaza, online businesses can feature various brands for better customer satisfaction and optimized SEO. Full user guide can be found here, if you want to take a full configuration. Let us know your concerns or any comments you have by contacting us. We’ll be more than happy to support!


Shop By Brand

Mageplaza Shop By Brand Extension for Magento 2

Enable customers to buy from their favorite brands effortlessly Learn more


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