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Infographics are one of the most popular ways to convey information on the web. They’re easy to digest and can be a great way to break up blocks of text and help you stand out when competing for attention online.
Since infographics have become so popular, there’s a lot of competition for attention in this space. But there are also many different ways that you can exploit to create your infographics, as well as some pretty good ones that you can use for free.
The idea here is to use infographics to create interesting content to increase user engagement and backlinks. Here are some ways in which you can create infographics for your blog.
Creating an infographic is not hard, but it does take a bit of time and patience.
Luckily, there are many tools out there that you can use to create infographics. Many of these tools don’t even require proficiency in designing or editing to make something that people will want to share.
Here are some of the best design software you can use to create infographics for your blog:
It will also be beneficial if you learn some tried-and-true design systems from leading brands.
Infographics are a great way to communicate data in a visually appealing way. The problem is that infographics can be used for several different purposes, and what works for one purpose won’t necessarily work for another.
That means it’s important to know the types of infographics available and when each type is appropriate. If you want to use an infographic for marketing your business, you might find inspiration in the best flux prompts to help you choose the right type.
Here are the seven types:
You can also structure your infographics in different ways, including:
What works for some people may not work for you and vice versa. But there are a few key points that every infographic should have to become a killer piece of content and get shared by thousands of people, if not more.
Here are some of the most important factors your infographic should have:
If you want to create infographics that are engaging and informative, you must know your audience and goals by heart. Naturally, the infographic you create should be something that the reader will find useful or interesting.
Consider the following questions when doing so:
The next step is to identify your goals and analyze what information you want to include in your infographic. Are you trying to increase engagement on social media? Are you trying to increase the number of shares for your blog post? Are you trying to get more subscribers?
For instance, Everlane designed an infographic to explain why clothes are costlier than they should be. In the first part, they walk you through the course of what it takes to make a basic t-shirt and the expense in each step.
The second half of the infographic shows how companies chalk up the price and sell to customers at a costlier price than it needs to.
If you want to create infographics for your blog, you need one thing: data.
Gathering data is easy enough. It’s everywhere, and in most cases, all it takes is a Google search.
You can also use tons of public data available in existing data repositories. Platforms like Pew Research and Harvard Business Review can help you discover public opinion, media content, demographics, and more.
Then you have Statista for market research. If you visit Google Trends Datastore, you will find curated datasets from the Google News Lab.
You can also implement Refine Google searches and advanced image search using symbols and data-specific keywords.
However, there are some rules to follow if you want to create quality infographics:
It’s best to start your infographic by planning out the structure of the content you want to include. An effective infographic has a clear message and uses headings, subheadings, and callouts to allow readers to skim for the information they want.
Your outline should include:
The next would be to create a template layout. When you’re putting together a design that needs to be reproduced or shared online, creating a template for the layout will make it easier to share across social media, blogs, and your website.
Infographic templates make the process of creating an infographic easier unless you want to design from scratch. Choose one depending on the type of info you want to communicate.
It would be a branding mistake not to add your logo or company name to your infographic. Adding them at the top and bottom will increase brand awareness and recognition.
Here’s an example of an infographic with a company name:
The key to getting results from infographics is to follow the best practices of infographic design.
Here are some actionable tips to create infographics that will drive traffic, improve SEO, and engage your audience so that they’ll come back for more!
As you are creating your infographic, think of yourself as a reader. Your infographic should solve a problem for your audience. Think about how your infographic can help them. If it doesn’t impress you, it certainly will not impress readers.
How will it look when readers receive it? What will they be looking at? What words and images will catch their attention? Ask yourself these questions and use them as guidelines in your design decisions.
Infographics are an easy way to get creative with your marketing, but you need to be careful not to fall into the trap of creating something that looks like every other infographic. The best infographics have a unique style and feel.
Consider this infographic, for instance:
It brilliantly shows how okay it is for people in different positions to make stuff up starting from a journalist to a fantasy writer. It is an original idea. The visualization is another bonus.
Using Relevant maps and charts to explain facts can make your Infographics appear real and supportive. And as per a study, there was an 80% increase in readership rates when content used visuals such as charts, graphs, images, and color design.
Here’s an example showing the world’s resources by country:
To ensure your Infographic reach more audience, follow these strategies:
Read more:
Infographics are an art form that has been around for years. It’s no surprise, then, that they’ve become so popular on the Internet as a new way to present information. They’re a simple way to make your brand stand out from the crowd and make your company more memorable — if not more successful. Before you begin, make sure your infographic idea is well thought out. Be clear about what you want to achieve by creating it and why it’s important. If your idea is vague or imprecise, it will be difficult for anyone to understand what you’re trying to convey. Other than that, use the aforementioned tips and ways to create an eye-catching infographic to wow your audience.