Mageplaza One Step Checkout - 5+ Case Studies on Actual Magento 2 Stores

Jade avatar
Jade Updated: 2021-10-01

Share:

A long and complex checkout is not working. It just makes customers frustrated and increases the cart abandonment rate by 26% (Sleeknote). That’s why an optimized checkout page in which customers can effortlessly enter personal information, navigate between checkout fields, apply convenient payment/shipping methods, or discount code is of the utmost importance in any online store.

Many stores are using Magento 2 One Step Checkout to create a better shopping experience. You will want to know about their one-step checkout process to see significant improvements.

Let’s dive in!

Main Contents

How One Step Checkout turns Magento 2 stores into thriving online marketplaces?

Case study #1: Jim Thompson - Use the extraordinary power of less to create a better shopping experience

Jim Thompson is a well-known brand founded by Jim Thompson. Originating from the passion of reviving the Thai silk industry, the brand is thriving in fashion, home furnishings, and cuisine. Along with a simple online store, Jim Thompson uses Mageplaza One Step Checkout to take advantage of checkout simplicity and increase happiness for customers during the shopping experience.

Jim Thompson shortens the checkout process into three steps and displays it all on one page only. After finishing the shipping address section, customers can move right to the next sections, including shipping, and payments instead of being redirected to another page.

A simple and straightforward checkout page increases the successful orders at the Jim Thompson store and brings this store’s user experience to the next level.

Jim Thompson’s checkout page using Mageplaza One Step Checkout
Jim Thompson’s checkout page using Mageplaza One Step Checkout

At the checkout page, Jim Thompson allows customers to leave comments right on the checkout page. It’ll be better if the store can know customers’ preferences about the shipment, address, or any other information to handle the orders in a way better and more personalized.

order comments with mageplaza one step checkout
Order comments at Jim Thompsom’s checkout page

Another good point is that customers can apply discount codes easily at the checkout, and the final order total will be automatically calculated based on the discount percentage.

apply discount code using mageplaza one step checkout
Apply discount code at Jim Thompson’s checkout page

Case study #2: ChooseYourBag - Multiple secure payment methods make checkout easier than ever

ChooseYourBag.nl is a webshop that presents beautiful bags and fashion accessories. This store uses Mageplaza One Step Checkout to eliminate any obstacle that discourages shoppers from completing their purchases.

The first big step that ChooseYourBag takes is providing customers with multiple payment options, including Paypal, iDEAL, Visa, MasterCard, Maestro, Giropay, Bank transfer, Bancontact, Sofort, and Fashion cheque.

Multiple payment methods with mageplaza one step checkout
Multiple payment methods at the ChooseYourBag.nl’s checkout page

Right at the checkout page, you can see an order overview including important order information such as product name, quantity, total price, shipment, and additional fees. Customers can also use a discount code at the checkout to see the new price in the order overview.

ChooseYourBag.nl uses the space of its checkout page to its fullest potential. The brand puts all the necessary elements on one page and increases the payment options - one of the most important factors affecting the final determining hit on the “Place Order” button.

Apply coupon code at the ChooseYourBag.nl’s checkout page with mageplaza one step checkout
Apply coupon code at the ChooseYourBag.nl’s checkout page

Another useful feature is used at ChooseYourBag.nl’s checkout page is auto-detecting customer email. There is no need to type the email again because One Step Checkout will automatically detect the email one customer uses to register an account at the store before and display it as a suggestion in the drop-down.

Auto-detect email address at the ChooseYourBag.nl’s checkout page
Auto-detect email address at the ChooseYourBag.nl’s checkout page

Case study #3: Total Tiles - Personalize shipments with Magento 2 One Step Checkout

Total Tiles is a brand that specializes in electric underfloor heating with a large amount of under tile and under laminate/wood heating solutions. Total Tiles’s online store has skyrocketed sales with a simple but comprehensive one-page checkout. The personalized experience is also focused on the checkout page. In addition, a flexible choosable calendar is attached to the Delivery Methods sections so that customers can select the date their orders will be shipped.

Delivery time at the Total Tiles’s checkout page
Delivery time at the Total Tiles’s checkout page

The Total Tiles’ store admin set up the valid dates for shipment already, and customers can only choose one among those days. Invalid days will fade out and unselectable. At the same time, customers click on a valid day, a matching shipping method will be applied with a public shipping fee alerted.

Show shipping methods and shipping fee along with delivery date - Total Tiles’s checkout page
Show shipping methods and shipping fee along with delivery date - Total Tiles’s checkout page

To make the shipping process more convenient for both customers and the store, Total Tiles also allows customers to leave messages right after they have chosen the delivery methods and dates.

Customers can leave comments at Total Tiles’s checkout page
Customers can leave comments at Total Tiles’s checkout page

Learn more about Delivery Time here.

Case study #4: Gloves On Sale - Simple and safe checkout makes different

With over 40 years of glove design experience, Gloves On Sale never stops making the shopping experience better day by day. With One Step Checkout, the brand keeps customers at the center of a fast, straightforward, and risk-free shopping experience.

Gloves On Sale’s checkout page using Mageplaza One Step Checkout extension
Gloves On Sale’s checkout page using Mageplaza One Step Checkout extension

When it comes to online checkout, the security of customers’ information is the number one priority. Gloves On Sale has done a good job in eliminating customers’ worries about the safety of their payment information by providing popular and secure payment methods. In particular, the store includes trusted badges at the checkout page. Doing so solidifies the credibility of available payment options and lets customers know that they are shopping at a safe site in which their information is protected.

Trusted badges at the Gloves On Sale checkout page
Trusted badges at the Gloves On Sale checkout page

Case study #5: Appliance Outlet - Save time for customers at the checkout

Appliance Outlet is selling a wide range of products, from new to refurbished electronics appliances. The store’s checkout page is optimized for customer convenience with Mageplaza One Step Checkout. The extension turns Appliance Outlet’s checkout process into a simple and friendly experience for customers.

Appliance Outlet’s checkout page using Magento 2 One Step Checkout
Appliance Outlet’s checkout page using Magento 2 One Step Checkout

This one-page checkout saves a lot of time for customers because it automatically suggests addresses for customers in a drop-down. Customers only need to type a few words in the address box, then the suggested options will appear, and they can choose the accurate results instead of typing the full address themselves.

Google address auto-suggestion at the Appliance Outlet’s checkout page
Google address auto-suggestion at the Appliance Outlet’s checkout page

Case study #6: Nature Skin Shop - Earn more sales with checkout simplicity

Nature Skin Shop provides hand-made and cruelty-free self-care products from body washes, shampoos, facial cleansers, moisturizers, to candles and yoga-related stuff. The simplicity the brand brings to its products is through the formula of products a small but highest quality ingredients. The simplicity but efficiency is applied throughout the experience that Nature Skin Shop creates, especially in the checkout process.

Nature Skin Shop one-step checkout page with Mageplaza extension
Nature Skin Shop one-step checkout page

A simple and optimized checkout page not only eliminates the abundance of checkout fields, and saves time for customers but also helps Nature Skin Shop take advantage of available spaces for other activities such as promoting cross-sell products. A neatly displayed cross-sell products block under the one-page checkout will not annoy customers but rather a great recommendation for them and a possible sale uplift for the store.

Promote cross-sell products using Mageplaza one step checkout
Promote cross-sell products at the Nature Skin Shop checkout page

Along with many other Magento 2 stores, Nature Skin Shop has avoided 14% of cart abandonment rate by allowing customers to checkout as a guest instead of creating an account to complete the checkout process.

Why online stores must have Magento 2 One Step Checkout

Problems with Magento 2 default

  • Long and complicated checkout page: A long checkout page can intimidate customers and cause them to abandon their shopping cart.
  • 11% of cart abandonment is from a complex checkout process (out of 65.23% of the average shopping cart abandonment rate).
  • Limited payment methods: Online stores do not provide a variety of payment options that restrict customers from completing the checkout process.
  • Not allowing for “Guest Checkout”: Many customers leave their carts right at the checkout because they are compelled to create a new account.
  • Insecure checkout: The security and privacy of customer information during the checkout are not guaranteed to the highest degree.

Solutions using Mageplaza One Step Checkout

  • Use a one-page checkout process: Create a one-page checkout process to shorten checkout time and eliminates the hassle customers have to encounter when shopping online.
  • Provide multiple payment options: Support multiple payment methods to facilitate the checkout process for any customer.
  • Trust is the key: Increase incredibility by including trusted badges and support secure payment methods.
  • Automation is a need: Enable auto-fill and auto-suggest addresses to save time for customers to complete the checkout form.
  • Offer Guest Checkout: Enable customers to checkout as guests.

An optimized checkout page can increase conversions by 35.62%, so having a one-step checkout page is of the utmost importance for any online store. Magento 2 stores can now use the One Step Checkout extension by Mageplaza to turn the existing inefficient checkout page into an optimal and seamless checkout page where all the limitations of the default and complex checkout are eliminated.

Final Words

A hassle-free checkout is not a bonus in an online store but a must because it determines whether customers complete their purchase or not. It takes a second to lose a customer at the checkout but using useful features of Magento 2 One Step Checkout to optimize a long and complex checkout process will increase the chance of successful purchases for your online store. Many Magento 2 stores are witnessing the benefits of one-step checkout; yours would be on the list.



Jade
Jade
Jade is a content creator, book lover, and a hodophile. She loves to learn skills and practical knowledge to excel at marketing, especially content marketing.
Subscribe

Stay in the know

Get special offers on the latest news from Mageplaza.

Earn $10 in reward now!

Earn $10 in reward now!

comment
iphone
go up