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9 Best SEO Plugins for Magento Stores

Even though Magento is an out-of-the-box e-commerce platform to start your own store, the default version does not include robust functions to optimize your site’s SEO performance. That’s the reason why Magento SEO plugins were born.

This post is going to illustrate the significance of Magento SEO optimization for your e-commerce site. Then we’ll reveal a collection of the best SEO plugins for Magento that can effectively enhance your search engine optimization.

If you have a web store, you’re likely to love one or more plugins mentioned in this article and use them to your advantage. So now, let’s get it started!

The essential role of SEO in Magento stores

The essential role of SEO in Magento stores
The essential role of SEO in Magento stores

1. SEO helps people find you

Running a Magento-based e-commerce site without SEO is like leaving cash on the table. In many cases, organic search is often among the leading sources of revenue. For a lot of businesses, Google brings a large chunk of profit by sending tremendous traffic to the store. If it doesn’t happen for your store, you lack something really significant.

Organic search is now a critical factor in the decision-making process because 89% of customers start their purchasing journey at the search engines.

Neglecting Magento 2 SEO means you’re taking the risk of not being visible to the potential buyers when they start their buying journey. When your goods are not visible in search results, little to no visitors would go to your sales pages, and your sales graph will remain static.

2. SEO is an affordable way to grow your bottom line

Improving the brand voice of the business without investing a single penny is a touch challenge. It’s undeniable that paid marketing tactics like PPC and Google Ads can have a significant impact, but they could be exorbitant. Hence, the answer to the earlier-mentioned challenge is Magento Search Engine Optimization.

Thriving businesses spend most of their resources on tactics that are crucial for gaining their goals. As Magento SEO plays an important part and mitigates the high costs of getting customers, it gains a good chunk of the resources.

In highly competitive industries, investing in website traffic can be up to thousands of dollars per click. Meanwhile, with excellent Magento SEO strategies, you are less dependent on paid traffic. You can still purchase ads and implement paid campaigns, but SEO can be a better choice if money is tight.

3. SEO can bring long-lasting effects

With paid advertising, the minute you stop investing, the traffic goes down. On the contrary, SEO keeps creating results.

If you apply industry-standard SEO techniques, the results will last longer and be more efficient. SEO needs time to grow as it needs a constant analytical approach. You also can depend on what you did last year and keep your Magento SEO strategy in place until you gain your target and dominate the market.

How to Select the Best Magento SEO Tool?

When choosing Magento 2 tools, it’s essential to consider various aspects to optimize your Magento store for higher rankings and increased organic traffic from search engines. These are the main factors you should consider:

  • Compatibility: Make sure the extension or tool is compatible with your Magento version to avoid any compatibility issues or conflicts.

  • User Reviews: Positive user feedback and high ratings indicate the tool’s reliability and effectiveness. It’s smart to consider other users’ experiences before making a decision.

  • Support: Opt for tools that offer reliable customer support and regular updates. This ensures that you can get assistance when needed and that the tool stays up-to-date with the latest Magento developments.

  • Ease of Use: Choose tools with user-friendly interfaces and clear documentation. This way makes integrating and using the tool easier, saving time and effort.

  • Pricing: Balance the tool’s cost with its features, ensuring that it offers value for money. Consider your budget and the tool’s long-term benefits before purchasing the tool.

Best SEO Plugins for Magento

1. Magento 2 SEO extension from Mageplaza

Magento 2 SEO extension from Mageplaza
Magento 2 SEO extension from Mageplaza

Mageplaza SEO extension for Magento 2 is among the ideal options if you are searching for a powerful and affordable solution for your online store.

The plugin offers incredible and out-of-the-box SEO features such as structured data, URL rewrites, canonical link meta tag, canonical URLs, sitemap integration, SEO checklist, image optimization, etc. These functions will facilitate your store to be visible on search engine results pages and at high positions, which brings more quality traffic to your site.

The extension provides users with three different versions - Standard (free), Professional ($199.00), and Ultimate ($349.00). It also enables multi-stores for your business expansion. You will get lifetime free updates and free support for one year. You can be confident that the module is properly compatible with Magento Open (Community), Magento Commerce (Enterprise), and Magento Cloud.

2. Magento 2 SEO plugin from Webkul

Magento 2 SEO plugin from Webkul
Magento 2 SEO plugin from Webkul

Webkul SEO plugin is packed with multiple tools and options for enhancing the SEO of the online store. This plugin allows merchants to display rich snippets for their products, categories, and CMS pages.

The extension supports adding separate content and image for Facebook Open Graph and Twitter Card for letting customers share products on Facebook and Twitter. It also comes with an SEO meter which provides recommendations and ways to enhance the SEO level further.

Moreover, the store admin can preview search engine listings for web and mobile views. The admin also can create XML and HTML sitemap files for simpler navigation to search engine crawlers and visitors.

This Magento 2 SEO plugin by Webkul costs you only $99.00.

3. SEO Suite from Emipro Technologies

SEO Suite from Emipro Technologies
SEO Suite from Emipro Technologies

Emipro advertises its SEO plugin as “your own SEO specialist”. This powerful SEO plugin for Magento 2 allows you to automate all the nitty-gritty aspects of your online store.

The module is equipped with a robust SEO dashboard that can bring you a bird eye view of all the improvements and settings available in the extension. While SEO consists of numerous bits and pieces, the dashboard comes in handy, helping you identify options needed fixing.

Besides, SEO Suite offers an amazing in-built robots.txt editor. Store owners will no longer have to struggle with downloading, editing, and uploading the robots.txt. Plus, the module enables store admins to apply canonical tags pointing towards the original source, preventing duplicate pages.

For any information related to pricing, you’ll need to contact Emipro Technologies’s sales team for a quote.

4. Magento 2 SEO plugin from BSS

Magento 2 SEO plugin from BSS
Magento 2 SEO plugin from BSS

BSS SEO plugin is the integration of important SEO functions, covering full settings to increase your rankings.

With the help of this SEO module, merchants can highlight their store on search engine results pages more effectively with additional snippets such as Price, Rating, Availability, Review Custom Properties, Brand, etc. It also provides a search box to let shoppers search store products right in SERPs.

What’s more, the plugin does include both basic and advanced SEO functionalities like Advanced Breadcrumbs, HTML/ XML Sitemap, Robot Meta Tag, Hreflang tag, Canonical tags, 301 redirects,… Particularly, BSS Commerce gives all those who install the Magento SEO plugin a free SEO Audit service that lets you monitor your SEO performance better.

The price of Magento 2 SEO plugin by BSS starts at $149.00.

5. Magento 2 SEO plugin from FME extensions

Magento 2 SEO plugin from FME extensions
Magento 2 SEO plugin from FME extensions

This SEO plugin is a go-to SEO toolkit for Magento 2 websites that drastically helps in mitigating search engine optimization workload and cost for your digital marketing campaigns. The 8 incredible tools automate your SEO and help your website rank higher on search engine results pages.

The module enables you to automatically create meta titles, meta descriptions, and keywords for products, categories, and CMS pages. In addition, with the Image Alt Tags tool, store owners can generate SEO-optimized Alt attributes of your product images to boost your image content’s relevancy on search engines.

Moreover, to rocket the store’s click-through rate (CTR), the plugin shows extra information with your search link on Google search results to attract more audience.

FME SEO plugin for Magento stores costs you from $279.99.

6. Magento 2 SEO plugin from Mageworx

Magento 2 SEO plugin from Mageworx
Magento 2 SEO plugin from Mageworx

Another SEO plugin we want to introduce to you is SEO Suite Ultimate by Mageworx. The plugin can increase productivity by optimizing a huge amount of data by using its SEO toolkit and templates, linking all related store pages, setting permanent (301) or temporary (302) redirects.

Notably, the plugin helps you trigger content sharing with Open Graph and Twitter Cards, improving navigation with breadcrumbs in search results. Additionally, it can integrate ultimate SEO features into PWA storefronts using GraphQL API. You can easily optimize canonical and alternate URLs, cross-links, meta robots, and HTML sitemap.

Besides, using SEO Suite Ultimate can facilitate showing the right content in search results. Admins can leverage canonical tags to treat page duplicates correctly and notify the search engines, which is the master copy.

The price of Mageworx SEO Suite Ultimate starts at $299.00.

7. Super Easy SEO plugin from Magenest

Super Easy SEO plugin from Magenest
Super Easy SEO plugin from Magenest

Magenest offers amazing solutions for SEO problems with its Super Easy SEO plugin. With one click, merchants can generate SEO meta-data for 10,000 SKUs, saving an enormous amount of time doing this task manually.

Search bots have rules, and setting the proper rules will hand them the right signals to index your Magento store easily. This SEO plugin allows store owners to configure their stores to manage how search engines interact with the site.

Remarkably, the module is designed to have content analysis functionality. It helps content writers and managers to check their product and page content’s quality. Just determine a focus keyword and the plugin will get you an evaluation of your content to find which SEO criteria it met or failed. For instance, you can gauge keyword density, title keyword, meta description keyword, and so on.

And the best part is that the Super Easy SEO plugin is free of charge. There is no risk here!

8. Magento 2 SEO Suite from Swissuplabs

Magento 2 SEO Suite from Swissuplabs
Magento 2 SEO Suite from Swissuplabs

Swissuplabs SEO Suite for Magento is packed with a bunch of great features to boost your store’s SEO dramatically. It helps improve SEO via paginated content, which can deal with duplicate content as well as enhance your web pages indexed by search engines.

Additionally, SEO Suite supports a display of breadcrumbs trail in rich snippets. That makes it easier for users to see information related to your store on the Google search page. The more they know about your store, the more likely they become your customers.

Furthermore, this module from Swissuplabs has Regional and Language URLs functionality using the hreflang tag. This function will help search engines serve the languages your content is written in and brings results about the most proper URL for international visitors.

The price of Swissuplabs SEO Suite is quite affordable, just starting at $79.00

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9. Ultimate SEO Suite Plugin from Aheadworks

Ultimate SEO Suite Plugin from Aheadworks
Ultimate SEO Suite Plugin from Aheadworks

Duplicate content is among the biggest pains for SEO experts as it can severely hurt your website page rankings.

Aheadworks understands that and launches the Ultimate SEO suite plugin. As crawling and indexing your website, search engines use canonical URLs and single out the main among the duplicate pages. That means, if there are two separate URLs for one page, a canonical tag created by the plugin informs the robots of which page it should promote. This will bring you more control over the URL returned in search results.

With the help of Aheadworks Ultimate SEO Suite, you don’t need to optimize the functionality of your site, remove self-generated duplicate content, or change the code. You just capitalize on the power of canonization.

The Ultimate SEO Suite plugin by Aheadwork costs you $159.00 for Magento Open Source and $899.00 for Magento Commerce.

Final Words

There are a number of SEO plugins for Magento 2 websites out there, free and paid. They come with solutions for most of the SEO issues and cut down your workload considerably with several clicks.

The crucial thing is to pick the right SEO plugin for your Magento 2 stores. It’s suggested that you consider the features, the support time, and the money-back policy of the plugin. Moreover, you also should read reviews from other store owners to check whether the plugin is what you’re searching for.

Which SEO plugin on the above list will you choose? We would love to know your choice in the comments section. Have a nice day!

Image Description
Sam is the CEO & co-founder of Mageplaza, a company established to support Magento merchants with different powerful tools and resources. Sam Nguyen is also the CEO & founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore – aiming to support more than a million online businesses to grow and develop.
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