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Magento 2 for direct-to-consumer (D2C) manufacturers

Vinh Jacker | 08-02-2022

Magento 2 for direct-to-consumer (D2C) Manufacturers

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The way products and services are sold to consumers has changed dramatically over the last two decades. In the past, wholesalers would purchase from manufacturers and sell to retail businesses. The businesses would then either sell their products directly to consumers (B2C) or to other businesses (B2B).

However, with the advent of the internet, a new model known as direct-to-consumer or D2C emerged. This model involves manufacturers selling their products directly to consumers through the internet while cutting out the middleman.

Benefits of switching to D2C manufacturing

Many manufacturers have decided to take advantage of this new model and sell their products D2C, and there are many benefits to doing this. The manufacturer can have a direct relationship with their customers, they can control the branding and marketing of the products, and have a higher margin on the products sold.

Benefits of switching to D2C manufacturing

Direct relationship with customers

A big benefit of D2C is that it allows manufacturers to have a direct relationship with their customers. In the past, businesses would have to go through distributors or retailers in order to reach their customers. This would often result in the manufacturer losing control over how their products were being branded and marketed.

With D2C, manufacturers can control every aspect of how their products are presented to the customer. They can craft their own marketing messages and branding, and they can create a direct channel for customer support. This direct relationship also allows manufacturers to get feedback directly from customers, which can be used to improve future products.

Higher margins

As with any business, the goal of a manufacturing company is to make a profit. To do this, they must generate revenue through the sale of their products and services. In order to ensure that they are making a profit, manufacturers must carefully control their costs. One of the most important cost factors for manufacturers is the cost of raw materials. By carefully selecting suppliers and negotiating favorable prices, manufacturers can reduce their raw material costs. They can also do this by cutting out middlemen and shifting to a D2C strategy.

A major benefit of D2C is that it generally results in higher margins for manufacturers. When businesses sell through distributors or retailers, they have to give up a portion of their margins in order to get their products into the hands of consumers. However, when selling D2C, manufacturers can keep a larger portion of the sale price, as there are no middlemen involved. This results in more money for the business, which can be used to reinvest in the business or to improve profits.

Control over branding and marketing

As the world becomes more and more competitive, businesses are searching for ways to set themselves apart from the pack. One way to do this is through branding. Branding can be a powerful tool to help your business stand out, build trust with customers, and attract new business.

Control over branding and marketin

As mentioned earlier, one of the big benefits of D2C is that it allows manufacturers to have complete control over their products’ branding and marketing. In the traditional B2B or B2C models, businesses would have to rely on distributors and retailers to get their products in front of consumers.

However, with D2C, manufacturers can use their own websites and social media channels to reach consumers directly. This gives them a lot more control over how their products are presented and marketed to customers.

Improved customer service

Customer support is one of the most important aspects of any business. Good customer support means happy customers, which leads to repeat business and referrals. Poor customer support, on the other hand, can lead to customers taking their business elsewhere.

D2C manufacturing makes it easy to establish a direct relationship with customers, which generally leads to better, more tailored, customer service. When businesses sell through distributors or retailers, they often have very little control over the customer service process and also lack the insights into what customers like or dislike about the products they make.

However, when selling D2C, manufacturers can provide their own customer support and ensure that customers are getting the best possible experience. This can lead to repeat customers and higher customer satisfaction levels.

Platforms and software that support D2C workflows

If you’re a manufacturer who’s considering or perhaps is already selling D2C, then you may be wondering what platform you should use. After all, there are many options available and it can be difficult to gauge what works best depending on your business stage and growth plans.

Platforms and software that support D2C workflows

While Shopify offers an all-in-one platform that’s simple to set up, for those who need more customization, Magento is a better option. This category generally also includes D2C manufacturers, as the workflow can be a lot more involved compared to a simple dropshipping business.

Advantages of Magento 2 for D2C brands

Magento 2 is a highly scalable e-commerce platform that’s perfect for businesses of all sizes. It offers a wide range of features and options, which makes it easy to customize your store to match your specific needs. One of the big advantages of Magento 2 is that it’s built with scalability in mind. This means that it can easily handle large numbers of products and customers, making it a great choice for businesses that are expecting to grow in the future.

Magento 2 also offers support for multiple languages, which is perfect for businesses that sell to customers in multiple countries. This allows you to create a store that’s available in multiple languages, making it easy for customers from all over the world to shop at your store. Security is also an important consideration, and Magento 2 keeps sensitive customer data safe and protected. The platform comes with a number of security features, such as encryption and fraud detection, which will help to keep your customers’ data safe.

Manufacturing software that integrates with Magento 2

Besides a great e-commerce platform, as a manufacturer, you’ll also need a way to manage your inventory and orders. That’s where a manufacturing ERP comes in.

Manufacturing ERPs include order and inventory management features designed specifically for manufacturers. It offers a complete solution for managing all of your inventory, from raw materials to finished products. This software makes it easy to manage your orders and keep track of your stock levels. It can even send automatic alerts when your stock levels are low, so you can reorder products before you run out.

It can be a hassle to keep everything in sync when you run multiple apps. There’s also a lot more room for error when importing data from one platform to another. Luckily there are options that can seamlessly integrate with Magento 2 – Katana MRP. With Katana’s Magento Integration, you can connect your Katana MRP software to your Magento 2 store. This way you’ll be able to manage your inventory, orders, and customers from one central platform.

This integration will save you time and money by automating many of the tasks that are necessary to run your business. For example, when a customer places an order on your Magento 2 store, Katana will automatically create a purchase order for the products that are needed to fulfill the order.

It can also greatly benefit manufacturers who sell products made to order. When a customer places an order for a custom product, Katana will create a manufacturing order and send it to the appropriate production line. This way, you can be sure that your orders are always fulfilled on time and that your customers are happy with their purchases.

If you’re looking for a complete solution for selling D2C, then Magento 2 is a great option. It offers a scalable e-commerce platform, and combined with Katana’s powerful inventory management system, it provides everything you need for your D2C manufacturing business.

Steps to sell direct-to-consumer with Magento 2

Sell directly to the customer with Magento

The hosting provider selection

Selecting the right hosting provider is crucial for your Magento 2 store. You should look for a reliable and scalable solution that ensures fast loading times, high uptime, and security. The most popular Magento hosting options available in the market include:

  • Shared Hosting: In shared hosting, multiple websites share server resources. It’s a cost-effective choice for a low-traffic Magento website.

  • VPS Hosting (Virtual Private Server): VPS hosting provides dedicated resources within a virtual environment. It offers better performance and scalability compared to shared hosting.

  • Dedicated Hosting: With dedicated hosting, your Magento site resides on a dedicated physical server. It is ideal for high-traffic stores. This option ensures optimal performance but is typically more expensive.

  • Cloud Hosting: Cloud hosting uses a network of interconnected servers, offering flexibility, scalability, and redundancy. It’s suitable for handling varying traffic loads.

Magento 2 installation and configuration

Install and configure Magento 2

When selecting a hosting service for Magento 2, the choice will impact how you proceed with installation and configuration. Managed hosting services such as Nexcess and Cloudways will help you with Magento 2 setup. In contrast, self-managed hosting providers like DigitalOcean require you to set up everything yourself. Here’s how to get started with Magento 2:

  • Install Magento 2: Set up your Magento 2 instance on your chosen hosting environment. Follow the installation instructions provided by Magento.

  • Configure Settings: Customize your store settings, including currency, language, tax rules, and shipping options. Install essential extensions and themes to enhance functionality.

When your Magento 2 store operates, focus on settling it with products and organizing them effectively. Start by categorizing items, setting up product attributes, and creating variations to improve customer experience. Next, you need to integrate a payment gateway with your Magento 2 store.

Store UI and UX optimization

A seamless user experience is critical for DTC success:

  • Responsive Design: Ensure your store is mobile-friendly. Most consumers shop on their phones, so prioritize responsive design.

  • Clear Navigation: Organize your product categories logically. Make it easy for visitors to find what they’re looking for.

  • High-Quality Images: Use high-resolution product images to showcase your offerings effectively.

  • Fast Loading Times: Optimize your site’s performance. Minimize image sizes, make use of caching, and use a content delivery network (CDN).

Your Magento store represents your brand and its core values. Therefore, it is crucial to enhance the user experience (UX) by optimizing the store’s user interface (UI). Using Magento 2 themes and extensions to enhance your Magento store’s design and functionality is considered the easiest way. If budget constraints prevent you from investing in a Magento 2 theme, do not worry! Mageplaza will offer a list of free Magento 2 themes that you can use.

Business systems integration

Business system integrate

After you optimize Your Store UI and UX, the next step is to integrate business systems that help you manage the system.

  • Inventory Management: Sync your inventory across channels. Magento 2 offers strong inventory management features.

  • Order Processing: Streamline order fulfillment, payment processing, and shipping. Integrate with payment gateways and shipping providers.

  • CRM Integration: Connect your Magento store with a customer relationship management (CRM) system to track customer interactions and personalize experiences.

Website launch

Lastly, you need to check the front end carefully before launching your store.

  • Test Thoroughly: Ensure all features work correctly. Test checkout, payment gateways, and any custom functionalities.

  • Marketing and Promotion: Plan your marketing campaigns. Use email marketing, social media, and SEO to drive traffic.

  • Monitor Performance: Continuously monitor your store’s performance. Use analytics tools to track sales, conversion rates, and user behavior.

Key best practices for Direct-to-Consumer manufacturing

Build a distinctive brand identity

  • Distinguish your brand: Clearly showcase what sets your brand apart. Identify your unique mission, value proposition, and brand personality.

  • Consistent branding: Ensure consistent messaging, visual elements, and tone across the website, social media, packaging, and customer interactions.

  • Storytelling: Share your brand story authentically. Engage customers emotionally by highlighting your journey, values, and purpose.

  • Content: Create high-quality content that provides useful information for online audiences. Support customers in knowing what your brand stands for and related to subjects.

Provide a great customer experience

Great customer experience

  • User-centric design: Optimize your website and mobile app for user experience. Prioritize ease of navigation, fast loading times, and intuitive interfaces.

  • Responsive customer support: Provide timely and helpful assistance. Excellent customer service builds trust and loyalty.

  • Streamlined checkout process: Simplify the purchase process by minimizing steps, offering guest checkout, and ensuring secure payment options.

Use email marketing

  • Personalized Communication: Segment your email list depending on customer behavior, preferences, and demographics. Adjust content to be suitable for each target.

  • Automated Campaigns: Use automated emails for abandoned carts, order confirmations, product recommendations, and special promotions.

  • Engaging Content: Create compelling subject lines and valuable content. Educate, entertain, and incentivize subscribers.

Create customer loyalty programs

  • Reward Loyalty: Implement loyalty programs with points, discounts, or exclusive access. Encourage repeat purchases and referrals. Use the Magento 2 Reward Points extension from Mageplaza to boost sales effectively.

  • Advocate Community: Build a community of loyal customers. Encourage them to share their reviews, experiences, and user-generated content. Surprise and Delight: Unexpected rewards or personalized surprises strengthen customer bonds.

Invest in influencer marketing

  • Strategic Partnerships: In a 2019 report by Edelman, it was found that 63% of shoppers more trust in influencers than in direct brand advertising. Collaborate with influencers whose values match your brand. Their endorsement can expand your reach.

  • Authenticity: Choose influencers who are suitable for your product. Authenticity matters more than follower count.

  • Track ROI: Measure the impact of influencer campaigns. Monitor engagement, conversions, and brand sentiment.


In conclusion, Magento 2 is really a great solution for direct-to-consumer businesses. It provides customizable features, strong SEO capabilities, and integrated marketing tools, making it become a top choice for DTC strategies. By making use of Magento 2’s strengths, you can sell directly to consumers easily and effectively.

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    With over a decade of experience crafting innovative tech solutions for ecommerce businesses built on Magento, Jacker is the mastermind behind our secure and well-functioned extensions. With his expertise in building user-friendly interfaces and robust back-end systems, Mageplaza was able to deliver exceptional Magento solutions and services for over 122K+ customers around the world.

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