How to Configure Store Locator in Magento 2

Store Locator helps customers easily find your physical stores through Google Maps. A properly configured system not only improves user experience but also drives foot traffic to your stores. Not sure if you need one yet? Check out 8 reasons why your website needs Store Locator first — otherwise, here’s how to get it set up.

Store Locator for Magento 2

Help customers locate all physical stores by displaying unlimited store locations on a separate page

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Steps to configure Magento 2 Store Locator

General configuration

Go to: Stores > Settings > Configuration > Mageplaza > Store Locator

Activation and Page Setup:

• Enable: Select Yes to activate the module.
• Title & Description: Enter the title and description for the Store Locator page. Include local keywords to optimize SEO.
• URL key: The page URL, default is find-a-store. You can change it to something more SEO-friendly like store-locator or our-stores.
• Display link on: Choose where to display the link on the frontend (menu, footer, etc.).
• Head background image & icon: Upload a background image and icon for the header block.
• Bottom static block: Select a CMS block to display in the footer, adding content about your store network.

Map Settings

Google Map API Key: This field is required for the map to function. You need to create an API Key on Google Cloud Console and enable the following services: Maps JavaScript API, Geocoding API, and Places API.

Here’s how it looks on the frontend:

Display Customization:

• Map styles: 4 map styles to choose from.
• Default zoom: Default zoom level, recommended at 12.
• Marker icon: Upload a custom marker icon (preferably one that reflects your brand).

Search Radius Settings:

• Filter radius: Set radius options for customers to choose from (e.g., 5, 10, 25, 50km).
• Default radius: Default search radius. Set this based on your store density – if stores are concentrated in the city, 5-10km is appropriate.
• Distance unit: Choose Kilometer or Mile.

Store Time Default

Set your default operating hours and timezone here. These values act as a template — you can override them per store when adding individual locations.

Here’s how it looks on the frontend:

Manage Locations

Path: Mageplaza > Store Locator > Manage Locations

Adding a New Location

Click Add New Location and fill in the following:

• Description: don’t leave this generic. Include the full address and neighborhood keywords for local SEO.

• URL Key: if your store name uses non-Latin characters (Vietnamese, Chinese, etc.), fill this in manually; auto-generation won’t work correctly.

• Store View: assign the right view if you run multiple languages.

Managing via the Grid

The grid displays all locations with information including ID, Name, Visibility, City, Zip Code, Country, Sort Order, and Actions.

Batch actions:

• Delete: Select locations → Actions → Delete → OK.
• Change Visibility: Select locations → Actions → Change Visibility → Yes/No → OK.

You can also filter, export data, or edit inline.

Combining Store Locator with Store Pickup

Store Locator and Store Pickup are two tools that complement each other perfectly in the customer journey. While Store Locator helps customers find stores, Store Pickup lets them choose that store as their order collection point at checkout.

Why Combine Them?

• Customers can find the nearest store on the map and select it as their pickup location when shopping online.
• Reduces shipping costs and shortens delivery time.
• Increases cross-selling opportunities when customers visit the physical store.
• Creates a seamless omnichannel shopping experience.

📖 Detailed Guide: To learn how to configure Store Pickup and integrate it with Store Locator, refer to: Store Locator vs Store Pickup - Differences and Setup Guide.

Conclusion

Setting up a Store Locator is honestly one of the easiest ways to bridge the gap between your website and your physical storefront. When you give shoppers a clean map, clear hours, and quick directions, you take all the guesswork out of finding your business.

Just make sure your Google Maps API key is active and throw some local keywords into your store descriptions so Google actually surfaces your pages. Take a few minutes to configure your locations today - making it easy for customers to find you in the real world is always worth the effort.