Have you ever seen the situation that a shipper does everything but fails to contact their customers? It is a really common circumstance that thousands of online businesses get in every day. Even though, this is just one in a thousand issues caused by the bad information transferring between stores and their own customers. No alternative address, lacking special notes, or information product/ service special requirement, all these problems can result in an unsatisfied final product delivered to the customer. That’s why a high informative checkout page is needed.
This article will mainly focus on figuring out Order Attributes, a new solution help Magento 2 Ecommerce website to collect customers’ specific requirements about delivery, packaging, as well as their self-opinion right on the checkout page.
Order attributes of every individual customer, why is it is such helpful information? Let’s discuss more the necessity and the optimized solution for Order attributes!
Besides the general information about customers’ name, address, contact details, what else the customer expect you to know? That’s it. Order Attributes allows store owner freely show additional fields on the checkout page, so that customer can let you know their specific demands for the current order. Displayed fields possibly are in Text, Image, Yes/No option, Dropdown option, Single/Multiple select formats.
Not just sell the physical product, store owners nowadays even make effort to sell the product’s intangible value. What does this mean? Besides getting the single product, customers have the right to get a professional serving attitude, the recognition from you, and the satisfaction from products.
Order attributes allow customers to express their expectation so that the store can well satisfy them effortlessly. From small details such as delivery time, gift wraps color and pattern, all can be transfer to the store in the blink of an eye. By this way, the arrived product can itself satisfy the buyer.
It may sound unprofitable to focus on customer experience instead of the store’s benefit first. But actually, Order Attribute advantages store owners much more how it sounds, in both short-term and long-term process.
With every necessary additional information stored in the backend, store owners no longer have to take further contact to confirm delivery time, alternative address and so on. With the massive amount of order created every day, this will save them a significant time by cutting down unnecessary communication.
All the customer’s given information on order attributes can be easily seen from a grid. Looking into this grid, admins, shippers, involving staff can process the order quickly, and your business workflow will accordingly be enhanced.
Remember the situation mentioned in the short intro of this article? Unavailable receiver, address that takes time to find, customers that have already gone out, such those problems are very time-wasting and challenge the patience of the shipper. Many companies even have to suffer the rising costs caused by failed delivery. Order attribute saves you all this time, money, and effort.
Currently, there are not many store sites that allow showing additional attributes for order. Check out page asking for small details will make customer have the sense of being taken care by the store.
For customers who intend to buy the product as a present for someone, carefully wrapped gift, with pre-defined gift wrap pattern/color can increase the value and meaningfulness of that present. Small details, but great satisfaction. No one can disappoint with a store trying best not to miss any little demands of customers.
Customers can note every special requirement, not every shopping site can let them do that. Add order attributes, show your possibility to meet any requirement about delivery, packaging, special customization, you have already removed an obstacle to the customer’s purchase decision.
With comment/ note section added to the checkout page, you can gather all customers’ self-opinion about your product, service, check out process. You can base on some valuable contribution to better your products and make user experience be optimized than ever. People tend to highly appreciate such this worthy effort. They feel being recognized when their feedback was all recognized
Using order attribute to ask for the expectation of customers is also a great way to know what is most likely to sell successfully on your site. With simple steps, you can display additional field and collect potential idea as well as inspiration for the upcoming product/ promotion strategies.
Show appropriate additional attributes for the checkout page As discussed above, customers may need something more detailed than just general information such as name, address and payment method. Specific stores with their own purchasing workflow will need to gather different types of additional information from customers.
Some of the most common attributes that online store add to their checkout page are:
The appropriate input format for each attribute will help the customer quickly process their order and by this way, buying experience will be better. The possible input types can be:
Showing multiple attributes can be over-detailed and unnecessary to some customers, in case it is not included in their demand. A good solution to avoid this situation is displaying an attribute base on the way a customer complete the previous attribute. As a result, the unnecessary attribute will be limited and the checkout process can be fluent than ever.
The information collected from order attributes will be meaningful if the store knows how to well manage and take advantage of it to motivate the workflow. After gathering customer requirement/ notice from the additional attributes, it should be stored in a clear, ever-updated place, so that the admin as well as involving departments can easily overview, follow and correctly process the order.
The advantages from the above techniques may sound reasonable. But if you are Magento 2 store owner and still wondering about how applicable are those methods, glad to say that there is a great solution to show every of your preferred order attributes on the checkout page, although it is not possible on Magento Default. Let’s take a look at Mageplaza Order Attributes, and the simple guideline, to see how easily the administrator can configure functions of this extension.
Magento 2 Order Attribute by Mageplaza allows store owners to show additional attributes on the checkout pages and collect any wished information from the customer.
With this extension, any attribute can be easily added and managed from the backend:
From the Admin Panel, navigate to
Sales > Order Attributes
Set Yes for Enable to activate the module.
To add a new attribute to your checkout page, in
Sales > Order Attributes > Manage Attributes, click on Create New Attribute button
In the displayed page you can freely set the attributes’:
To customize specific groups of customers and position to display the order attribute
Position: Order Attribute Module support 7 positions to display attribute fields:
Attribute grid is the place stores all created Order Attributes. To open the grid, go to
Sales > Order Attributes > Manage Attributes
Featuring new order attributes on your checkout page does not require significant effort and investment. In contrary, it brings expectable short-term and long-term advantages to your store, so there is no reason for store owners not to try it out today.
Ask the customer about their expectation, and satisfy them with their exact wished product/service, you will never disappoint with what additional attribute brings to your store.