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How to Add Social Media to Shopify? Detailed Guide in 2024

Integrating social media into your Shopify store can significantly boost customer reach, brand awareness, and sales. Research shows that 87% of online shoppers rely on social media to make purchasing decisions, highlighting its importance in the e-commerce landscape.

So, how exactly can you connect your social media accounts to your Shopify store?

This article aims to provide a detailed guide on incorporating social media into Shopify. You will discover how to showcase social media icons on your store and link them directly to your social media profiles, enhancing your online presence and customer engagement. So what are you waiting for, let’s get started!

Why Should We Add Social Media to Shopify?

Why do we need to add social media to Shopify

Adding social media to your Shopify store brings numerous advantages. By integrating platforms like Instagram, Facebook, and TikTok, you open doors to various benefits:

  • Boost Brand Awareness: Incorporating social media icons enables visitors to easily follow your accounts, extending your brand’s reach beyond your website.

  • Enhance Customer Interaction: Social media fosters live feedback and discussions, allowing you to build stronger relationships with your customers and gain valuable insights.

  • Establish Trust and Credibility: Maintaining an active social media presence demonstrates reliability and credibility, enhancing trust among your audience.

  • Improve Customer Support: Social media provides a convenient channel for customers to ask questions or provide feedback, offering a seamless and efficient support experience directly from your Shopify store.

How to Add Social Media to the Shopify Store?

Adding Social Media to the Shopify Store can be a challenge for beginners, but with our experience in the e-commerce industry, it’s a piece of cake!

Here is a simple guide that will show you how to add social media to your Shopify store. It includes methods like how to connect your store to social media sites, add a social sharing image, and add a social media feed.

1. Connect your Shopify business to social media platforms

Integrating your Shopify store with social media platforms is a strategic move to boost your online presence and reach a wider audience. By seamlessly connecting platforms like Instagram, Facebook, Twitter, and more, you can streamline your marketing efforts, increase brand visibility, and drive traffic to your Shopify store. Below are easy steps you can do yourself:

Step 1: Enter the Shopify dashboard and go to Online Store > Themes > Customize.

Connect your Shopify business to social media platforms

Step 2: Locate the button that says “Theme settings.” Find the Social Media choice on the left and click on it.

Click Theme settings, click Social Media on the left

Step 3: You should copy all of your social media page URLs and then put them all into the right field. This shows you how to add links to social media to Shopify.

Paste all social media URLs into the right spot.

Step 4: Look at the social icons to make sure they show up right for the accounts you added. By default, they are right above the bottom. Then, click Save to finish the process.

2. Add a picture for social sharing

To add a social sharing image, you can follow these simple steps:

Step 1: Start by logging into your Shopify account and clicking on “Online Store” in the admin menu. From there, select “Preferences.

Start by logging into your Shopify account and clicking on "Online Store" in the admin menu

Step 2: Once you’re in the Preferences section, scroll down until you find the “Social sharing image” option.

Scroll down to Social sharing image under Preferences

Step 3: Click on the “Add image” button next to the Social sharing image option. This action will prompt you to upload an image from your computer.

Click on the add image button next to the Social sharing image option

Step 4: Choose the image you want to use as your social sharing image and upload it. After uploading, you’ll see a preview of how the image will appear when your store link is shared on social media platforms.

hoose the image you want to use as your social sharing image

Step 5: If you’re satisfied with the preview, save the changes to ensure that your selected image will be used as the social sharing image when you share your store link on social media.

3. Add a feed from social media

Adding a social media feed to your Shopify store can help showcase your social media content directly on your website, engaging visitors and encouraging them to explore your social profiles. Here are the steps to add a social media feed to Shopify:

Step 1: Go to the Shopify App Store and search for Socialwidget. Choose the Socialwidget - Instagram Feed app. Then, click the Install button.


(After searching, you’ll find several apps similar to Socialwidget. However, we recommend using Socialwidget because it has the most reviews and an excellent rating of 4.9 out of 5. This high rating indicates a positive user experience and satisfaction with the app’s features and performance.)

Shopify also doesn’t let you add social media feeds, which is a shame. Because of this, Socialwidget is a great app that can help you.

Step 2: After that, you’ll be able to choose a free plan to get started. Now is a good time to stick with the free plan so you may get a feel for the app.


Step 3: You then click on your social media account to connect that platform’s feed to Shopify


Step 4: If you have already linked your Instagram account to any Shopify app, it will join right away. So, you won’t have to think about how to connect Instagram and Shopify. Click Allow to connect Instagram to Shopify if it doesn’t already.


Then, pick the widget style, click the option that appears to pick where to show it, and finally, pick the position. Last, click the button that says “Create first widget.”


You can use Socialwidget to show your Instagram feed on your website. This is how to add social media to Shopify.


To customize your Instagram feed, you can do these things:

  • Open the Widget tab in the Instagram app.
  • Choose Gallery to start customizing.
  • Adjust layout, size, and style.
  • Generate and install the widget code.
  • Save changes.

Customize your Instagram feed by Socialwidget

4 Best Social Media Share Button Apps

You’ll be surprised at how useful these popular social share button apps are in the Shopify App Store. For quick selection, we’ve also marked them to help you add social networks to Shopify, change the look of the social network icons, and make sharing possible.

1. Elfsight Social Share Buttons

Elfsight Social Share Buttons are a powerful tool for enhancing website engagement and social media visibility. By enabling seamless one-click sharing, they encourage visitors to spread content easily across various platforms, leading to increased traffic and improved SEO rankings.

Elfsight Social Share Buttons

These buttons facilitate content promotion and audience interaction, helping businesses create a vibrant online presence and connect with their target audience effectively. With Elfsight Social Share Buttons, businesses can amplify their reach and engagement, driving meaningful results for their online presence.

Outstanding Features:

  • Easy social sharing integration for multiple platforms (Facebook, Twitter, Pinterest, WhatsApp, etc.)
  • Customizable button design & layout to match your website’s aesthetic
  • Strategic placement options (inline, floating, or at the bottom of posts)
  • Mobile-friendly design ensures seamless sharing across devices


  • Free Plan: $0/month
  • Basic Plan: $5/month
  • Pro Plan: $10/month
  • Premium Plan: $20/month

2. ShareThis Share Buttons

ShareThis Share Buttons

ShareThis Share Buttons lets website owners get their original content seen on more social media sites, like Facebook, WhatsApp, Twitter, and Pinterest. With these simple buttons, sharing is made easy, so people can easily share material they find useful.

By adding ShareThis Share Buttons, websites can get users more involved, get more attention on social media, and get more free traffic by making it easy for people to share on social media.

Outstanding Features:

  • Make buttons stay in place on the sidebar even when people scroll.
  • Can change the share buttons’ size, color, orientation, and style to make them fit your brand.
  • It should be easy to add share buttons to blog posts and pages with products.

Pricing: Free Plan: $0/month

3. Keep & Share Your Cart

Keep & Share Your Cart is a convenient app that empowers customers to effortlessly share their cart contents on popular social media platforms such as WhatsApp, Twitter, and Facebook. With customizable social sharing buttons, users can select their preferred sharing options directly from the cart page.

Keep & Share Your Cart

The app allows easy configuration of the widget’s position, ensuring seamless integration with any theme without requiring template modifications or coding knowledge. This user-friendly approach enhances the shopping experience and promotes social sharing, driving increased engagement and potential sales.

Outstanding Features:

  • Save shopping carts for later retrieval
  • Share cart contents with friends & family via email, link, or social media
  • Resume shopping later from any device
  • Potentially reduces cart abandonment & encourages social sharing


$4.99/month with 30-day free trial.

4. Floatify ‑ CTA, Social Buttons

Floatify is a powerful app designed to enhance the appearance and user experience of your online store. It offers customizable Call-to-Action (CTA) and social buttons that seamlessly integrate with your website, improving navigation and encouraging interaction.


With Floatify, you can boost product sales by creating visually appealing and easy-to-use buttons that guide customers through your store. Its high-quality features ensure a professional and engaging browsing experience for visitors, leading to increased conversions and customer satisfaction.

Outstanding Features:

  • Give a variety of button styles.
  • Put buttons in the right places to help buyers and sellers connect faster.
  • Give out buttons with nice patterns.


  • Free plan available
  • $4.99/month


To add social media links to Shopify, you should navigate to the theme setting > social media, then, insert your Instagram, Facebook, or TikTok account’s URL to link it to your Shopify store. Finally, just save your settings and it’s done.

If you want to check the detailed instructions, please click here to read our guide above.

2. How do I get social media icons to show up in the header of Shopify?

There are a lot of ways to get social networking icons to show up in the Storeify header. To do this, most people use a Shopify tool or app, like Social Bar: Social Media Icons, ShareThis Share Buttons, Floatify - Social Buttons, and so on.

  • Step 1: Open the Theme Editor in your Shopify dashboard.
  • Step 2: In the Theme Editor, navigate to the “Sections” tab.
  • Step 3: Look for and select the “Footer” section from the list of available sections.
  • Step 4: Within the Footer section settings, locate the option related to displaying social media icons. This option may be labeled as “Show Social Media Icons” or something similar.
  • Step 5: Check the box next to the option to enable the display of social media icons in your footer.
  • Step 6: Save your changes by clicking on the “Save” or “Publish” button in the Theme Editor.

4. How do I add social media to the Shopify bar for announcements?

  • Step 1: Go to your Shopify admin panel and click on “Online Store,” then select “Themes”.
  • Step 2: In the Themes section, find and select the “Debutify” Shopify theme. Click on the “Customize” button next to it.
  • Step 3: Once you are in the customization panel for the Debutify theme, look for options to add a new section. You can either choose the “Announcement” section if it’s available, or you may need to click on “Add section” to find and add the Announcement section to your storefront.
  • Step 4: Within the Announcement section settings or options, there should be a checkbox labeled “Show social media” or something similar. Tick or check this option to enable the display of social media icons.
  • Step 5: After making sure the “Show social media” option is selected, click on the “Save changes” button to apply the changes to your theme.

Final Words

As an online store owner, you want to make the most of the sales that come through your doors. One of the most important things to do is learn how to add social media to Shopify.

Your customers will know there are more ways to stay in touch, get news, give feedback, and help take your brand to a whole new level if you put social icons right at the top of the website’s bottom. Enjoyed our guide? Follow Mageplaza to get more Shopify business tips and tricks!

Image Description
Sam is the CEO & co-founder of Mageplaza, a company established to support Magento merchants with different powerful tools and resources. Sam Nguyen is also the CEO & founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore – aiming to support more than a million online businesses to grow and develop.
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