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Shopify vs Shopee: A Detailed Comparison

It is crucial for online success to select the right e-commerce platform. But there are so many options available. It can be overwhelming. Shopify vs Shopee are two widely used.

This article aims to simplify your decision by a comparison. You can make a choice that aligns with your business needs and goals. Explore the comparison. That is to determine the best fit for your online store!

WooCommerce vs Shopify: A Brief Introduction

About Shopee

Shopee is a website that helps to buy and sell online. That started in 2015. It is popular in Southeast Asia and Taiwan. It is by the Singapore-based company Sea Limited. It quickly gained popularity as one of the leading in Southeast Asia. 

Shopee is famous for its mobile-first approach. That is accessible through their smartphones. The platform is also known for promotions, discounts, and flash sales. This attracts bargained and dealers.

Its clients include all sizes of individuals and businesses. There are from small local merchants to larger retailers. Its products include electronics, fashion, beauty, home goods, and more.

About Shopify

Shopify has been a website in 2006. It helps to sell things online worldwide. 

Shopify is easy to use and customizable. You can do a lot. There are such as designing your store; adding products; taking payments; and managing what you sell; all in one place. It has different designs. Your store can look just how you want it.

Shopify also has a big collection of extra tools. You can add to your store to make it do more things. These tools help businesses customize their stores. This is to fit what they sell and how they want to sell it.

Lots of different businesses use Shopify. There are from small ones just starting to big companies.

Shopify vs Shopee: Quick Assessment

Both help people buy and sell online. They’re used by small and big businesses alike. You can access them on the web and through apps. They handle payments for sellers.

  • Shopify is great for customizing your online store and works worldwide. It connects with lots of other apps to add features.
  • Shopee focuses on Southeast Asia and Taiwan. It’s really easy to use on mobile phones and offers lots of discounts. It’s popular with local sellers and bargain hunters.
Purpose E-commerce platform for selling products Online marketplace for buying and selling
Availability Global Primarily in Southeast Asia and Taiwan
Customization Highly customizable with various themes Limited customization options
Target Audience Businesses of all sizes Individuals and businesses, particularly in Southeast Asia
Promotions Offers various discounts and promotions Known for frequent promotions and flash sales
Mobile Usage Mobile-friendly but not app-based Mobile-first approach with dedicated app
Payment Methods Supports various payment gateways Handles payments within the platform
Integration Integrates with many third-party apps Limited integration options

Shopify vs Shopee: The comprehensive comparison

Shopee and Shopify are popular online selling platforms. They have different focuses. Shopee is big in Southeast Asia and Taiwan, with lots of deals and sales. Shopify is known worldwide for its customizable stores and good support. 

Knowing these differences helps businesses pick the right one. We’ll look at what each platform offers That is to help you decide which is best for you.



Three plans: 

  • Basic: $29/mo
  • Shopify: $79/mo
  • Advanced: $299/mo

Transaction fees: 2.9% + 30¢ to 2.4% + 30¢.

  • Shopify offers different plans for different needs. It starts from $29 per month for basic features up to $299 per month.
  • There are extra fees. You use other payment methods. It is around 2.9% to 2.4% of each transaction plus 30 cents.



  • Shopee mostly charges a fee based on each sale you make. That can be from 1% to 5% of the price.
  • They also offer extra services like ads. That cost more.

It comes to price. Both have good and bad points. Shopify is clear about what you pay each month and per transaction. It can add up, especially if you sell a lot. Shopee might be cheaper for small businesses or newbies. You only pay when you sell something. The fees might be more than what you’d pay with Shopify.

Verdict: Choose Shopify if you want lots of features and pay a bit more. It’s good to grow and want a reliable platform. Choose Shopee if you start or have a tight budget. You’re targeting customers in Southeast Asia. You pay less upfront. That is good for small businesses.


Availability of Shopify:

  • Shopify is in many countries like the US; UK; Australia; and more.
  • You can use Shopify on your computer or phone. That makes it easy to manage your store from anywhere.

Availability of Shopee:

  • Shopee is mostly in Southeast Asia and Taiwan.
  • You can use Shopee on your phone. That is great because lots of people in this region shop on their phones.

Verdict: Shopify is in more places around the world. That means you can sell to more people from different countries. It reaches a big audience. Shopee is popular in Southeast Asia. You’re targeting customers there. Choose Shopify if you want to sell to people from all over the world. This is for you. It’s also good to manage your store from anywhere. Choose Shopee if you’re focusing on selling to people in Southeast Asia. Shopee is your best bet. It’s also easy to use on your phone. That is great for customers in this region.


Customization of Shopify:

  • You can change your store’s look a lot.
  • You can pick themes, colors, and fonts. That is to match your brand.
  • You can also add extra stuff using apps.

Customization of Shopee:

  • Shopee doesn’t let you change your store as much as Shopify.
  • You can do some basic changes, like adding pictures and banners.
  • It’s not as flexible as Shopify.

Verdict: Shopify gives you more freedom to make your store look unique with lots of options. But if you just want something simple and easy, Shopee works fine. Choose Shopify if you want a fancy store with lots of options to make it look special. Choose Shopee if you want something easy and don’t need too much fancy features. 


Promotions of Shopify:

  • Shopify has tools to give discounts, gift cards, and get back abandoned carts.
  • You can set up and manage promotions easily.
  • It also connects with social media and emails for marketing.

Promotions of Shopee:

  • Shopee offers things like flash sales, vouchers, and rewards.
  • Sellers can join Shopee events to get more attention.
  • You can manage promotions right on Shopee.

Verdict: Both Shopify and Shopee have good ways to promote your products. Shopify has more options and is better for marketing outside the platform. Choose Shopify if you want lots of ways to promote your products and reach people outside the platform. Choose Shopee if you want to do promotions inside Shopee and join their events to get more customers.


Mobile Usage

Mobile Usage of Shopify:

  • Shopify is for both sellers and buyers.
  • You can work from your phone. There is like managing orders and talking to customers.
  • It’s made to be easy to use on mobile.

Mobile Usage of Shopee:

  • Shopee is all about mobile.
  • Sellers can manage their stores and list products using the Shopee Seller Center app.
  • It’s made to be easy to shop on your phone too.

Verdict: Shopify and Shopee have apps for use on your phone. Shopify is better for managing your store. Shopee is better for shopping. Choose Shopify if you want to manage your store easily on your phone and need lots of features. Choose Shopee if you want to shop or sell on your phone and want something simple to use.

Payment Methods

Payment Methods of Shopify:

  • Shopify lets you use different ways to get paid. There are credit cards, PayPal, and others.
  • You can connect with lots of payment gateways. That is for easy transactions.
  • It’s for buyers and sellers. This is to pay and get paid securely.

Payment Methods of Shopee:

  • It has many payment ways. You can pay with Credit cards; bank; cash(COD); and e-wallets.
  • It has a digital wallet, ShopeePay. This is easy to pay for and get special deals.
  • Shopee has many payment options. That suits different needs.
You can download and register for a ShopeePay account having an active mobile number

You can download and register for a ShopeePay account having an active mobile number

Verdict: Shopify and Shopee have good ways to pay. Shopify has more options for international transactions. Shopee focuses more on popular local payment methods and their digital wallet. Choose Shopify if you want lots of payment options. You do business internationally. Choose Shopee if you’re in Southeast Asia. You want to use local payment methods or ShopeePay.


Integration of Shopify:

  • Shopify works with many other apps. There are over 6,000 available.
  • You can connect with different tools. These are for marketing, shipping, and more.
  • It’s easy to link with other systems and customize your store.

Integration of Shopee:

  • Shopee doesn’t have as many integrations as Shopify.
  • They focus more on built-in features within the platform.
  • You have fewer options for connecting with other services outside of Shopee.

Verdict: Shopify has many ways to connect with other tools. You can customize your store. Shopee is simpler and focuses more on what is already on its platform. Therefore, if you want to use many different tools and stores, choose Shopify. Besides, you just need it simple and don’t need to connect to many other services. Choose Shopee

Ease of Use

Ease of Use of Shopify:

  • Shopify is easy to use. It has a simple layout.
  • You can set up your store. You can also manage it without much tech knowledge.
  • You get stuck. They have good support to help you. 

Ease of Use of Shopee:

  • Shopee’s platform is straightforward and easy to understand.
  • You can list products and handle orders without much trouble.
  • They provide tutorials and help if you need it.

Verdict: Shopify and Shopee are easy to use. However, Shopify has more support and resources available. Choose Shopify, if you want lots of support and resources to guide you. Choose Shopee if you want something simple and easy without too much tech knowledge.


Scalability of Shopify:

  • Shopify can handle businesses of all sizes.
  • You can upgrade your plan as you grow and get more features.
  • It can handle lots of traffic and sales without problems.

Scalability of Shopee:

  • Shopee is good for growing your business to a certain point.
  • You can join their campaigns and events to reach more customers.
  • It’s okay for growing within Shopee, but not as customizable as Shopify.

Verdict: Shopify is better for long-term growth and big plans. Shopee is good for growing within its platform. This is especially true in Southeast Asia. Choose Shopify if you have big plans. You want lots of options to customize and grow your business. Besides, choose Shopee if you want to focus on growing within Shopee and reaching customers in Southeast Asia.

Customer Support

Customer Support of Shopify:

  • Shopify offers help. It includes email, live chat, and phone.
  • You can get help 24/7 for urgency.
  • They also have guides. There is also a community forum for help.
You can find the answers you need from the Shopify Community or support team

You can find the answers you need from the Shopify Community or support team

Customer Support of Shopee:

  • Shopee’s help is mainly through their website and app.
  • You can message them for help with orders and problems.
  • It may not be available all the time like Shopify.

Verdict: Shopify has more ways to get help, so you can usually get answers quickly. Shopee’s support is more basic and might not be as fast.Choose Shopify if businesses that want lots of support options, especially if you need help often. Choose Shopee if you’re okay with less support and don’t need help as much.

Design Options

Design Options of Shopify:

  • Shopify gives you lots of ways to design.
  • You can pick different themes and customize them.
  • They also have apps to add extra features to your store.

Design Options of Shopee:

  • Shopee’s design options are simpler compared to Shopify.
  • You can make basic changes like adding banners and updating pictures.
  • Shopee focuses more on having a standard look for all stores.

Verdict: Shopify has more options to make your store look unique, while Shopee keeps things simpler with fewer customization options. Choose Shopify if you want to make your store look special. You have lots of options to customize. Choose Shopee if you want something simple. You don’t need too much customization.

Shipping Options

Shipping Options of Shopify:

  • Shopify lets you set up shipping rates. It is based on different factors.
  • You can connect with different shipping companies for deliveries.
  • They also have features like order tracking.

Shipping Options of Shopee:

  • Shopee offers basic shipping options like Standard and express.
  • You can choose from their partners for shipping.
  • It’s simpler compared to Shopify’s options.

Verdict: Shopify has more ways to set up shipping and works with different companies. Shopee’s options are more basic and focused on their partners. Therefore, choose Shopify if businesses have complex shipping needs. Someone wants lots of options. Besides, choose Shopee if you want something simple. You don’t need too many shipping options. 

Shopify vs Shopee: Which is the best for you?

  Shopify Shopee
Pros – Extensive customization options
– Comprehensive customer support
– Diverse integration capabilities
– Scalability for businesses of all sizes
– Flexible shipping options
– Simple and userfriendly platform
– Built in promotional features
– Wide range of payment options
– Strong presence in Southeast Asia
– Popular in emerging markets
Cons – Higher pricing plans for advanced features
– Transaction fees for external payment gateways
– Steeper learning curve for beginners
– More complex backend management
– Limited design customization options
– Limited customer support options
– Limited integration capabilities
– Less extensive shipping options

Shopify is best for businesses that:

  • People who want a fancy and unique online store.
  • Businesses with enough money to invest in their online presence.
  • Those aiming for big growth and selling to a global audience.

When to decide to choose:

  • You’re ready to spend more. It is for extra features and customization.
  • You want to expand internationally.
  • You need lots of tools and options. That is to manage your store effectively.
  • You want 24/7 support and help. It is whenever you need it.

Shopee is best for businesses that:

  • Beginners or small businesses looking for an easy start.
  • People who prefer simplicity and don’t need too many fancy features.
  • Sellers targeting customers in Southeast Asia or specific local markets.

When to decide to choose:

  • You’re just starting. You want something simple to use.
  • You’re focusing on customers in Southeast Asia.
  • You don’t have a big budget. You want to keep it low.
  • You’re okay with fewer customization options and basic features.

Wrap up

In short, picking between Shopify and Shopee depends on what you need for your business.

Shopify lets you make a fancy store with lots of help and options. It’s good if you want to sell to people worldwide and need lots of features. Shopee is simpler and cheaper. It’s great for beginners or if you’re focusing on selling in Southeast Asia.

Think about your budget and who you want to sell to when choosing. Both can help your business, depending on what you need.

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A data-driven marketing leader with over 10 years of experience in the ecommerce industry. Summer leverages her deep understanding of customer behavior and market trends to develop strategic marketing campaigns that drive brand awareness, customer acquisition, and ultimately, sales growth for our company.
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