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Summer Nguyen | 07-05-2024
Surely, there will be times when you want to change your Shopify store name. Maybe you’re rebranding, expanding your product range, or you’ve thought of a name that better captures your store’s identity. Updating your store name can be a crucial step in your business journey.
In this 2024 updated guide, we’ll walk you through the process of how to change Shopify store name. Read on to learn how to make this important change seamlessly!
Table of contents
How To Change Shopify Store Name: 2024 Updated Guide
How does a Shopify store name work?
Reasons For Changing Your Shopify Store Name
How To Change Shopify Store Name: Step By Step

Shopify store name
Your Shopify store name is the cornerstone of your business’s online identity. It’s the name that customers will associate with your brand, and it appears prominently in multiple places.
On your storefront, the store name is displayed at the top of your online store and in the title bar of your browser window. It’s often the first thing customers see when they visit your site, setting the tone for their shopping experience. For example, if your store name is “EcoFriendly Goods,” customers will immediately understand that your brand focuses on environmentally sustainable products.
In customer communications, the store name appears in all messages sent from your Shopify store, including order confirmations, shipping notifications, and marketing emails.
Within your Shopify admin, your store name helps you identify and manage your store among other potential Shopify projects or stores you might have.

Changing your Shopify store name
There are numerous reasons why you might consider changing your Shopify store name. Below are some examples:
Changing your Shopify store name is a straightforward process. Here’s a detailed guide on how to do it:

Steps to change Shopify store name

Start to change Shopify store name
Changing your store name does not automatically change your Shopify URL. To change your store’s URL, you will need to:
Your Shopify ID, also known as Single Sign-On (SSO), serves as a unique identifier for accessing various Shopify services. This includes your Shopify admin, where you manage billing, payments, and resources, as well as the Partner Dashboard, Shopify Learn, and Shopify Forums.
Importantly, if you change name of Shopify store, your Shopify ID will automatically update to reflect this change.
Follow these steps below to review your Shopify ID:
To bolster your account’s security, consider setting up two-factor authentication (2FA).
Explore more: 100+ Best Shopify Store Name
Yes, you can change your store name as often as needed through the Shopify admin settings. However, frequent changes might confuse customers and dilute your brand identity.
Yes, once you change your store name, email notifications sent from Shopify will automatically reflect the new name. It’s a good idea to test this by sending a test order or communication.
Your old domain can be set up to redirect to your new domain, ensuring that customers and search engines are directed to the correct site.
Yes, you should update your social media profiles, handles, and any linked URLs to reflect your new store name to ensure consistency across all platforms.
By following the steps in this comprehensive guide, you can ensure a smooth transition to the task “how to change Shopify store name” without disrupting your business operations.
Stay proactive, stay creative, and watch your Shopify store thrive in today’s dynamic digital landscape!