How feature-rich Mageplaza Google Tag Manager extension compared to other providers?

How do you find the data measurement? Is it easy or difficult?

If you think it is hard to measure and track data as you do not have time for technical knowledge, the Magento 2 Google Tag Manager extension can help!

Google Tag Manager extension is a must-have plugin for any e-commerce store to simplify tag editing and data tracking. It helps you better understand your data to build more focused and efficient future business strategies.

Major extension providers offered their own Google Tag Manager solutions. Today, let’s compare the tool of these 3 providers: Mageplaza, Wetpixel and Webkul.

Table of Content

• Limitations of default Magento
• Mageplaza Google Tag Manager extension vs. other providers
• Feature comparison: Summary
• Pricing comparison
• Conclusion

Limitations of default Magento

With the default Magento 2, it is impossible to integrate Google Tag Manager and other tools such as Google Analytics, Google Adwords, and Facebook Pixel to your store. In addition, there are also more limitations:

• Requires lots of effort to add and edit tags: The workload will be overwhelming, together with a requirement to be savvy in technology
• Cannot track a wide variety of data: Each store owner demands a different data to better manage the business. However, it is impossible to track various data at the same time.
• Cannot comply with GDPR and other data regulations: You cannot opt out of Google Analytics to protect customer privacy.
• Need to take remarketing actions manually: The data cannot be shared with Google Adwords to be used for future remarketing plans.
• No visualized reports: The results are not displayed and compared in an easy-to-understand report …and many more drawbacks.

Now let’s see how these Magento 2 Google Tag Manager solutions by multiple vendors can assist your data measurement and management:

Mageplaza Google Tag Manager extension vs. other providers

	Mageplaza Google Tag Manager	Wetpixel Google Tag Manager	Webkul Google Tag Manager
Basic functionality	Here are basic features you can find at Mageplaza Google Tag Manager extension: - Google Analytics - Google Adwords - Facebook Pixel - Shopping Behaviour Report: Track all purchase stages: product views, product add-to-cart, abandonment, and checkout - Checkout Behaviour Report: Help you understand the path that customers take to finish the checkout step - Product Performance Report: How products perform, in terms of revenue/quantity and user engagement - Sales Performance Report: Calculate sales in each period - Product List Performance Report: All related to product lists (views, add-to-cart, clicks, etc.) - IP Anonymization: The module helps you anonymize visitor IPs to comply with EU privacy regulations - Display advertising feature: Easily remarketing by sharing those audiences with Google Ads - Enhanced link attribution: Differentiate multiple links to one URL for better In-Page Analytics accuracy - Use Secure Cookies (Compatible with GDPR extension): Only show on https:// pages - GTM API: Create tag, trigger, variables	These basic features are also covered by Wetpixel Google Tag Manager: - Google Analytics - Google Adwords - Facebook Pixel - Shopping Behaviour Report: - Checkout Behaviour Report: - Product Performance Report: - Sales Performance Report: - Product List Performance Report - IP Anonymization - Display advertising feature - Enhanced link attribution - Use Secure Cookies - GTM API	Meanwhile, Webkul only has a few basic features: - Google Analytics - Google Adwords - Facebook Pixel - Shopping Behaviour Report: - Checkout Behaviour Report: - Product Performance Report: - Sales Performance Report: - Product List Performance Report
Unique features	Apart from the basic functions, Mageplaza also equips your store with these unique features: - Google Analytics Opt Out: Allow customers to not be tracked by Google Analytics (comply with GDPR) - Custom Dimensions & Metrics: Collect and analyze attributes that are not automatically tracked by Google Analytics - Google Adwords Remarketing: Automate dynamic remarketing	Let’s check which features Wetpixel Google Tag Manager has: - Track product impressions & clicks by position in the Up-sell, Cross-sell, and Related section - Track product impressions & clicks by position in the Search Result Page - Track product review count & score	Google Tag Manager by Webkul also has some exclusive features: - Track Add to Wishlist, Compare - Track customer registration (apllied to Facebook Pixel) - Export GTM container

Feature comparison: Summary

Key features	Mageplaza Google Tag Manager	Wetpixel Google Tag Manager	Webkul Google Tag Manager
Google Analytics	✔️	✔️	✔️
Google Adwords	✔️	✔️	✔️
Facebook Pixel	✔️	✔️	✔️
Shopping Behaviour Report	✔️	✔️	✔️
Checkout Behaviour Report	✔️	✔️	✔️
Product Performance Report	✔️	✔️	✔️
Sales Performance Report	✔️	✔️	✔️
Product List Performance Report	✔️	✔️	✔️
IP anonymization	✔️	✔️	❌
Display Advertising features	✔️	✔️	❌
Enhanced link attribution	✔️	✔️	❌
Use Secure Cookies (Compatible with GDPR extension)	✔️	❌	❌
GTM API	✔️	❌	❌
Google Analytics Opt Out	✔️	❌	❌
Custom Dimensions & Metrics	✔️	❌	❌
Google Adwords Remarketing	✔️	❌	❌
Track product impressions & clicks by position in the Up-sell, Cross-sell, and Related section	❌	✔️	✔️
Track product impressions & clicks by position in the Search Result Page	❌	✔️	✔️
Track product review count & score	❌	✔️	❌
Track Add to Wishlist, Compare	❌	❌	✔️
Track customer registration	❌	❌	✔️
Export GTM container	❌	❌	✔️

Pricing comparison

Mageplaza Google Tag Manager	Wetpixel Google Tag Manager	Webkul Google Tag Manager
- Standard (CE): $99 then $59.4/year - Enterprise (EE): $299 then $179.4/year	- Standard (CE): $0 - Standard (EE): $449 - Pro (CE): $249 - Pro (EE): $499	- Open Source (CE): $199 - Commerce (EE): $398

Conclusion

Magento 2 Google Tag Manager extension is a powerful tool to help you boost your sales and enhance customer experiences. Each of the above tools offers its own unique features, so feel free to select what suits your store the best!

Of course, the above comparison is only for reference and only reflects basic similarities and differences. Please contact the provider directly to confirm the latest feature updates, if any, and other details of support policies and user reviews.

Related Posts:

• How to set up Google Tag Manager in Magento 2 store