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AI: The Powerful Tool in Your Real Estate Marketing Strategy

Summer Nguyen | 04-26-2024

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Do you know? As of 2022, Precedence Research stated that the world market for generative AI in real estate was worth USD 351.9 million. By 2032, it was expected to be worth USD 1,047 million. Such a huge number, right?

The real estate market is a fierce competition and staying ahead of trends is very important. While traditional marketing tactics remain stable, real estate marketers are optimizing and leveraging the power of Artificial Intelligence (AI). According to PR Newswire, 75% of real estate companies in the US already use AI, and almost 80% say that the staff have also started using AI tools. AI delivers a distinct advantage by changing the way you target and connect with potential buyers.

Imagine having a tireless AI partner who can analyze massive data sets, predict buyer behavior with uncanny accuracy, and create personalized marketing messages that resonate. AI is no longer a futuristic concept; It’s a powerful tool that real estate agents can not ignore. Let’s learn how AI can revolutionize your marketing strategy and motivate you to close more deals.

AI Tools: What Are They?

AI tools automate, analyse, and make decisions using artificial intelligence

AI tools are software programs that use artificial intelligence techniques to perform tasks like data analysis, decision-making, and automation. They include things like chatbots, image recognition software, and are designed to make tasks easier and more efficient in various industries.

Some of the most famous AI tools include Google’s TensorFlow for deep learning tasks, OpenAI’s GPT (Generative Pre-trained Transformer) models for natural language processing, IBM Watson for cognitive computing and data analysis, Microsoft Azure AI for various AI services and solutions, and Amazon Web Services (AWS)

What Role Does AI Play In Helping Real Estate Marketers?

AI tools are revolutionizing the real estate industry, offering numerous benefits to marketers. Here are some key advantages:

  • Enhanced Customer Service: Incorporating AI tools into real estate marketing enhances the customer experience by providing instant, customized responses through chatbots, streamlining communication, and improving satisfaction. Additionally, AI allows real estate agents to show clients around in virtual tours, making them feel just like visiting the place in person.

  • Improved Lead Generation: AI algorithms analyze vast amounts of data to identify potential leads, allowing marketers to target their efforts more effectively and increase conversion rates.

  • Streamlined Marketing Campaigns: AI automates various marketing tasks, such as email campaigns and social media advertising, saving time and resources while optimizing results.

  • Data-driven Insights: AI tools analyze market trends and consumer behavior, providing valuable insights that inform strategic decision-making and improve campaign effectiveness.

  • Increased Efficiency: By automating repetitive tasks and workflows, AI tools enable real estate marketers to focus on high-value activities, ultimately driving productivity and profitability

  • Easy AI Video Maker: AI Video Maker revolutionizes real estate video creation by automating the process and using existing photos and videos. These tools create engaging content like explainer videos, interactive tours, and ads, saving marketers time and money.

What Does AI Get Used For In The Real Estate Industry?

1. Better For Marketing

Better For Marketing

It can be hard for real estate agents to deal with people who look at homes online but don’t really want to buy. People often go to real estate websites for fun rather than to look for a home to buy.

Here’s where AI comes into speed things up. AI helps website users who are buyers by using Natural Language Processing Technology (NLPT). This saves workers a lot of time and effort.

Another effective tool in enhancing real estate marketing is the use of chatbots. These AI-powered virtual assistants engage with clients, guiding them through property listings and understanding their preferences. By collecting essential client data, chatbots not only qualify leads but also lay the groundwork for future marketing campaigns.

Thanks to AI, the days of manual marketing efforts are behind us. With AI technology, real estate agents can now reach their target audience more efficiently and cost-effectively.

2. Property Value Prediction Based on the Market

Predicting the value of a property is no easy feat, as any real estate agent can attest. From manual assessments to complex sales comparison approaches, the process can be time-consuming and prone to errors. Thankfully, Artificial Intelligence (AI) algorithms are here to simplify the task.

Using current property data, AI software swiftly evaluates the future value of real estate by analyzing numerous factors. These factors range from crime rates and transportation systems to school reputations and pollution levels. Veros, a leading real estate valuation company, has pioneered AI-powered solutions like VeroPRECISION for advanced property valuation.

VeroPRECISION offers a streamlined approach to property valuation analysis, benefiting appraisal management companies (AMCs) and other valuation providers. With AI at the forefront, predicting market-competitive property values becomes more accurate and efficient than ever before.

3. Advanced Analysis

AI has changed the way we look at homes by giving us quick and accurate information about many things. Today, AI-powered software can give you a lot of information in seconds, such as the crime rate, the likelihood of natural disasters in the area, parking and transportation choices, school ratings and data, and places to eat, play, and have fun.

But wait, there’s more! AI can even figure out things like how much sunlight a property gets and how loud it is in the area by using apps. Since AI has become so popular, real estate research is faster and more thorough than ever. This gives both sellers and dealers useful information.

4. Personalizing The Customer Experience

Personalised Customer Experience

The secret sauce that changes the real estate game is AI, not just a popular word. Traditional real estate search tools try to make results more relevant to users based on what they type in, but they’re not always right. Artificial intelligence (AI) can change the way people look for homes by giving them more personalized results.

By analyzing real-time online activity, past purchases, property views, color preferences, and other nuanced data points, AI-powered solutions provide informed In-depth news and great recommendations. It is this level of personalization that sets companies apart in the competitive real estate landscape.

5. Real Estate Control Powered By AI

Property management tools that are powered by AI are one of the most cutting edge uses of AI in the real estate industry. Property owners, landlords, agents, and renters are all interested in these systems because they can do a lot of things automatically, like controlling HVAC systems and making the best use of energy. Verdigris and Pointgrab are some of the best AI options in this field. There are a lot of good things about automating property management, but there are also some bad things. One big problem is hacking.

When AI is used in real estate, it can quickly handle many tasks, such as keeping track of property ads, handling repair requests, and processing renter applications. As more businesses adopt AI technology, there are a huge number of ways to make them more efficient and productive.

Next-Level Customer Service: How ChatGPT Reshapes Real Estate!

How ChatGPT Changes the Real Estate Market!

ChatGPT, an AI-powered chatbot developed by OpenAI, is revolutionizing real estate marketing with its advanced customer service features and lead generation capabilities. Using sophisticated natural language processing (NLP) technology, ChatGPT can understand and respond to customer inquiries with personalized support, enhancing the overall customer experience.

This innovative tool proves invaluable for real estate marketers, as it not only increases customer satisfaction but also boosts customer lifetime value by offering tailored advice and efficiently handling inquiries.

Furthermore, ChatGPT shines in email marketing endeavors. By identifying leads and automating follow-up email campaigns, it streamlines the conversion rate optimization (CRO) process, leading to higher conversion rates and improved ROI.

Additionally, ChatGPT provides valuable insights and best practices for email marketing, including essential elements like including unsubscribe links in emails. With its versatility and effectiveness, ChatGPT showcases how integrating top AI tools into real estate operations can significantly elevate customer engagement and marketing outcomes.

Top 10 AI Tools That Real Estate Marketers Should Know About!

As technology has improved, artificial intelligence (AI) has changed the way real estate salespeople do their jobs. AI tools have a lot of benefits, such as simplifying processes and making the customer experience better. We will talk about the top 10 AI tools that every real estate marketer needs to know about in this part.

1. Zillow 3D Home

Zillow 3D Home is a cutting-edge tool designed to revolutionize property showcasing in the real estate industry. It allows real estate agents to create immersive virtual tours using AI-generated 3D models, providing potential buyers with a realistic viewing experience from the comfort of their homes.

Zillow 3D Home

Special Features:

  • AI-generated 3D models for immersive virtual tours

  • Hyper-realistic visuals for enhanced property showcasing


Available for free to real estate agents and homeowners

2. Matterport

Matterport is a leading AI-powered platform that revolutionizes real estate promotion through immersive 3D and virtual reality experiences. By transforming static properties into interactive digital twins, Matterport offers a unique and engaging way for buyers to explore properties remotely.


Special Features:

  • Seamless 3D Virtual Tours

  • Dollhouse View for comprehensive property layout visualization

  • VR Compatibility for immersive experiences

  • High-resolution photography integration

  • Floor plan generation

  • Custom branding options

  • Measurement tools for accurate dimensions


  • Free plan: $0 per month

  • Starter plan: $9.99 per month

  • Professional plan: $55 per month

  • Business plan: $269 per month

  • Enterprise plan: Custom pricing

3. Haus

Haus is an innovative AI-powered tool designed to streamline and enhance real estate promotion efforts. With its intuitive interface and robust features, Haus aims to revolutionize how properties are marketed and sold.


Special Features:

  • AI-powered listing optimization

  • Targeted marketing campaigns

  • Automated communication processes

  • Data-driven insights

  • Integration with real estate platforms


Pricing information is available upon request, tailored to the specific needs and scale of the user’s real estate business.

4. RealtyMogul

RealtyMogul stands as a premier AI-driven tool aimed at transforming the landscape of real estate investment. Leveraging state-of-the-art machine learning algorithms, it empowers investors and real estate professionals alike with invaluable insights and data-driven recommendations.


Special Features:

  • Advanced AI-powered property search functionality

  • Personalized investment recommendations tailored to individual preferences

  • Predictive analytics for forecasting market trends and investment opportunities

  • Comprehensive data analysis for informed decision-making


Pricing options are available upon consultation with RealtyMogul representatives.

5. Roof AI

Roof AI is a cutting-edge artificial intelligence tool designed specifically for real estate professionals looking to streamline their promotional efforts. By harnessing the power of AI, Roof AI aims to revolutionize how properties are marketed and sold, providing users with innovative solutions to enhance their campaigns and attract potential buyers.

Roof AI

Special Features:

  • Virtual staging to showcase empty spaces as fully furnished homes.

  • Automated social media posting for increased listing exposure.

  • AI-powered lead generation to identify potential buyers.

  • Interactive virtual tours for immersive property exploration.

  • Comparative market analysis for informed pricing strategies.


Pricing details are customizable to fit each real estate professional’s specific needs.

6. Trinityinvestors RealCrowd

Trinityinvestors RealCrowd is a cutting-edge platform designed to simplify real estate investment decisions. By leveraging AI technology, RealCrowd provides investors and realtors with valuable insights and data-driven recommendations to identify lucrative investment opportunities.

Trinityinvestors RealCrowdt

Special Features:

  • Provides real-time insights into market trends and investment opportunities

  • Delivers personalized investment recommendations based on individual preferences

  • Streamlines the investment process with intuitive tools and features

  • Grants access to exclusive investment opportunities not available elsewhere

  • Offers customizable investment preferences to align with unique goals

  • Seamlessly integrates with existing workflows and platforms


Subscription-based pricing model

7. SmartDraw

SmartDraw is a versatile software designed to simplify the creation of floor plans and property layout diagrams for real estate professionals. With its intuitive interface and robust features, SmartDraw empowers users to design detailed and accurate floor plans effortlessly.


Special Features:

  • AI-powered floor plan creation for enhanced accuracy

  • Customizable design options to suit specific property needs

  • Extensive library of templates and symbols for quick and easy planning


  • Individual plan: $9.95 per month

  • Team plan: $8.25 per month

  • Site plan: $2,995 (Billed annually)

8. Getfloorplan

Getfloorplan gives real estate agents a new AI-based tool that does more than just show floor plans. To help them make more sales, this tool makes it easy for sellers to make beautiful 2D and 3D floor plans as well as engaging 360° video tours. It’s easy: just share a sketch or picture of a floor plan, and in one business day you’ll get a full 3D plan and an interesting virtual tour.


Special Features:

  • AI-generated floor plans are accurate and efficient.

  • User-friendly interface simplifies navigation and creation.

  • Extensive customization possibilities allow for customized floor plans.

  • Integration with real estate sites simplifies sharing and marketing.


  • Basic set: $20

  • Plus set: $35

  • Pro set: $45

9. Homie

Homie is an AI-driven tool designed to streamline and enhance real estate promotion efforts. It leverages advanced algorithms and data analytics to optimize marketing strategies, ultimately maximizing property visibility and attracting potential buyers or renters.


Special Features:

  • AI-powered audience targeting

  • Automated content generation

  • Visual listing optimization

  • Performance analytics dashboard

  • Lead management tools

  • Integration with popular real estate platforms



10. RoomGPT

RoomGPT RoomGPT is an advanced AI tool that is changing the way home management is done. Its complex formulas make it easy to create a new design palette for your home, whether it’s the living room or the bedroom. RoomGPT makes complex design work easier than ever with its simple features and easy-to-use layout.

Special Features

  • Advanced Market Analysis Capabilities

  • Automated Property Valuation

  • Customizable Property Listing Templates

  • Integration with Real Estate CRM Platforms


Flexible plans starting at $49 per month

Strategies for Using AI Tools in Your Real Estate Marketing

Strategies for Using AI Tools in Your Real Estate Marketing

Incorporating AI tools into your real estate marketing strategy requires careful planning and strategy. Begin by identifying the most suitable AI tools for your needs, such as generative AI for creating dynamic content or AI video generators for showcasing properties effectively.

Integrate these tools seamlessly into your existing marketing tactics, with a particular focus on email marketing campaigns and video marketing. This integration can significantly enhance the effectiveness of your marketing efforts and drive better results.

Regular testing and analysis of AI tools are crucial for ongoing refinement and optimization. Pay close attention to metrics like click-through rates and customer engagement to ensure that the AI tools align with your marketing goals and contribute effectively to the overall success of your marketing strategy.

It’s Better to Be More Personal

Making things more unique is another great way that AI is used in real estate. One simple video recording could help you connect personally with all of your leads and buyers. In the competitive real estate market, using personalized movies made by AI is a great way for agents to stand out.

When real estate agents use a tool like Maverick, it’s easy for them to make personalized movies for all of their customers and possibilities. Maverick only lets you record yourself once. Then, its AI will make and send different versions of your video in which you meet each prospect or customer by name.


Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.

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