Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

How to Add Testimonials to Shopify: A Step-by-Step Guide

Customers visit your online store because they want to feel confident about their purchases. By showcasing positive feedback from previous buyers, you can reassure potential customers that they’re making the right choice. 

Shopify has built-in tools. You can add testimonials to your store. It’s highlighting product quality, customer service, or satisfaction. These reviews help build trust and credibility. Plus, they provide valuable insights. That your audience loves about your brand. So, let’s explore the simple steps to leverage testimonials!

Shopify Testimonials Benefits

Customer reviews of your store can make a big difference. These reviews, or comments from happy customers, can help in many ways. They build trust and make your store look better. They can even help you sell more. 

In this guide, we’ll discuss the importance of customer reviews and their specific benefits.

  1. Build Trust: Positive feedback makes customers feel safe buying from you, like a friend recommending something.
  2. Boost Confidence: Good reviews make your store seem better. When people see others having a good time, they feel more sure about buying.
  3. Increase Sales: Happy reviews can lead to more sales. If people see others loving your products, they’re more likely to buy too.
  4. Show Social Proof: Testimonials show real people liked your products. This helps convince others to try them.
  5. Enhance Shopping Experience: Reading reviews help customers know what to expect from your products. It makes shopping more fun and informative.
  6. Stand Out: Great reviews make your store special. They show you have happy customers who love what you sell.
  7. Improve Search Rankings: Good reviews help your store show up higher in searches. This means more people can find you and buy.
  8. Drive Revenue: Happy customers mean more sales. That means more money for your business. Reviews help a lot with making more money.
  9. Encourage Repeat Business: Customers have a good time and leave good reviews. They’re more likely to come back. This makes loyal customers who keep buying from you.
  10. Feedback for Improvement: Even bad reviews can help. They show you what you can do better, making your store even better in the future.

To sum up, testimonials are super important for your online shop. They make customers trust you more, feel good, and buy more. But you have to know the place to put testimonials. 

Next, let’s talk about the best spots on your Shopify site. That catches people’s attention and helps your business grow.

Where to Add Testimonials on Your Website?

It’s important to know where to put happy customer comments on your website. Different parts of your site have different jobs. Choosing the right spots can make a big difference. In this section, we’ll find out where to put them and what kind of comments work best in each spot.

Home Page

Your home page gets a lot of visitors, so putting testimonials right under the big picture (hero section) is smart. It shows people right away that others like your products. You can have a rotating list of testimonials. There can be a bunch of quotes from happy customers.

Reasons to add: You aim to appeal to a wide range of visitors by incorporating diversity in demographics, such as age, location, and profession.

Pricing or Signup Page

Near where you talk about how much things cost or where people sign up, putting testimonials can help. It tells potential customers. That others are happy with your offer. You make them more likely to buy or sign up.

Reasons to add: You have specific goals or outcomes. That addresses common objections or concerns potential customers may have. There can be affordability, ease of use, or effectiveness.

Testimonials Page

Create a special testimonial page. This page should allow visitors to read detailed stories from happy customers. It should also look nice and be easy to read.

Reasons to add: You want to highlight different aspects of your products or services. It can be quality, customer service, or value for money.

About Page

On your “About” page where you talk about your company, add testimonials. It’s nice for visitors to hear from happy customers while they learn about your business.

Reasons to add: You want to highlight stories that resonate with the mission and vision of your company.

Your website has a side part or a bottom part. You can add a small section with different testimonials. This way, people can see them no matter what page they’re on.

Reasons to add: You should use short and impactful quotes with key selling points or benefits. The space is limited.

Case Studies

Turn testimonials into detailed stories. Write about what problem your customer had, how your product or service helped, and what good things happened because of it. These stories help other people see how your products can help them too.

Reasons to add: You have insights into the specific challenges, solutions, and outcomes. You also know the interests and needs of your target audience, showcasing real-world examples. Your products can address customers’ pain points. 

3 Methods to Add Testimonials to Shopify

Making your Shopify store trustworthy is really important. Adding testimonials is also a big part. You now know where to put testimonials on your site. You need to understand how to add them well. In this guide, we’ll look at three simple ways. 

  • Shopify Theme Customization
  • Shopify Builder
  • Use Shopify Apps

Let’s dig into each method now! 

Shopify Theme Customization

As the first way how to add testimonials to Shopify, customizing your Shopify store to display testimonials has its perks. That makes your brand stand out and gives you more control. But it has its challenges. You find it difficult if not be tech-savvy. Or you may take time to study. Keep reading to learn the steps you need to take.

Pros and cons of Shopify theme customization

  • Pros: 
    • Personalization: Changing the look of your Shopify store lets you customize your testimonials to match your brand. It’s like adding your own style!
    • Integration: You can integrate the testimonials with the rest of your store so that everything looks neat and professional.
    • Control: Customizing your theme means you can choose how your testimonials appear and where they go. You’re in charge!
  • Cons
  • Need Tech Skills: Tweaking your Shopify theme might need some coding knowledge. You may not be familiar with coding. It could be tricky.
  • Takes Time: You’re not a coding expert. It takes a while to make big changes to your Shopify.

How to add testimonials with Shopify theme customization?

This method involves editing your theme’s code directly. Here’s a general process:

  • Locate the section: Find the place in your theme where you want the testimonials to appear. This could be the homepage, a product page, or a custom page.
  • Create a new section (optional): If your theme doesn’t have a built-in testimonials section, you can create a new one using HTML and Liquid code.
  • Add the testimonial content: Write the HTML code to structure your testimonials, including space for the customer’s quote, name, and potentially an image. Later, you can use Liquid to dynamically add content from your Shopify admin.
  • Style the testimonials: Use CSS to style the testimonials section to match your theme’s design.

However, to be honest, editing code yourself is not easy for shop owners who lack technical knowledge. In this case, it would be better to use Shopify theme customization from Mageplaza. Just tell us your vision, and we’ll get back to you within 24 hours (or slightly longer for complex requests).

Shopify Builder

Using Shopify’s builder for testimonials offers simplicity and seamless integration. It is perfect for beginners. You may look for a hassle-free solution. However, it’s important to note the limitations. There are reduced customization options and standardized templates. That may make your store look similar to others. Keep reading for step-by-step instructions.

Pros and cons of Shopify Builder

  • Pros:
    • Easy to Use: Shopify’s builder makes adding testimonials simple, even if you’re new.
    • Seamless Integration: Testimonials added through the builder blend nicely with your Shopify store’s look.
    • No Coding Needed: You can make a testimonials section look professional without knowing any code.
  • Cons
  • Limited Customization: While it’s easy, the builder might not let you make fancy designs like theme customization.
  • Standardized Templates: Testimonial sections made with the builder might look similar to other stores using the same tools.

Utilize Shopify Apps

Using Shopify apps for testimonials gives you lots of choices. That makes your store look professional and engages customers. But keep in mind, that some apps might cost money and take time to learn. Plus they might not always work smoothly. Want to learn how to use them? Read on for simple steps to get started.

Pros and cons of Shopify apps

  • Pros:
    • Many Choices: Shopify apps offer lots of different ways to show testimonials. There are carousels, sliders, and video reviews.
    • Extra Features: These apps often come with cool extras. That is like letting customers make video testimonials.
    • Fits Right In: They blend smoothly with your Shopify store, making it look pro.
  • Cons
  • Costs Money: Some apps might need you to pay. That you can add to your expenses.
  • Takes Time to Learn: You’re not great with tech. It can take a while to get used to new apps.
  • Might Not Always Work: Relying on apps for important stuff can sometimes cause problems, like if they don’t work with your store.

How to add testimonials to Shopify with the app?

  • Check out apps like Reputon Testimonials Slider or Vidial UGC Video Testimonial (We will suggest some best apps in the next sections)
Check out Reputon Testimonials Slider

Check out Reputon Testimonials Slider

  • Add a widget with testimonials
Choose a layout, and theme, and add the widget name

Choose a layout, and theme, and add the widget name

  • Edit the widget
Add name, review text, photo, social link, etc.

Add name, review text, photo, social link, etc.

  • Import reviews from other apps.
You can select the place to put your widget

You can select the place to put your widget

  • Public testimonials widget.
Make it visible and click save

Make it visible and click save

  • Get unlimited widgets to customize 
Upgrade plan to get unlimited widgets

Upgrade plan to get unlimited widgets

Shopify apps that can help you add testimonials

Shopify apps are helpers for your online store. They add extra features and functions to make your store look better and work smoother. Some apps specifically help you show off happy customers. 

These apps offer different ways to display testimonials. There are sliders, carousels, or grids. Apps are easy to use and make your store more trustworthy. That can help you get more sales. Check out some apps below.

  • Testimonials Master: 

It’s a simple Shopify app that helps you display customer feedback. That looks more trustworthy.


  • Easy to use. You can be a beginner.
  • Offers different ways to customize.
  • Responsive customer support for help if you need it.

Testimonial Master is used directly in Shopify admin with the latest themes


  • Some features need payment.
  • Might be confusing for some users because there are a lot of options.


  • Free plan available.
  • Premium features start at $9.99/month.

  • Credens Testimonials Showcase:

It’s a neat Shopify app that makes testimonials look great on your site. You can pick from different styles to make your store unique.


  • Stylish templates to make testimonials look attractive.
  • Fits smoothly with Shopify, so it’s easy to use.
  • Offers different ways to show testimonials, like carousels or grids.


  • Not as many options to customize compared to other apps.
  • Sometimes there are small problems with updates.

Price: Starts at $6.99/month with additional features in higher plans.

  • Reputon Testimonials Slider: 

It’s a useful Shopify app that lets you make sliding testimonials. You can add text, pictures, and more to make your store look awesome and get more sales.


  • You can interestingly show testimonials.
  • Supports different types of media. It can be text, images, and videos.
  • Has lots of features in the free version.

Reputon Testimonials Slider meets Shopify’s highest quality standards


  • Needs manual adjustments to work well on mobile.
  • Setting it up might be tricky without clear instructions.


  • Free plan available.
  • Advanced features start at $5.99/month.

These Shopify apps give you different ways to show off testimonials. Think about what you need before you pick one. 

How to Get Customer Testimonials?

Adding customer testimonials builds trust and boosts sales. Potential customers can see positive experiences with your products. Here’s a guide to collect and display customer testimonials:

Step 1: Ask Nicely. 

Most customers are happy to leave a review. A survey found that 68% of people will leave a review.

  • Send an Automatic Email: You can automatically send an email 5-7 days after the order days asking them to leave a review. This is by using Shopify and your email service.
  • Give Them a Reason: Offer them a discount or a reward to do it.

Step 2: Ask for Their Feelings

Sending a quick survey is another way to get feedback and testimonials.

You can use a survey Tool. Tools can be SurveyMonkey, Google Forms, Typeform, SurveyGizmo, JotForm,… It can help you send surveys automatically after a purchase. Ask for Their Thoughts about your product.

Step 3: Use Apps. 

Check Out Some Apps: Look into apps like Yotpo or Stamped.io that work with Shopify.

Step 4: Talk to Your Best Customers to receive great testimonials.

  • Find Your Biggest Fans: Customers buy from you a lot or for a long time.
  • Ask Them Personally: Reach out and ask them to say something nice.

By following these steps, you can get valuable testimonials from your customers. That makes your Shopify store even better.


In summary, adding testimonials to your Shopify store is crucial. It helps gain customer trust and dependability. Follow this guide, you can add testimonials to different parts of your website.

Remember to consider your budget, timeline, and what makes your store special. You can use Shopify’s tools or apps. The main goal is to make your customers feel confident about buying. So, start adding testimonials to your Shopify store today and see how it helps your business grow!

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A data-driven marketing leader with over 10 years of experience in the ecommerce industry. Summer leverages her deep understanding of customer behavior and market trends to develop strategic marketing campaigns that drive brand awareness, customer acquisition, and ultimately, sales growth for our company.
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