Shopify Blog: Comprehensive Guide and Outstanding Examples

In the big world of online selling, it’s super important to make your mark and get people to notice your shop. That’s where a Shopify Blog comes in handy! It’s like your secret weapon for talking to customers, bringing in more visitors, and making more sales.

Welcome to our easy guide all about Shopify Blogging. Whether you’re just starting out or you’ve been selling stuff online for a while, we’re here to help you understand everything about Shopify Blogs. We’ll start by explaining what a Shopify Blog is and why it’s so important for your shop. Then, we’ll give you simple tips on how to write cool stuff that people want to read and how to make sure your shop shows up when people search online.

Let’s jump in and discover how you can make your Shopify Blog work magic for your online shop!

What is a Shopify Blog and Why do You Need One?

What is a Shopify Blog?

A Shopify Blog is a feature within the Shopify platform that allows merchants to create and manage blog posts directly on their online store. It enables businesses to publish content such as articles, news, updates, and other relevant information to engage with their audience, drive traffic to their website, and improve search engine optimization (SEO). 

Shopify Blogs offer various customization options, including the ability to add images, videos, and links, as well as formatting text to suit the brand’s style. By regularly updating their blog with valuable and engaging content, merchants can effectively communicate with their customers, establish authority in their niche, and ultimately boost sales.

While refining the home and product pages is crucial, having an additional resource that aids both newcomers and regulars can provide you with a competitive edge in the same field. When individuals seek quick answers, offering them accurate and valuable information is essential.

Staying one step ahead of even the most reputable news sources will significantly boost brand awareness and propel you closer to becoming a more prominent business.

Why Do You Need A Shopify Blog?

Now, let’s delve into the precise benefits of blogging.

• Boost organic traffic: While ad clicks can be beneficial, they are finite and may eventually diminish. Blogging serves as a potent instrument for driving organic traffic to your eCommerce store, generating free clicks. However, it’s not merely about any blog content. Engaging, credible, and pertinent content has the potential to draw visitors to your website and entice them to explore your products.
• Establishing trust as a thought leader: Seize this perfect opportunity to showcase your knowledge and expertise within the industry, thereby placing yourself as a thought leader. Over time, a strong bond of trust will develop between your audience and your business.
• Boost brand awareness and personality: Through blogging, you have the opportunity to express your thoughts and experiences in written form. Feel free to share your story, showcase your products, and authentically impart your knowledge. By creating content that resonates with your target audience, you can attract new customers and foster a devoted following.
• Improve SEO: Everyone knows that search engines love fresh, high-quality content, and a blog is the perfect place to deliver just that. By optimizing your blog for SEO, you can improve your search engine rankings and attract more organic traffic to your website. This means you should regularly update and maintain your blog posts, avoiding irregular publishing.
• Engage with existing customers: Sales opportunities exist among both new and existing customers. Therefore, it’s crucial not to overlook your established customer base. Providing blog content tailored to existing product owners is just as important as content aimed at new visitors. Sending aftercare instructions or brand updates directly to their inbox is likely to encourage repeat visits to your store and drive sales.
• Generate sales: Every visitor who lands on your store from an article in the search results is a potential lead. By offering precise answers to their queries, you significantly increase the likelihood of generating sales and revenue for your eCommerce store.

So, now, learn how to create a Shopify Blog in 5 minutes in the next part!

How to create a Shopify Blog – Easy Guide

To create a new blog post from your Shopify admin, follow these steps:

Step 1: Set up your Shopify Blog

– If you don’t already own a Shopify store, you need to sign up for Shopify and build a basic Shopify store.

– In your Shopify admin, go to Online Store, in the Blog Post, Click Add Blog Post

Step 2: Edit Shopify blog 

– Add a title and content to the blog

– Edit author information and add tags to the blog

Step 3: Add an Image

– Click on the image icon above the content area.

– Select an image that’s already been uploaded to your account, or upload one from your computer. 

– Choose the size of the image from the drop-down menu.

– Click Insert Image.

If you want to simplify this step, let’s take a look on Jolt AI app. Jolt AI stands out as a distinctive inclusion among the top Shopify blog apps, dedicated to streamlining the process of creating blog content. Leveraging artificial intelligence, this app swiftly generates articles and images for Shopify users at a reasonable price. Prioritizing user convenience, Jolt AI provides a straightforward interface that facilitates rapid and automated blog post creation.

Step 4: Edit the SEO Listing

– Click “Edit website SEO” in the “Search engine listing” menu of the blog you want to edit.

– Edit the title, meta description, and URL handle with SEO best practices.

– Save your changes. 

Now, we will suggest you a helpful assistant. Bloggle emerges as one of the most user-friendly blog apps for Shopify. This premier blog app for Shopify facilitates seamless transfer of existing blog posts or importation of new articles from Google Docs, elevating your website’s user experience, boosting reader interaction, and effortlessly outperforming your SEO competitors. 

Moreover, the Bloggle app enables product integration into your blog without requiring coding skills and provides customized SEO recommendations for each post. It includes AI generation, content optimization, image resizing, lazy loading, meta tags, metadata optimization, preloading, rich snippets, schemas, speed optimization, and URL optimization.

Step 5: Save and publish 

After completing the blog, select Visible and click Save to publish the blog

You can easily create a blog post using Shopify default, but to make your blog post look good and attract readers, you need to invest a lot of time in research, design, and creation. You can use EComposer to solve that problem. This app provides you with a huge collection of templates, elements, and extensions that ensure you can design a blog post page in minutes without coding. You just need to prepare the content for the blog and let EComposer take care of the rest.

Besides, DropInBlog ‑ SEO Friendly Blog can be a helpful tool. DropInBlog promptly replaces Shopify’s native blog with a powerful blogging solution. This SEO analyzer acts as an in-house expert, assessing and directing each blog post. DropInBlog further enables the creation of users with customized permissions, fortifying your team’s capabilities without granting access to your store. To boost sales, you can seamlessly embed live product listings into your blog posts. Moreover, it offers the convenience of importing your existing articles and facilitating URL redirects when you’re prepared.

Best Practices to Leverage Shopify Blog

This part offers an overview of the recommended blogging strategies for Shopify users. While it provides a condensed version akin to “Cliff notes,” diving deeper into more nuanced strategies and tactics is encouraged. However, the primary recommendation is to commence blogging now and refine strategies as you progress.

1. Set honest goals

What are your goals with your blog? Are you aiming to attract new traffic from individuals unfamiliar with your brand? Or perhaps your goal is to engage with current customers? Is it primarily intended for promoting product launches? It’s essential to be honest with yourself when establishing these objectives.

While you may desire to drive 10,000 monthly visits to your blog. It’s crucial to consider whether you have the dedication to endure the lengthy process required to achieve this. You should keep in mind that a new blog starting from scratch typically needs at least 6 months to a year before you begin to notice significant results. Being clear about your goals will guide your content strategy moving forward.

2. Build a content strategy

You should develop a content strategy for the blog that aligns with your goals. If your aim is to attract a substantial amount of new organic traffic from strangers, then focusing on keyword-based blogging would be advantageous. However, if you primarily create blog posts as landing pages for social media contests, this approach would significantly alter your strategy. 

Most websites feature a combination of blog post types with varying objective. It’s essential to align these with broader marketing campaigns and initiatives on other channels.

3. Build topic/content clusters

You should begin by brainstorming all of your blog post ideas and then categorize them based on either keyword research or your own insights. Afterward, prioritize these clusters according to your established goals. If your main objective is SEO, focus on prioritizing clusters with keywords that are both easy to target and have high search volumes to achieve quicker successes.

Initially, aim for about five posts per cluster, although this number isn’t rigid and can vary. Over time, these clusters can expand to include 10-20+ posts each. However, there will naturally be breaking points where certain clusters evolve into sub-clusters. Adjust your approach as necessary based on your evolving goals and insights.

4. Put pillar content at the center of your cluster

Also known as cornerstone content, these refer to long, comprehensive articles that serve as the primary hub of your content cluster. Other related articles within the cluster should link back to this pillar piece. While this approach offers SEO benefits, its primary aim aligns with the inbound marketing model, which focuses on creating content that addresses users’ inquiries at every stage of the buyer’s journey.

5. Advanced: Map articles to the buyer’s journey

In addition to each article being a part of a content cluster, you should think deeply about how each piece of content maps to the buyer’s journey and the sales and marketing funnel.

6. Have subject matter experts write these

While the appeal of outsourcing writing tasks to the cheapest bidder may be strong, withstanding this attraction is crucial. From personal experience, I can affirm to the frustrations of revisiting poorly crafted content and having to rewrite it entirely.

However, utilizing a content writing or marketing agency remains a viable option. The key is to engage your team members as subject matter experts in the process. By interviewing them about their industry knowledge and incorporating industry-specific language, you can ensure authenticity in your content. Readers can quickly distinguish authenticity from inauthenticity.

7. Write catchy headlines and intros

Similar to paid advertisements, the aim is to make humans feel inclined to click on your article due to captivating and ingenious headlines and introductions. If they aren’t enticed to click initially, they won’t read your article.

8. Include tons of visuals

While it may sound ridiculous, it’s a fact that most individuals are visual learners. When visitors come on your page, it’s essential to complement the text with many visuals, examples, and assets that clarify and illustrate your points. An added benefit is that other websites may sometimes utilize the custom visuals you create and provide backlinks to your site.

9. Include internal & external links

When you internally link to other blog posts and pages on your site (especially product and category pages for that $$$), you’re signaling to Google about the relationship between your pages and how they are semantically connected.

Internal linking stands out as one of the easier and highest ROI activities available, so aim to include about 3-5 links to other pages per 1,000 words in every post. Interestingly, there are compelling studies demonstrating the power of external linking as well. By linking to trusted sources, you’re demonstrating to the algorithm that you’re an important node in their link graph.

Shopify Blog Examples

1. Bulletproof

Bulletproof isn’t just an ecommerce store; it’s a movement. While that might sound a bit cheesy, they’ve managed to establish a significant brand presence, primarily through content.

Given their niche, there’s a huge of topics to delve into, given the abundance of information, misinformation, and daily searches for health-related subjects.

They consistently introduce new topics and explain concepts effectively, thereby fostering trust with their readers.

It’s a compelling example, particularly for any Shopify brands specializing in health-related products.

2. Manscaped

Manscaped seems to have emerged seemingly out of nowhere, and now they’re ubiquitous. Their organic traffic graph seems to confirm this observation, showing rapid growth since early 2017.

They take their blogging seriously, covering grooming, health, and style as their main categories.

Staying true to their irreverent brand, they’re unafraid to tackle topics like these.

Moreover, they address these topics comprehensively, delving into the medical details. It’s quite impressive.

This strategy has proven successful for them, with the blog generating impressive numbers. If they were to pay for the same amount of organic traffic to their blog, it would cost $76,000 a month on the low end.

For new-ish brands a few years old, looking to emulate Manscaped’s success, they’re certainly on the right track.

3. Gymshark

Gymshark serves as an average example for a blog, but it’s worth examining, especially considering the recent press they’ve garnered.

Their blog comprises a blend of how-to content, product announcements, and company communications. This mix serves as a good model for most Shopify brands, utilizing the blog for various purposes.

While the post is useful and includes some helpful gifs, there’s room for improvement. The blog’s formatting appears somewhat peculiar, and they could delve deeper if they aimed to rank #1 for “trap exercises” instead of #6. For instance, the current #1 ranking article on Man of Many features 17 exercises and offers more useful videos.

It’s likely that Gymshark is still focusing on scaling through paid ads, hence their blog may be taking a backseat for now.

4. PureCare

PureCare is renowned in the industry for offering some of the highest-quality natural bedding products, along with their partnership with Dr. Weil.

Their blog delves into health, wellness, bedding, and sleep hygiene tips, curated by expert authors. Recent posts such as “The Global Mattress Size Chart and Bed Dimension Guide” pioneer new territory by providing dimensions of popular mattresses in terms that cater to both U.S. and global audiences.

Others, like the comparison post on Queen vs King-Size mattresses, provide exact room measurements, illustrating how these bedding differences fit into each space.

Recap

Congratulations! You’ve reached the end of our Shopify Blog guide. Now you know all about what a Shopify Blog is, why it’s essential for your online shop, and how to make the most out of it.

By creating engaging content, building trust with your audience, and optimizing your blog for search engines, you’re well on your way to boosting your online presence and driving more sales to your Shopify store. Remember, blogging is not just about writing—it’s about connecting with your customers, sharing your expertise, and building a community around your brand. So, keep experimenting, keep learning, and most importantly, keep blogging!

We wish you all the best on your blogging journey and the continued success of your Shopify store. Happy blogging!