Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

Wix Vs Shopify: Top 12 Must-Known Key Differences!

In this blog post, we directly compare Wix vs Shopify. This is to determine the optimal choice for your ecommerce website. Therefore, make sure to not avoid it and instead keep scrolling to explore with us at this moment!

Wix Vs Shopify: Quick Assessment

Wix and Shopify are commonly selected for creating online stores. Nonetheless, they each have specific roles.

Wix Vs Shopify: Quick Assessment
  • Wix: Wix enables people to create websites using user-friendly tools and pre-made templates. It started as a tool for making websites. Now, it also helps in building e-commerce websites. Wix allows you to create many website types. People enjoy using Wix due to its user-friendly interface. You can customize Wix to fit your particular requirements.
  • Shopify: Shopify is designed specifically for online retailers. It includes all the necessary features for operating an online store. These characteristics include web hosting and processing payments. You can change how your store looks by using different designs and add-on tools. Retail businesses of various sizes utilize Shopify for their online sales.

Both Wix and Shopify enable the creation of online stores. Wix is famous for its ability to be used in a variety of ways. At the same time, Shopify is concentrating exclusively on online retail. The outcome may vary depending on your store’s requirements!

Categories Wix Shopify
Ease of Use Beginner-friendly drag-and-drop interface
  • Slightly steeper learning curve 
  • Focused on e-commerce
Inventory and Fulfillment Basic inventory management features
  • Advanced inventory management tools
  • Integration with fulfillment services
International Focus Supports multiple languages and currencies Strong emphasis on international expansion
Blogging Built-in blogging platform
  • Blogging functionality
  • More focused on selling products
Marketing Features Email marketing, social media integration
  • Extensive marketing features
  • Abandoned cart recovery
  • Free plan available
  • Premium plans with additional features
  • Higher starting cost
  • More advanced e-commerce features
Integrations Integrates with third-party apps and services Vast ecosystem of third-party apps and integrations
POS System Offers POS system for offline sales integration
  • Robust POS system
  • Seamless integration with online store
Customer Support
  • Email and phone support
  • Extensive documentation
24/7 customer support via phone, email, and live chat
E-commerce Options Part of website building, less specialized Focused on e-commerce, more specialized
Payment Options Supports multiple gateways,

but limited

Wide range of payment gateways
App Marketplace Offers various third-party

apps, fewer e-commerce

specific apps

Robust app store with many e-commerce-specific apps
Templates Wide range of templates,


Shopify Themes optimized for online stores

Key Differences Between Wix Vs Shopify

As you have seen the comparison table between Wix vs Shopify above. Now, let’s dive in a more detailed comparison:

Ease of use

Ease Of Use
  • Wix: Wix is known for its intuitive drag-and-drop interface. It is easy for users to navigate. This is especially suitable for beginners. This enables users without coding knowledge to easily make websites.
  • Shopify: Shopify is a bit more challenging to learn than Wix. Nevertheless, it remains easy for users to navigate. This is particularly applicable to individuals interested in creating an e-commerce website.

=> Verdict: Wix is known for its easy-to-use drag-and-drop interface. This makes it a great option for beginners. It simplifies the process of website building for users who do not have technical knowledge.

E-commerce options

  • Wix: Wix lets you make online stores along with regular websites. It has features like listing products, shopping carts, and checkouts. But it’s not as advanced as Shopify, which is made just for online stores. 
  • Shopify: Shopify gives you tools for selling online, like managing inventory and processing orders. It’s more specialized in e-commerce than Wix. Here are some of Shpify’s extensive e-commerce features: 

          > Tools and procedures for managing inventory.

          > Tools and procedures for completing orders.

          > Tools for managing returns and shipping.

          > Shipping discounts.

          > Fraud analysis order.

          > Processes and tools for retrieving abandoned carts.

=> Verdict: In terms of e-commerce options, Shopify typically offers more robust and specialized features compared to Wix. 

International focus

  • Wix: Wix offers support for various languages and currencies. This feature is ideal for global companies. Besides, it might have drawbacks in comparison to Shopify.
  • Shopify: Shopify is specifically built with a significant emphasis on expanding globally. It provides multi-currency assistance, localized checkout experiences, and global shipping choices.

=> Verdict: When it comes to international focus, both Wix and Shopify offer features to support global businesses. However,  Shopify tends to excel in this area.


  • Wix: Wix comes with integrated blogging features. Customizable layouts and features are included with these capabilities as well.
  • Shopify: Shopify provides the option for blogging. Still, it lacks advanced capabilities and customization options. You can find these options in Wix’s blogging features.

=> Verdict: Wix holds the upper hand in blogging. Wix comes with a built-in blog feature. This website enables users to effortlessly produce and oversee blog material in addition to their websites.

Marketing Features

  • Wix: Wix offers a variety of pre-installed marketing tools. The characteristics consist of email marketing, social media integration, and SEO. Wix provides a comprehensive marketing suite for marketing purposes. This collection of rooms will get better when you switch to higher-tier subscriptions. The Light marketing suite can be accessed with Wix’s most affordable plan. This consists of automatic processes, 4 forms for capturing leads, and the largest of 10 fields in forms. Contact details or payment information are examples of these fields.
  • Shopify: Shopify offers a variety of marketing features. Abandoned cart recovery and discount codes are among the features.  Integration with different advertising platforms is also one of the features. Shopify allows for a smooth integration of marketing on your website. This can be achieved using applications such as Facebook and Instagram. This will assist you in recognizing and connecting with your desired audience. When testing the builder, explore the features of Shopify Inbox. It allows you to respond promptly and effectively to customer inquiries. Therefore, your shop can enhance the chance of making sales.

=> Verdict: When it comes to marketing features, Shopify generally provides more options than Wix. Shopify offers an extensive selection of included marketing tools and integrations. They assist companies in effectively advertising their products.

Payment option

Payment option
  • Wix: Wix offers support for numerous payment gateways. It supports over 70 payment methods. Some of the popular choices available are PayPal, Stripe, and Square. Users are also able to receive payments using offline options such as cash upon delivery. The variety of payment gateways available on Wix may be more restricted than Shopify. However, Wix doesn’t charge any transaction fees. 
  • Shopify: Shopify provides help for various payment gateways. This consists of its payment system (Shopify Payments) and external gateways. These gateways are Applepay, PayPal, Stripe, and numerous others. Overall, Shopify supports 100+ payment methods. The cost for each transaction on Shopify is 2.9% plus $0.30. Yet, Shopify’s diverse payment choices simplify the process of receiving payments from customers around the world for merchants. 

=> Verdict: Shopify provides users with more payment options. However, Wix is a better choice if you looking for free transaction fees. 

App Marketplace

  • Wix: There is a marketplace for apps on Wix. Users can discover and download third-party applications to enhance the features of their websites. Wix’s App Market includes approximately 500 third-party apps. They are designed for various goals. This involves improvements to online shopping. However, it might offer fewer features designed specifically for e-commerce websites than Shopify’s app store.
  • Shopify: Shopify offers a strong app store. This app store contains numerous apps and plugins. It has more than 8,000 apps available for merchants. Their purpose is to improve the functionality of Shopify stores. These applications encompass different facets of online trading. Marketing, sales, customer service, and store management are all important aspects. The wide range of available apps allows Shopify merchants to tailor their stores to fit their requirements.

=> Verdict: Shopify typically outperforms Wix. If having a variety of specialized apps available is crucial to you, then Shopify is the preferable option.


  • Wix: Wix provides a variety of professionally designed templates for website creation. Over 800 templates are offered by Wix. These templates cater to various business requirements. This involves templates designed especially for e-commerce websites. Clients can select from a variety of styles and layouts. Next, they can modify them to match their brand and preferences. 
  • Shopify: Shopify also offers a variety of customizable templates for e-commerce websites. However, there are only a few free templates that Shopify offers. The majority of Shopify’s templates have a cost associated with them. The cost varies between $140 to $400, and this is an extra expense added to your main plan. Shopify Themes are their recognized name. These themes are optimized for mobile devices. They are additionally designed to maximize e-commerce capabilities. Shopify themes strike a balance between visual attractiveness and functionality for eCommerce sales.

=> Verdict: Wix offers a wide range of templates for different industries, with a selection of over 800 designs. Businesses of all types can find an appropriate match for their website, as they are not only modern and visually appealing. The great thing is that every Wix template can be used for free.


  • Wix: Wix provides various pricing options. First is a free plan with restricted features. The second is a premium plan with extra functionality available. The free plan offered by Wix has very limited functionality. It is not possible to make sales or link a domain to it. Furthermore, there are difficult-to-miss Wix advertisements on it. For the second pricing option, here are 5 pricing plans available:

           > Light — $16 per month

           > Core — $27 per month

           > Business — $32 per month

           > Business Elite — $159 per month

            > Enterprise — negotiable

Wix does not need any payment from you for using a third-party payment gateway. The credit card rate for Wix is 2.9% + 30c in the US.

  • Shopify: Shopify’s pricing initiates at a higher point compared to Wix. Nevertheless, it contains additional sophisticated e-commerce capabilities. All Shopify packages include charges. You can try Shopify for free. Nevertheless, it is brief with only 3 days. After it ends, you need to select one pricing plan from these options:

          > Starter — $5 per month

          > Basic — $39 per month

          > Shopify — $105 per month

          > Advanced — $399 per month

          > Shopify Plus — fees are negotiable, but in the region of $2,300 per month.

On the ‘Basic’ plans or above, Shopify charges transaction fees ranging from 0.6% to 2% per sale when using a third-party payment gateway. This also depends on the plan level. The rate for the ‘Starter’ plan is 5%. Plus, the credit card rate for Shopify is 2.4% to 2.9% in the US, depending on the plan.

=> Verdict: If you want to make a regular website without selling stuff, Wix is cheaper at $16 per month. But if you’re looking at which one’s better for online selling, you need to check their e-commerce features. Shopify has some really good selling tools.


  • Wix: Wix connects with a range of external apps and services. Besides, the variety of options available might be smaller in comparison to Shopify.
  • Shopify: Shopify features an extensive network of third-party applications and connections. It allows for a lot of customization options and scalability.

=> Verdict: When it comes to connections, Shopify generally provides a wider range of choices than Wix. Shopify offers a large network of third-party integrations. These integrations cater to different areas of e-commerce and business functions.

POS system

  • Wix: Wix offers a point-of-sale system that can be used to integrate offline sales. Nevertheless, it might not be as thorough as Shopify’s POS system.
  • Shopify: Shopify is famous for its strong POS system. It enables businesses to merge online and offline sales channels.

=> Verdict: In the realm of point-of-sale systems, Shopify usually outperforms Wix. Shopify provides a complete POS system. This system enables businesses to handle online and offline sales channels smoothly.

Customer support

Customer Support
  • Wix: Wix offers customer assistance through email and telephone. There is comprehensive documentation and community forums accessible.
  • Shopify: Shopify provides customer support around the clock. Customer assistance is available through phone, email, or live chat. It also offers a specialized support center and forums for community members.

=> Verdict: In the realm of point-of-sale (POS) systems, Shopify usually outperforms Wix. Shopify provides a complete POS system. This system enables businesses to handle online and offline sales channels in a smooth manner.

Wix Vs Shopify: Which One Is For Your Business?

Let’s start by examining our table. This table outlines the pros and cons of Wix vs Shopify. It will help users identify the platform that suits their project the most.




  • Beginner-friendly, easy to use
  • Suitable for various types of websites
  • Flexible design options
  • Affordable pricing plans
  • Good for small to medium-sized businesses
  • Built-in blogging platform
  • Supports multiple languages and currencies
  • Provides customer support via email and phone
  • Robust e-commerce features
  • Extensive inventory management
  • Strong international focus
  • Wide range of marketing features
  • Extensive third-party integrations
  • Advanced POS system
  • 24/7 customer support
  • Seamless online/offline integration
  • Limited advanced e-commerce features
  • Less advanced inventory management
  • May not be ideal for large-scale businesses
  • Blogging features are not as advanced
  • Limited international focus
  • Limited third-party integrations
  • Higher starting cost
  • Steeper learning curve
  • Requires third-party apps for some features
  • Some integrations may require additional cost
  • Limited free plan options

Selecting Wix or Shopify for your business is influenced by several factors. Here is when you should think about each platform.

Select Wix if:

  • Versatility: You need a platform to create different types of websites.
  • Ease of Use: You are a beginner in website creation. You like an interface that is easy to use and intuitive.
  • Budget: Your budget is limited. You would rather choose a less expensive alternative. You are a small company or newly established business.
  • Flexibility: Flexibility is desired for design and customization choices.

Select Shopify if:

  • E-commerce Focus: Your main objective is to establish and oversee an internet shop. Advanced e-commerce functionalities are required.
  • Scalability: You expect quick expansion. You have intentions to expand your business down the line.
  • International Expansion: You’re targeting global markets. 
  • Support: Your main focus is on providing thorough customer assistance. You favor a platform that provides around-the-clock support.


In conclusion, Wix and Shopify offer powerful solutions for building and managing e-commerce businesses. Each has its strengths and capabilities. Ultimately, the choice between Wix and Shopify depends on many factors. They are your specific business needs, goals, and preferences. 

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A data-driven marketing leader with over 10 years of experience in the ecommerce industry. Summer leverages her deep understanding of customer behavior and market trends to develop strategic marketing campaigns that drive brand awareness, customer acquisition, and ultimately, sales growth for our company.
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