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Table of Contents
- What is Google Tag Manager?
Google Tag Manager is a versatile, free tool devised by Google that has become a critical component in the toolkit of marketers, web developers, and SEO professionals.
Think of Google Tag Manager as an indispensable middleman between your website or mobile application and multiple third-party tracking tools. These may include platforms like Google Analytics, Facebook Pixel, Google Ads, Hotjar, and more. The traditional method would be to integrate each of these tracking codes directly into your website’s source code, which is time-consuming and carries the risk of errors.
Google Tag Manager streamlines this process, allowing you to implement all your tracking codes into its interface. It then takes over the reins of handling the tagging, ensuring the correct firing of tags based on the rules you’ve set up in Google Tag Manager. In this way, Google Tag Manager gives you a unified, centralized hub for your tag management needs.
- User-Friendly interface: Google Tag Manager features an intuitive, user-friendly interface that’s easy to use, even for beginners. The interface makes it simple to add, edit, disable, or remove tags as needed.
- Tag templates: Google Tag Manager offers a range of built-in tag templates for various marketing platforms, including Google Analytics, Google Ads, and more. These templates simplify setting up tags, as users simply fill in the necessary details rather than having to write the tracking code manually.
- Testing and debugging tools: Google Tag Manager provides robust testing tools. Before you publish any changes, you can use the preview mode to verify that your tags are working correctly.
- Version control: Every time you make changes and publish a container, Google Tag Manager saves a version of it. This means in case of any issues, Reverting to a previous version is a straightforward process.
- Event tracking: Google Tag Manager allows you to track specific interactions on your site or mobile app, such as clicks, form submissions, or items added to a shopping cart. This feature gives you more granular insights into how users engage with your content.
- User permissions: Google Tag Manager allows you to manage user permissions, making collaborating with team members or third-party contractors easy. You can control who can edit, view, or publish within each container.
In conclusion, Google Tag Manager is a powerful tool that simplifies managing and deploying tags. With it, you can ensure that your digital marketing efforts are accurate, efficient, and effective. Whether you are a webmaster, a marketer, or an SEO expert, mastering Google Tag Manager can open the door to better website performance tracking and a more sophisticated marketing strategy.
Learn how to use Lighthouse with these easy steps:
Step 1. Begin by opening your site in Google Chrome.
Step 2. Simply perform a right-click on any part of the webpage and opt for ‘Inspect’ from the dropdown menu. This action will prompt the Chrome Developer Tools to open.
Step 3. Navigate to the ‘Lighthouse’ tab within the DevTools.
Step 4. Ensure the ‘Performance’ category is ticked, then click ‘Generate report’.
Chrome DevTools is a collection of web development tools that are incorporated directly into the Google Chrome browser. DevTools can assist you in diagnosing problems quickly, which ultimately helps you make better websites faster. One of its many features includes recording code coverage, which tells you how much code is being used versus how much is unused.
Here’s how to utilize Chrome DevTools:
- Step 1. Open your site in Google Chrome.
- Step 2. Simply perform right-click on any portion of the webpage and choose ‘Inspect’ from the context menu.
- Step 3. In the DevTools panel, navigate to the ‘Sources’ tab.
- Step 4. From there, click on the ‘Coverage’ tab. You might need to click on ‘>>’ to find it if you can’t see it.
- Step 5. Click the ‘Reload’ button to start capturing the coverage. Chrome will reload the page and record the code coverage.
Google Tag Manager’s Debug mode lets you browse a site where your container code is implemented as if the current container draft were published. This allows you to ensure your tags fire correctly before you post your container.
How to use the Google Tag Manager Debug Mode:
- Step 1. In Google Tag Manager, click ‘Preview’ to activate Debug mode.
- Step 2. Open your website in a new browser tab. The debug panel should appear at the bottom of your website.
Each tool has its own set of instructions. Still, generally, you’ll need to input your website’s URL, and the device will crawl your site, generating a report highlighting the potentially unnecessary code snippets.
To remove it, follow these steps:
Step 1. Access Google Tag Manager
Log into your Google Tag Manager account and open the appropriate container associated with your website.
Step 2. Identify the tags
Step 3. Disable or delete the tags
Once you’ve identified the unused tags, the next step is to disable or delete these. If you’re unsure whether you need the tag in the future, it’s better to disable it. Disabling the tag means it will no longer fire, but you can easily enable it again if needed.
Step 4. Publish changes
Once you’ve implemented these modifications, remember to finalize your work by submitting the changes and proceeding to publish the container. Google Tag Manager works on a version system; no changes will go live until the container is submitted and published.
Step 5. Test your website
Remember, when working with Google Tag Manager, always proceed cautiously, especially if you’re not confident in your understanding of the tool. A minor error in Google Tag Manager can lead to significant issues like incorrect data collection or website malfunctions.
By harnessing the power of Google Tag Manager and maintaining a clean, efficient tag setup, you’re improving your website’s performance and setting the stage for better data collection, more precise tracking, and, ultimately, more innovative marketing decisions. So, start optimizing today, and witness the difference it can make to your digital journey.
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