Holidays and events are a favorable time for online stores to run their marketing campaigns. Each year sees the unpredicted changes in holiday shopping trends. Hence, having a flexible promotional calendar which is based on the standard shopping season calendar is important for shops to meet customers’ demands on time. The promo calendar is simple; however, its value to eCommerce businesses is undeniable and lasts all year long.
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Today, eCommerce witnesses dramatic changes in shopping trends. The holiday shopping season seems to start earlier each year. According to the ComScore report, over the past few years, the online Thanksgiving retail holidays have a large contribution to an increasing share of eCommerce holiday spendings. Also, Black Friday and Cyber Monday have welcomed a number of purchasers shifting spending to earlier in the holiday seasons.
The trend is a big opportunity for e-businesses to raise brand awareness, generate sales, and convert customers. On the other hand, the holiday seasons pose a burden for stores if they do not prepare any marketing plan. Getting ahead of shopping rushes is a smart solution for stores not to miss potential consumers. That is the reason why every e-business needs to make an appropriate promotional calendar for the nonstop sales boom in the holiday seasons.
Making a promo calendar brings various value to your store. The calendar supports you to have the best marketing strategies and launch successful sales campaigns.
You can not determine the start date of a shopping rush when it comes to the early shopping trend. We have seen the Halloween decoration in early August, or Valentine’s Day chocolates as soon as the New Year comes. Online businesses should keep track of every single shift in shopping trends as the holiday shopping season can boom anytime. Hence, your store won’t miss any purchase and gets more confident to give last-minute items to customers on time.
Do not put the whole focus on your sales plans although they are unique and great. Taking a look at promotional trends around marketplaces is a smart way to perfect your strategy. You should track competitors’ strategies and how effective their holiday advertising is. Thanks to the information, your store can give an insight into consumer markets and offer great sales campaigns. By monitoring competitors to decide the best price, you easily outshine others and capture customers in the holiday shopping season.
New Year or Valentine’s Day is a special time when the majority of online stores try their best to boost sales. Instead of making the most effort in the fiercely competitive market, you should choose other events or holidays that your store can show the high performance. For example, you can provide outstanding products that fit your strengths in St. Patrick’s Day. This is the smart way for your business to gain sales goals instead of investing your money like a drop in the bucket.
It is essential to review the promotion calendars in previous years. You should analyze the old results and used marketing plans to improve the present promo calendar. Consider what your store needs to make a better performance. Eliminate the ineffective strategies and enhance good points such as well preparing for shifts and adding pre-set dates for events can have good impacts on your business.
In conclusion, a promotional calendar plays an important role in running sales campaigns throughout the year. With careful preparation, online businesses grasp holiday shopping trends with ease. Also, the comprehensive strategies via the promo calendar lay a firm foundation for stores to boost sales faster and make the most profit in special events and holidays.
Posted by Hant in Blog . July 17, 2019