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Outsource Shopify Development: Finding the Right Partner for Success

Are you struggling to create a visually stunning and highly functional Shopify store? Do you wish to enhance the user experience and boost sales but lack technical expertise?

If you answered ‘yes’, outsourcing Shopify development might be the game-changer you’ve been searching for. In this article, we embark on a journey to explore the significance of outsourcing Shopify development and how it can set you on the path to e-commerce success.

What is Shopify Development?

Shopify is a popular and user-friendly e-commerce solution allowing individuals and businesses to set up and manage their online stores without needing extensive technical knowledge.

Since its inception in 2006, Shopify has experienced remarkable growth, transforming from a humble startup into the foremost online trading solution. According to Statista research, as of 2021, Shopify has earned the prestigious position of third among the ten most popular e-commerce platforms.

What is Shopify Development?

Shopify development refers to creating, customizing, and maintaining online stores using the e-commerce platform. It enables businesses to establish a professional online presence, showcase their products, and provide a seamless shopping experience for customers, driving e-commerce success.

Read more: What is Shopify? How to start your e-commerce with Shopify?

5 Reasons You Should Outsource Shopify Development

Outsourcing Shopify development can bring several advantages to businesses. Here are five compelling reasons why you should consider outsourcing:

1. Expertise and Specialized Skills

Shopify development requires a deep understanding of the platform’s features, functionalities, and best practices. Outsourcing to a specialized Shopify development agency provides you with the opportunity to collaborate with a team of experts who possess the necessary expertise and skills to create a top-notch online store.

These experts have hands-on experience with various Shopify projects, allowing them to deliver high-quality solutions tailored to your unique business needs. Their knowledge of the most up-to-date design trends and e-commerce strategies ensures your store remains competitive in the ever-evolving digital landscape.

2. Cost Savings

Building an in-house Shopify development team can be costly, especially for small to medium-sized businesses with limited resources. 

Outsourcing Shopify development eliminates the need for hiring, training, and managing an in-house team, along with associated expenses like salaries, benefits, and office space. Instead, you can choose from different pricing models development agencies offer, making it a more cost-effective solution. 

Through outsourcing, you can optimize your budget allocation, directing resources towards marketing, product development, and other essential business areas.

3. Time Efficiency

Time is a critical factor in the competitive e-commerce industry. Outsource Shopify development enables you to expedite creating and launching your online store. 

Professional development agencies have a streamlined workflow, optimized by their experience with similar projects. They understand the intricacies of Shopify development and can efficiently navigate the platform, resulting in quicker turnaround times. 

By accelerating the development process, you can get your store up and running faster, seizing valuable market opportunities and connecting with customers sooner.

Outsource Shopify development to make efficient use of time

4. Scalability and Flexibility

The e-commerce landscape is dynamic, and your business needs may change over time. Outsourcing Shopify development offers the flexibility to scale your development efforts up or down, depending on your requirements. 

Whether you need a small update, a complete redesign, or additional functionalities integrated into your store, development agencies can accommodate your evolving needs. 

Instead of facing the challenges of hiring and training new staff for temporary projects, you can rely on the expertise of your outsourcing partner to adapt swiftly to your demands.

Staying on top of design trends along with technological advancement is crucial in the competitive e-commerce world. Outsource Shopify development ensures that your online store benefits from the latest tools and innovations. 

Reputable development agencies invest in ongoing learning and research to stay updated with emerging technologies, industry best practices, and user experience trends. 

By leveraging their insights, you can offer customers a seamless and cutting-edge shopping experience, enhancing your brand’s reputation and fostering customer loyalty.

6 Common Types of Outsourcing Shopify Development

You can outsource a wide range of Shopify tasks to professional developers and agencies with expertise in Shopify development. Here are some of the key tasks that are commonly outsourced:

1. Store Setup

Setting up a new Shopify store involves various technical and design elements, such as domain registration, choosing the right theme, configuring payment gateways, and customizing the store’s layout and design. 

Outsourcing this task allows businesses to benefit from the expertise of professional developers who are well-versed in Shopify’s intricacies. 

According to a survey from Statista, 45% of surveyed companies outsourced their web development activities to external agencies or freelancers, highlighting the popularity of outsourcing store setup and design.

2. Theme Customization

Customizing Shopify themes is crucial to create a visually appealing and unique storefront that reflects the brand’s identity. Outsourcing theme customization to experienced designers ensures that the online store stands out and aligns with the brand’s aesthetics. 

A study by Invesp found that 38% of online shoppers leave a website if they find the layout unattractive, underscoring the importance of a well-designed and appealing store.

3. App Integration

Shopify’s app ecosystem offers many plugins and extensions to enhance store functionality. Outsourcing app integration to developers familiar with the platform’s app marketplace ensures seamless integration and the addition of valuable features like email marketing, social media integration, and customer support tools. 

A report by the Baymard Institute indicates that nearly 68% of online shopping carts are abandoned, and offering features like live chat support, which can be integrated through apps, can help reduce cart abandonment rates.

4. Product Management

Managing and organizing product listings is essential for a smooth shopping experience. Outsourcing product management tasks, such as importing and categorizing products, ensures accurate and efficient handling of a large product catalog. 

According to the popular Harvard Business Review, 67% of customers mention bad experiences as the primary reason for churn, highlighting the importance of proper product organization to avoid customer frustration.

5. SEO Optimization

Search engine optimization (SEO) is a necessary solution to improve organic visibility and attracting more potential customers to the store. Outsourcing SEO tasks to professionals ensures effective keyword research, meta-tag optimization, and URL structure improvements to boost the store’s search engine rankings. 

SEO optimization is one of the types of Shopify development outsourcing

Data from HubSpot reveals that 75% of users never scroll to the 2nd page of search results, emphasizing the significance of SEO in increasing organic traffic and exposure.

6. Ongoing Maintenance

To run a thriving Shopify store, consistent maintenance is essential, which entails security patches, software updates, and technical support. Outsourcing ongoing maintenance tasks to specialized agencies or developers allows businesses to focus on core operations while ensuring the store’s security, performance, and functionality. 

According to a study by Moz, 84% of online customers won’t make a purchase if they see an unsecured connection, emphasizing the importance of consistent maintenance and security updates to build customer trust.

4 Factors to Consider When Outsourcing Shopify Development

When outsourcing Shopify development, it’s essential to consider several factors to ensure a successful and efficient partnership. Here are four key factors to take into account:

1. Defining Project Requirements and Goals

Defining clear project requirements and goals is the foundation of a successful outsourcing partnership. 

Take the time to thoroughly analyze your e-commerce needs and objectives. Consider factors such as the type of products you’re selling, target audience, desired features, and overall design aesthetics. Outline specific functionalities like payment gateways, shipping options, and product categorization. 

With a well-defined project scope, you can effectively communicate your expectations to potential development partners, ensuring they understand vision and can deliver the desired results.

2. Assess the Expertise and Experience of Prospective Partners

The expertise and experience of the Shopify development agency play a critical role in the success of your online store. 

Look for a partner with a strong track record of working on Shopify projects. Review their portfolio and case studies to see if they have handled projects similar to yours and check for client testimonials or references to gauge their level of client satisfaction. 

An experienced agency will have insights into industry best practices, user experience (UX) design, and optimization techniques, which can significantly impact the success of your e-commerce venture.

3. Assessing Communication and Collaboration Capabilities

Smooth outsourcing experiences rely on the utmost importance of effective communication and collaboration.

Evaluate the agency’s communication channels, response times, and project management processes. A development partner who maintains open lines of communication, actively involves you in the development process, and is receptive to feedback will ensure that your requirements are met efficiently. 

Regular status updates, progress reports, and milestone meetings help you to stay on top of your project progress, allowing for timely adjustments if needed.

Assessing Communication and Collaboration Capabilities

4. Ensuring Compatibility With Your Business Values and Culture

Beyond technical expertise, compatibility with your business values and culture is crucial for a fruitful partnership. Seek a development agency whose work ethic, integrity, and approach align with your business principles. 

A shared understanding of your brand identity and customer-centric values can lead to a more intuitive representation of your brand in the online store. A compatible work culture also fosters a positive working relationship, ensuring a collaborative and productive development process.

Read more: How Can You Be A Shopify Developer?

How to Choose the Right Outsourcing Partner

Selecting the right outsourcing partner for Shopify development is an important decision that profoundly affects the success of your e-commerce venture. To ensure you make the best choice, here’s a more in-depth guide on how to choose the ideal outsource Shopify development partner:

1. Shopify Expertise

Look for a partner with a strong focus on Shopify expertise and specialization. 

An experienced Shopify development agency will have in-depth knowledge of the platform’s capabilities, features, and limitations. They should be well-versed in customizing themes, integrating apps, and developing unique functionalities tailored to your business needs. 

Verify if they are officially recognized as Shopify Experts or have relevant certifications, further validating their expertise.

2. E-commerce Experience

Assess the outsourcing partner’s experience in the e-commerce industry. A development agent with a track record of working with various e-commerce businesses will have insights into user behavior, conversion optimization, and e-commerce best practices. 

Their experience in the e-commerce space can be instrumental in creating a store that looks great, drives sales, and enhances customer engagement.

3. Technical Proficiency

Verify the technical proficiency of the development team. They should possess a strong foundation in web development technologies, including HTML, CSS, JavaScript, and other relevant programming languages. 

Technical expertise is crucial for customizing Shopify themes, implementing advanced functionalities, and ensuring the online store performs optimally across various devices and browsers.

4. Portfolio and Client References

Request the outsourcing partner’s portfolio and review their previous Shopify projects. This allows you to assess the quality of their work, design aesthetics, and the range of functionalities they have implemented in past projects. 

Additionally, ask for client references or testimonials to gain insights into their communication, work ethic, and ability to meet deadlines.

5. Communication and Collaboration

Effective communication is essential for a successful outsourcing partnership. 

Seek a development agency that maintains transparent and proactive communication throughout the project. Regular updates, progress reports, and an interactive workflow ensure that you are involved in the development process and can provide timely feedback, resulting in an end product that aligns seamlessly with your vision.

6. Quality Assurance and Testing

Inquire about the partner’s quality assurance and testing practices. A reliable outsourcing agency will conduct thorough testing to identify and resolve any issues before the website goes live. 

Robust quality assurance ensures that the online store functions smoothly and delivers a seamless shopping experience to your customers.

7. Security Measures

Security is paramount in e-commerce to protect your customers’ sensitive data and your business’s reputation. 

Ensure that the outsourcing partner follows industry best practices for data security and implements measures to safeguard against potential threats, such as secure payment gateways and SSL encryption.

Pay attention to security measures when outsourcing partners

8. Project Management and Support

Understand the outsourcing partner’s project management approach. A well-structured project management system ensures timelines are met, and the development process runs smoothly. 

Additionally, inquire about their post-launch support and maintenance, as ongoing assistance is crucial for resolving issues and updating the store as needed.

9. Scalability and Flexibility

Opt for an outsourcing partner capable of scaling their services to accommodate your future growth requirements. 

Flexibility is vital, as your e-commerce requirements may evolve over time. The partner should be able to accommodate expansion, additional features, or changes to the online store as your business progresses.

10. Cost and Budget

While considering the cost of outsourcing, focus on the value provided rather than solely seeking the lowest price. The right partner will offer competitive pricing while delivering a high-quality Shopify store that aligns with your business objectives.

Outsource Shopify Development by Mageplaza

Whether you are a Shopify novice, considering migrating from another platform, or seeking to elevate your current store’s performance, Mageplaza is the premier Shopify development company to fulfill all your needs. 

With 9+ years of industry experience and a portfolio boasting highly sophisticated and successful stores, Mageplaza offers an exceptional team of expert developers ready to handle every aspect of your project. 

Should your store necessitate custom Shopify web development services, Mageplaza stands prepared to offer the following comprehensive range of solutions:

  • Shopify store setup: Our skilled developers will set up your Shopify store with custom-optimized solutions, following a meticulous analysis and consultation process.
  • Shopify Plus development: Unlock your eCommerce business’s potential with our Shopify Plus Development Services, designed to propel your growth to new heights.
  • Custom Shopify development: Tailored to suit your unique requirements, we offer a range of flexible Shopify packages starting from $34.9, allowing you to choose the one that perfectly fits your needs.
  • Custom Shopify theme: Our experts will guide you through selecting a user-friendly and interactive theme for your store, ensuring seamless compatibility with other plugins.
  • Shopify app development: Rely on our expertise to develop a custom app that precisely matches your needs, with the best possible solutions to your requirements.
  • Shopify maintenance service: Keep your store running smoothly and error-free with our meticulous maintenance checklist, scheduled scans, and professional advice.
  • Shopify speed & performance optimization: Enhance user experience and boost conversion rates with our expert-driven approach to achieving lightning-fast page load times for your store.
Outsource Shopify Development by Mageplaza

By entrusting your Shopify development to Mageplaza, you can confidently focus on other critical areas within your business, knowing that your online store is in capable hands. Contact us for details!



Outsourcing Shopify development is a game-changing decision that can lead to e-commerce success. Finding the right partner empowers you to create an exceptional online store, enhance user experience, and focus on core business aspects. 

So, take that leap of faith and thrive in the world of e-commerce with the perfect Shopify development ally by your side.

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A data-driven marketing leader with over 10 years of experience in the ecommerce industry. Summer leverages her deep understanding of customer behavior and market trends to develop strategic marketing campaigns that drive brand awareness, customer acquisition, and ultimately, sales growth for our company.
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