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Magento 2 Abandoned Cart Email Extension

v4.6.1
00 DAYS
00 HOURS
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*Magento Edition
+$50
Get 15% OFF discount
$141.55 ($149)
check60-day Money Back checkFrequent Update checkExtensive Support Timeframe checkInstall via Composer
Compatible with: Community: 2.3.* - 2.4.6 Enterprise: 2.3.* - 2.4.6

Abandoned Cart Email for Magento 2 allows online stores to send reminder emails to customers about abandoned carts with advanced features such as flexible email chain configuration and automatically generated coupons. This extension helps increase conversion rates and sales by reminding customers to come back and complete their transactions.

Unlimited emails can easily be generated and configured in the backend with the specific time, senders, and email templates. Also, admins can apply coupons in a certain email and make it personalized for different individuals.

Besides, this extension is integrated with Google Analytics E-commerce Tracking, helping admins track from where shoppers get the link that led them back to the abandoned cart.

  • Need API/GraphQL for Magento 2 Magento 2 Abandoned Cart Email? Chat now
  • Configure abandoned cart email chains flexibly
  • Apply coupons in emails
  • Provide 5 email templates
  • Provide in-depth reports and email logs
  • Track the abandoned time via Cart Board
  • Analyze shopping behaviors
  • Set specific sending time and senders
  • Add related products in emails
  • Send follow-up emails
  • Send test emails

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Magento 2 Abandoned Cart Email
Abandoned Cart Email
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Manage the cart abandonment message with a flexible email chain configuration

The Mageplaza Abandoned Cart Email module allows store admins to create unlimited emails to remind customers of their abandoned carts and easily configure them to suit different customer groups.

Catch customers' attention by applying coupons in a certain email

Coupons can be generated automatically by configuration in the backend. Store admins can choose a specific coupon rule and other coupon attributes to apply in a certain type of abandoned cart email.

Understand the data well through detailed reports

This extension provides clear reports to help admins track the performance of emails. Thanks to them, admins can find solutions to improve the outcomes of abandoned cart emails.

Track the abandoned time of each abandoned cart type via Cart Board

In Cart Board, abandoned carts are divided clearly into 4 types of cart: Real-time, Abandoned, Recoverable, and Converted. The time when the cart was abandoned will also be displayed.



Bring customers back to checkout quickly by sending attractive emails
    Business goal:
    • Encourage customers to come back to complete the purchase by sending them reminder emails with special offers
    Default Magento 2 limitation:
    • Can't send abandoned cart emails to customers
    Solutions:
    • Configure emails to remind customers of their abandoned carts
    • Include discount and coupons in the email to attract them
    • Provide appealing pre-made email templates
    • Include a CTA button in the email, leading customers back to the cart conveniently

Increase cart completion rate by sending suitable emails to different customer groups
    Business goal:
    • Personalize the cart abandonment emails to re-engage with customers
    Default Magento 2 limitation:
    • Don't allow sending abandoned cart emails that are appropriate and specific to each customer group
    Solutions:
    • Configure different rules for each coupon inside emails in the backend
    • Customize coupons based on the type of abandoned cart email to be relevant to buyers
    • Provide templates and customization options to suit the preferences of different customer groups

Reduce workload and improve accuracy by automating the email chain and flexible configuration
    Business goals:
    • Reduce time and workload for store employees in the process of creating and sending large numbers of emails
    • Improve the accuracy of the content and email sending
    Default Magento 2 limitation:
    • Can't set up and configure automatic abandoned cart email chain
    Solutions:
    • Provide automatic abandoned cart email chain with various configuration options
    • Create, control, and classify large customer data files to send emails in bulk quickly and accurately
    • Easily edit a coupon's attributes such as rules, validation time, code length, code format, etc

Keep track of abandoned cart emails' performance via specific analysis reports
    Business goal:
    • Understand the reasons why consumers abandoned their carts to make necessary adjustments
    Default Magento 2 limitation:
    • Don't provide in-depth analysis for cart abandonment
    Solutions:
    • Get the exact number of carts, emails sent, email errors, and successful emails via abandoned cart email report
    • Get the number of actionable carts, abandoned revenue, abandoned cart rate, etc
    • Be informed about the 5 most abandoned products over time and by customer group through abandoned product reports
    • Can analyze shopping behaviors to make improvements to the checkout process



Delete/add abandoned cart emails

Delete/add abandoned cart emails

Admin can easily delete/add abandoned cart emails in the backend.

Support API

Support API

The abandoned Cart Email extension of Mageplaza supports using the REST API to recover shopping carts.

Send SMS notification to abandon cart customers

Send SMS notification to abandon cart customers

Stores can send SMS to the customer's phone number to remind them if their cart becomes an abandoned cart.

Send test emails

Send test emails

Before sending emails to customers officially, admins can send test emails to a certain number of emails.

Clear logs

Clear logs

Abandoned Cart Email information logged in the grid can be deleted in bulk.

Compatible with Mageplaza extensions

Compatible with Mageplaza extensions

This extension works perfectly with other extensions of Mageplaza, including Google Analytics, SMTP ( Free), and GDPR.

Be compatible with Magento v2.4.6

Be compatible with Magento v2.4.6

This extension is able to work seamlessly with Magento 2.4.6, the latest version of the Magento e-commerce platform.

Support Google Analytics

Support Google Analytics

This extension allows admins to detect from where the cart link was clicked.

Track campaigns

Track campaigns

Our new feature allows admins to add campaign parameters to URLs for measuring custom campaigns in Google Analytics 4.




Overall rating
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Your Rating:
Carrol Leona
26 January 2024

The abandoned cart email module has helped us convert previously forgotten cart items into orders. In addition, support has been extremely helpful when we have a question. Highly recommended!

Roy
18 November 2022

We have more customers purchasing products now. It is so great to watch the customer come back and complete their purchases.

Arvind
16 September 2022

Hi, I am using this extension for one of my clients it is fabulous Thanks Mageplaza

Luke
02 September 2022

Very happy with the support received from Mageplaza. Really impressed with their response time and ability to resolve my issue quickly. A+

pratheek
05 June 2022

Easy to install, configure and use. Very useful and must-have for your e-commerce store. We use it to successfully send feeds to multiple ad platforms. Inbuilt templates save time and make it very easy to start using it.

dARKON
01 June 2022

It's working perfectly. Very easy and intuitive to use. It is worth it.

Jose
04 May 2022

This works better than I expected. Customers do come back after that, big thanks to you Mageplaza.

John
19 April 2022

With this extension, I've brought many customers back to my store. And amazingly, my sales have instantly improved. Love you guys!

Nishant
14 December 2020

The extension got installed without any bug and is working pretty fine. no issue yet

Vladimir Dokuzanov
16 November 2020

This is exactly what we needed!! Can't wait to see the results!

Vladimir Dokuzanov
10 November 2020

We have install the plugin in our store. We find it super helpful and easy to operate. You have excellent support and customer attention here at Mageplaza.

Pritesh
02 October 2020

Simpler yet effective & easy to configure

Pritesh Lakhani
02 October 2020

Simple Yet easy to configure.

Joel Herrera
09 June 2020

This is exactly what we needed!! Can't wait to see the results!

Joel Herrera
01 June 2020

We activated the extension and realized it offers far more than we realized. Very happy with our purchase!!

Sascha
05 March 2020

This is a great tool. Before using Mageplazas Abandoned Cart E-Mail extension I used Aitoc's extension. Everytime I added or changed something in the store, the extension stopped working and I had to contact support. Then I switched Mageplaza and this extension works like charm. Great templates and settings. I am very happy with this Extension. Plug n Play :-) And no more hassle.

Sachidanand Jha
16 January 2020

We have install the plugin in our store. The plugin is easy to install and navigation is also easy. The so many feature to cover business loss due to abandoning the cart is making this tool better then other vendors.

Kishyr Ramdial
29 November 2019

Mageplaza has the BEST customer support I have ever experienced. I will always recommend Mageplaza to anyone.

Alam Zaib
02 October 2019

I am satisfied with this extension, not only for an excellent functionality but Mageplaza's team also gives good support Regards

indus valley
01 June 2019

No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life

GOS
30 May 2019

The data says it all... Cart abandonment is a problem. The average eCommerce store loses over 75% of its sales to cart abandonment. Some industries experience average cart abandonment as high as 83.6%. Don't be a statistic, get this extension. Simple install, easy config and fantastic customer service. You will not be disappointed.

Kaamastra
19 April 2019

This extension is a great tool to follow up with potential customers. It works as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!

Simone
08 April 2019

Its strong points are the simplicity and the wide choice of templates already provided (easily customizable). Detailed documentation is available and the support is very helpful.

Panos
27 March 2019

This extension is great I managed to increase my sales and with an easy way engage with my customers. Thank you very much for a great product.

BNStudio
28 February 2019

No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life!

Chapman
30 November 2018

Abandoned carts are a huge worry especially if you did not optimise your check out process. This extension sends out emails to encourage your customers to check out, so even if 1 out of a 100 follows through this nudge, it would have paid for this extension!

Vene
20 October 2018

You need to get the extra package where Mageplaza will do the installation for you. Otherwise, you need to spend lots of time on it and if you have any questions and create a ticket expect an answer from 24-30 hours.

mostafa
28 September 2018

This module works perfectly just as we wanted it. Price is much better than the alternatives, without sacrificing features. It's completely customizable and trackable. I highly recommended. We started seeing improvements in abandoned cart rates.

N Pinnath
17 September 2018

This extension is a great tool to follow up potential customers. It works exactly as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!

MC
29 August 2018

This is a very easy extension to configure and with a lot of prebuilt functionalities, as the email templates sent to recover the cart. Also, the support team is very quick and efficient. 100% satisfied

Abd elghany
25 January 2018

Thanks Mageplaza for providing this amazing extension and for their customer services and for their quick response. I recommend this extension as it will help for increasing customer. it helps to grow your business. I recommend it.

Jason
25 January 2018

The extension is great. It helped me recover a great % of my client to come back and make a purchase. I am even more very satisfied with the support they are super responsive and they know what they are doing. I would definitely recommend Mageplaza. Looking forward to purchasing new extensions.

Mohamed
23 January 2018

This extension is very good as it helps to get more customers as it helps with marketing. They provide amazing customer services and quick response. This is the best cost effective from the Magneto 2. I recommend it to have it on your website.

Shayan
13 December 2017

Before adding this product I had no idea how many carts were being abandoned, and what should be done with that, each cart that is abandoned now is given a chance from this plugin to convert it into a sale, I`m glad I invested in this plugin, I`m a regular at Mageplaza and I`m glad I got this plugin.. another power addition to their product line!

Shayan
13 December 2017

Been using it only for a couple of weeks, it was very easy to setup, detailed documentation throughly enjoyed the process.. also great support as always, I have configured the rules and now waiting for conversions I`m pretty sure it's a very well written extension!

Hervé
05 December 2017

Trés bonne application, prix abordable facilité paiement par paypal, grand choix d'application disponible en bref module et service client au top que du bonheur thanks Mageplaza à bientôt hervé

Alex
18 November 2017

Just install, configure the mail templates and schedule. We saw recuperated sales within 24 hours of installing. The built in templates were a little awkward (developers don't speak English as a first language, it appears), but replace with your own language and it was up and running for me in literally 15 minutes. This extension has paid for itself within the first week of using it.

Gísla Héðinsdóttir
17 November 2017

Our online store has some serious problems with cart abandonment as the shipping fee is often high. However, since I had this outstanding extension run in my site, we cut down the cart abandonment rate and the revenues have been recovered quickly. Thanks Mageplaza! Good job!

Lottie A. Entrekin
31 October 2017

The extension works well, nothing to complain about the service. I think I like some cute pre-made email templates created by Mageplaza. However, I still create some others my own. Good job!

Annie Davis
27 October 2017

I installed Mageplaza Abandoned Cart Emails couples of weeks ago and figured out it brings me back many potential customers. Sometimes, I see them adding more items to cart and complete the checkout successfully then, totally satisfied with the extension

Cornel
19 October 2017

This is a great and very useful extension. Easy to install and setup. This is the best cost effective from the magento market. I recommend this to anyone. Thank you!



All of the feature updates plan and status will be updated as soon as possible in our public Trello.

View Mageplaza Extension Roadmap 2023 ->

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Let us know your requirements



  • Compatibility: The extension is now compatible with Magento 2.4.7.
  • Bug Fix: We fixed a minor admin bug in report.

  • We Update: Merge three sections: Overall Report, Checkout Abandonment Report and Abandoned Product Report into one comprehensive Report
  • We Update: Add UTMs to track effectiveness on GA4
  • We Update: Optimize the configuration

  • Fix: Not correct sender according to store view when send again in overall report
  • New Update: UG Link

  • Compatibility: Compatible with SMS log
  • Compatibility: Compatible with Magento 2.4.6

  • Added feature: exclude out of stock & disabled products from email
  • Improved compatible with Mageplaza One Step Checkout
  • Fixed minor bugs

  • Fixed bug: email will be still send after recover link is clicked

  • Compatible with Magento v2.4.5
  • Fixed minor bugs

  • Added notification via SMS and WhatsApp

  • Added notification via SMS and WhatsApp

  • Compatible with Magento v2.4.4
  • Fixed data error in abandoned cart report table

  • Fixed data error in abandoned cart report table

  • Display Related/Up-Sell/Cross-Sell Products in Email
  • Added Unsubscribe Link to Email

  • Display Related/Up-Sell/Cross-Sell Products in Email
  • Added Unsubscribe Link to Email

  • Improve cart board, checkout abandonment report & abandoned product report
  • Fixed minor bugs

  • Improve cart board, checkout abandonment report & abandoned product report
  • Fixed minor bugs

  • Fixed error send reminder email to Guest
  • Fixed minor bugs

  • Compatible with Magento 2.4.3-p1
  • Fixed error send reminder email to Guest
  • Fixed minor bugs

  • Added Abandoned Cart Blacklist

  • Added Abandoned Cart Blacklist

  • added send reminder email to guest


First, address your email settings. Ensure that email notifications are enabled in your Shopify account settings and that your email address is accurate. Then, check your email templates to make sure they are properly set up and not stuck in a draft or inactive state.

Yes, Mageplaza Abandoned Cart extension can track guest’s abandoned carts as long as they leave their email address.

Here's a recommended timeline for sending abandoned cart emails: First email: 1-2 hours after cart abandonment (This initial email serves as a gentle reminder that the customer has left items in their cart. It should be brief and non-intrusive, simply reminding them of the abandoned products). Second email: 24-48 hours after cart abandonment (If the first email has not been responded to, send a second one within 24-48 hours. This email can offer a discount or incentive to encourage them to return). Third email: 3-7 days after cart abandonment (Send a final follow-up email within 3-7 days. This email can highlight the benefits of the products, offer a personalized recommendation, or express a sense of urgency to encourage them to act quickly)

Yes! Product images will be automatically included in abandoned cart emails.

Yes! We offer you 5 pre-made email templates which can be used in different cases. However, you can edit and create your own templates easily in the backend.

Yes! You can apply the same rule for all store views or just restrict it in some certain ones.

From the Admin Panel, select Marketing > Abandoned Cart Email > Cart Board. You can view those carts in the Converted section here. Cart Board will categorize carts into 4 types as follows: Real-time, Abandoned Cart, Recoverable, and Converted.

In this case, the module will automatically stop sending reminders to customers.


Abandoned Cart Emails' Full Features

General configuration

  • Enable/disable the module
  • Add/ delete abandoned cart emails easily
  • Set time, select senders for abandoned cart emails
  • Add Related/Up-Sell/Cross-Sell Products to display in emails
  • Add the Newsletter Unsubscribe Link in Email
  • Send follow-up email when Customer clicks the cart in email
  • Limit the number of products displayed on product feed
  • Send Test Email
  • Use pre-made email templates
  • Add new email templates
  • Upload the images for the labels

SMS Notification

  • Enable/disable notification
  • Enable Abandonment Cart Phone Number Field
  • Type message to send to customers
  • Display Admin Phone Number
  • Set the time for sending SMS notification

Coupon

  • Apply coupons for products in emails
  • Set name and rules for coupons
  • Set the valid time for coupons
  • Set code length and code format

Campaign Analytics

  • Analyze the shopping behaviors
  • Use Google Analytics to track the link that brings shoppers back to the shopping carts
  • Keep updated and review by the Overall Report
  • Track the abandoned time of abandoned cart type via Cart Board
  • Check performance via Abandonment Checkout Report
  • Check performance via Abandoned Product Report

More features

  • Use email logs to follow the process of sending abandoned cart
  • Use the REST API to recover shopping carts
  • Exclude out of stock & disabled products from emails
  • Clear logs in bulk
  • Be compatible with Magento v2.4.6
  • Be compatible with Mageplaza SMTP

Support

  • Auto-fit with every device (Mobile, Tablet, PC)
  • Support multiple stores
  • Support multiple languages
  • Be fully compatible with Mageplaza extensions
  • Support 1-year free
  • Update 1-year free
  • Guarantee 60 days money back

Pricing

Choose your suitable edition.

Community

Crafted for a great webstore start $141.55 ($149) first year

  • 1-year extension updates
  • 1-year support
  • 60-day money-back guarantee
  • Read our policies
  • Supports for Magento 2 Community Edition

Enterprise

Great for an enterprise solution $331.55 ($349) first year

  • Free updates within subscription time
  • Free support within subscription time
  • Read our policies
  • Supports for Magento 2 Enterprise Edition
  • Highest priority support
00 DAYS
00 HOURS
00 MINUTES
00 SECONDS
*Magento Edition
+$50
Get 15% OFF discount
$141.55 ($149)
check60-day Money Back checkFrequent Update checkExtensive Support Timeframe checkInstall via Composer
Compatible with: Community: 2.3.* - 2.4.6 Enterprise: 2.3.* - 2.4.6

Why choose Mageplaza Magento 2 Magento 2 Abandoned Cart Email

Bring your customers back and recover the forgotten carts with Mageplaza Abandoned Cart Email! This powerful extension rescues those abandoned carts, turning browsing into buying with easy setup and flexible configuration. Creating personalized email reminders based on customer behavior, and offering them discounts, coupons, or product recommendations will be easier than ever! Checking the abandoned cart email performance frequently is important, and let’s do it with ease thanks to in-depth reports, email logs, and cardboard on the backend!

Magento 2 Abandoned Cart Email image Magento 2 Abandoned Cart Email image Magento 2 Abandoned Cart Email image Magento 2 Abandoned Cart Email image Magento 2 Abandoned Cart Email image
60-day Money Back

60-day Money Back

Extensive 60-day money-back period. You love it or get a full refund no questions asked.

Extensive Support

Extensive Support

Mageplaza provides support 16 hrs/day, 5.5 days/week to guarantee the seamless operation of our extensions on your store.

Install via Composer

Install via Composer

ESimple installation via composer helps you save time and eliminates technical issues during future updates.

Frequent Updates

Frequent Updates

Intensive update roadmaps ensure great performance, bug-free, highly compatible, and innovative extensions.