How to create Coupon Codes in Magento 2
Vinh Jacker | 09-04-2024
The Most Popular Extension Builder for Magento 2
With a big catalog of 224+ extensions for your online store
In the Cart Price Rule, Coupon Code is created so that buyers at your store will get the discounted price. The Coupon Code can be generated individually or in bulk for a certain customer group or specific individuals depending on your purpose. Coupons can be sent to others via emails or included in newsletters, catalogs, and advertisements such as banners on the website.
To use the coupon, the customers can insert the code at checkout, the discount value will, then, be applied immediately. Magento support a quick response code - QR code that customers can scan on their smartphones. After that, they are led to a page on your website to get more information about the promotion.
Learn more: How to apply multiple coupons to Checkout or Shopping Cart page with Magento 2 Multiple Coupons
Benefits of Using Coupon Codes in Magento 2
1. Enhance customer loyalty and satisfaction
Coupon codes in Magento 2 are highlighted as a tool for enhancing customer loyalty and satisfaction. By offering promo codes to various customer groups and incentivizing newsletter sign-ups, e-commerce platforms can improve the overall shopping experience.
2. Encourage repeat purchases
Coupon codes drive repeat purchases by instilling a ‘savings’ mindset in customers. Offering discounts or special promotions through coupons encourages individuals to become repeat customers. By providing exclusive offers, customers are incentivized to return for future purchases.
3. Show appreciation for customers
Providing coupon codes demonstrates appreciation for customers, showing that their business is valued and encouraging them to continue shopping with the store.
4. Allow for targeted marketing campaigns
Coupon codes allow for targeted marketing efforts, as they can be tailored to specific customer groups or used as incentives for actions like newsletter sign-ups.
2 Steps to Create Coupon Code in Magento 2
Step 1: Create an Specific Coupon
This method is implemented in the Cart Price Rule settings.
- Go to
Marketing > Promotions > Cart Price Rules
and press the Add New Rule button.
- Set the Name for the rule and add the Description.
- Activate the rule and select the Websites the coupon code.
- Specify the Customer Groups that coupon will work for.
- On the
Rule Information
tab, underGeneral Information
, transferCoupon
toSpecific Coupon
.
- Enter the
Coupon Code
manually. - Limit how many times the coupon can be redeemed in the Uses per Coupon and User per Customer. Leave them empty to set no restriction.
- Uses per Coupon sets the number of times the coupon code is used.
- Uses per Customers sets the number of times the coupon code is used by the same customers.
- If there are many cart price rules at the same time, you should set the active time and priority to manage them better.
- Set a start date and end date for when your Magento coupon code can be used.
- Set the Conditions the shopping cart should meet for the Magento coupon code to be applied.
- Click
Save
to activate the coupon code.
Step 2: Publish a Mass of Coupons
This method is implemented in the Cart Price Rule settings.
- On the
General Information
page, mark theUse Auto Generation
checkbox to publish a mass of coupon codes after saving the rule. -
Under
Cart Price Rule
, chooseManage Coupon Codes
tab and do the following:- Set the
Coupons Qty
to the quantity of coupons you want to publish. - Insert the number for the
Code Length
, the length excludes the prefix, suffix, or separators. - Select the
Coupon Format
from the following types: Alphanumeric, Alphabetical, and Numeric. - Insert the
Code Prefix
- the beginning part of the code if needed. - Insert the
Code Sufix
- the end part of the code if needed. - Set the
Dash Every X Character
to make the codes easier to read. For example, the number 3 is inserted into that field, the codes will look like: xxx-xxx-xxx.
- Set the
- Click on
Generate
button to release multiple coupon codes and they are shown on the table below.
Learn more: