11 Best Magento 2 Themes to Make Your Store Standout in 2024
Discover the top 11 themes for Magento 2 in 2024, guaranteeing to make your e-commerce store stand out with an explosive visual but only require an affordable price.
Summer Nguyen | 09-19-2024
The Most Popular Extension Builder for Magento 2
With a big catalog of 224+ extensions for your online store
The phrase “Customer is king” is more important now than ever because customers today know exactly what they want from a product or brand. Sales teams have to balance keeping current customers happy while also attracting new ones. By understanding what customers have bought before, marketers can turn potential web browsers into loyal customers and encourage them to keep coming back.
However, managing large amounts of customer data to provide a personalized experience can be challenging for ecommerce businesses. With 83% of customers open to sharing their information for personalized services, even a minor error can spoil the experience.
CRMs (Customer Relationship Management systems) are the best solution for managing customer data and tracking interactions. When your team has all the details in one place, they can handle relationships more effectively.
Shopify is a strong ecommerce platform, and integrating it with a CRM can elevate your business. With a Shopify CRM, you can:
Keep reading to learn how a Shopify CRM can benefit your ecommerce business.
Ecommerce businesses, whether small startups or large companies, must not only attract new customers but also keep and nurture their existing ones. A Shopify CRM acts as a central hub to help with this.
If you’re unsure why you should integrate a CRM with your Shopify store, consider these key benefits:
1. Centralized Customer Data
A CRM helps you gather, organize, and centralize customer information, from contact details to past interactions. This makes it easier to understand your customers and tailor your marketing and sales strategies.
2. Customized Customer Engagement
A CRM enables you to categorize your customers based on various factors like demographics, buying habits, and preferences. This enables personalized marketing campaigns and product recommendations. You can also track customer inquiries and complaints to provide more personalized support, ensuring no customer is overlooked.
3. Enhanced Cross-Selling
With a CRM, you can analyze customer behavior and preferences to proactively address their needs. By targeting customers based on their purchasing habits, you can boost conversions and increase the average order size.
4. Streamlined Team Collaboration
When a CRM is used by every member of your team, it ensures that all team members are on the same page, even when workflows change. Information entered into the system is shared across the team, enhancing overall efficiency.
5. Automated Routine Tasks
A CRM can automate the routine tasks, naming sending order confirmations, abandoned cart reminders, shipping notifications, and follow-up emails, freeing you to concentrate on more strategic activities.
6. Data-Driven Insights
CRMs offer valuable insights into your business with analytics and reporting tools. You can manage essential metrics such as customer lifetime value, customer acquisition cost, and conversion rates, giving you needed info to make data-driven decisions and, therefore, enhance your ecommerce strategy.
When searching for a CRM that integrates with Shopify, you’ll find plenty of options. To pick the right one, consider your business needs and budget, and choose the CRM that best fits those criteria. Not sure where to begin? Here are some key features to look for in a Shopify CRM:
1. Social Media Interaction
According to the 2023 Sprout Social Index report, 53% of consumers report that their social media usage has increased over the past few years.
Therefore, it’s important to have a CRM that centralizes and tracks these interactions. This helps you respond quickly, connect with customers, and keep a consistent brand presence across social platforms.
2. Customizable Automation
Ecommerce businesses often have varied and changing processes. Look for a CRM that offers flexible automation tools to handle repetitive tasks like sending personalized email campaigns, assigning leads to team members, or launching marketing efforts based on customer behavior.
3. Effortless Data Integration
A good CRM should integrate effortlessly with other systems, removing the need for manual data entry and minimizing errors. This ensures you have accurate, up-to-date customer information, allowing you to make informed, data-driven decisions.
HubSpot is a popular CRM for many reasons, and its integration with Shopify is another big plus. With this integration, you can effortlessly sync your Shopify customers, products, and deals into HubSpot.
This connection offers several benefits, including smart calls-to-action (CTAs) in your content, automated abandoned cart emails, product-specific re-engagement ads, and more. Using the data from your Shopify store, you can personalize customer interactions and automate processes to ensure no lead is overlooked.
By integrating HubSpot with Shopify, you can drive more traffic to your brand and increase revenue from both new and existing customers.
Key Features:
Pros:
Cons:
Pricing:
Zoho CRM is another popular option for Shopify stores that need to track customer purchases and expenses. Integrating Shopify with Zoho CRM allows you to easily synchronize customer, sales, and product information between the two platforms.
With this integration, you can transfer your order lists and details from Shopify to Zoho CRM effortlessly. The integration supports multiple stores, ensuring you never miss an order. Plus, automatic syncing means you don’t have to update information manually.
Zoho CRM automates many Shopify-related tasks for you. When you add a new item to Shopify, it’s automatically added to Zoho Inventory. Sales create sales orders and contact entries automatically, saving you time and keeping your data secure.
The batch tracking feature in Zoho CRM helps you monitor inventory movement, so you won’t run out of stock and can always offer fresh items to your customers. Zoho Inventory also tracks stock levels across multiple warehouses.
Key Features:
Automatically sync Shopify customers to Zoho CRM contacts or leads.
Pros:
Cons:
Pricing:
Zendesk Sell is a popular CRM choice among Shopify store owners, and it’s easy to see why. It helps manage leads and streamline sales through various communication channels.
With Zendesk Sell, sales reps can view all customer data in one place, allowing for a more personalized customer experience. They can handle refunds and cancellations, review customer details, and check Shopify orders for accuracy, all without switching between different apps.
This integration boosts efficiency by allowing reps to access order information, billing, and shipping directly within the CRM, which enhances productivity, improves customer satisfaction, and increases customer lifetime value.
Key Features:
Pros:
Cons:
Pricing:
Salesforce is an AI-powered CRM tool that integrates seamlessly with Shopify to create more personalized buying experiences.
Many users praise Salesforce for its robust capabilities and consider it a top choice for Shopify CRM apps. It excels at integrating customer data from various channels, providing valuable insights that enable large-scale personalization.
Salesforce’s automation features are a significant advantage, giving you more time and efforts to focus on more strategic and creative aspects of your business. The zero-code integration with Shopify further enhances the user experience.
Key features:
Pros:
Cons:
Pricing:
Solutions for enterprises:
Solutions for SMBs:
ActiveCampaign is another CRM option for Shopify that can help you track website visitors and organize your leads into different categories for more targeted marketing.
By integrating Shopify with ActiveCampaign, you can better engage with shoppers throughout their buying journey, creating better experiences that encourage repeat purchases. This integration lets you track what customers have bought and recommend future purchases based on their behavior.
ActiveCampaign allows you to set up notifications for customers about next steps and personalize your outreach to build stronger connections. This approach helps turn first-time buyers into loyal customers through timely and relevant messages.
Key Features:
Pros:
Cons:
Pricing:
Brevo (formerly Sendinblue) is a popular CRM choice for Shopify stores, helping merchants enhance customer relationships and boost sales. It offers features like email automation, advanced reporting, and customizable templates to create effective campaigns.
Brevo also includes built-in SMS marketing and chat functions, enabling merchants to connect with customers across various channels. It allows for audience segmentation and integration with other apps to further improve the customer experience.
The integration with Shopify enables you to set up workflows based on customer activity, create time-sensitive product offers, and automate the entire process. Brevo also supports embedded forms and custom landing pages to help grow your customer list and sync your data.
Key Features:
Pros:
Cons:
Pricing:
Marketing platform:
Conversations platform:
Sales platform:
Agile CRM is a strong choice for integrating with Shopify, aimed at boosting conversions by turning customer browsing into sales. The integration automates tasks like sending email reminders, personalized newsletters, and follow-ups, and helps collect customer feedback to improve their shopping experience.
Once connected, you can synchronize data across platforms, keeping customer contacts, purchase history, and payment records organized in one place. Automated actions can be triggered based on Shopify events, and follow-ups can be automated for various in-store processes.
Key Features:
Pros:
Cons:
Pricing:
Nutshell is a well-regarded CRM for Shopify that you might want to consider. Integrating Nutshell with Shopify allows for the automatic conversion of Shopify orders into CRM leads and synchronizes product orders and customer data in real time.
This integration streamlines your workflow by converting Shopify orders into leads and contacts, making it easier for sales reps to manage and track interactions from one platform. It removes the need for manual data entry and ensures that your sales and customer service teams stay aligned.
Key Features:
Pros:
Cons:
Pricing:
Metrilo is an effective e-commerce CRM that centralizes customer data, offering detailed profiles with behavioral patterns, order history, interactions, and lifetime spend.
It tracks various aspects of the customer journey on your website, such as page views, checkouts, and searches. Additionally, it provides product performance metrics and advanced analysis for customer retention to help with decision-making.
Metrilo also excels in email marketing with its intuitive templates and drag-and-drop editor.
Key Features:
Pros:
Cons:
Pricing:
Pipedrive is a popular CRM that integrates well with Shopify. It allows you to manage sales, track inventory, and enhance customer service all in one place. The integration makes it easier for your team to access customer purchase history and preferences, leading to better service.
With real-time inventory tracking, you can make smart decisions quickly. When you link your Shopify store with Pipedrive, data updates automatically, so you always have the latest information.
You can also automate tasks in Pipedrive based on Shopify store activity, saving time and reducing manual entry errors. Custom workflows can be set up by choosing triggers, actions, and searches that fit your sales process.
Key features:
Pros:
Cons:
Pricing:
Shopify is a popular platform for taking your business online, but it alone can’t help you manage and build relationships with your customers. To create better experiences for your prospects and customers, you’ll need to invest in a CRM that organizes and makes their information easily accessible.
Here are some practical tips to guide you in choosing the right CRM:
A good CRM enhances your competitive edge by reducing costs, increasing sales, and expanding market share. It helps avoid inefficiencies by providing streamlined tools that minimize errors and improve outcomes. Each CRM option listed has its own advantages, so the best choice for you will depend on your specific business needs and objectives.