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Top 13 Outstanding Home Decor Shopify Stores in 2024

Vinh Jacker | 05-12-2024

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Statista forecasts a 41.97% rise in revenue for e-commerce furniture and home decor stores from 2024 to 2029, expected to hit a new peak of 176.1 billion U.S. dollars by 2029.

While this bodes well for Shopify home decor website owners, it also implies heightened competition. Setting yourself apart can be challenging, but in this piece, we’ll explore straightforward methods to establish one of the top home decor Shopify stores.

Key criteria of the best Shopify stores for home decor

Is your Shopify store for home decor feeling a bit dull? Want to pick up some tips from the pros to make it shine in the competitive world of online home furnishing sales? You’re in luck! Building one of the top home decor Shopify stores increases your chances of drawing in new customers and keeping the old ones interested.

But how do you ensure your store stands out from the crowd? Here are some key points to consider when designing your store:

  • Aesthetics: Your store’s appearance is crucial. Make sure it’s visually appealing and showcases your understanding of design and aesthetics, especially since many potential buyers are from interior design backgrounds. Use features like galleries to showcase products effectively.

  • Convey Your Message: Customize your Shopify store to create a memorable experience for customers. Explore themes in the Shopify theme store that align with your brand’s identity.

  • Embrace Apps: It’s a good idea to use third-party apps to optimize your Shopify stores. Think of what you need at the moment and go straight to the Shopify app store for helpful tools.

In this article, we’ll examine 13 outstanding Shopify home decor stores, uncover what makes them successful, and pick up a few tricks you can use for your own store. Ready to dive in? Let’s go!

13 Top Home Decor Shopify Stores To Learn From



Wayfair, a global home decor chain, boasts an impressive infrastructure with 18 fulfillment centers and 38 delivery centers spanning the U.S., Germany, and the U.K., offering a staggering 22 million products. Despite the vast selection, the site maintains speedy load times, a remarkable feat in itself.

Founded: 2002

Monthly visits: 96.9M

Why does it stand out?

  • Extensive Product Range: With a catalog of 22 million products, Wayfair offers something for everyone at moderate prices, catering to diverse tastes and budgets.

  • Customization Options: To combat potential overwhelm, Wayfair provides a vertical menu on the left-hand side of the screen, allowing visitors to narrow down their search with precision. For example, when shopping for pillows, customers can refine their options by size, thickness, comfort level, fill material, sleep position, and customer rating.



Ruggable specializes in machine-washable rugs, a feature not immediately evident from their brand name. Their website prominently highlights this unique selling point, along with other benefits such as being spill-proof, non-slip, and made-to-order, through informative graphics and videos.

Founded: 2010

Monthly visits: 5.2M

Why does it stand out?

  • Clear Product Benefits: Ruggable effectively communicates the benefits of their rugs, including machine-washability and spill-proof properties, through visual graphics and videos. This helps customers understand why they should buy Ruggable rugs and makes it easier for them to decide to purchase.

  • Educational Resources: The website provides detailed explanations of different rug textures, helping customers choose the right option for their needs. Additionally, hover-over menus offer size recommendations based on room and furniture placement, enhancing the shopping experience and reducing uncertainty for customers.



Leesa, a direct-to-consumer mattress company, prioritizes both customer comfort and community support. With a commitment to transparent manufacturing and social impact, Leesa stands out in the crowded mattress market.

Founded: 2015

Monthly visits: 527.5K

Why does it stand out?

  • Transparent Manufacturing: They highlight their USA-based production process, building trust with customers.

  • Strategic Pop-up: A simple pop-up offers a generous 20% mattress discount, prompting email sign-ups without clutter.

  • Social Impact: Leesa uses recycled materials, donates mattresses to those in need, and educates about child sleep deprivation, adding purpose to purchases.

Best Choice Products

Best Choice Products

Best Choice Products serves as the top online hub for high-quality, in-house crafted goods, boasting a range of over 1200 items spanning various categories such as outdoor and indoor furniture, seasonal decor, toys, and gifts.

Founded: 2002

Monthly visits: 309.2K

Why does it stand out?

  • Clear Call-to-Action Buttons: Throughout the website, clear call-to-action buttons guide visitors towards desired actions, improving user experience and facilitating conversions.

  • Well-Defined Collections: Products are categorized into visually appealing collections, enhancing the shopping experience for customers. This organization helps customers navigate the site more easily and drives sales by showcasing complementary items.

  • Real-Time Updates and Recommendations: New arrivals are regularly updated, and best-selling items are thoughtfully recommended to guide customers towards popular choices that align with their preferences. This tailored approach boosts satisfaction and encourages customers to come back for more.

Pier 1

Pier 1

Pier 1, an online retailer, presents an extensive array of merchandise, featuring over 5000 items sourced from over 60 countries, predominantly in Asia. Their diverse product range includes furniture, decorative accessories, dining and kitchenware, bath and bedding accessories, and seasonal items.

Founded: 2020

Monthly visits: 570.6K

Why does it stand out?

  • Countdown Timer: Pier 1’s website incorporates a countdown timer on the hero banner, creating a sense of urgency and encouraging customers to seize exclusive deals before time runs out. This tactic effectively drives conversions and boosts sales.

  • Personalized Product Recommendations: The website provides personalized product recommendations based on a customer’s browsing and purchase history. This customized method improves the shopping experience by suggesting items that match their interests and preferences, making it easier for them to find what they like.



If you’ve tuned in to any sponsored podcast episodes recently, chances are you’re familiar with Brooklinen. Renowned as “The Internet’s Favorite Sheets,” they specialize in luxury bed sheets and have made a significant mark in the podcast advertising arena.

Founded: 2014

Monthly visits: 1.6M

Why does it stand out?

  • Rave Reviews: With over 80,000 five-star reviews, Brooklinen boasts widespread customer satisfaction akin to a packed stadium.

  • Interactive Shopping: Their “Take Our Quiz” page simplifies the shopping experience while gathering valuable data for future marketing.

  • Strategic Messaging: Dynamic page titles in the browser tab alternate with a time-sensitive discount offer, effectively grabbing attention and prompting action.



At first glance, Fyrn may seem like a typical modern dining room chair retailer. However, a closer look reveals the thoughtfulness and intentionality behind their brand. Founded by Ros Broughton and David Charne, Fyrn aims to produce furniture that withstands the test of time, countering the prevalent culture of disposable goods.

  • Founded:** 2012

  • Monthly visits:** 24.3K

Why does it stand out?

  • Minimalistic Website: Fyrn’s website is sleek and minimalistic, emphasizing product photos and user-friendly navigation.

  • Customization Options: Customers can request design kits, use the product builder for customization, or contact Fyrn for tailored modifications.

  • Comprehensive Assembly Support: Detailed video tutorials on the assembly page ensure customers can easily assemble their furniture. Additionally, a readily available link directs users to customer care for further assistance.

  • High-Quality Product Photography: Crisp, large, and high-quality product photos showcase Fyrn’s furniture in various settings, highlighting attention to detail and craftsmanship.

High Fashion Home

High Fashion Home

High Fashion Home stands out as the ultimate stop for distinctive home furnishings, fashion, and gifts, boasting contemporary furniture that perfectly complements eclectic and modern lifestyles.

Founded: 2005

Monthly visits: 167.3K

Why does it stand out?

  • Compelling Flash Sales: The website features comprehensive flash sale details on the hero banner, capturing customers’ attention and enticing them to explore exclusive deals. This tactic effectively drives engagement and encourages immediate action from visitors.
  • Diverse Range of Decorative Furniture: High Fashion Home offers a broad range of stylish furniture, ensuring there’s something for everyone’s taste. With this diverse selection, customers have more options to choose from, making their shopping experience more enjoyable and boosting satisfaction.

Scandinavian Designs

Scandinavian Designs

Scandinavian Designs sets itself apart as the premier destination for modern contemporary home furnishings, with over 40 stores across the United States and a commitment to quality craftsmanship at outstanding value.

Founded: 1963

Monthly visits: 345.9K

Why does it stand out?

  • Convenient Store Locator: The Scandinavian Designs store page offers a seamless experience with location detection, effortlessly guiding customers to the nearest store. This feature enhances convenience for customers and encourages in-store visits, fostering a deeper connection with the brand.



Dormify is the go-to destination for creating a stylish dorm room without breaking the bank. Offering everything from bedding to furniture, it’s a one-stop shop for all your dorm decor needs.

Founded: 2011

Monthly visits: 87.7K

Why does it stand out?

  • Simplified Checkout: Their checkout page features a clean, light-colored, distraction-free background, making the process quick and easy. With basic information like contact and shipping details, customers can breeze through the checkout process effortlessly.

  • Multiple Support Options: Dormify provides customers with various support channels, including chat, email, text, and call. Their dedicated support team is always on hand to assist, ensuring every customer’s experience is smooth and satisfactory.

The Citizenry

The Citizenry

The Citizenry stands as a global leader in home decor, renowned for their commitment to excellence. Their product lines boast handcrafted textiles, accents, and furniture crafted with premium materials and artisanal techniques.

Founded: 2014

Monthly visits: 231.6K

Why does it stand out?

  • Product Star Badge: The Citizenry’s product page prominently displays a star badge, signaling exceptional quality and customer satisfaction. This badge serves as a testament to the brand’s commitment, instilling confidence in potential buyers and guiding them towards informed purchase decisions.

  • Customer Reviews: By showcasing reviews from previous customers, The Citizenry effectively builds trust with visitors. This transparent display of feedback is a powerful tool for converting visitors into loyal customers, as it provides social proof of the brand’s quality and reliability.



Magnolia, launched by former Fixer Upper stars Chip and Joanna Gaines, has made its mark on Shopify, offering a wide range of products from rugs to botanicals to back-to-school gear. Leveraging their status as public figures and home decor experts, the Gaines have created a site that caters to HGTV fans and home enthusiasts alike.

Founded: 2003

Monthly visits: 1.1M

Why does it stand out?

  • Image-Focused Design: The website opts for minimal copy and relies heavily on images, particularly suited for showcasing products like dining room tables and bedding. This visually appealing approach enhances the shopping experience and draws customers in.

  • Customer Reviews Priority: On product detail pages, the customer reviews section takes precedence over details and dimensions. This showcases positive experiences from actual buyers, building trust among potential customers and encouraging more sales.

  • Integration of Media: Magnolia Market integrates media seamlessly, allowing visitors to watch episodes of Fixer Upper directly from the home page. This engagement tactic enhances the overall brand experience and keeps visitors coming back for more.
  • Jonathan Adler

Jonathan Adler

Jonathan Adler is distinguished in the furniture retail landscape for its striking and fashionable designs, providing elegant statement pieces at reasonable prices. Their wide-ranging collection encompasses sofas, chairs, tables, lighting fixtures, decorative accents, and beyond.

Founded: 1993

Monthly visits: 238.5K

Why does it stand out?

  • Intuitive Storefront: The Jonathan Adler website features intuitive product filters, allowing for easy navigation based on various criteria such as name, type, color, collection, material, and price. This simplifies the browsing experience for customers, making it easier for them to find what they’re looking for.

  • Compelling Product Descriptions: Every product featured on the website comes with captivating and compelling descriptions that vividly capture the essence and allure of each item. These descriptions engage customers, helping them envision how the products can elevate their spaces.

Platforms that can integrate with Shopify to boost your revenue


Instagram is a leading social media platform for brands, with 70% of shoppers using it for their next purchase and over 200 million daily visits to business accounts. It regularly introduces new digital marketing and sales tools, like shoppable product tagging in feed posts and Stories, to enhance the ecommerce experience.

Mageplaza Instagram Feed for Shopify

Engage visitors, build trust, and customize effortlessly. Streamline tasks and boost interaction.

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Facebook maintains its dominance in the social media landscape, with the highest number of monthly users and a variety of tools for content creation and audience interaction, including comments, reactions, and Messenger. The Meta Business Suite further simplifies interactions for businesses managing both Facebook and Instagram accounts.


YouTube has a vast user base, reaching nearly 2.5 billion monthly active users as of October 2023. It is a pivotal platform for influencer marketing, with creators playing a vital role in educating viewers about products and assisting in informed purchasing decisions through various content formats such as haul videos and “shop with me” vlogs.


TikTok, previously known as Douyin in China since 2017, has gained widespread global popularity, especially among millennial and Gen Z demographics, particularly women under 35. Renowned for its algorithm and effectiveness in influencer marketing, TikTok efficiently connects niche audiences with engaging user-generated content.

Final Words

In short, the diverse range of home decor Shopify stores showcased in this article exemplifies the dynamic landscape of ecommerce in 2024.

From innovative product offerings to seamless user experiences, these brands demonstrate the power of creativity, technology, and customer-centric strategies in driving success in the home decor industry.

As consumers continue to embrace online shopping, these top 13 Shopify stores serve as inspiring examples of excellence, setting the standard for future trends and advancements in the ever-evolving world of home decor retail.


Hello, I'm the Chief Technology Officer of Mageplaza, and I am thrilled to share my story with you. My deep love and passion for technology have fueled my journey as a professional coder and an ultra-marathon runner. Over the past decade, I have accumulated extensive experience and honed my expertise in PHP development.

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