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Discover Magento Pricing to Build A Basic eCommerce Website

Are you planning to build an online website? Magento is indeed a great platform for building your store. This platform is open-source and customized, making it ideal for setting up and expanding all major forms of e-commerce. You can also find help anywhere because there are a vast number of Magento developers across the world.

Magento pricing can be a concern for those who want to run an e-commerce store. Therefore, in this blog, we’ll help you explore everything you need to set up a new Magento store from scratch, helping you understand the costs involved and minimizing any uncertainties.

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The Reasons Why You Should Choose Magento

The reasons why choose Magento

With so many e-commerce platforms out there, what are the reasons why you should select Magento for your e-commerce store? Let’s dive into the specifics:

  • Open Source Platform: Magento is an Chèn text open-source platform, which means you can use, modify, and distribute the source code. This flexibility allows for extensive customization to meet specific business needs.

  • Scalability: Magento can address large amounts of traffic and scale with your business as it grows. It’s designed to support enterprise-level businesses with complex pricing rules and multi-store capabilities.

  • Feature-rich: Magento comes with many remarkable features, including a customizable checkout process, Chèn text SEO-friendly options, and a vast array of plugins and themes to enhance the customer experience.

  • Community Support: Being a popular platform, Magento has a strong community of developers and users who contribute to its development and provide support.

  • Performance: Magento is known for its high performance, with powerful tools for catalog management, search engine optimization, and marketing.

  • Payment Options: This platform provides a wide range of integrations with payment gateways, shipping providers, and marketing tools, making it a flexible option for commercial enterprises.

  • Mobile Optimization: With the increasing using of mobile, Magento provides mobile-optimized solutions to ensure a seamless shopping experience on smartphones and tablets.

These are just a few reasons why Magento might be the right choice for your eCommerce store. It’s important to consider your specific business requirements and resources before deciding on an eCommerce platform.

Managed Magento Hosting for an Instant Performance Boost

Magento hosting

Managed Magento hosting is a specialized service that meets the needs of Magento e-commerce stores by offering a hosting environment that is specifically optimized for Magento’s architecture. Here’s a detailed look at how managed Magento hosting can provide an instant performance boost:

  • Optimized Stacks: Managed hosting providers configure their servers with a stack that’s optimized for Magento, which often includes NGINX or Apache as the web server, PHP-FPM for processing PHP scripts, and MySQL or MariaDB for database management. This helps Magento run efficiently and can handle high traffic volumes easily.

  • Advanced Caching: Caching is crucial for e-commerce stores to deliver content quickly. Managed Magento hosts implement advanced caching mechanisms like Varnish, Redis, and Full Page Cache to store frequently accessed data in memory. Therefore, you can reduce the load on the server and speed up page delivery, leading to faster loading times for your customers.

  • Dedicated Resources: Unlike shared hosting, managed Magento hosting provides dedicated resources, which means your store has its own allocated CPU, RAM, and storage. Thanks to dedicated resources, your store’s performance isn’t affected by other websites on the same server and can scale during peak traffic periods.

  • Performance Optimization: Hosting providers offer performance optimization services, including on-demand performance testing to identify bottlenecks and server-side scripting to fine-tune the server for optimal Magento performance. This proactive approach helps maintain a consistently fast and reliable store.

  • Security And Support: Managed Magento hosting includes always-on security monitoring, firewall security, and hardening to protect your store from threats. Additionally, Magento experts are available 24/7 to provide support and solve any technical issues that may appear, allowing you to focus on business growth without worrying about the technicalities.

  • Autoscaling: Some providers offer instant autoscaling, which automatically adjusts the number of PHP workers and other resources in response to traffic spikes. This ensures that your store remains responsive and available, even during unexpected overflows in visitor numbers.

By choosing managed Magento hosting, you’re investing in a service that not only boosts your store’s performance but also provides peace of mind with expert management and support. This allows you to dedicate your time and resources to strategic business activities rather than getting bogged down with server management tasks.

Anticipated Price Based on Magento Edition

Magento comes in two primary versions, including Magento Community Edition and Magento Enterprise Edition. Whether you’re considering the Community Edition or the Enterprise Edition, understanding the cost implications is crucial. Here’s specific information about the estimated costs associated with Magento editions for setting up an online store.

  • Magento Community Edition:

Starting Cost: Approximately $15,000±.

Description: This edition is free to download and install. It’s a great choice for those with development skills who want to create a low-cost store. However, additional expenses include domain registration, hosting, themes, and extensions. If you require professional assistance to build a fully-fledged business store, the cost can increase to around $15,000±. It is advisable to find developer support when managing a Magento store without technical expertise.

  • Magento Enterprise Edition:

Starting Cost: Approximately $30,000±.

Description: The Enterprise Edition offers enhanced features and Adobe support. Despite these advantages, a developer’s assistance is still necessary for store creation and setup. The edition begins at $22,000, whereas the Magento Commerce Cloud starts at $40,000. Overall, the project cost for the Enterprise Edition ranges from $30,000 to $50,000.

Analyzing Costs: Magento’s Community Edition

This section will provide you with a concise breakdown of the expenses related to setting up a Magento store. Later in the article, we’ll delve into each cost in more detail. For an overview of Magento pricing, please refer to the information below.

Important Note: The estimates are conservative, and actual price ranges may change considerably. The descriptions below aim to offer more accurate estimates.

Magento Pricing Breakdown

Magento pricing breakdown

Let’s break down the costs further:

Website Development by an Agency

Hiring a professional web development agency ensures high-quality work, expertise, and a dedicated team. The hourly rate can change based on the agency’s reputation, location, and complexity of the project.

Cost: From $25/hr

Magento Development by the In-house Team

Building an in-house development team involves hiring skilled professionals (developers, designers, and project managers). The cost includes salaries, benefits, and infrastructure. It’s a long-term investment for ongoing maintenance and improvements.

Cost: From $60,000/year

Website Development by a Freelancer

Freelancers offer flexibility and cost-effectiveness. However, ensure that the freelancer has relevant experience with Magento development. Rates may vary depending on the freelancer’s skill level and location.

Cost: From $10/hr

Magento Extensions Pricing: Extensions add functionality (e.g., payment gateways, SEO tools).

Cost: $50 – $500

Magento Themes Pricing: Custom themes enhance your store’s visual appeal. Costs change based on complexity and customization.

Cost: $0 – $200

Graphics and Brand Collateral Pricing: Design assets like logos, banners, and product images contribute to your store’s branding.

Cost: $10,000 – $18,000

Domain for the Store: Registering a domain name is essential. Prices vary based on domain availability and type.

Cost: $10 – $500

Domain for the store

Magento Hosting Pricing: Hosting affects performance. Managed hosting services ensure reliability and speed.

Cost: From $40/month

SSL Costing: Secure Sockets Layer (SSL) certificates are crucial for data security.

Cost: From $5.99/year

Magento SEO and SEM Pricing: Invest in search engine optimization (SEO) and marketing (SEM) for visibility.

Cost: $60,000 – $80,000/year

Magento Store Maintenance and Support Pricing: Regular maintenance and support keep your store running smoothly.

Cost: Based on your specific needs and the complexity of your store.

Website Development Cost for Magento

The first step involves developing your Magento store. If you lack development skills, consider these three options, including hiring a web development agency, hiring a freelancer, or using your in-house development team. Each choice comes with advantages and disadvantages.

Cost to Hire Magento Web Development Agency

Hiring a Magento web development agency Opting to hire a Magento web development agency represents the costliest investment among the three choices. Yet, it brings high-quality work and professionalism. Moreover, these agencies extend valuable support through continuous consultation and maintenance services, ensuring the longevity and efficacy of your online presence.

What’s important to your decision-making process is the careful examination of the agent’s portfolio and inquiring about the expertise of their developers.

Custom Magento 2 Website Development Cost: Typically ranges from $25 to $200/hour.

Additional Costs:

  • Magento license (if applicable)

  • Hosting and performance services (if applicable)

  • Third-Party services

Cost to Hire Magento Freelancer

Hiring a freelancer for Magento development offers flexibility and cost-effectiveness compared to a web development agency. However, it is necessary to understand the factors influencing freelancer pricing and selecting the right freelancer for a successful project. Here’s a comprehensive guide to help you.

Factors Influencing Freelancer Pricing

Beyond geographical location, several factors influence freelancer pricing. These include project complexity, freelancer experience level, and additional services offered. For instance, highly skilled freelancers may charge more for their expertise, but they can bring great results and minimize project risks.

Advantages of Hiring Freelancers

Freelancers provide direct and personalized communication, enabling faster response times and greater project agility. Unlike agencies, freelancers offer a suitable approach to meet your specific needs without the overhead costs associated with a large company. Additionally, freelancers often bring creative solutions, enhancing the overall project quality.

Selecting the Right Freelancer

When choosing a freelancer, prioritize portfolio quality and client reviews. Look for demonstrated expertise in Magento development and a track record of successful projects. Conduct thorough interviews to assess communication skills, reliability, and professionalism. Consider requesting references or samples of previous work to ensure compatibility with your project requirements.

Pricing Guidelines

  • Freelancer pricing varies depending on geographical location and skill level.

  • South-East Asia: $10 – $20 per hour

  • Eastern Europe: $20 – $60 per hour

  • US, UK, and Western Europe: $150 – $200 per hour

Cost to Hire In-House Magento Development Team

In house Magento development team

Maintaining an in-house Magento development team is a viable option for mid-sized to large e-commerce businesses seeking greater control and expedited project turnaround. The annual salary for a skilled Magento developer ranges between $75,000 and $150,000, translating to an hourly rate of approximately $50 to $75. Although this investment may initially seem substantial, it can prove cost-effective over time. It offers additional benefits such as direct supervision and dedicated resources. As we delve into the intricacies of Magento development costs, it’s essential to consider the long-term value and potential return on investment. In the following sections, we will explore Magento theme pricing and the factors influencing cost variations.

Pricing for Magento Themes: Begin at $0 – $200

When it comes to building a Magento store, one of the first decisions you’ll face is whether to choose a pre-built theme or build your own. Both options have their own set of advantages and pricing structures.

Pre-built Magento Themes

Pre-built Magento themes are a quick and cost-effective way to get your e-commerce site up and running. With prices ranging from $0 to $200, you can find a theme that fits both your budget and brand aesthetic. These themes come with a variety of features and are designed to be responsive and user-friendly. The cost of these themes fluctuates depending on features, design complexity, and level of demand.


  • Cost-Effective: Pre-built themes are less expensive than custom themes.

  • Time-Saving: You can launch your store quickly since the design is already done.

  • Variety: There’s a wide range of themes available to suit different industries and design preferences.


  • Customization Limits: While some themes offer customization options, they may not meet all your specific needs.

  • Similarity: Your store might look similar to others using the same theme.

Build Your Own Theme

Building your own Magento theme gives you full control over the design and functionality of your e-commerce site. While this option can start at $0 if you have the technical skills, it can also go up to $200 or more, depending on the complexity and custom features you require. Besides, making a custom theme may incur expenses ranging from $100 to $1000, which vary based on the developer’s hourly charges and the total time spent on development.


  • Full Customization: Adjust every aspect of your theme to match your brand perfectly.

  • Uniqueness: Stand out from the competition with a unique design.

  • Scalability: A custom theme can grow and change with your business needs.


  • Cost: Custom themes can be more expensive due to the need for specialized skills.

  • Time: Developing a theme from scratch takes longer than using a pre-built one.

Generally, if you’re looking for a quick and budget-friendly solution, pre-built Magento themes are a great choice. However, if you want a unique look and have specific requirements, investing in a custom theme might be the way to go. Remember, the right theme can significantly impact your store’s user experience and brand identity.

Read more: eCommerce Themes - Key Features Your Theme Should Have

Pricing for Magento Extensions: Begin at $0 - $500

Magento 2 extensions

Magento offers a range of extensions to enhance the functionality of your store. The cost for these extensions can vary based on their complexity and features.

Some extensions can be free, whereas others may be up to thousands of dollars.

Prices for premium extensions start at $50 and can go up to $500 for more advanced options. However, the price is still based on your business’s needs.

You also get extensions made just for your store, but they can be quite expensive.

Pricing for Graphics and Brand Collateral: Begin at $10.000- $18.000

Creating a visually appealing online store is important. It will help your online store to stand out from competitors. This includes developing logos, banners, visual elements, high-resolution images or videos, and other brand-related graphics.

To achieve this, you’ll need graphic designers, who usually charge between $23 and $25 per hour, according to Indeed. If your project also consists of video editing and production, expect to pay a similar hourly rate.

Moreover, creating engaging landing pages and product descriptions may require a professional copywriter. The fees for copywriting can vary from $25 to $75 per hour, based on the writer’s skill, expertise, and experience.

Store Domain Name

Selecting a domain name is crucial as it symbolizes your online presence and should be appealing and easy to remember.

There are two main ways to obtain a domain name: purchasing a new one or opting for an expired one. Each option offers distinct advantages that can influence the cost of setting up your Magento online store.

Brand New Domains (Starting from $10 – $15/year)


  • Unique Brand Identity: Your domain is your brand’s name on the web. A new domain allows you to create a unique name that stands out.

  • Full Control: Owning a new domain means you have complete authority over its usage and reputation.

  • Clean Slate: With a new domain, you start with no prior history, which means no inherited risks like bad backlinks.

Expired Domains (Starting from $20 – $500)


  • SEO Advantage: An expired domain may already have SEO value, potentially accelerating your store’s ranking in search results.

  • Established Backlinks: Pre-existing backlinks can be a boon, driving more traffic to your store.

  • Quick Indexing: Search engines might index an expired domain faster due to its history.

Making the Right Choice

Consider the following to decide which domain type suits your store best:

  • Brand Vision: Does a unique, fresh start align with your brand, or does an established web presence better suit your strategy?

  • Budget Constraints: Weigh the initial costs against potential long-term benefits.

  • SEO Goals: Determine if the immediate SEO benefits of an expired domain justify the investment.

You should remember that your domain name is more than just an address; it’s the first impression and the foundation of your digital marketing efforts. Choose wisely to ensure it reflects your brand’s identity and supports your business goals.

Pricing for Magento Hosting: Begin at $40

Reliable hosting is essential for ensuring your store is always accessible to customers.

Magento hosting solutions are designed to support the platform’s requirements, with prices starting from around $40. The cost may increase based on the traffic volume and server resources needed.

Pricing for Magento SSL: Begin at $8 – $600/year

Magento SSL

SSL (Secure Sockets Layer) is essential for protecting your Magento store, particularly for e-commerce transactions. It ensures the security of user information and passwords.

Cost: Typically ranges from $8 to $600 annually.

Factors Affecting Cost: Level of security and provider choice.

Recommendation: Consult with a hired developer or agency for precise details.

Pricing for Magento SEO and Marketing: Begin at $49,000/year

Google stands as the primary arena in the competitive e-commerce market. To achieve the top place on this platform, boosting your Search Engine Optimization (SEO) strategies is essential.

Annual Cost: Around $49,000/ year for the expertise of an SEO agency or freelance specialist(according to PayScale). Services that Magento SEO experts provide:

  • Website Audit

  • Keyword Research

  • Competitor Analysis

  • Product Page Revision

  • Page Speed Optimization

  • Google Analytics Integration and Reporting

Paid Promotion: Expert hiring costs between $15-100/hour.


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Pricing for Magento Store Support and Maintenance: Begin at $80 – $125/hour

Regular maintenance ensures your Magento store runs smoothly.

  • Cost: $20-125/hour for an agency or freelancer.

  • Maintenance: Updates, security patches, and more.

  • Advice: Allocate a budget for both scheduled and on-demand maintenance tasks.

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It’s hard to say exactly how much it will cost to set up a Magento store because there are a lot of things to consider. But you can guess that it will start at more than $15,000. The total Magento pricing could change depending on what your store needs, what it looks like, and whether you hire an agency or a freelancer to help you.

But one thing is to know that if you use good SEO and marketing, you can make your Magento store do well and get your money back quickly.

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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