How to Import Reviews from Aliexpress to Shopify [Quick Guide]

Product reviews play an important role when shopping on e-commerce platforms like Shopify. They provide detailed information and real-life experiences from consumers using the product, helping buyers have a comprehensive and accurate view of the product before buying.

In this article, we will mention how to import reviews from Aliexpress to Shopify. At the same time, the article will also mention notes and things to know when adding reviews on Shopify stores.

Why do we need Aliexpress reviews on Shopify?

• Build trust: AliExpress reviews can help build customer trust, especially if they’re purchasing from a relatively unknown or new store. Positive feedback from other buyers can alleviate concerns and encourage trust in the brand.
• Optimize SEO: Reviews and other user-generated material might help your Shopify store’s search engine optimization (SEO). Reviews give your product pages new, pertinent material that may raise their search engine rankings. 
• Increase conversions: Positive reviews can lead to higher conversion rates as they act as endorsements from previous customers. Potential buyers are more likely to follow suit when they see others satisfied with their purchases.
• Engage customers: Reviews are one way that customers can communicate with your store. Reacting to positive or negative reviews shows that you value client happiness and can create a feeling of community around your business.
• Improve service: Resolving issues and publicly addressing customer concerns can enhance brand reputation and demonstrate your dedication to provide top-notch customer service.

How to import reviews from Aliexpress to Shopify

Step 1: Connect the Shopify store to the app

Firstly, you need to install third-party apps in your Shopify store to import reviews such as Opinew, Ali Review extensions, or Judge.me. You can look for these apps on your Shopify app store. 

When you see the app, click “Add app” and follow the instructions to install it to your Shopify store. Once installed, log in to your Opinew account through the app and connect it to your Shopify store. This allows Opinew to access your store’s product information and settings.

AliExpress Review Importer extension offers remarkable convenience for importing reviews from AliExpress to your Shopify store. With just a few clicks, it will consequently assist you in growing your revenue, gaining the customers’ trust, and increasing conversion rates. In addition, this extension is really simple to use and has a mobile-friendly design. Setting it up only takes three minutes. 

Step 2: Customize the review display settings

Within the Opinew dashboard, you can customize how your product reviews are displayed on your Shopify store. This may include choosing the layout, colors, and placement of the review widgets.

Opinew may provide options to import existing product reviews from other platforms or sources. Follow the instructions provided to import your reviews, if applicable. This app typically offers features to automatically send review requests to customers after they have purchased on your Shopify store. Configure these settings according to your preferences.

For AliExpress Review Importer, you may find various options to customize how the reviews are displayed on your product pages such as ratings, layout, sorting, filtering, and moderation.

By customizing the review display settings of the AliExpress Review Importer app, you can enhance the presentation of customer reviews on your product pages, providing valuable social proof and helping potential buyers make informed purchasing decisions.

Step 3: Prepare the product page

It’s important to optimize your product pages for incoming reviews. This involves customizing your product page layouts, descriptions, and images to ensure smooth integration and improve the overall presentation.

Incorporating top-notch images and thorough descriptions can empower customers with the information they need, potentially minimizing return rates. Prominently featuring reviews on your product pages also fosters trust and transparency, ultimately driving higher conversion rates.

Additionally, leveraging user-generated content like photos and videos lets you present your products in authentic, real-world settings. This enables customers to envision the product’s appearance and functionality in their lives, bolstering their confidence in purchasing.

Step 4: Import the review

With the help of the Chrome extension, you can rapidly import large quantities of Aliexpress reviews from well-known dropshipping programs such as DSers, Spreadr, Importify, or Dropified. However, you can also import reviews directly with Chrome Extension.

Spreadr

First, you need to install the Spreadr app from the Shopify App Store. After installation, you’ll need to connect your Shopify account with Spreadr. Follow the prompts to log in to your account and grant permission to Spreadr to access your product data. Once you finish connecting your Shopify account, you can start selecting the products from Shopify that you want to import reviews for. To find related things, you may either browse through categories or perform a product search. 

Importify

After installing Importify, you need to click on the “Import list” section to see all the products that need to be evaluated. You just need to adjust your product selection before inserting reviews on your Shopify store. Usually, it only takes a few seconds to do this.

Dropified

First, install Dropified and select “Products”. At this time, the review section for the products will appear. You can easily customize the content before posting it on the store.

Open a new tab or window in your Chrome browser and navigate to the product page on AliExpress from which you want to import reviews. Once the extension is activated, you should see options to import reviews from the AliExpress product page. Click on the reviews you wish to import, or use any available checkboxes to choose the ones you want.

After selecting the reviews you want to import, follow the prompts from the Opinew extension to initiate the import process. This may involve confirming your selection or adjusting import settings. The process may take some time, depending on the number of reviews you’re importing. Be patient and allow the extension to finish importing the selected reviews.

Step 5: Paste the Aliexpress product URL and fill out the form

Select the product from the left-hand side dashboard and directly paste the URL of the corresponding product from AliExpress. The app will promptly identify that you are importing reviews from AliExpress.

There will be other settings you need to know before importing the reviews:

• Select the number of reviews.
• Convert your reviews to the target language 
• Establish a word count requirement for each review before importing.
• Select if you wish to import reviews that contain media (pictures and videos). 
• Decide whether or not to accept all imported reviews automatically.

Step 6: Check that the review import is successful

It may take some time for these apps to process and add AliExpress reviews to Shopify so they can be seen in your store. To help you track the progress of the import, we have incorporated a progress meter.

You will now receive a “Success” status after the import. At this point, you can see every review you imported from AliExpress by opening Manage Reviews.

Things to consider before importing Aliexpress reviews on Shopify

• Rating options: Normally, customers will not trust products with very good reviews. Therefore, it’s advised not to eliminate all negative ratings. Generally, it is better to take a balanced approach that takes both positive and negative reviews into account.
• Content options: Review content plays an extremely important role and helps customers have a more realistic feeling about the quality of the product. You can also leave a blank review but enter a starred review instead.
• Photo options: While the product photo on the store’s website holds significant importance for customers, imagining how a product will look in real life remains challenging. Consequently, customers often seek reviews accompanied by photos to visualize better whether the item aligns with real life. This option lets you leverage the textual content and accompanying photos within reviews. This approach enhances the credibility of your products and store, increasing customer trust.
• Translate content: Customers prefer consuming information and product reviews in their native language, enhancing their comfort level. As your business expands globally, translating reviews into a single language tailored to your primary target audience’s nationality becomes essential. Utilizing this option enables swift and cost-effective translation of product reviews.
• Affiliate program: This affiliate program is offered by AliExpress, aiming to assist dropshippers in reducing their cost of goods by providing discounts on each sale.

Conclusion

The article above contains detailed instructions and notes on how to import reviews from Aliexpress to Shopify. Product reviews help buyers make better purchasing decisions and create a transparent and trustworthy online shopping environment. Additionally, these reviews provide user content, which improves searchability on e-commerce sites and increases product visibility in search results.