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Klaviyo Vs Shopify Email: Which One Is Better?


Klaviyo and Shopify email are both popular choices for email marketing, each offering unique strengths. With its sophisticated capabilities like automation, personalization, and segmentation, Klaviyo stands out and is a great option for larger businesses looking to improve their email marketing. In the meanwhile, smaller companies or those with less complex email requirements can benefit from Shopify email’s simplicity and seamless integration. This comparison between Klaviyo and Shopify email helps companies choose the right platform for their goals.

Klaviyo vs Shopify email: Quick Assessment

It’s critical to evaluate the strengths of Klaviyo and Shopify Email in relation to your company’s requirements. Being a leader in email marketing, Klaviyo is a great option for larger e-commerce companies looking to personalize campaigns with consumer data because of its sophisticated automation and segmentation features.

Conversely, Shopify Email offers a seamless solution if your online store is currently hosted on Shopify. It is an affordable option with features that are easy to use, so smaller firms looking for simple email marketing solutions should consider it.

Shopify Email

Shopify Email

Below is an overview comparison table between the two platforms:

Factor Klaviyo Shopify email
Email marketing features Comprehensive suite with advanced segmentation, A/B testing, automation, personalization, and analytics. Basic email marketing tools with templates, basic segmentation, and campaign tracking.
Integration Integrates with various e-commerce platforms, including Shopify, Magento, WooCommerce, and BigCommerce. Integrates with various e-commerce platforms, including Shopify, Magento, WooCommerce, and BigCommerce.
Customization Highly customizable email templates and workflows. Limited customization options compared to Klaviyo.
Automation Powerful automation capabilities with workflows triggered by customer actions, events, or time-based triggers. Basic automation features focused on Shopify events and customer actions.
Segmentation Advanced segmentation based on customer behavior, purchase history, demographics, and more. Basic segmentation options available.
Analytics Robust analytics and reporting tools providing insights into campaign performance, customer behavior, and revenue attribution. Basic campaign tracking and analytics.
Pricing Pricing based on the number of contacts in your database, with different tiers offering various features. Included with Shopify plans, with limited features compared to Klaviyo.
Support Offers extensive support including documentation, tutorials, webinars, and email support. Support provided through Shopify’s customer service channels.

Ultimately, the decision between Klaviyo and Shopify Email depends on factors such as your business requirements, budget, and the level of sophistication you desire for your email campaigns.

Klaviyo vs Shopify email: The comprehensive comparison


With sophisticated capabilities like segmentation, automation, and personalization, Klaviyo offers robust email marketing tools. It gives businesses great flexibility and interacts smoothly with Shopify and other e-commerce systems. Klaviyo also provides thorough analytics for tracking campaign performance and client engagement in real time.

Conversely, consumers can send emails straight from their Shopify dashboard thanks to Shopify Email‘s seamless integration with Shopify. It has simple editing and configurable template options, among other easy-to-use features. It offers basic automation tools like cart recovery emails and order notifications, but it’s not as advanced as Klaviyo. It is more affordable for Shopify users and makes it easier to target Shopify clients because it is a part of the Shopify plans.

To sum up, Klaviyo is the best option for companies looking for sophisticated segmentation, automation, and customized marketing, especially if they use a variety of e-commerce platforms. On the other hand, Shopify Email is a great choice for small and medium-sized companies that value price, ease of use, and a smooth interaction with the Shopify platform.


The price of Klaviyo is determined by the number of contacts in your email list and the volume of emails you send each month.

  • Free Plan: For companies with up to 250 contacts and 500 email sends each month, Klaviyo offers a free subscription.
  • Paid Plans: For up to 500 contacts and 500 email sends each month, Klaviyo’s commercial subscriptions start at about $20 to $25. As your email usage and contacts expand, so do the prices, which start at a few hundred dollars per month for medium-sized firms and go up to several thousand for bigger ones.
Klaviyo pricing plan

Klaviyo pricing plan

Typically, Shopify Email is part of the various features offered by Shopify plans.

  • Basic Shopify Plan: Priced at $29 per month, and lets you send up to 2,500 emails monthly.
  • Shopify Plan: Beginning at $79 per month, includes Shopify Email with a higher email sending limit of up to 5,000 emails per month.
  • Advanced Shopify Plan: Starting at $299 per month, also offers Shopify Email with an even greater email-sending limit.

Klaviyo’s pricing is determined by the size of your email list and your email volume, whereas Shopify Email comes included with Shopify’s plans. Initially, if you have a smaller email list, Shopify Email might be the more affordable option. But as your needs grow, Klaviyo’s sophisticated features can offer more value.

The choice between Klaviyo and Shopify Email ultimately comes down to the particular requirements of your company, which may include things like the volume of emails you send, the size of your email list, and your spending limit.

Design and templates

With mobile responsiveness, Klaviyo provides an assortment of editable email templates for a variety of uses. With the use of a drag-and-drop editor, users can easily modify these templates without needing to know how to code. When developing bespoke graphics, Klaviyo smoothly connects with Canva and other design tools. The template library is carefully categorized for easy choosing.

Klaviyo platform

Klaviyo platform

In order to maintain brand consistency, Shopify Email provides templates that match your Shopify website. You may add text, colors, and logos to these templates to make them uniquely your own. The templates work well on all devices. The editor is simple, letting you edit text and add images. If you use a Shopify theme, the email templates fit right in, keeping your brand consistent.

Klaviyo offers more customizable templates and a superior editor compared to Shopify Email. With its drag-and-drop editor and design capabilities, Klaviyo gives email creators more creative freedom. Although Shopify Email’s designs are made to match the themes of Shopify websites for unified branding, Klaviyo offers more customization options than Shopify Email does.

You might be better off using Klaviyo’s templates and editor to produce individualized and aesthetically pleasing emails. While email marketing templates are available on both platforms, Klaviyo offers greater customization options, which makes it the better choice for customized campaigns. Conversely, Shopify Email’s designs complement Shopify’s website themes and are ideal for individuals who value simplicity and brand continuity.

Ease of use

With its user-friendly interface, simple setup procedures, powerful automation features, and wide range of customization choices, Klaviyo is a compelling choice for companies requiring sophisticated email marketing capabilities. Conversely, Shopify Email offers a straightforward solution that can be accessed straight from the Shopify dashboard, integrating with Shopify with ease. Users who value ease of use and simplicity will especially benefit from this integration, since it allows them to manage their email marketing campaigns without requiring further setup.

Although users with various levels of technical expertise can utilize both platforms, there may be a modest learning curve for novice email marketers due to Klaviyo‘s complex features. Nonetheless, the platform provides thorough instructions and helpful materials to speed up the learning process. On the other hand, Shopify Email‘s intuitive interface perfectly suits the demands of Shopify users, providing simple yet useful tools for email campaign management.

The decision between Klaviyo and Shopify Email ultimately comes down to the user’s level of experience with the platform and their unique email marketing needs. Klaviyo might be a better option for businesses looking for sophisticated customization and automation tools, while Shopify Email might be a better choice for companies that value simplicity and Shopify connection.


Klaviyo is excellent in categorizing clients into groups according to a range of factors, including age, behavior, purchases, and degree of participation. Its dynamic segments automatically update as customers interact with the business, ensuring that emails remain relevant and targeted. Users can make their attributes and tags in Klaviyo to make segmentation even more specific. E-commerce sites like Magento, WooCommerce, and Shopify integrate seamlessly with Klaviyo, enabling companies to leverage sales data for customized email marketing.

Users of Shopify Email can divide up their email lists according on client tags, past purchases, and order status. It uses customer data from Shopify, including tags, orders, and contact info, for segmentation. While Shopify Email can segment based on customer traits and actions, it might not update segments in real-time like Klaviyo.Users may segment based on Shopify data without requiring additional setup because it integrates smoothly with Shopify. For users who are unfamiliar with segmentation tactics, Shopify Email’s segmentation feature set is great because it is simple to use and intuitive.

That being said, Klaviyo has more sophisticated segmentation possibilities than Shopify Email. It can make dynamic segments using real-time data and custom traits, giving businesses more precise email targeting. Shopify Email’s segmentation is simpler, using data from Shopify. Shopify Email is good for basic segmentation but may not suffice for complex needs. Klaviyo is better for businesses requiring advanced segmentation, personalized content, and precise targeting. Shopify Email is better for smaller companies or those mostly using Shopify, where basic segmentation works.

In general, Klaviyo offers advanced segmentation for highly personalized campaigns, while Shopify Email provides simpler options suitable for basic needs in the Shopify ecosystem.


Klaviyo‘s strong automation enables businesses to create tailored email workflows effortlessly. Businesses can send customized emails at the best moments with its visual builder and many triggers depending on consumer activities, including website visits or abandoned carts. Additionally, Klaviyo easily interfaces with e-commerce sites such as Magento, WooCommerce, and Shopify. Sales data from these platforms is used to initiate automated workflows.

Shopify Email makes it simple for new users by providing basic automation features like order confirmations and emails for abandoned carts. However, it may lack the customization of Klaviyo’s advanced workflows. It seamlessly works with Shopify, automating emails based on Shopify events like abandoned carts without extra setup, focusing on Shopify events for convenient automation within Shopify’s system. It works smoothly with Shopify, automating emails based on Shopify events like abandoned carts without extra setup. Automation in Shopify Email focuses on Shopify events, so it’s convenient for Shopify users to handle automation within Shopify’s system.

Klaviyo has advanced and customizable automation, letting businesses make precise workflows with triggers and e-commerce integration. Shopify Email’s basic automation focuses on events like abandoned carts in Shopify. While good for simple needs, it might not be enough for complex strategies. Klaviyo is better for businesses wanting advanced automation with personalized triggers and content. Shopify Email is better for smaller companies or those mainly using Shopify, where simpler automation is fine.

In summary, Klaviyo provides advanced and customizable automation, while Shopify Email offers simpler options tailored to basic needs within the Shopify platform.

Third-party integration

Popular e-commerce sites like Shopify, WooCommerce, and Magento as well as well-known CRM and advertising networks like Salesforce, HubSpot, Facebook Ads, and Google Ads are all easily integrated with Klaviyo. It also supports custom integrations through APIs and developer tools.

Klaviyo integration with other applications

Klaviyo integration with other applications

On the other hand, Shopify Email and Shopify are closely connected, enabling users to handle email marketing straight from their Shopify dashboard without the need for further setup. Although it has fewer third-party connectors than Klaviyo, users may still get extra functionality, such as email marketing software, through the Shopify App Store. Designed to work seamlessly with Shopify’s ecommerce platform, it uses its data to create targeted emails, providing a cohesive experience for users handling both their store and email marketing.

Klaviyo has more integrations than Shopify Email, connecting with various marketing and data use tools. While Shopify Email mainly integrates with Shopify, which is enough for some businesses, those needing more may prefer Klaviyo. Businesses with complex setups might choose Klaviyo for its many integrations and support for custom ones. Shopify users looking for seamless integration may opt for Shopify Email. 

To sum up, Klaviyo offers broader third-party integrations and extensive custom support, catering to diverse needs. Meanwhile, Shopify Email, though limited in integrations, suits those focused on the Shopify ecosystem.

Analytics and Reporting

Klaviyo gives detailed analytics on email performance, including open rates, clicks, and revenue. Users can track campaigns, workflows, and customer groups. It offers real-time reporting so users can see how campaigns are doing and adjust strategies quickly. Users can see how different customer groups engage with emails and optimize segmentation. Klaviyo also tracks email revenue, helping users understand the ROI of their email marketing. It offers advanced A/B testing, letting users test different parts of emails and improve based on results.

Shopify Email gives you basic stats like open rates and clicks, all in one place on the Shopify dashboard. It connects smoothly with Shopify, showing you simple sales info like orders and revenue. It’s easy for beginners to use and understand, though not as detailed as Klaviyo. By connecting with Shopify’s sales data, you can monitor the performance of your emails.

With Klaviyo, you can get comprehensive analytics including A/B testing, revenue tracking, segment insights, and real-time data. Shopify Email provides simpler analytics, suitable for users seeking straightforward metrics. While it integrates with Shopify for ROI tracking, it might not have the depth for advanced reporting. Businesses needing detailed analytics may prefer Klaviyo. With an emphasis on ease of use and data integration with Shopify, Shopify Email is a great option for small businesses or those who primarily rely on Shopify.

To put it briefly, Shopify Email emphasizes simplicity and integrates with Shopify’s ecommerce data for ROI tracking, whereas Klaviyo offers comprehensive statistics. The choice between the two platforms depends on the user’s specific reporting needs, preferences, and sophistication for analyzing email campaign performance.

Customer support

Klaviyo provides comprehensive FAQs and self-help instructions, as well as email support through their support portal. In addition to training sessions and onboarding, which include webinars and customized plans, they offer a community forum where users may interact and exchange thoughts. A great user experience is ensured by their responsive support team.

Users with Shopify Email accounts have access to Shopify’s help center, FAQs, and guidelines. All Shopify users, including those who utilize Shopify Email, have access to live chat, email, and phone assistance around-the-clock. Additionally, community forums allow users to interact with other merchants and ask for guidance. Shopify provides training resources like webinars and tutorials for using Shopify Email effectively. Users can also access Shopify Experts for specialized assistance with Shopify Email and other store aspects.

Both Klaviyo and Shopify Email offer excellent customer service, complete with training, forums, and useful tips. Klaviyo is mainly focused on email marketing strategies like targeting and automation. Shopify provides tools and round-the-clock assistance to Shopify Email users in managing their online stores. Depending on your level of familiarity with each, your need for assistance, and the level of customisation you desire for your email marketing, you can choose between Klaviyo and Shopify Email.

In short, Shopify Email and Klaviyo both provide excellent email marketing customer service. Klaviyo gives specific help within its platform, while Shopify Email users get support from Shopify’s wider resources for online stores.

Klaviyo vs Shopify email: Which is best for you?

Here is the pros and cons table between Klaviyo vs Shopify email:

Pros and cons Klaviyo Shopify email
Pros – Advanced features like segmentation, automation, and analytics.

– Integration with various e-commerce platforms.

– Highly customizable templates and workflows.

– Seamless integration with Shopify platform.

– Accessibility and cost-effectiveness for Shopify users.

– Basic email marketing features included with Shopify plans.

Cons – Higher cost, especially for larger businesses.

– Steeper learning curve due to its advanced features.

– Limited features compared to standalone platforms like Klaviyo.

– Restricted integration beyond Shopify ecosystem.

Your business needs, budget, abilities, and preferences will all play a role in your decision between Klaviyo and Shopify Email. Here are some factors to help you choose wisely:

Choose Klaviyo if you need:

  • Advanced email features like strong segmentation, automation, personalization, A/B testing, and detailed analytics.
  • Integration with various e-commerce platforms or complex integration for effective data use.
  • Scalability to support expanding companies, longer subscriber lists, and more sophisticated marketing.
  • Data-driven marketing, which creates customized and targeted ads based on consumer insights.
  • Personalization and adaptability for personalized consumer segments, sophisticated automation, and dynamic content.

Choose Shopify Email if you:

  • Prefer simplicity and easy integration with Shopify.
  • Want a straightforward email marketing solution.
  • Are looking for a cost-effective option included in your Shopify plan.
  • Have basic email needs, like newsletters, promotions, and transactional emails to Shopify customers.
  • Rely on Shopify as your main e-commerce platform and prefer managing email directly in its dashboard.
  • Possess little technical knowledge, are new to email marketing, and prefer ready-made designs.

Depending on your company’s demands, objectives, and priorities, you must choose between Klaviyo and Shopify Email. Think about things like your budget, your level of customization requirements, your present tech setup, and your expansion ambitions. To choose which platform best suits you, take advantage of their free trials or consultations.

Wrap up

In short, Klaviyo suits medium to large businesses with advanced email marketing needs, offering robust segmentation, automation, and analytics. For smaller businesses or those with limited email marketing requirements within the Shopify system, Shopify Email is more cost-effective and simpler.

The choice between Klaviyo and Shopify Email is influenced by a number of variables, including your budget, the complexity of your email marketing campaigns, and the need for integration. Choosing Klaviyo guarantees that your decision is in line with your preferences and business objectives.

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A data-driven marketing leader with over 10 years of experience in the ecommerce industry. Summer leverages her deep understanding of customer behavior and market trends to develop strategic marketing campaigns that drive brand awareness, customer acquisition, and ultimately, sales growth for our company.
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